Losing Money to Be a Tycoon

31 December.

Zhang Yuan came to Handong University store to touch the fish net cafe in the early morning, ordered a cup of coffee, and drank it leisurely, wandering around the sticker, wanted to see if the Sandcarved netizens had recently sent any interesting new posts.

Yesterday, he had arranged for his employees to return all the parts in question, send them for repair, and use all the remaining funds in the accounts to buy the parts with a higher failure rate, especially the memory card.

Although there is some risk of this kind of hoarding, Zhang Yuan is more concerned about the reputation of the brand ROF.

At the beginning of the brand, Pei posted so much money for the 1024 digital festival that he finally made a reputation.

If this reputation is corrupted by the quality of the assembler, isn't it a waste of time for President Pei?

So be sure to guarantee quality!

We strive to ensure that every computer that is assembled does not fail to provide the best after-sales service for our customers. We also need to ensure that we have adequate supplies. Customers in Jingzhou can always place orders and deliver the same day.

After all this, Zhang Yuan can finally have a little time to spare.

Tomorrow is New Year's Day holiday in 2011. New Year's Day is three days off and you should be able to rest well.

Zhang Yuan slowly drank the coffee and brushed the stickers.

Suddenly, a post on the sticker caught his attention.

"The MSC plant is on fire again???

“Grass! Is memory going to go up again? ”

“Traitor! ”

“Shit, it looks like the price has gone up! ”

“I also said if there would be any activity on the shopping site during New Year's Day, it would be loaded! Now, blood loss!!! ”

“It's over, the traitors have moved! ”

“What do you mean, two fires in three days? Want to burn from last year's double eleven to this year's 618? ”

“Is it really a fire, you know, mostly the manufacturer's own fire? ”

“Indeed, these manufacturers are on fire, not only on fire, but also floods, power outages… In short, why don't you just say you want to cut production and raise prices?! ”

“This fire seems quite serious. The wafer production capacity is greatly affected. I'm afraid it's not just memory, but flash memory is going to rise...”

Seeing the discussion of the internet friends, Zhang Yuan was forced, and then fell into a kind of unexpected joy.

He hurried to open the shopping site and check out the price of the previously purchased memory slip, which has risen by more than thirty!

And most of this is just the beginning, and I'm afraid it will continue to rise in the coming week…

After all, Zhang Yuan mixed stickers all the time. For this kind of routine, every time the price of the memory stick is low, these manufacturers will burn cold or lose power. Then the news reports said that these manufacturers lost another billion, and then the traitors started sniffing around and started scrambling the memory stick...

But with that said, no one knows when such an accident will happen.

If you know, you can certainly earn a full bowl by hoarding a batch of memory in advance.

This news was bad news for Zhang Yuan.

Because the installation business of ROF is similar to the pricing strategies of those branded machines, according to Pei's general guidelines, the premium and after-sales value of the brand have been fully taken into account at the outset, and prices cannot change frequently.

If you want to increase the price, you need to update the configuration; you can't do more of the price reduction promotions.

Such a strategy is primarily designed to allay the concerns of customers' backwards customers and give all consumers the impression that the brand is "conscientious, reliable and valuable”.

The price of memory rises, and the price of the whole machine rises, making people feel a bit like traitors, which is a bit detrimental to the brand of ROF.

Therefore, the original memory price increase is definitely bad news for Zhang Yuan. The purchase price increases and the sale price of the whole machine remains unchanged, which will greatly compress the profit.

But it's different now.

Zhang Yuan has already purchased a batch of accessories before, especially memory, and hoarded a lot of them according to the standard of four plugs per high-end model of over 10,000!

In this way, these high-end models are so much less expensive for consumers than they deserve!

For Zhang Yuan, these inventories continue to be sold at their original prices and are still profitable.

Of course, he could also consider raising the price.

However, the price increase was clearly not in keeping with the spirit of Tenda and was not conducive to further market development.

Therefore, Zhang Yuan decided, after considering it, that the stock would still be sold at the previous price!

Taking into account factors such as memory price increases, the next batch of computer configurations could consider making certain adjustments to improve the configuration, increase the price, and reformulate the price at the new cost price.

That is, of course, a matter that will need to be considered after a while.

Because of this hoarding, there are really many...

Thinking about it, Zhang Yuan can't sit.

He immediately called his employees and asked them to customize a new set of posters to be displayed at the gates of the fish net cafe, while also updating the online store's promotional page.

The content of the promotion is also simple, no discount on the promotion, but never increase the price!

……

Saturday, 1 January 2011.

On New Year's Day, the three-day holiday is from the 1st to the 3rd, and Pei Jian enjoys giving himself a break and taking a good rest.

Pei Huan had a headache when he thought of No. 4 Riyadha and Lin Xiao and others coming back from the US.

A week goes by so fast?

Hey, happy times are always short.

