Losing Money to Be a Tycoon

"A Good Tomorrow" shooting scene.

“Card!”

“Okay, this one's over. ”

“Thank you, everyone. Take a break. We'll officially start shooting advertisements later. ”

Director Zhu Xiaozhi's voice just went down, and the scene immediately rang a round of applause and cheers. Many people were relieved of their burdens.

So far, the main part of the film has been filmed.

Although there were a few minor problems at the beginning of the shooting, they were quickly overcome under the guidance of General Pei and the combined efforts of all personnel in the film venue.

In particular, the cooperation of several stars such as Lu Zhiyuan is becoming more and more tacit and the opposition scene is becoming more and more wonderful. In the beginning, it is often necessary to supplement the photo shoot. Later, it is often just two or three pieces, and both of these pieces are very wonderful, making Zhu Xiaozhi find it a little difficult to make a choice.

If it's hard to make a choice, don't make a choice first, then make a later edit.

So all the regular shooting tasks have been completed.

Many staff were relieved, after all, there was only one ad left behind.

And the ad, to be honest, is just a background board in the movie, and most people instinctively think that this stuff doesn't have to be as good as a feature film, so it's done.

But Zhu Xiaozhi obviously doesn't think so.

He has a thick advertising proposal in his hand and is giving a serious explanation to the actors in charge of the advertising shoot.

The people who shot the ads, they all re-picked their characters.

How the original ad was shot is uncertain. Zhu Xiaozhi also had the idea of having major brands put in advertisements and provide their own advertising films.

However, this idea was rejected by President Bae, so it was finalized: the ad took its own shot and could not involve any company, trademark or product that existed in reality.

When it was finalized, Zhu Xiaozhi began to arrange for people to pick their corners.

Because these ads are played in the movie as a background, the stars that have appeared in the movie are definitely no longer available.

Many of the characters in the film are poor and, in the context of the film, do not qualify for such advertising.

Only the jury and Luke Remote actor (after the fire) playing by Zuting can shoot a few ads.

And the young woman, who was finally pushed up by the judge to replace the male lead, could also make a few ads.

Beyond these examples, all other ads have to be new and have to be new faces that have never appeared in a movie.

Zhu Xiaozhi also put a lot of effort into planning the advertisement, which is why he made such a thick advertising proposal.

“Let me start by emphasizing that while we shoot advertisements that can only be used as backgrounds in movies, don't take it lightly. It's as important as the movie itself, and even more so in a sense! ”

“First, advertising plays a suggestive, in-line role. ”

“Some of the storylines are advertised in the movie. ”

“For example, before the male and female protagonists took part in the contest, he often saw the judges' presentations and advertisements on television, which gave the audience early access to the role of judge and suggested that the judge was a very wealthy and influential success. ”

“When a male lead is on fire, some male lead ads are shown, and there are many different products that can be used to hint at his overnight fire. ”

“And after the male lead was discredited, he lay in bed, and the advertisement on television for the girl who replaced him also implied that, immediately after his reckoning, the judge pushed a new man to the top, opening a cycle. ”

“Secondly, advertising can be used to capture issues such as big data and privacy leaks that people are now more concerned about. ”

“We shoot a lot of different kinds of ads that are directly related to the male lead's experience. ”

“For example, if the hero just drank a can of beer, he would be pushed on the screen for a chicken ad, or a wine ad. ”

“The male lead just lost a lot of money watching the TV show, and the ad pushed him into the lending business. ”

“And when the hero makes a lot of money, he pushes a variety of financial products, insurance, luxury goods, etc. ”

“We spread these categories throughout the film, and the ads he sees are constantly changing as the lives of the leading men change. ”

“The atmosphere can be baked on the one hand, and metaphors, ironic big data and privacy leaks on the other. ”

“Finally, advertising strengthens the elements of science fiction and is a speculation about the cultural life of the future world. ”

“As President Pei said, we're going to make the ads sufficiently conscious and cool to use some of the elements of the future to make the audience see a mist, so that we can constantly hint at the audience, and this is the future world. ”

“These ads will give them a good sense of what the future world will look like and help them immerse themselves in this world view. ”

Zhu Xiaozhi looked around and turned to one of the actors:

“Well, it looks like everyone has understood that the next ad is a takeout ad, and the ad is very simple: a drone hangs a takeout and flies across the city. ”

“It's just this drone looking for fire, flying through the city's night sky like a big fireball. Then you open the door, reach out and take the takeout, open the beautiful dining box inside, find the beautiful steak is like just baked, and you're still hot..."

