Losing Money to Be a Tycoon

“The biggest highlight of BEQUIET is that it is a horror game that is played online by multiple players, and there are no similar types of games on the market yet, so I think it should be highlighted to the fullest by previous promotions. ”

“Advertising is still based on traditional methods, such as buying videos and web ads, getting video authors to help promote them, etc. ”

“I've already talked to Joe Lao Wei, who will play our game the first time and then put out a video to help promote it. ”

“In the meantime, let's cut another cool promotional film and fry the heat in advance...”

Lin Jie explained his previously conceived publicity strategy in detail.

After that, she looked slightly nervously at Pei Qian.

Although it took her several days to finalize these communication strategies, and it was also a very sound and definitely effective way to communicate them, there would still be some confusion in front of President Pei.

After all, Pei's skill in promoting the game has become quite impressive. This small-time propaganda method may not even be able to get into President Pei's eyes.

After listening to Lin evening propaganda, Pei sighed silently.

Especially when you hear the words "Joe Old Wet," you can't help but shock your body and produce some stress reactions similar to PTSD.

The employees seem to be growing fast, and President Bae can't help them...

Lin was a newcomer at the start of the evening, and after the project team had been silent in their efforts, after some experience, there was an increasing number of departmental leaders.

In terms of this publicity program, it's a word, steady!

Pei Qian is very certain that if he really promotes according to Lin's late-night set, there must be many people in BEQUIET who have been brainless to buy it from the beginning, and the sales volume cannot be lower.

So definitely not!

But what exactly do we do...

Pei Qian was a little confused.

He knew that Tenda now had too many successful games at its disposal, had a large number of fans nationwide, and was the focus of attention on the official platform.

The Game Maker, Back to Shore and Hot Blood Warfare songs are all brushing their presence on the official side. BEQUIET is on the official platform, and with a little publicity, a lot of people have to buy them.

You don't have to worry about famous good things before without publicity, they're gone now.

Therefore, current publicity, spending money on water floating is not enough, it has to be counterproductive!

It sounds difficult, but Pei Jian is prepared for it after much thought.

The ultimate goal is to discourage the player before paying!

Previously, Pei Qian mainly persuaded players to withdraw from the game by extending the refund time and making the game more difficult.

But it does not seem to have proved very effective.

I can't help but say that the current player is too rebellious. After buying the game, the more you let him refund, the more non-refundable he is.

Now Pei Qian has a better idea, which is to dissuade the player before buying the game!

You want to buy a game?

I'm sorry, I'm not selling it to you!

Who says all games are free to buy?

It doesn't necessarily make sense to make a deal!

BEQUIET is a game that can only be purchased after trying to prove itself.

People don't deserve to play this game!

Anyone who has a problem, give him the six word truth.

Pei Qian decided to make a lot of difficult problems at the early publicity level. Only players who pass the re-test will be eligible to buy the game!

In this way, the average player cannot buy even if he is rich and must be qualified first.

It's not that simple to qualify, to pass the test.

People are inert, and if players find that they have to go through nine, nine, eight, eleven difficulties to buy a game, most people may give up.

Moreover, as long as the puzzle is complicated, it will take you a month to solve the puzzle successfully, and there will be no revenue in this billing cycle.

In the worst case scenario, postponing your earnings to the next cycle is better than making money this cycle!

This is Tenda's propaganda strategy for the new era: retreat propaganda!

Of course, this must not be said to Lin Night. It must be changed to something that is more ignorant.

Pei Huan gently knocked on the table and sighed: “There's nothing wrong with your publicity plan, it's just too conservative. ”

Lin's eyes lit up late.

Sure enough, Pei always has a better plan!

She hurried to listen carefully.

Pei Qian went on to say, "I will do this publicity campaign myself, and no one of you will interfere. Advertising is still the same, but it's up to me to decide exactly what to do. ”

“We're going to play a simple ARG game with all BEQUIET players. ”

Lin stunned for a moment: "Ah? ”

She was prepared to take note of General Pei's recommendations and then seriously implement them.

As a result, President Pei intends to do it himself this time and does not appear to have informed her of his intention.

But on the bright side, this also means that President Pei's publicity this time must be huge!

Instead, Lin Xiao was happy: "Yes, Mr. Bai, I'll wait and see! ”

……

After sending out Lin Night, Pei Qian saw that there was still some time before he left work, and immediately began to arrange the "BEQUIET" persuasive publicity.

Pei Qian did not disclose any information to Lin Xiao, because this event is a puzzle solving event and must be kept as confidential as possible.

Pei Qian found the programmer on the TPDb website who was responsible for the Tenda Spiritual Fit Test and put him in charge of all the programmatic work.

The Tenda Mental Fitness Test has so far had no leaks, and it can be seen that the programmer is very reliable, so Pei Jian gave him this task as well.

