Losing Money to Be a Tycoon

But when I heard about 8,000 mobile phones, it was my turn to hesitate.

“General Pei, $8,000 is an absolute high-end aircraft, but even pineapple has not reached this point...”

“There are only two ways to get the price to this level:”

“Alternatively, to force a price increase through the brand's high added value, provided that the market is highly recognised for our brand;”

“Alternatively, the actual and added value of the phone can be roughly achieved through stacking, stacking services, etc. ”

“The former is certainly not possible, and the latter… also has some difficulty. ”

“Personally, I think we make 4,000 or 5,000 gear high-end machines, which is a more successful option. ”

Nor did they expect it to come out of their mouths.

In Hongcheng Technology, Changyou Tiantian and the boss and other management are more genuine, saying that you must be a high-end model, do not always tangle with a thousand yuan of low-end machines and 2,000 yuan of mid-end models, and try to find four or five thousand yuan of gear.

As a result, no one cared about him and was obsessed with making fast money as a low-end machine.

Now it's all the other way around.

Ow, the boss is yelling to go straight to the $8,000 position, instead, he seems to have become a conservative constant friend who has always been radical...

The conversion of this character makes Chang Friends a little bit inappropriate at the moment.

He never thought he'd label himself "conservative” one day...

Pei Qian was prepared for this.

You think I want to be a high-end machine without thinking about it at all?

Even if you want to collect an IQ tax, the system won't accept it!

If Pei Qian were to make a $3,000 phone and force it to go up to $8,000, the system would not work because the price was clearly too much higher than the actual value of the phone.

The system allows selling prices to fluctuate within a certain range, but no further fluctuations can exceed a certain price range.

Some international manufacturers with high brand premiums may have an overall profit margin of 30%, while domestic manufacturers may have a profit margin of only about 10%.

And Pei Qian wants to make a mobile phone, the premium can't be more than 30%.

Pei Qian even wants to keep this number even lower.

Because the high-end market is completely oriented toward the homeowners. With the foreplay of Fire Kirin, Pei Huan has understood that, for the homeowners, 8,000 yuan has been spent, which means he doesn't even care about spending another 500 or 1,000.

In other words:

If this phone can't be sold, the price will be the same, and Bae will always be refreshed;

If he can sell a few of these phones, the higher Pei's price, the less money he loses.

So, the price is set a little lower, the profit margin is set a little lower, so even if you sell a few units, you won't make much money at all, the overall loss will be huge.

By then, a lot of money will be thrown in. Hundreds of mobile phones will be backed up in the warehouse. If you can't sell them, you can only keep lowering the price...

Isn't that happily compensated?

Pei Qian revealed a confident smile and said to his constant friend: "Forced price increases through high value-added, it is an IQ tax, how can we do that? You bitch!”

“Stack it up, stack it up! ”

“As for the comprehensive net profit margin, I think it's about 5%. Thin margins are oversold. ”

Chang 'an was caught in contemplation.

Many of his views on the mobile phone industry were overturned at this time.

Hard pile up? Consolidated net profit margin of only 5%?

Nor does it sound entirely unsuccessful.

But why does it sound so unreliable?

Seeing the difficulty in the face of his constant friend, Pei Qian asked with great concern: “What, is it difficult to stack the stack at this price? ”

Chang 'an hesitated for a moment and said: "It's not entirely impossible to stack this hard. ”

“But there will be two problems. ”

“First of all, it is definitely impossible for us to produce too many phones, take less from the supply chain, and the price is naturally high, on the one hand. ”

“On the other hand, for stacking, some new technologies are premature, prone to a variety of minor problems, and good product rates on mobile phones cannot be guaranteed. ”

“The former, it is fair to say, would have to spend more. But the latter, the blow to a high-end mobile phone brand, is deadly. ”

“The $8,000 phone is broken for three days, which is what consumers think. ”

“Of course, it won't be eight out of ten that can't be so exaggerated, but if one of the hundred fails, it's also a huge blow to our reputation. ”

“The more new technologies used, the more serious the problem may be. ”

Low good product rate?

Pei Qian smiled: “This is a good solution. Do a data transfer function, when the customer's phone is broken, give him a new delivery door. Since it is a high-end mobile phone brand, it is definitely not repairable. ”

Pei Qian wondered, not many people will buy it anyway. There is so many mobile phones in stock. Unfortunately, someone has encountered a faulty mobile phone and can replace it directly and unconditionally.

Speaking of this, Pei Qian thought of another problem, and we solved it together: “Also, find a way to do some extra unique additional services for the phone. ”

“For example, come to the house for free. The customer's phone is broken. If it is in Jingzhou, our little brother will bring a new phone directly to the door, transfer the data on the spot, retrieve the old phone, bring a little gift and apologize for the gift. ”

“In the field, we work with other couriers, free shipping, couriers to transfer data from the new plane to the door, and then we deliver the old phone back. ”

“Or with this phone, you can go to Fishnet Cafe for free for a few hours a month or something. ”

“In short, add a little extra service to make it worthy of the price. ”

Pei Huan wondered that the system is dead, this phone has to be worth its price, so get more expensive technology on the supply chain, and then add a bunch of egg-free extra services, at least it's okay to get mixed up on the system.

Chang Friend looked at President Pei, and besides the confusion and confusion, there was a little admiration in his eyes.

So many questions have been solved?

Of course, it is difficult to say whether this solution works or not, but it sounds like at least there is a corresponding solution.

Chang 'an thought about it, and suddenly suddenly he thought to himself, “Chang 'an, how come you've become the kind of person you hate the most? ”

He recalls the scene at Hongcheng Technology.

