Losing Money to Be a Tycoon

One such peculiar question, at the time, asked Quo Licheng.

Pei Qian continued: “What is your current floor salary? ”

Kwong Li answered honestly: "1500. ”

Pei Qian asked: “How do you calculate the bonus? ”

Kwok Licheng: “The scores of coaches vary from level to level, averaging around 30%, 200 private lessons. ”

The price of private classes is the same as Bae Huan remembers, as is the price of private classes he gives his employees.

Of course, from a decade's perspective, it's cheap, or even cabbage.

Pei Huan quickly calculated: “If you teach three private classes a day on average, it's 5,400 yuan, plus 1,500 base salary, for a total of 6,900 yuan. ”

This is a pretty good income in Jingzhou today.

Quo Licheng hesitated for a moment and said: "Actually not so much. Because many of the private lessons I bring are transferred to me by other coaches, and the bonuses are to be shared with them. I actually get about 5,000 to 6,000 a month. ”

Pei Huan nodded and thought that this big brother was really as good as his name, solid and said everything.

For private teaching, selling classes is the core competitiveness, the more classes sold, the higher the commission, many large cities can only sell classes to 34,000 a month, but this marketing wonder can be said to be Phoenix Maorin horn.

Coaches like Kwok Licheng, who are less talkative and more truthful, naturally can't afford to buy so many private lessons.

And the coaches who can ignore too many learners to buy private lessons, but can't teach themselves, will transfer to coaches like Guo Licheng who spend more time.

But unless they have a great relationship, they certainly won't turn around for nothing.

Pei Qian nodded: “I give you 8,000 base salary, no commission, but there are benefits such as meal supplements, housing subsidies, periodic medical examinations, etc. ”

Goli stunned for a moment: “Uh, General Pei, I'm not talking about pay, I'm leaving the industry mainly because...”

Pei Qian: “Then 10,000 base salary plus various benefits, no bonus. ”

Guo Licheng: "…”

Heartbeat.

Ten grand, even if you leave the gym industry, where do you get ten grand?

Not to mention, Guo Licheng really likes the fitness industry and wants to leave just because he is disappointed with the current state of the industry.

Now that the base salary of $10,000 was incredibly high, the four words "no commission” surprised him even more.

This sincerity touched him.

But it also worried Guo Licheng for President Pei.

He didn't want such sincere Bai to become the culprit, and after taking over the gym, the blood was gone.

Guo Licheng hesitated for a moment and asked: "Mr. Pei, have you ever had an in-depth understanding of the fitness industry before? ”

Pei Qian said honestly: "No. ”

Kwong Licheng gave the expression "I do”: “To tell you the truth, you think a little too easily. ”

“While this condition is very appealing to me, ‘no credit' is also a good thing. But it's not good for the gym! ”

“With bonuses, the coaches sell cards, sell classes, and the gym is profitable enough to keep going. Without bonuses, coaches don't actively sell, who buys classes? ”

Pei Qian smiled: “No need to buy classes. We don't have private lessons in the gym anymore. ”

Guo Licheng: "Ah? ”

Looking at the look on the face of Quo Licheng, Pei Huan felt it was interesting to briefly explain the rules of "managed fitness”.

Fruitful expression ranges from compulsion, to shock, to hesitation, to confusion, to compassion.

When Pei Qian had briefly finished, Guo Licheng sighed lightly: “President Pei, I am now certain that you really don't know the fitness industry! To be honest, in this business, a conscientious gym is not going to last long. ”

“If that's the way you want it, it's that you don't like both ends. ”

“I'm afraid you can't earn a reputation or money. ”

Ooh?

Bae Huan was delighted to see that his program was approved by senior gym professionals!

This is a good phenomenon.

But he buried the joy in his heart and asked, "What do you mean? ”

Guo Licheng coughed twice, took a look at the manager Wei, who was talking to Assistant Xin about the contract, and lowered his voice and said: “Honestly, President Pei, the current fitness industry is actually a gambling game. ”

“Fitness people bet they'll go every day after they've made their cards, and the gym bet they won't. ”

“Often the result is the gym wins. ”

“Even so, it is not uncommon that the gym in the country has collapsed in bulk and ran away, and that some people have not been there for months after they have handled their cards and found that the gym has been emptied. ”

“So, this is a bad currency to evict a good coin industry, similar in nature to… some other industries that are passionate about handling cards and running. ”

“Dark hearts can only make money. They survive on conscience and long-term goals, Cape Phoenix. ”

The heavier Kwo Licheng said, the happier Pei Huan listened.

What if, as you say, the situation is more optimistic than I thought?

Pei Huan-Mei said, "That's what I love to hear!

“Tell me more.” Pei Qian remains silent.

