Losing Money to Be a Tycoon

At the same time as the interview with Tenda Network Technology Co., Ltd.

Dream Venture Capital.

President Ma, still hasn't arrived.

Although General Ma's whereabouts have always been volatile, and the company has not been able to afford new investment projects in the recent past, Ma's failure to come to this matter still gives Ho Win Sheng and others a slight apprehension.

If Ma always loses interest in the game "Nine Guard One”, many people may be losing their jobs on the spot!

Even if you are not unemployed, but just spoiled, that means that your career prospects for the future are bleak.

So, the major gods who play games with horses and invest in sidelines, they all have a little anxiety.

After work, the first thing Ho Win Sheng does is open the email and check the email.

I sent the game modification suggestions to Fingerhead last Friday, and today is Monday, should I reply?

Indeed, there is an unread email from the finger company.

Ho Wing Sheng simply browse through it.

You can only say that you are a shareholder.

The head office had already replied to the email on Saturday, but in the weekend, Yuan Mengchuang put on vacation, no one worked overtime, Ho Wing Sheng didn't check the email on the weekend, so I only saw it today.

But in any event, in just one day's time, the response was sufficient to point to the importance attached by the leading companies to shareholders and domestic agents.

There was a lot of content in the mail, and the tone was very polite and full of salutations.

Although the tone is euphemistic, the subtext is very clear.

There are three things you can do to translate:

Thank you very much for your support and love of ioi games.

Thank you very much for your valuable comments on the game and inspired our game design.

However, for some reasons that are difficult to articulate in the mail, finger companies cannot promise to change this because game design is a very holistic issue. Of course, these modifications are not entirely inadmissible if conditions permit.

After reading this rather official reply, He De Sheng sighed silently and closed the email.

There is no way, the attitude is very clear, it is impossible to change it.

Although Yunmeng Venture Capital has shares in the leading company and has obtained exclusive domestic representation, it is not possible to point fingers at the leading company in this regard.

Not to mention the consistent attitude of leading companies towards investors and their determination to remain independent and autonomous.

It's good to get such a courteous response in such a short time. If these comments are made by other companies, even the manager is expected to ignore them.

Think about it. It's perfectly normal. Round Dream Venture is ostensibly an investment agency. How can a leading company change the content of its game so far because of the advice of an investment agency?

Even though Tenda was behind the round dream venture capital, Tenda's influence abroad was not so great, and most of the responses from the leading companies were the same.

Anyway, this road doesn't work.

If it's something else, then give up.

Considering everyone's job, Ho Wing Sheng feels that the game must be used to restore Ma's trust.

Since ioi can't, is there any other similar game?

He Win Sheng thought about it for a long time and suddenly remembered.

“Is Tenda developing a similar game? ”

“The brotherhood should be talking a little better than the finger company, right? ”

Herr Windsor does not have contact information for Riyadha, but he can contact Assistant Singh.

Hence, after asking for Liada's contact details from Assistant Singh, He Wing Sheng sent this modification to the past.

As for the person in charge on Tenda's side, will Riyadha accept the plan?

There is no end to winning.

Although it's a fraternal division, Tenda also plays games to make more money.

If this modification is inconsistent with Tenda's previous design direction, the person in charge on Tenda's side will not be able to overhaul the game simply because of his/her feelings, in complete contradiction to his/her design philosophy.

But anyway, ask first.

Perhaps the person in charge over there would be interested in this modification?

……

……

Tenda Network Technology Co., Ltd.

“Mr. Pei, if you'll excuse me. ”

“With regard to this haunted house, can P&G simply state the specific requirements? ”

“Joan and I have a few thoughts, but are worried about not meeting your expectations. ”

Looking at the information sent by Chen Kangtao, Pei Qian fell into contemplation.

Still not fooling around.

The two of them came to ask, what should we do?

Pei Qian did not want to “show the way” to Chen Kangtuo and Hao Qiong because he felt that his mouth was open and he could make anything he said come true.

Every time you give someone a bad idea, it turns into a golden idea.

This makes Bae very confused and troubled.

