Losing Money to Be a Tycoon

After listening to Assistant Xin's explanation, Pei Qian was even happier.

Indeed, I knew entering the gym industry was a promising decision!

With so many successful experiences of failing gyms, why can't it be a big deal?

Pei Qian nodded: “Well, I'll think about it. ”

“By the way, is there any new gym around here? Or can a ready-made site, buy some equipment, put it directly into use? Find it, add some money to it and save time on the renovation. ”

Pei Qian is thinking about opening the first gym as soon as possible to see what's going on.

If all goes well, then hurry up and open a few more, and you'll get a little more money during this cycle.

If you accidentally earn money, you can also stop the loss in time and think of other ways.

Assistant Singh thought for a moment: “A high-end gym nearby… I know a few, but I don't necessarily want to transfer them, I'll ask. ”

After Assistant Xin left, Pei Qian began to consider specific options for his gym.

Consolidate the "Gym Failure Experience" summarized by Assistant Xin to digest and absorb as much as possible and integrate all the features of a failed gym into one!

Pei Huan is very clear that Tengda Group is now getting bigger and bigger, has plenty of money, and its own purpose is to lose money, so no matter which industry you enter, you will definitely invest a lot.

Early investment, while increasing revenue pressures, also makes it easier to attract customers, especially high-quality customers with high assets.

The difficulty of losing money is increasing.

So, you want to lose money, you have a good attitude, you can't afford it!

You can't think of “other people can lose, so I can lose”. If you really think about it, you probably make a dogmatic mistake.

According to the report's analysis, the underlying reason why many gymnasiums do not make money is that the gymnasiums themselves invest heavily, not in small amounts, whether for space, equipment, labor or other expenses.

If fitness habits prevail in some developed countries, selling membership cards alone can yield good benefits, which is a virtuous cycle.

At the domestic level, however, due to the level of economic development and popular perceptions, most people are not used to fitness and do not spend much money. Selling members alone makes it difficult to earn money and must sell private lessons.

This idea, like a domestic kryptonite online tour, first pull people to the gym at the lowest possible price, then pick the fatter leeks.

To be honest, there are three kinds of people in the gym:

When he had a fever, he ran a fitness card, and after three minutes of heat, he stopped coming.

People who are not bad money want to have a good body, they are afraid of being hot for three minutes, so they can teach private lessons and let private teaching supervise themselves;

Sustain on your own, big man.

The gym likes the first two types of people, but the third is the one who really doesn't get chives from the gym.

There are just too few people in the third category.

Gym is mainly about earning membership card money for the first person and private teaching fees for the second person, the poor and the rich together .

So Pei Qian thought about it and decided to go the other way.

Still, as in the past, open source, on the one hand, maximize daily spending, on the other hand, minimize your target user base and make less money.

First of all, Little White doesn't make much money!

Other gyms sell six-month cards, yearly cards, and the longer the discount, the more you take advantage of the fever in your little white head and use the discount to encourage them to have a long membership card.

These little whites are often unsustainable, and the longer they last, the more they lose.

Pei Qian decides to precise the price directly to the day!

Other gyms are members who sell for six months or a year, whether they come or not, and Pei Qian's gym will be charged if they come today.

There is no way for another gym to refund the card, only to find the Operator Card, and it is very troublesome, and Pei Qian can refund the balance on the account at any time.

This way, even if your head is impulsive, you can't send more money to the gym!

Secondly, the millionaires don't make much money!

Other gyms are selling private classes, offering better service and greater profitability to high-asset users.

And Pei Qian decided not to sell any private lessons at all.

All coaches receive the same benefits and wages without earning bonuses.

Coaches are on standby like a webmaster. If a customer has any questions, go up and answer them. If they see a mistake, remind them. Never say a word, let alone sell any courses.

Looking for a private lesson? Want to pay for private lessons?

Sorry, we don't have that kind of one-on-one service.

The more satisfied Pei Qian wants to be.

This program has left most of our clients' money out of the way.

Xiaobai was first persuaded by this high price, even if the cards were handled in a trendy fashion, the balance could be withdrawn at will;

If you are rich and want to seek one-on-one tutoring from a private teacher, there is no service here;

Big guys who really know how to work out with equipment will definitely choose cheaper gyms and there is no need to add a lot of extra money here.

The only people interested in this model are those who are slightly wealthier, who want to work out, and who don't want to be in a private pit.

However, because the current level of economic development in China has not yet reached, and Jingzhou is a less developed second-line city, the number of this population is very small, unlikely to make the gym profitable.

In this way, the gym is in a state of pure loss, and the more you drive, the more you lose!

Of course, the system isn't that messy.

The system requires that there must be theoretical profitability in the industry and that profitability claims can be reduced to some extent if a lot of reputation can be earned.

Pei Qian provides a better fitness environment and naturally has to set a higher price.

After considering it, Pei Huan decided to set the price significantly higher than the minimum price allowed by the system.

Because pricing is based on the lowest price allowed by the system, it is likely to give the player the impression of conscience, resulting in a thin, oversold result.

And if you continue to raise the price and add it to a level that most ordinary people can't afford, you can discourage the target population directly from the price!

At present, Jingzhou's annual gym card is about 2,000 yuan, and Tenda's employees are handling it.