Looks like Goh Licheng also has a strong gutter appetite for this, and he lowered his voice and said: “President Pei, you ordered this 50 yuan a day, to be honest, this is not a pleasure on both ends. ”

“Most consumers, four times a week, spend nearly $10,000 a year, which is five times more expensive than regular gym cards! They must have found it particularly expensive. ”

“But in practice, 2,000 years of cards sold in the gym are supported by a lot of junk cards and private teaching. ”

“In other words, your pricing method, consumers find it expensive, and then you don't necessarily make much money. It seems to me that this is a conscience, especially for the powerless whites, but the whites themselves don't think so. ”

“They all think they can do it every day with an annual card, and I'm sure you're not good value for money. ”

“That's why I say bad currency evicts good coins, because there's so much white, money in conscience is not easy to earn, but money in black is too easy to earn. ”

“2,000 cards per year, 3,000 cards per year for two years, so it's definitely a two-year card deal. You don't come to the gym often, so the longer the membership, the cheaper it is, the more the gym looks like, but for the gym, they can do it right now! We'll talk about it two years later, and we'll make 3,000 dollars first. ”

“As a result, there was a gym, and the rest of the gym had to be hard heeled, otherwise all the customers were taken away by him. ”

“These gyms sell yearly cards, three-year cards, make money in advance, then send leaflets, pull people, sell private classes, completely disregarding the actual carrying capacity of the gym, but they do push the other gyms over in the mood. ”

“Overpaid for nearby guests and kept the rest of the gym out. ”

“If you run a conscience gym and don't make this fast money, it won't last long and you'll be crushed by the propaganda campaign at these gyms, where else? ”

“These fast-paying gyms disrupted the market, overdrained future consumption potential, and the sight didn't work. Soon, they clapped their asses and ran away, leaving behind a place of chicken hair. ”

“Another key point is that fitness is a more painful thing for beginners. Consumers in our country generally do not have the right concept of fitness, too high a threshold for fitness, too poor a consumption experience and too much white, which is why the current gym is doing this model. ”

“To earn money from conscience, it's hard to be prepared for at least a few years, invest far more resources and manpower than you can imagine, not only to make good products, but also to cultivate markets and change people's life habits! ”

“So, if you want to make a run for it, then I won't say anything. ”

“But I know Tenda is a business of conscience, so I hope you think about it. Don't come to this mess because of impulse. ”

After listening to the words of Qiu Licheng, Pei Qian fell into silence.

Joyful!

Listen, listen, my program is approved by professionals!

And highly recognized!

If you say so, it's easy for me to lose money.

Seeing that President Pei had fallen into silence, Guo Licheng hastened to say: “President Pei, it seems that the contract has not been signed yet, and now it is too late to regret it. ”

Pei Qian smiled: “Regret? No, no, no, no. That's something I've been thinking about. ”

“Since you say this industry is a bad currency eviction business, you have to be prepared to lose many years if you want to make money on your conscience... then let me change this industry! ”

“From now on, you are the manager of the ‘Managed Fitness' Handong University store, and you will have three tasks in the next few days. ”

“First, recruit a team of coaches with a base salary of 7,000, with no bonus, all coaches have to follow your template to find a self-contained, nonchalant person. ”

“Coaches take two days off a week and two shifts in the morning and evening. Usually, ensure that there are enough coaches on site to coach the participants. ”

“How many coaches do you have to recruit yourself? Try to do as much as you can. I think there are almost 20 people. In the unlikely event that someone gets sick from a cold and takes time off, they must be able to move their shift in time, and no unwarranted overtime is allowed under any circumstances. ”

“Secondly, find a construction team, redecorate and paint the front door of the store, and keep a low profile. ”

“Thirdly, purchase fitness equipment, directly according to the highest specifications, not afraid of expensive, understand? ”

Kwok Licheng feels a little confused. With all the things he just said, it's all a waste of speech?

“But President Bae...”

Pei Qian patted him on the thick shoulder: “No, but get ready. ”

On the other hand, Assistant Xin has already spoken to Manager Wei.

“President Pei, it's been agreed. The gym covers an area of 1800 square meters and the investment in this shop was about 1.7 million, mainly in terms of expenses: the equipment here is medium and low grade and some of it is used for a total price of 500,000 yuan; other supplies range from 50,000 to 80,000 yuan, including various equipment and instruments for private teaching, computers, desks and chairs, etc.; the renovation cost is about 900,000 yuan, in addition to personnel salaries and advertising marketing expenses, etc. ”

“The transfer fee would be around 500,000 or 600,000 if the whole deal were taken over, but we are equivalent to 300,000 if the venue was renovated, no fitness equipment, etc., so the final transfer fee was negotiated. ”

“Manager Wei will remove all equipment, we will re-purchase all fitness equipment, recruit coaches and pay the rental of the venue...”

“Taking into account the high standard of fitness equipment we prepare and the fact that staff remuneration is above the industry average, the prior period investment in equipment, transfer fees and some pieces of pieces was approximately 1.5 million, with annual expenses, including rent, utilities, personnel remuneration, etc., amounting to almost 3 million… on average to approximately 250,000 per month. This is already far higher than the cost of a regular gym. ”

Pei Qian nodded and thought to himself that this investment did not seem to be much.

While 1.5 million was invested in the first period, monthly expenses were only about 250,000, and even without customers, they did not seem to lose much money.

But think about it, it's just a store after all.

If you open ten stores, you lose 10 million a year in comfort.

Open the store first to see what's going on. If no one asks, open a few more.

Anyway, the more you drive, the more you lose!