So this time, Pei Qian didn't tell Chen Kangtuo and Hao Qiong too much, just let them torment themselves and try to fool around.

As a result, the two men figured out something was wrong and took the initiative to ask after a weekend.

Pei Qian didn't want to “show them the way”, but if he didn't say a word, it seemed inappropriate.

Well, just say one thing.

Pei Huan thought about it and typed back: “Let those who dare not spend money, let those who dare not desist. ”

Less than two minutes later, Chen Kangtuo replied.

“President Bae, can you explain a little...”

Apparently, after a careful reading of those two sentences, he pondered painfully for two minutes.

However, he could not understand the meaning of the phrase at all and could only ask again helplessly.

Although this may make Bae feel a little wasted, considering that this is a $10 million project, Chen Kangtuo would not dare to implement it so vaguely.

Pei Huan smiled.

Explain?

It's simple, it means that those who dare to come and play are free to play, low fees do not earn money; those who dare not come and play at all, naturally they cannot contribute income to the haunted house.

Don't you dare to come, you dare to come, and you can't spend much money, this haunted house is properly compensated?

However, these words certainly cannot be made explicit.

Pei Qian didn't dare to explain much either. He feared that he was wrong in what he said and caused the two of them to make up their minds.

At this point, silent victory is loud.

So Pei Qian simply replied three words: “Enlighten yourself. ”

Chen Kangtuo: "… Yes, Mr. Pei, I understand. ”

He handed Joan his phone.

The two people looked at the word "self-enlightenment” on the screen and said nothing.

What an understanding...

Just one fucking word. Isn't that too hard to understand?

Hao Qiong has heard that the major directions previously proposed by President Pei are often three to four points, and they are all the ones that are more clearly oriented.

But now, the altitude is a little concentrated, and it looks too fuzzy!

Teacher, this question is out of line!

Chen Kangtao felt a little sore in his brain: “How do you understand this? ”

Joan took a deep breath: “Calm down, calm down. ”

“Director Lin once told us how to analyze General Bae's intentions. Wait a minute, let me first recall the knowledge points. ”

“The first step, first of all, is to clarify a belief that what President Bae said, however unreliable, must be correct...”

Hao Qiong began to analyze the meaning of President Bai according to the method taught by Lin Xiao.

Bold people, cowardly people.

This should be all the potential customers in the haunted house.

The attitude of these potential customers towards Haunted House directly determines its success or failure.

As a general rule, it should be fun for both bold and timid customers to pay for it.

However, the demands of the two types of customers are different.

Bold customers need more exciting adventure experiences, such as staff playing ghosts and intimidating them at close range.

Customers who have little guts are easily discouraged by such overly alarming projects and may not dare to enter at all, and naturally will not generate consumption.

So how should we bridge the demands of these two different customers?

Chen Kangtuo felt that the answer must be hidden in President Pei's sentence!

Let those who dare not spend money, let those who dare not despair.

Is that to make the haunted house particularly scary and set a low fare?

In this way, those who have little guts do not dare to enter, naturally they will despair, and the fare is very low, and those who have little guts have nowhere to spend money...

Looks like this really fits with General Pei's statement.

But the problem is, it doesn't make money, it doesn't make sense.

Why let the cowardly look down? Is it bad for them to consume as much as possible? Why scare them off?

Definitely not that simple.

So this idea must be overturned altogether.

Rediscover the meaning of General Pei!

Two people meditated for a long time.

Chen Kangtuo suddenly got some ideas and slapped him in the thigh and said: "Yes! I suddenly thought of it! ”

“I'm going to briefly tell you what I think and see if it makes sense. ”

Joan nodded and listened carefully.

Chen Kangtuo said slightly more excitedly: “What we just thought was a model with a high terror effect + low ticket prices, inevitably causing a huge loss to the haunted house, it must be a dead end. ”

“Definitely misinterpreted what General Pei meant. ”

“I was wondering if we missed any key messages? ”

“President Pei deliberately hid a key message, which could well be a test for us. ”

“General Bae never said that there can only be one project in Haunted House? ”

Hao Qiong instantly opened his eyes to reveal a sudden expression.

