Losing Money to Be a Tycoon

At the same time, OTTO technology.

Changyou, Lin Xiao and a group of company cadres gathered in the company's conference room to discuss the general direction of R&D for this phone.

Lin Xiao just came from Yangtze Games.

The research and development of BEQUIET is currently under way. Ye Zhou, Wang Xiaobin and several other designers are already producing design drafts, and basic work such as fine art needs is also under way.

Lin didn't have to take charge of this kind of work at night, so we can take the time to visit OTTO Technology today to hear about the new phone.

The rest of the company has a serious face and looks very serious.

From Hongcheng Technology to OTTO Technology, even though they are still working children and mobile phones, there have been subtle changes in people's minds.

In Hongcheng Technology, Changyou is vice president, but does not have a strong voice.

There are several vice presidents at the same level as Changyou, not to mention a CEO up there.

High level perceptions are different and there is no shortage of friction and peeling.

A regular friend is a vice president and so unfettered, not to mention his brothers.

But now, Changyou is trusted by General Pei, and can decide the direction of research and development of this product entirely on its own, greatly enhancing its autonomy.

His brothers, naturally, are no longer as stubborn as they used to be.

Moreover, the bankruptcy of the original company, the search for a way out for everyone, and now the reunion, most of them more or less have a slight sense of darkness, which also makes them feel grateful.

Chang Yu hung up the phone and said to the people: “President Bai said that he was busy, so he wouldn't come over. Let us take care of everything ourselves. ”

“Let's get started. ”

“Director Lin, as Tenda's representative, if you have any comments, please feel free to raise them. ”

Lin nodded later: “Okay. ”

She thinks she doesn't necessarily have any problems, after all, everyone else here is more professional than she is.

But since the position of director, there should still be an attitude.

Regular friends are starting to meet according to established procedures.

“The template for this phone is based on the flagship program previously developed at Hongcheng Technology. Everyone should have some programmes that had to be discontinued, and some suppliers were told in detail about the procurement plans, and those that had no legal risk could be used. ”

“The first phone in our company is definitely ODM only, which should not be questioned. ”

“At present, we have two main tasks: first, research and development of a system that belongs exclusively to our own mobile brand, and secondly, determining the general direction of this product and better communicating with the factory. ”

“The importance of the system is self-evident…”

Lin listened silently at night and recorded it on the sub from time to time.

Though she had not deliberately tried to understand some of the insights of the mobile phone industry, some of the underlying concepts were clear due to the wetness of her ears.

In the mobile phone industry, OEM and ODM are two common business models.

As a technology company, you don't necessarily have to take all aspects of design, production, branding, sales, etc., but simply entrust the corresponding work to the appropriate professional manufacturer.

OEM is the company's design and outsourcing production, or "agency”, such as pineapple phones.

ODM, on the other hand, is the manufacturer's specification and requirement that manufacturers design, manufacture, commonly known as "stickers”.

Of course, mobile phone manufacturers can also put some customized demands on ODM manufacturers, which are negotiable as long as they give enough money.

OTTO Technologies has just been established, and it is not possible to undertake the technology needed to develop a mobile phone entirely independently, so ODM routes are a better option.

“Plaque" does not lead to poor quality or embarrassment. Many domestic and foreign phones are in ODM mode, including Shenhua, and many models are made with ODM.

Many ODM manufacturers have been designing mobile phones for many years, offering excellent solutions ranging from product design to hardware combinations, experience, mature quality control and supply chain, and reliable quality.

Once there was a mobile phone manufacturer, the quality of low-end machines manufactured with ODM stickers was better than the quality of high-end machines designed by themselves, which also made consumers quite confused.

Of course, if the company can develop to the size and level of Shenhua and Pineapple, completely autonomous design and factory production flagship aircraft, it is obviously a better option for maintaining the value of high-end brands.

But for the current OTTO technology, this step is still somewhat distant.

ODM is made from stickers, but it can also be customized, of course, depending on the degree of customization, the money spent varies.

What you're discussing right now is a rough idea for this phone, which is how to integrate the options.

Everyone began to speak freely.

“The chip must be from the latest generation. ”

“Does the screen have to be the best, too? ”

“The cameras can't be worse. It seems like a lot of flagship planes are already using a two-shot program. Shall we have one? ”

“The batteries are as big as possible, and the flagship chips and good screens consume power quickly. ”

“Bigger memory, too. And then a light? ”

“Wait, we're buying so little, can we get a flagship chip and a good screen? ”

“If you can't do that, you can't be scolded on such an expensive phone without a flagship chip? You have to buy anything you say! ”

Everybody, you said something to me, and I can't wait to get the latest good stuff on this phone.

The prototype of this phone is Hongcheng Technology's flagship M9, which Hongcheng Technology was trying to use to impact high-end models.

But the price of the M9 is only nearly $4,000.

Now I want to mention 8,000 gears...

How many good things does that have to go up there?

