Losing Money to Be a Tycoon

“President Pei! ”

Zhu Xiaozhi hurried over to say hello.

The rest of the crew, including Lu Zhiyuan and Zhang Zuting, also noticed Pei Qian and greeted him.

Pei Qian smiled and waved his hand: “It's okay, I'll just turn around. Leave me alone and go on. ”

After a few chills with some old friends, Pei Huan graciously picked up a prop cup next to him and played with it in his hand.

Zhang Zuting whispered to Zhu Xiaozhi: “Zhu Zhi, why do you feel like President Bai is in a good mood today? ”

Zhu Xiaozhi nodded: “Indeed. ”

“I think… perhaps because of comfort. ”

Zhang Zuting doubted slightly: “Pleasure? ”

“Yes, pleasant.” Zhu Xiaozhi looked at President Bai who earned his fortune, "the last time Bai was in a relaxed state, there were more or less concerns about the film scene. ”

“After seeing that Lu Zhiyuan's acting tended to be too powerful, President Pei stood up for the first time. ”

“But this time, President Bae watched beside him and did not say a word. ”

“This means that the actor's performance was recognized by General Pei. ”

“After seeing that everyone's acting was perfectly fine, President Pei was finally pleased and relieved to be able to hang out in the film with such a calm attitude. ”

Zhang Zuting nodded suddenly: “Well, yes. ”

“Today's performance of the male and female protagonists is super level, and it's really not easy to get General Pei's approval. ”

“It looks like President Bae, though not often, still values the film. ”

Zhu Xiaozhi laughed: “Of course. To be precise, President Bae attaches great importance to all projects, otherwise he will not succeed now...”

“Just in time, while President Bae is here, I'll give you the advertising thing first. ”

Zhu Xiaozhi came to Bae Qian, who was wandering around, intending to take advantage of the field preparation gap to finalize a key issue.

“President Pei. ”

“May I take a moment to brief you on the current bidding advertisement for this film? ”

Pei Qian nodded immediately: “Sure, let's hear it. ”

Obviously, the words "advertisement" sting his sensitive nerves.

Zhu Xiaozhi and Bai Qian walked on the set and reported.

“President Pei, our movie is full of advertisements. ”

“The future world of cinema is set to be a world full of advertisements, just like when a male lead lives in a capsule and spends a lot of time surrounded by advertisements. ”

“We've been thinking a long time about exactly what these ads are going to do. ”

“My idea is to get some corporate partnerships and get some ad implants! ”

“This approach has three advantages:”

“First, these companies shoot their own ads, and the cost of putting them in our ads is economically very affordable. Moreover, the quality of the advertisements they produce will be guaranteed. ”

“Secondly, after a movie is shown, it can easily trigger hot topics and may help spread the movie. ”

“Thirdly, traditional movie embedded ads tend to appear sudden, stiff, and easily offend the audience. But advertising in our films is almost non-existent and has little negative impact. ”

“So we also went to contact some manufacturers and businesses to ask if they were interested in collaborating...”

Bae Qian suddenly got nervous: “How's it going? ”

Zhu Xiaozhi's expression was a little embarrassing: “Well... the big companies we went to contact basically ignored us. However, a few small, less well-known businesses came to the door, but we refused because the ads they shot were too dirty, unlike ads in the future world. ”

To be honest, there is no progress yet...

Bae Qian took a long breath and couldn't help but say: "Great! ”

Zhu Xiaozhi stunned: "Ah? ”

Bae Huan is so glad to have received the advertisement. How much less do I have to spend?

In case there are a few big, unsightly enterprises, each smashing hundreds of thousands and millions of advertising fees, isn't President Pei going to spit blood?

So, definitely not!

Fortunately, Feihuang Studios doesn't have much fame in the movie circle. This time they are all looking for some big companies, so they ate a lot of closed-door spoons.

But the problem must not be taken lightly, and the seedlings must be stopped in time.

In case Zhu Xiaozheng persists in sponsoring and inspiring the big rich companies, the movie has recovered a large portion of the cost by advertising before it is released...

How about that?

With this in mind, Pei Huan's face became serious.

“You were right about the first two points, but the third is that there are some problems. ”

“Anyway, putting on a brand ad that exists in real life gives the audience a very dramatic feeling. ”

“Even if the subject of our films is special, it still affects the viewing experience of the audience. ”

“Moreover, the irony of our films is so strong that these companies have bought our ads, and to a greater or lesser extent they have been ironic. ”

“This doesn't necessarily improve their brand image significantly. So, they're not necessarily happy with this ad implant. ”

“In short, this behaviour is not desirable. ”

Zhu Xiaozhi thought about it and nodded quickly: “Yes, President Bai, I understand! ”

Looking at President Pei's condescending expression, Zhu Xiaozhi also had to be somewhat afraid.