At that time, he was always trying to convince the owners of Hongcheng Technology to adopt new technologies, push mobile phone pricing, and not become obsessed with low-end markets.

But the owners and other executives of Hongcheng Technology always use a variety of problems to embezzle.

He listens to things like "high-end brands can't do it", "customers don't approve”, “good product rates can't be guaranteed” and “it's not safe to do this” every day.

At that time, he was very angry. These problems really existed, but we can't just stop doing them because they exist. We should try to solve them!

And now, in the face of President Bae, Changyou suddenly discovered that the role was switched.

I've been asking myself questions.

President Bae is constantly solving the problem!

“Chang 'an, Chang 'an, do you still deserve Mr. Bae's trust in you because you have been avoiding problems and shirking your responsibilities?" ”

After asking himself so much, Chang Friend made up his mind: "Yes, President Pei! I think it works! ”

“I will do my best to get things done! ”

“However... President Bae, I have a request for mercy. ”

Pei Qian nodded: “But it's fine. ”

"When I was at Hongcheng Technology, I had a bunch of brothers. And then the company went down, and some of them were at home, some jumped into other companies, and occasionally we got in touch. ”

“If you don't mind, can I dig them all up? Don't worry, they are not very well paid! ”

Mm-hmm.

Pei Qian heard the light in front of him.

Isn't that the dream group that brought down Hongcheng Technology?

Just in time, save me the trouble of hiring!

Pei Huan is well aware that Chang Yu is currently quite invisible in the circle.

But this newly established technology company, which is also a subsidiary of Tenda, is named after Tenda.

Changyu went to recruit people under Tenda's name, and even if the various industry bulls disagreed with him, they might still see Tenda join in the face.

If there are so many bullshit characters in there, how can you bring this business to Harshman?

Now that Changyou intends to regroup the fantasy of destroying Hongcheng Technology, Bae Huan is even more than happy.

“No problem!”

“Who do you want to recruit, you say things that I won't interfere with. ”

“But one thing I have to say is that your brothers come to work in Kyushu, and they certainly can't afford to lose everything, and everyone has to pay enough to move and subsidize housing! ”

“Nor can the wages chill the brothers, paying at least 30% of the original premium! ”

“When products are made, regardless of sales volume, the bonuses and benefits are all in line with Tenda's parent company, no less than a penny! ”

Chang's hands trembled slightly, excited and moved.

What the hell is this?

This is the boss's absolute trust in himself!

The right to appoint and dismiss personnel is such a great power, the boss gave it to you, can you be so relieved if you don't completely see your talent?

It was always felt that R&D pressure was high, so many immature new technologies, even if only assembled together, still had many difficulties.

But now, with our brothers who worked together before, many of the research and development programmes that had been forced to be abandoned could be taken out and continued.

Besides, Pei always trusts so much, these difficulties even if the liver and brain are covered, it has to be overcome!

Pei Qian thought of another question and felt that it should be explained in advance.

“Always, one more thing. ”

“This new company, although you are in charge of the whole business, will have a director on Tenda's side. In practical terms, she's half a level higher than you. ”

“But you have to have your own ideas. If you disagree with her, you can tell me. I'll mediate, okay? ”

Pei Qian has not forgotten the second most important goal of this mobile phone business.

That is to get Lin Night back to inherit the family business as much as possible.

If you let Lin ignore the mobile phone business later, waiting for the mobile phone business to really fail, there is no blow to Lin's confidence at night.

Therefore, Lin should be the nominal head of the mobile phone business.

The ultimate goal is to let Lin Late manage the mobile phone business a little bit, but not let her get involved too deeply. It is best to make Lin Late feel like she should back the pot after the business fails. This is the perfect situation.

Therefore, Pei Qian has to help Chang friend secretly.

Chang 'an nodded: “Don't worry, I will get along well with the director. ”

Regular friends obviously do not recognize the seriousness of the problem.

But Pei Qian can't explain too much either. We can only wait until something really goes wrong.

At this point, a constant friend remembers one of the most critical questions.

“President Pei, the name of our company is not yet determined. ”

As a reminder from a regular friend, Pei Jian also thought of this issue.

Yeah, this development strategy has been worked out, and the name of the company hasn't been determined yet.

Bae Qian thought about it. What name should I name it?

What should it be called as a high-end phone?

It should be a very low looking name!

First name, which directly determines the user's first impression.

Many brands are because the first impression of the name is "low-end” and “dirty", so even with high-end machines, people don't agree with the brand value.

So, as much ground as possible.

But, you can't name it "dog phone” or “Cuihua phone”, otherwise you won't be able to get through here with your friends.

Pei Qian thought about it: "In order to enter the international market and become a major international brand in the future, we will create a purely alphabetical and memorable name. ”

“Then, according to the translations, a Chinese name with a better meaning. ”

"Yes, that's the idea. ”

Pei Qian thought, “Then we call otto technology, and translating it into Chinese is Gutu technology. ”

“A gull is a gull that flies across the world between the sea and the sky. This means that our business is flying around the world like a seagull, and the company's future is as vast as the blue sky and as magnificent as the ocean. ”

“The diagram is the diagram of the masterpiece and symbolizes the ambition of our cause! ”

What it actually means is that we want this company to become a high-ranking paraplegic company and be able to blow the trumpet and send it away to joy.

Chang 'an is caught in contemplation.

The meaning of this name is quite good, wake up, and it's quite a mouthful.

How can there be a sense of inconsistency, like an unspeakable sense of disobedience?