Losing Money to Be a Tycoon

After sending Zhang Zuting away, the crowd of Yangtze began to busy cropping the material into a suitable advertisement.

Ads served on webpages, video sites, and elsewhere vary in form and duration. For example, in some places ads can only be a banner, a pop-up, while in others ads are short videos of seconds or more.

So the same material has to be changed to many different forms.

Cut dozens of seconds of ads into seconds and naturally find a way to preserve the most elegant parts of the slogan.

At this time, people began to discover President Pei's forward-looking nature.

This recorded video is a perfect page tour ad!

Because Zhang Zuting said these lines are basically short sentences, and the amount of information contained is not small. After cutting and collapsing at will, it does not affect the original intent too much, which gives a lot of space for later cutting.

If one ad player gets tired of watching it in the future, a little cropping is a new ad.

“President Pei, Zhang Zuting's normal speech is not very good. It feels a little awkward. Should we find a dubbing actor to dub it? It's not expensive to dub anyway.” Leaf Boat proposed.

Pei Qian shook his head immediately: "No, that's it! You have to believe in Shadow Emperor's acting and lyrical skills. Besides, this natural feeling can be invisible and close to the audience, if you find someone to dub, you lose your soul, understand? ”

“Uh...” Ye Zhou seemed to have a slight problem with Pei Huan's remarks.

But then again, this awkward video is finished, do you still care how to cut it?

According to Director Lin's guess, Bai intentionally came to Gas Harbor to shoot this awkward video in order to attract as many traditional page visitors as possible to play the game.

In that case, the ad had nothing to do with the university, and it seemed reasonable to cut it a little awkward.

Thinking about it, Ye Zhou didn't say anything anymore, but honestly prepared the promotional materials, and when the game was developed, the advertisements were put out.

Hot Blood Battle Song PowerPoint has been developed for about a month and a half now.

Although this game is made from scratch, it basically uses the mature method of "Hot Blood Warfare Song", and the needs of many art resources are very clear, just update and replace it.

The main workload is in the field of art, while art in the game is outsourced to several companies and resources are released quickly.

The game is expected to be ready in early September, slightly faster than expected.

Early R&D of the game will allow you to spend a little more time testing, fine-tune specific game data, and grab time with other competitors...

In short, there are many advantages.

Now that the publicity is done, Ye Zhou intends to devote all his energies to R&D so that the game can meet the players as soon as possible.

……

……

On the other side, Pei Qian is also busy.

He was watching the progress of R&D on Tenda's side of the game and watching over Flying Yellow Studio.

The research and development work of "Back to Shore" has also been quite smooth, so far the completion has reached about 60%, according to this progress estimate, plus the time to test, adjust and optimize, the official launch of the game is approximate until mid-October.

Pei Qian asked Riyadha to come up with a demo to try out in the near future because he wanted to experience it for himself.

On the one hand, see if the game is as difficult as you might expect, and on the other hand, find an opportunity to sneak General Pei's exclusive weapon into a place no one can imagine.

The requirement of the system is that Pei Qian must use his own power to get through this game.

In peace of mind, Pei Qian is not a special dish, and of course, he is not particularly strong.

He's a regular player, the kind that carries a little bit in the Patients Bureau.

The system defines such a requirement primarily to prevent Pei Qian from drilling hollow spaces.

For example, Pei Huan set the freak that just came up to the first level to be N times stronger than the basic attributes of the player. Whether it's attack power, attack frequency, movement speed and other attributes, they all crush the player. Even if the stronger player enters, it can only lie for a second, or only a small number of great gods can force it through.

In that case, it would be unreasonable to dissuade the player in bad faith.

Now, the system demands this, which means that an average player with a medium level bias can successfully clear the game after understanding the game (Pei Qian is able to fully understand the game mechanism) and trying many times.

As such, while the game may still be difficult, at least give the vast majority of players a chance to persevere.

However, Pei Qian is so smart that he can naturally come up with a corresponding countermeasure.