Yeah, those two words don't necessarily mean the same thing!

Early investment in the whole haunted house is enormous enough. Then there will be additional investment, and it is not convenient to go anywhere in such a remote old industrial area. The only advantage is that there is a lot of ground, and the factory can be used at will...

So why did President Pei choose the location here?

Obviously, he didn't intend to do just one project from the start!

Chen Kangtuo went on to say, "Suppose we run two or even three big projects to meet the needs of different consumers? ”

“There is no place for those who dare to spend money, that is, find a way to collect it from those who dare not. ”

“Stopping people who have little guts means satisfying people who have guts with very exciting experiences. ”

“But surely we can't really scare the cowardly away, let the brave blow up our haunted house, let the cowardly look down on the haunted house, but always look out the door, hesitate… and eventually turn into the brave one. ”

“This is President Pei's ultimate purpose! ”

Chen Kangtuo and Hao Qiong continued to analyze, and Pei's goals finally became clearer.

These two simple sentences can be dismantled into the following points.

For the brave players, this place should be scary, while consuming very little for them. This way, they blow up the place, recommend it to the friends around them, and bring them over and over again.

And for the daredevil players, they will have fear because of the horror here, but they must not be completely frightened away by that horror.

Even find a way to earn more money on the cowardly players!

So, how do you charge less for brave players and more for brave players?

Easy, through discounts and refunds!

For example, the longer you persist in a haunted house, the cheaper the ticket. If cleared, a direct refund of 78% of the tickets may be considered, even on a case-by-case basis.

This will make it possible to satisfy General Pei's request!

However, this situation is somewhat too ideal and there are some loopholes.

The timid players look out, outside the haunted house, if they want to come to the haunted house.

If they don't even think about coming here to play, then naturally this is not possible.

So Haunted House must have a project suitable for slightly timid people to play with.

This way, when these cowards are playing with something less intimidating, they also see those who are bold enough to play with something very exciting.

In addition, the project will be relieved depending on the length of clearance.

In this way, these timid people will go in and try, but because they insist on incomplete journeys, tickets and extra spending will be higher.

For example, you can sell something similar to the Buddha statue in "Turning Back to Shore" at the door, which not only lights up, but also makes the crew who play the ghost less frightened of him.

This is equivalent to value-added services in the game.

This way, both consumer experiences can be reconciled!

A less frightening but fun project to attract cowardly people.

A very scary project to attract those who dare.

When people with little guts arrive, they will be curious about this scary project, generating extra spending, so that the income from haunted houses is definitely much higher than just selling tickets, and profitability is naturally guaranteed.

To think of it, the two people who were lost were perfectly happy.

“So that's it! ”

“Now we have a very clear mandate. ”

“For this haunted house to have at least two or three big projects, one must have a low level of fright, but one with a strong social attribute and suitable for repeated trips by multiple people, to attract timid consumers. ”

“There must be a project with a high level of intimidation that will bring terror enthusiasts across the country together. Depending on the duration of the insistence, ticket deductions will be made. ”

“As for the third item… it could be a transitional item. After all, between the first and third projects, the coefficient of terror is too large, and some timid consumers may still be afraid to participate. ”

“Let them go to the second project to practice their courage, then they can go to the third project to continue the challenge. ”

The more excited the two people are, the more they start writing planning documents right away!

As Hao Qiong typed, he said with emotion: “Don't tell me, Director Lin said this analytical method is really good to use. ”

“So many things were analyzed all at once! ”

Chen Kangtuo nodded: “Yes. But then again, President Pei's guidance is even more important. ”

“It seems that President Bae has long had a heart for this project. ”

“Not only did we anticipate the ultimate shape of the project in advance, but we were able to refine the key points of the project's success and hint at us in such a short sentence! ”

“President Pei is really amazing. ”

“In that case, what do we have to worry about? ”

“Just follow President Bae's instructions and you'll be fine! ”

The two of them were very bottomless and worried that they'd screwed up.

But now, both are confident and looking forward to the future of the haunted house!

……

……

Evening.

Tenda Group's first hiring has fallen behind.