Previously, cell phones were too expensive to be used. Try to keep costs as low as possible. There are many good solutions to look at, but they are too expensive to use.

Cost savings can only be achieved secretly in places such as vibration motors, charging ports, NFC, etc.

But now? Good stuff up hard, not enough results!

Moreover, mobile phones are a golden thing, not to say that all the newest and best solutions can be thrown up.

For example, there is currently very little comprehensive screen technology that can narrow the border on the phone, but the problem that arises is that the placement of the handset and some other elements will have to be rearranged and there will be many compromises in other areas.

While similar phones can be tricky to make, they are sacrificial and may not be very practical.

Much has been discussed about these issues, but Chang 'an finally decided to abandon these seemingly beautiful options, employing as much mature, stable and expensive technology as possible, and stacking them honestly on the ground.

On the hardware side, we'll be discussing it pretty soon.

Lin can understand part of it. I feel that this phone is much like Shenhua's flagship phone in terms of hardware configuration, but the system, customized originals, unique selling points, etc. are definitely no match for Shenhua.

The difference between brands is even greater.

While the Home phone also features some new technology from the supply chain, some look like good stunts, it's also unlikely that this little stunt surpasses the flagship machines of other major brands of phones.

And Shenhua's flagship machine sells less than 6,000 yuan.

It's hard to sell this phone at home at around 5500, how can you possibly sell it to 8000 yuan?

"Think of something else," said Chang 'an. "President Pei gave the order to die, and this phone has to be sold to 8,000 yuan. ”

“When I spoke to President Pei earlier, President Pei had already given me some ideas. For example, this phone could not be replaced, the phone broke, sent a new door directly, transferred data on the spot, and initialized the old phone. ”

“Anyway… find a way to add a little extra service to this phone so it can be worthy of the price. ”

Chang 'an opened his head and the others began to talk.

“Why don't we trade the old for the new one a little more? Users can trade old phones for new ones as long as we get new ones. On the basis of this old phone valuation, we raise the standard by another $500, which helps bind users to our brand. ”

“I think the packaging box can also be a little nicer, the original membrane, phone case and other accessories are all the best and can add a little more value. ”

“Or we talk to some APP manufacturers about working together, like video sites. Mobile phone pre-installed APP, watch videos on mobile phone directly enjoy membership services. ”

Everyone talked and figured out a lot of ways to spend more and less.

But even with all this added up, it's still hard to bring the price of your phone up to $8,000.

After all, Pei said that the comprehensive net profit margin of mobile phones is not more than 5%. If the value of the final phone is too different, it is difficult to explain it to Pei.

In the end, people fell into silence, and there was nothing to be done.

This is also normal because the mobile phone industry is a very high threshold industry, and the flagship phones in those big factories, basically bucket models, are not bad in every way.

Even though Changyou's team has some new technology available when it comes to Hongcheng Technology, the team's R&D capabilities are far less than those of an international factory like Shenhua.

So, just in terms of product, no matter how hard you try, you can raise the price of your phone to 6,000, plus all kinds of small benefits, and you can barely reach 7,000, and you can still reach 8,000 grades.

"If you think about it, there's no other way. If we still can't reach 8000, then we're going to buy some overpriced custom components. ”

With these extraordinarily expensive custom components, the price can go up, but the price is too low. For a small factory like OTTO Technology, there is a feeling that it will be a big deal.

When I saw the crowd, Lin spoke late.

“If you want to work with other video websites, software APPs, at best, you need a member, and it's hard to talk about deeper collaboration. ”

“I can talk to other business units in Tenda and should be able to get better benefits and definitely higher value. ”

“e.g.…”

“Before every new movie that Feihuang Studios shoots, they give this mobile phone user two tickets to the movie. ”

“Cell phone users can enjoy a lifetime membership when they touch the Internet cafe, with a discount on internet fees and a complimentary drink every day. ”

“Once you've linked your game account, you can get a new Tenda game every year. ”

“As a lifetime member of the endpoint Chinese Language Network, subscriptions are discounted and additional referral tickets and monthly tickets are available. ”

“Automatically become a VIP Customer of Reverse Wind Logistics with priority delivery rights. ”

“Become a guest of honor of Ming Yun's private chef, and get a complimentary dish when you reach a certain level of consumption. ”

“That is all for now, if there are any other benefits to be added in the future. ”

Someone next to him raised his hand with some hesitation: "So many benefits, Director Lin, can you get there? ”

Lin nodded naturally: “Of course, I am familiar with the heads of these businesses. I'll talk to them. Maybe they'll have a better idea. ”

Chang 'an felt a glimmer: “Of course it's best! Then we'll have trouble with Director Lin! ”

Lin shook his hand late: “Don't thank me. ”

“President Pei once told me that as a director, I was essential in OTTO technology, not to think of myself as an outsider. ”

“I think President Pei should imply that, as an old Tenda employee, I should act as a bridge between OTTO Technology and the rest of the Tenda Group. ”

“Linking up with other departments is on me! ”