He focuses on three main aspects:

First of all, the system asked me to clear it, but didn't say how long I had to clear it!

I played the game a hundred times, starting from the demo, until the day before the game was released, which was cleared.

Secondly, the system doesn't require me to clear it in any way.

Hiding a particularly powerful weapon inside, the kind that no one can find, I used to cut melons all the way to cut vegetables, which is also clearance.

Finally, the system didn't ask me to clear which end.

There are many endings that can be made to this game, one of which only needs to be about 30% of the game content, so I just have to get through the shortest end of the process, which is different from clearance?

Therefore, Pei Qian is ready to wait for the demo of "Turn Back to Shore" to come out and arrange his own exclusive weapons and practice.

Perhaps in two or three days, the demo of the game will come out, and President Bae will have to get busy.

It sounds a little bitter, but as the saying goes, if you're bitter and you want to lose, how can you not try?

The investment before and after "Turning Back to Shore" is almost 20 million, and must not be lost!

……

……

Beyond that, Pei Qian is considering a slight change in certain corporate regimes.

Currently, Tenda games have project bonuses and dividends, and 15% of the net profit of the game is paid to all employees as a bonus.

Feihuang Studios is about the same, and 30% of the profits are distributed to the members of the studios as a reward.

Pei Qianding's original intention was to send out as much money as possible so that he could have less system funds at his disposal.

But after a while of thinking, Pei Huan suddenly felt that there was a big problem with this system!

The project dividend is so high, of course the employees are all thinking about making money!

Like Flying Huang Studio, the last documentary didn't make any money, so Huang Sibao and Zhu Xiaozhi still got the base salary, no bonus.

Although Pei Qian also offered them a very high base salary, for them the documentary, despite gaining a reputation, actually fell on the ground in terms of their own income.

So, this time they decided to do a digital review + short video show, to increase the effort, isn't it also related to this?

Of course, they also want to live up to General Pei's hopes, make Feihuang Studios profitable, and don't always let President Pei fill the hole.

But earning more for yourself should also be part of the motive.

So the more Pei Qian thought about it, the worse it was.

This bonus distribution system seems a little thirst-quenching!

Even though more money was sent out in the short term, it greatly stimulated the motivation of employees to make money, bringing those evil money closer to Bae!

So the system has to be changed!

Of course, it's impossible to deduct these bonuses. That's not what people do.

Besides, these bonuses are all in your hands, don't you find yourself in trouble and increase the pressure to lose?

So Pei Qian needs a perfectly beautiful approach.

Giving money away makes employees less enthusiastic about making money.

After some consideration, Pei Jian quickly came up with a good solution.

While ensuring that employee benefits remain largely unchanged or even slightly increased, change the criteria for bonus payments from profitability to reputation!

That is, how much you used to earn for the project, and now you're paying for the reputation of the project!

The better the reputation of the project, the more the prize money, even a money-losing project like the Cocoon Butterfly documentary, as long as the reputation is good enough, the prize money can be pulled up.

For example, the word of mouth rating for each project is divided into four SABC ratings. Depending on the input of the project, each different word of mouth rating can be awarded a different percentage of the bonus to the project members.

There are also differences in the way in which different items are allocated.

For example, game projects are essentially long-term profitable projects, so the bonus payout period will also be longer; while video is mostly focused on the first three months, these rewards will be paid off in one go.

This will gradually steer employees away from profitability to reputation.

Wouldn't it be wonderful to encourage people to do more not-for-profit but word-of-mouth projects so that Bae can't earn money and send employees a huge bonus?

Of course, there must be projects that are both profitable and reputable.

Ultimately, however, such projects are a minority.

In most cases, good reputation and more money are conflicting and difficult to reconcile on both sides.

Therefore, Pei Qian intends to consider the feasibility of this approach a little and come up with a specific rule to try to keep it going before the new game goes live.

As long as such a rule can be established and recognized by all employees, it will be very far-reaching, arguably profitable.

When I think about how all employees want to make a profit instead of hanging their brains out in the future, Pei Huan feels like the whole company is getting noble!