Pei Qianda snuck out of the house, prepared to go to the Café Handong University store to sit down, have a cup of coffee, play games and relax.

Turns out I just walked up to the Internet cafe door and suddenly realized something was wrong.

Why so many people?!

There's a long line of internet cafes lined up in front of the street!

Of course, there is a clear gap with the kind of long team that sells buildings and railway stations, and it looks like there are just a dozen people in line.

But this phenomenon is very rare in touching fish nets!

Because the fish net cafe itself has a lot of space, although there are not many seats for the fish net cafe 1.0, you can rest in the coffee area, the viewing area, or the library area when you wait, so that you don't end up on the street.

Moreover, according to theory, the flow of frequent visitors to the Internet is fixed. Even today is New Year's holiday, so many people will not come to the Internet?

Pei Qian looked inside and acutely found that the problem seemed more serious than he thought!

The cafe area in the fish net cafe is not fully seated, and there are available seats in the internet area.

And this long line just goes from the counter to the outside, leaving some space for other customers to come and go freely.

The people at the top just filled out a list here at the counter, paid for it, turned around and left, didn't go online at all!

The more I read, the more I wonder, what is this?

At this point, while maintaining order, a waiter shouted: "Don't worry, it's just as effective to place orders in our online store! The address is on the poster outside the door! ”

Pei Qian glanced at the poster outside and was a little confused.

It does have the address of the ROF Installation Store on it, as well as the various price levels of the Installation Configuration List.

But the question is, is that the usual price?

Configuration hasn't changed, price hasn't changed.

So why did these people come in the morning, line up to fill out a list, buy a ROF host?

Pei Huan feels that this matter is a little bad, I'm afraid there are some things he doesn't know!

"Once again, remind everyone that ROF hosts offer a home warranty service, as well as a home update configuration service, and that the rates are written on the flyer. ”

“But please pay special attention to the special terms on the flyer. If you want to change the host configuration, make sure to keep the original accessories and never resell them, otherwise you will no longer be able to enjoy the after-sales service we offer...”

Pei Qian feels even more confused. Why should I be particularly reminded of this?

He came to the fish net cafe full of suspicion and saw Zhang Yuan drinking his coffee and writing proud face.

“What's going on here?” Pei Qian was a fog.

Zhang Yuan smiled: “General Bai, MSC's factory is on fire, the memory price is up! ”

“Ah?” Pei Huan suddenly blurted, unable to understand the meaning of this matter well for a moment.

Zhang Yuan said: "The original price of more than 200 memories has now risen to more than 300 yuan! ”

“In the future, I'm afraid it will continue to rise! ”

“Our premium hosts were originally filled with four memory sticks, and now each memory stick has increased by over $100, plus the price of hard drives has fluctuated, and the price of pure accessories per host has increased by at least $500! ”

“Now, not only is our entire machine particularly valuable to those who can install it, but even those who can install it themselves feel it is especially valuable! ”

“Plus the ROF brand advantage you've been working on, our computers are selling crazy! ”

“Don't worry, President Pei, I will always remember your request and never raise the price like those traitors! ”

“Yesterday, after I released the news that the price of the entire ROF machine remained the same, a lot of people have come from all over Jingzhou to order computers today, and dozens of them have been sold online! ”

“Conservatively, there's no problem selling a thousand units during New Year's Day! ”

Bae Qian instantly looked pale. He subconsciously thought of a countermeasure, but could not think of anything.

Price increase?

No, I said to keep the price stable, didn't I hit myself in the face? And now even if the price increases, someone will still buy the whole machine. After the price increases, the profits of each computer will be higher!

Price reduction?

Even worse, people are already buying crazy now, and then the price drops, even if the profit drops, but ROF's reputation gets bigger, so what happens next?

Pei Qian was unconscious, and he found that there was nothing he could do at this time. The problem was completely solved!

Zhang Yuanqing: “In the end, this is happiness because of the accident! ”

“President Pei, you let us rent warehouses and stock up, and now it's useful! ”

“If we don't have enough spare parts, maybe we'll be out of stock by the end of the day, then we'll buy spare parts, the price will go up and the profit will go down dramatically! ”

“Moreover, the day before yesterday there happened to be a bunch of problematic hardware, all of which have now been returned or refurbished. I was worried about problems with the rest of the accessories, so I bought a lot more in advance, especially the memory sticks. ”

“As things stand now, our inventory of memory bars will hold up for a long time, and the next goal is to make the ROF host brand complete the desktop market in Kyushu! ”

“We can now start robbing customers of DIY hosts and brand hosts! ”

Pei Qian sat on a chair in the coffee area and felt a little out of oxygen.

“Not quite right, is there something wrong...”

Pei Qian began to doubt life.

Today is January 1st, 2011 is just the beginning!

He never thought that the first heavy blow of the New Year would come so fast!