Almost screwed things up!

Think about it, President Pei is indeed right. Even if the advertisement was to be put away, it would still be put in the advertisement. The audience has bought tickets into the cinema, and then let them see the advertisement, how can it be a little difficult to say.

If this doesn't work, you'll be scolded!

By then, although money had been earned, the reputation had collapsed, which I'm afraid did not meet President Pei's expectations.

Zhu Xiaozhi couldn't help but reflect on himself.

The placement of advertisements is clearly against the spirit of Tenda.

You have to remember that lesson in the future!

The current plan was rejected by General Bae, and there had to be an alternative.

Zhu Xiaozhi hesitated slightly and said: “President Pei, if you can't use the solutions of other enterprises, we can only take pictures ourselves. ”

Pei Qian nodded: “Well, of course we have to shoot it ourselves! ”

How could I miss something like this that costs more?

Pei Qian thought about it and continued: “In my opinion, this ad is very important. ”

“Must be high-end, upscale, understated, luxurious. ”

“I think… uh, tell me what you want to do first. ”

Pei Qian had thought of a big direction, but suddenly stopped.

He thought about his repeated glorious events of "spotting stone gold”, decided not to interfere with Zhu Xiaozhi's idea, let him play freely for a while.

Perhaps there is a better idea than Pei Huan himself?

If Zhu Xiaozhi's ideas have too high a chance of making money, then only President Bae will be able to make his own move.

Zhu Xiaozhi thought, “President Pei, that's what I think. ”

“Brainwashing ads! ”

“It's the kind of simple, rhyming ad phrase that is repeated over and over, repeated three or four times, or even more, and can never be forgotten once. ”

“A few simpler melodies could also be added to make the ad more brainwashing. ”

“This type of advertising, which has appeared many times in previous years, has recently decreased in number but continues to exist. ”

“We also shoot these ads so that they can inspire the audience's disgust, make them feel the same way about the male lead and deepen the sarcasm of the movie! ”

After listening to Zhu Xiaozhi's thoughts, Pei Qian fell into a brief silence.

No, if you follow Zhu Xiaozhi's approach, it seems like it's still easy to get into trouble!

The power of brainwashing advertising, Pei Jian has taught.

This type of advertisement is characterized by great openness, giving people the impression that as long as the advertisement is well played, a brand can block an entire category, allowing consumers to create the illusion that "this brand is the first in the category”.

In short, this ad is popular and brainwashing precisely because of its outstanding performance.

If the movie is filled with a lot of brainwashing ads, it may also spark a lively discussion in the audience to get some incredible, unnecessary heat...

Pei Huan sighed silently.

No, my subordinates are too good to expect!

Pointing to Zhu Xiaozhi to come up with an idea that could cost a fortune? Difficult!

I'll have to do it myself.

Pei Qian thought about it and said: "Brainwashing advertising is also a bit inappropriate. ”

“First, technology is evolving, the times are advancing. ”

“Brainwashing ads, though obvious, have also provoked a lot of resentment and are now becoming less and less popular. ”

“The film is set in the future, and the advertising industry should grow more and move in a more elusive direction. ”

“And when you show your audience the brainwashing ads, they're sure to think," Is that it? "”

“It's going to look very strange, just like the ads people are looking at decades ago, and it doesn't fit into the whole environment. ”

Zhu Xiaozhi nodded and felt like this.

Pei Qian continued: "Secondly, this advertisement is suspected of taking over the Lord by the hustle and bustle. ”

“When viewers pay too much attention to advertising, they don't have time to see the actors acting and the depth of the drama in the film. ”

“So my advice is to shoot some big scenes, cool scenes, and unnamed ads! ”

“This advertisement was repeated to keep the audience watching, but it felt like it was foggy and completely incomprehensible. ”

“This is in line with future advertising trends. ”

“As for the brands in the ad… be completely fictional. ”

“When shooting ads, be sure to have high specifications and a sense of quality, okay? ”

Anyway, the ad is definitely going to shoot, but I can't really tell you exactly what it will look like.

It can only point in the wrong direction as much as possible, and then only see Zhu Xiaozhi play out.

Zhu Xiaozhi listened to Pei Qian and remained silent for a long time before saying: “President Pei, this is a rather difficult task. ”

“But I'm confident! ”