“Next is a link between takeout and mobile. ”

“The drone came to pick up the take-out, but the drone's display prompted that it was too far away for delivery. It's time to give a close-up to a map, flash past, and this takeaway is going to cross the desert, across the ocean to another city. ”

“At this point, the owner of the takeout restaurant picked up his cell phone and connected the drone with a cable to power it, and the drone flew away. ”

“The drone then crosses the desert and the ocean, experiencing heavy sandstorms, storms and all sorts of bad weather. ”

“Finally, you opened the door. At this time, the drone started to return. After flying back, the restaurant owner took off his phone and found that 30% of the battery was still there...”

Zhu Xiaozhi explained the content of the ad to the actors.

He died of a lot of brain cells when the ad was being advertised.

Some of the streaming ads are very good. Anyway, let the actors put on a few poses in future costumes, take some unknown shots, and add a little special effects.

But isn't conscious advertising enough?

No matter how the world develops in the future, advertising should maintain a certain diversity.

So Zhu Xiaozhi thought of a few other styles of advertising as a conditioner.

At the same time, Zhu Xiaozheng was very headached by the advertising of specific products to be made.

Because at least you have to make logos and slogans for these ads?

If you don't feel comfortable with the logo, it's easy for the audience to make a scene, so it doesn't make sense to shoot your own ads?

So the logo has to be good enough, just like a real commercial ad.

But so many ads, relying on Zhu Xiaozhi alone, is it not possible to die tired?

So many logos design themselves from scratch, it's too difficult.

Therefore, Zhu Xiaozhi and Huang Sibao should consult with the brotherhood department!

Let Touch Fish takeout to get a takeout logo, change it with Touch Fish takeout logo magic, and let OTTO technology produce a mobile logo that doesn't need to be used. Don't let the audience have both a visual sense.

All in all, these logos finally look something like that, under the crowd control of many departments.

Even though they were all magically modified brands, Zhu Xiaozhi ordered various departments to claim their magically modified brands and register in advance.

It is not expected that the film will have any propaganda effect, mainly because of the fear of people registering these trademarks to touch porcelain.

Save these hassles by preempting bets.

Zhu Xiaozhi estimated that while the number of these ads was quite significant, most of the time was very short, and there was about another two weeks, which would be almost complete.

It wasn't until then that I really injected my soul into the film.

……

……

Tenda Games.

Nguyen Guangjian took a long breath: “Okay, so the conceptual design and original paintings of the first heroes are all taken care of. ”

Riyadha clapped her hands: "Good job, boss! ”

During this time, Nguyen Guangjian has been doing various conceptual designs and original paintings for GOG heroes, often running back and forth in both Jingzhou and Demon.

However, game development and original design are two parallel processes that do not affect each other.

Nguyen Guangjian's job is to remodel these IP characters bought from Tenda Games, or create original characters that are unique, such as "Justice Guardian Modesto”.

Overall, this is not a very heavy job. After all, it is not all original, and most of it has been modified according to the existing image.

It is much easier to make some changes based on a classic image, as long as you fully understand the characteristic of this character, than to start from scratch.

So, the design of the original painting is actually much faster than the development of the game, the game is still some distance from the official launch and even the public test, but the original painting has all been completed.

Riyadha asked, "What are you going to do next? Do you want to talk to President Bae and celebrate the completion of the original painting? ”

Nguyen Guangjian shook his head quickly: "No, no, no, no. President Pei is busy with his work, so let's not bother him with this little thing. ”

“Besides, I've played in the amusement park in Jingzhou once, and there are no other stimulus projects. ”

“I intend to take a short break over the past few days and take a local tour of Kyrgyzstan, maybe find something new to do. ”

Riyadha thought about it and said, "Well, Tenda has another game division called Yangtze, which is the Hot Blood Battle Song project, you know? ”

Nguyen Guangjian nodded: “Yes, but I don't have any feelings about the art of Hot Blood Warfare. ”

Riyadha: “That's why I need you to upgrade the art level of this company! Don't worry, we all work for President Bae, we don't need money. ”

Nguyen Guangjian hesitated a little: “Two projects, for me, may be a little out of character...”

Riyadha waved: “It's okay, their art resources have come out quite a bit, boss, just go take a look and dial a little, mainly to guide you, you don't need to do it yourself. ”

Nguyen Guang thought about it and nodded: “Fine, then I can go check it out and make a few comments. ”