And it's still a more upscale gym, cheaper, with less than a thousand dollars.

Slightly more than five dollars a day, according to the mid- and high-end standard of $2,000 a year card.

But going to the gym every day is obviously impossible, and most people go twice a week.

At this frequency, the real price per day is about 20 days.

The more you go, the more you earn.

Since Pei Qian decided to use better equipment, create a better environment, ask for a better coach, and use the price to further discourage consumers, the daily price is set at 40 yuan!

Considering that other gyms cost money to enjoy private instruction is also available here for free, with extra money.

Of course, private teaching elsewhere, private teaching is one-on-one tutoring, and there are many private teaching in this gym. If you see someone you don't understand, you can teach them. Pricing is definitely not that high.

Pei Qian thought about it, then mention the price of 50 yuan each time!

This price should discourage the vast majority, right?

So if you come to the gym twice a week, it costs 400 bucks a month, 4,800 bucks a year.

If you go to the gym four times a week at the extreme, the price is doubled to 9,600 a year.

This is outrageous for local consumption levels in Kyushu in 2011.

Compared to other gym prices, this should be a rather unbearable number.

“Well… seems to be a bit inadequate. ”

“Is that all I can do to lose money? ”

“Think again. ”

Pei Huan feels that the current setup alone is the opposite of those who make money in the gym. There is also a certain chance of failure, but it is still unstable.

What if some people feel that this gym conscience, for the purpose of the experience, has a membership card as a "secondary card”?

Or a gym boss came to Jingzhou temporarily, don't want to have a long-term gym card, what about a short-term card?

If there are enough people who come here once in a while, and the daily traffic is guaranteed, it still seems to make money...

So we need to find another way to persuade these people to retreat as much as possible!

Mandatory long-term cards would certainly not work, as they ran counter to the previous rules and alternative approaches would have to be found.

Pei Huan thought about it and decided to implement a "punch card system” to achieve this dissuasive effect in a special way!

When registering, different training programs are developed based on each individual's physical fitness, work, and state of life.

For example, the requirement to practice three or more times a week, to eat according to the prescribed content, to eat only healthy meals launched by touching fish take-out, and to enforce it.

In this way, consumers pay not only for the use of the gym, but also for a healthy meal, which is mandatory!

Fewer people spend so much money!

Failure to complete the punch target will result in penalties, warning, refund, and then no further enrollment for a while.

As a result, the Experience Party, which wants to practice once in a while, has also been brushed out, reducing its income by another large sum.

Well, perfect!

After several considerations, Pei Jian finally finalized the specific rules for the gym:

Recharge after you become a member, recharge as much as you want, no discount.

Perform physical examinations and develop training plans at the first time, including several times a week at the gym, what items to train and what to eat, all of which are developed in consultation with the customer and, once developed, become mandatory and must be followed.

Taken together, the cost of each visit to the gym is $50, the compulsory purchase of healthy meals touching fish takeaways, plus the price, the takeaways order system and the gym's APP data are interchangeable.

Of course, touching fish takeaways can be a loss, and healthy meals can only be priced at a cost, but this compulsory purchase is itself discouraging to consumers.

It's both beautiful to lose money and put a threshold on customers.

Not eating healthy meals, or not coming to the gym enough times a week, are interviewed, the first two warnings, the third direct refund, and are no longer accepted within a month.

Of course, if it is corrected immediately after the first warning, then the warning can be eliminated after two weeks of persistence.

Pei Qian thought about it and decided to name this gym “Managed Fitness”.

On the face of it, just trust your body here!

And what that actually means is that after hosting, the retard AI will beat the four two kings out!

A heartbreaking gym like this, at best, would the rich be willing to come?

But there are not many homeowners in Jingzhou, and the same is true of real homeowners going to the gym for private education, and hosting fitness doesn't seem to be very competitive.

By then, many shops will have no one to ask about, just about all of them can be used to distribute employee benefits, it's just beauty!

Of course, Pei Qian also came up with a number of other options, such as discounts for successful weight loss, but after careful consideration, they were all rejected.

These actions, while ostensibly thanks to money, also seem to motivate and spontaneously promote users and can easily be counterproductive.

So, after much deliberation, Pei Jian decided to abandon these seemingly beautiful operations, so be safe.

After all, the loss of money is also about the long flow of fine water.

Afterwards, Pei Jian briefly considered the equipment in the gym.

All fitness equipment must be of the highest quality.

Every device of aerobic motion, including treadmills, ellipticals, etc., is equipped with a small TV in front of it to see what you want to tune yourself.

Showers, dressing rooms, lounges, etc. are all done according to the highest specifications. Anyway, you can spend money. All kinds of high-end shampoos, shower gel hairdryers, etc. are also neat.

Also, the gym needs to be equipped with a bracelet, enter the gym to wear the bracelet, and then remove the bracelet and upload the sports data. If the amount of exercise reaches the standard, the punch will be completed.

……

After all had been finalized, Pei Qian looked at the plan and nodded satisfactorily.

Try to turn this gym into an exclusive gym for Tenda employees and leave no one else interested!

The gym loses money on a daily basis and pays off benefits to employees, doubling their happiness.

At that time, make a fitness plan for all Tenda employees so that they are tired of exercising and unwilling to work. At the same time, President Pei is happy to lose money, both beautiful!