Though there will be a part of the Tenda Spiritual Fit Test after that, there will be no more examiners and staff.

Participants in the interviews were rigorously screened and the duration of each interview was strictly controlled, although slightly prolonged, with little variation in expectations.

However, the work continued until more than 5 p.m.

Because after the interview, the examiners and all staff also calculate and weigh the scores of all interviewees, compile the final selection list and notify the interviewers.

This time, a large number of new members were recruited from all sectors.

There are key employees with many years of experience, as well as university students who have just graduated or graduated next year.

While cross interviews do not allow individual leaders to interview job seekers directly from their department, the final results are basically satisfactory to everyone.

After all the work was done, the heads of departments happily went to dinner and expressed their gratitude to each other.

It took more than an hour to get ready to go home.

Riyadha took the opportunity to gather for dinner and asked Huang Sibo and Lu Mingliang some questions.

Although the two men had different ways of understanding Pei's intentions, the result seemed to be the same.

It wasn't until the party ended that Riyadha found the opportunity to take out her phone, see Herr Winning's friend application, and his suggested corrective plan for the game he sent over.

“This kind of scheme… looks risky. ”

Although Riyadha's understanding of similar games is not as profound as Bao Xu's, after all, she has been in charge of GOG development for so long that most of the advantages and disadvantages of the design can be articulated.

In most people's view, this 5v5 rivalry game, represented by the Divine Enlightenment, is undoubtedly a level playing field.

Since it is a sport, the harder it is, the clearer the distinction between master players and rookie players naturally becomes.

However, too much difficulty can also lead to too high a game threshold and discourage some handicapped players.

Reducing difficulty does make the game experience better for novice players, but for many experts, "easy access to the game” can also be one of the reasons why they lose their sense of superiority...

In sum, these recommendations appear to have some merit, but they are also somewhat dangerous.

Riyadha has a hard time deciding how to make a trade-off.

It has been a long time since a decision was taken.

I was going to ask Bao Xu or General Pei, but Li Yada remembered what Lu Mingliang had said at the dinner party.

At that time, Riyadha asked Lu Mingliang what he thought was the most important quality of a game designer.

Lu Mingliang thought about it and said that the most important quality is not to be too confident in yourself.

Li Yada didn't understand, so Lu Mingliang explained a little bit.

According to Lu Mingliang, the vast majority of designers are very confident in themselves.

Because before you can become a designer, most people need to be a game enthusiast and a senior game player before they can join the game industry and move up step by step.

Many designers might not have entered the industry if they weren't confident in themselves.

So most designers feel confident about themselves.

While this confidence is a good thing, it can sometimes make you blind.

Each player is just an individual, with very different tastes and preferences.

And games are bound to be impossible to satisfy everyone.

A good game is enough to satisfy the tastes and needs of the target group of players.

So what if something the designer likes is completely contrary to the target group of players for this game?

Many designers fall into blind self-confidence, making games that are detached from the player and will undoubtedly fail.

Instead, designers who are less confident in themselves will listen to their ideas and make the game more suited to the tastes of most players and succeed.

So don't be too confident, don't be suspicious of yourself, don't believe in yourself, don't be blind to others.

Observe the player as objectively as possible, striking a balance between personal preferences and player claims.

To think about it, Riyadha had to reflect on herself.

She's not blind confident herself, but...

It's not right to blindly trust Bao Xu, is it?

Although Bao Xu does have a lot of experience with similar games, he is likely to have made what Lu Mingliang called "overconfident” mistakes...

After considering it again and again, Riyadha decided.

There is no need to ask Bao Xu or President Bai, just make a new version!

Among these changes, the gaming mechanisms such as knife economy, head bounty, etc. are better done; the map is a little more cumbersome to narrow down, but can be improved within a few days; and the more cumbersome content, such as designing some heroes that are suitable for novices or masters, need to be devised over the long term, but not so urgently.

In the early stages, it is possible to change the mechanisms of these foundations and make a different version, while also updating them to fish net cafes.

After a while, if you compare the two versions of player data, which version is better than the one that came out of the water?