It's not much of a task, it's just a few small details about the site and the game.

“Well… it seems that this invitation is missing an invitee's payment. ”

“It seems a little too late to have someone redraw a logo. ”

“Use the ready. ”

Pei Qian flipped through the computer and flipped out the logo of the Palpitation Hostel he had already done.

……

……

THURSDAY, MARCH 3, BEQUIET is officially available!

Qiao Liang has been in front of the computer early in the morning, even snacks and drinks are ready, just wait for the game to start selling and then the video comes out the first time!

This time, he was not invited by President Pei like "Turning Back to Shore".

But it doesn't matter, President Bae didn't invite you, so did President Lin!

Before the game started to be promoted, Lin Xiao had already found Qiao Lao Wei and asked him to help make a video publicity issue after the new game went live.

As President Pei's acquaintance, Joe Liang is of course obliged!

Although "BEQUIET" is from Yangtze Games, it is clearly stated on TPDb that Yangtze Games is now a subsidiary of Tenda Games.

Bearing in mind that "Bloody Warfare Song" hand tour is also a conscience hand tour and is recommended by the official platform, Qiao Liang has reason to believe that the game released by Yang Game should also be completed under the supervision of President Pei, and the quality and creativity will never be poor.

Anyway, it's just a sentence, worth playing with!

There are obviously not a few players with the same ideas as Joe Lao Wet, as can be seen from his fan base.

Everyone is talking about this game and waiting to buy it first.

At 2pm, the game is officially open for purchase!

Joe Leung just lit up at the speed of his single hand for over 20 years!

However, the imaginary fee deduction interface did not appear.

Joe Leung was stunned.

“What's the matter, the game just sold a bug? ”

“No way. How could Tenda make such a low-level mistake? ”

Qiao Liang was confused and found that the purchase button greyed directly after he had clicked it down.

On the game detail page, it was originally a slightly creepy game original, and under the click of a button, a small line appears below.

“The invitation was left on a journey. ”

There's also a bloody handprint on the back, and a red logo.

The top half of the red logo is the apex of a blunt corner triangle with two English words below: PalpitationHotel, which appears to be a hotel logo.

It's just that the lower half of these words have a bleeding effect that makes people look a little hairy.

Joe Leung is a little confused.

Which one is this?

He looked closely at the original painting and felt that it should be a scene in BEQUIET, which seemed like a suburban hotel.

In the dark of the night, the dilapidated hotel is completely hidden in the darkness, as if it were a demon with a vast mouth of blood, eager to wait for its prey to fall into the net.

After much detail, it appears that there is not much useful information on this original painting.

That line, “Invitations left in the past”, looks more like a real clue.

Of course, it is not ruled out that downloading images and opening them in txt or other formats may hide special information.

Qiao Liang glanced at his fan base and obviously his situation was not an example, and everyone else was experiencing this problem.

You can't buy games that have already been released!

After a brief squeeze, Jolian instantly got excited.

This game needs to be solved before it can be purchased!

“Mr. Pei, why do you always make so many new tricks? What a surprise! ”

Although I was looking forward to playing a new game, Joe Leung was not angry and found it interesting.

And the group is already discussing what's going on.

“What do you mean, does this picture hide the Xuan machine? ”

“I don't know, it's not responding! ”

“I also saw this image on the web ad, which should be a puzzle! ”

“The diagrams on the page can be downloaded, I've changed a lot of formats, and I haven't found anything useful. ”

“I think you've all been thinking too much. That's what the clue should be. ”

“‘Invitation' means eligibility to buy a game? What's the" trip of the past "? ”

“Isn't it somewhere in reality? Is there anybody in Kyushu? You want to go out and check it out? ”

“Once Upon a Time" is a stand-alone game on the official platform. Could it be a link? ”

“Don't be ridiculous, when did you see Tenda's game linked to someone else's? It's an absolute coincidence! ”

Qiao Liang's fan base was already full, and now the news is even crazier to brush the screen, can't even see.

Not only that, Jolian looked at several other player groups and seemed to have a lot of people talking about it.

Just turning over these people's discussions, Joliang thinks they obviously don't know President Pei at all.

To solve the puzzle, it's still up to me, Mr. Bae!

Joe Leung thinks that the puzzle is not that complicated at all. For a game maker, the journey was, wasn't it, a game you had developed before?

Qiao Liang thought about it and opened "Turning Back to Shore" to find clues inside.

After searching for this one, the next one is called Fortress at Sea.

Because in his view, since President Bae is going to be linked to the game, he must also be linked to his own game, and "Turning Back to Shore" and "Fortress at Sea" are the two games that are currently relatively successful.

If linked to these two games, it can further enhance the brand value of Tenda games, while also boosting the sales volume of these two games, why not?