Losing Money to Be a Tycoon

For the current situation of hosted gyms, Pei Qian has only four words.

I can't accept it!

I obviously put all the rules on the door. I explicitly forbade these gym coaches from pulling guests. I obviously set such an unreasonable price and sold them in bundles with fish takeout...

Even the original gym customers have been transferred to another gym.

Why so many customers? Why?

Pei Qian was very dissatisfied, he wanted to ask Quo Licheng exactly.

Guo Licheng had just finished teaching a cadet and saw President Pei enter the door and hurried to greet him.

“President Pei!” The smile overflowed with sincerity.

Can't you smile? The gym used to be empty, no one asked, Guo Licheng could only sit in the rest area except for his own practice, very boring.

There's work to be done!

For the first time, Guo Licheng felt there was work to do, and it was worth having fun with.

While working in other gyms, his daily classes were almost all full, but it didn't make him feel full, it made him tired.

This fatigue stems mainly from three aspects:

First of all, the role of private teaching in the training process is mainly to monitor and accompany the trainees. After customizing the training plan for the trainees, staring at the trainees must do enough push-ups or groups of fixed actions. As the trainees become familiar, the private teaching just stares aside, it is a purely physical activity, not a technical activity, and there is not much sense of accomplishment.

Secondly, in the course of their work, private instruction should always be subject to the mental pressure of selling classes.

Finally, because the schedule is full, the coach himself does not have time to work out, he has to wait for the gym to be done for more than an hour at night, and there is not necessarily a good guarantee in terms of food and drink, and he will feel tired over time.

But now, the feeling of fatigue that Kwok Licheng once felt is completely emptied!

This model of hosting a gym is not completely disregarding customers, but is flexible, helping newcomers correct their moves when they get started, and once the newcomers have fully adapted, coaches don't have to stand by.

This way, the coach saves time by coaching others, or by practicing and resting on his own.

At the same time, there is no need to consider how to sell classes, and there are not too many interests between the trainees. Coaches can coach customers without psychological burdens. Customers do not need to be aware that coaches are here to promote, and the relationship between the two will be much more harmonious.

Together with touching fish takeaways to provide fitness meals and hosting gyms that do not allow overtime, these coaches all get adequate rest, work no longer makes people suffer, and can better enjoy the joy that fitness brings to them at work.

So Kuruchi and the coaches are all full of spirit and motivation.

After finishing practicing myself, I naturally wonder how to provide better service to customers and enthusiastically mentor those new recruits.

Of course, this information is temporarily invisible to Bae Qian.

He could only faintly feel that Quo Licheng's appearance seemed better and his mental state improved.

Pei Qian is now obviously more concerned about the profitability of the gym.

“Why are there so many people in the gym? Didn't I tell you not to do marketing? So where did these customers come from? You couldn't have come to the door by yourself, could you?” Pei Qian's expression was full of vigilance.

Guo Licheng was a little confused: “President Pei, we really didn't do anything, they really came to the door themselves. ”

“Isn't that what you expected? ”

“Baochan turned a blind eye. ”

"Mostly because of the sign you were standing out on! ”

“What happened to the billboard?” Pei Qian instantly felt bad.

Kwok Licheng explained with some excitement: "This billboard of yours stands, it's very considerate! ”

“We all thought that this billboard would have a discouraging effect on our customers. On the contrary, instead of discouraging them, we attracted a group of people! ”

“A student from Handong University passed through the door of our store and was discouraged by the price, but found it very interesting to see what was on the billboard, so he took a photo and sent it to his classmates. ”

“The rules of our gym were very eye-catching for these people, so they quickly caught the attention of a bunch of young people! ”

“Of course, the vast majority of people are out of a mindset and do not intend to consume, but there are always some customers who are not price sensitive who will come and experience it, that is, these customers today! ”

Pei Qian is stuck.

He realized that he seemed to have made the mistake of empiricism!

Before, the fish net cafe put up a sign at the door, it did have an immediate effect. For a long time, people saw the price and left, and no one asked about the fish net cafe.

Later, touching the fishnet coffee was mainly because of Chen Base, who was attracted to be a resident singer mainly because of Zhang Yuan, which had nothing to do with billboards.

Therefore, Pei Qian has always felt that placing billboards at the door is a good way to discourage customers.

But now he suddenly realizes that touching a fish net cafe is not the same as a sign at the gym!

The billboard for touching fish netcakes says the price, including the price of the internet and the price of the beverage. When customers see it, they will only feel that it is expensive, they will not find it novel, and they have no desire to share or disseminate it at all.

But the billboard for hosted fitness says the fee model, which is not only expensive, but also includes bundling and selling fitness meals, forcing fitness plans, etc.

After the customer sees it, the first reaction is not that the price is expensive, but that the model is interesting!

Because none of the other gyms do that.

Such a stand-alone provision would certainly spark discussion, and some curious people would naturally come and take a look.

That means you can touch the billboards in front of the fish net cafe, but the billboards in the hosted fitness door are problematic and very problematic!

Realizing that Pei Qian's wrong face was a little pale, he said silently for a moment: "Remove the sign. ”

Guo Licheng thought about it: "General Pei, are you saying that the message has been initially spread, the purpose of attracting nearby customers has been achieved, and the removal of billboards will further attract more customers? ”

Pei Qian: “…"

You can't set it up, you can't pull it out, what the hell is going on?

Pei Qian decided not to deal with the problem anymore and said slightly more clearly: “So... you're not going to tell me the gym is going to lose money, are you? ”

Kuritsu stunned for a moment and shook his head: “Reverse the loss for profit? President Bae, you're so optimistic, that's not where you're going. ”

“I mean, hosting fitness is in a good situation, some progress from the beginning, but it's too early to say that it's profitable. ”

“You seem to see a lot of people now, but don't forget, it's Sunday. ”

“Zhou's arrival in Japan is the peak of the gym's traffic, and if it is a working day, the gym will become very cold. ”

Hearing this, Pei Qian took a long breath and had a feeling that there was no one else's way.

Fine, surprise me!

I thought I was gonna make a profit. Really, it was a false alarm.

Pei Qian really wanted something to drink, but there was no tea and coffee in the gym, only pure water, so he had to grab a glass of water and drink it randomly.

Think about it, it would seem acceptable if it were just a little more Sunday and still cold.

After all, the gym itself is fully equipped and the coach is responsible, even if the price is unreasonable, there will always be individual customers who are not sensitive to the price.

As long as there are fewer of these customers and the profits don't support the expenses, that's fine.

Pei Qian relaxed a little.

But then he became more vigilant.

Though it's still far from profitable, so many people at the gym over the weekend are not a problem and can easily create the illusion that the gym is on fire.

This can't be happening!

Pei Huan feels that the current discouragement model of the gym is not perfect. He should try harder to get a multiple insurance, so that he can be realistic.

But how exactly... Bae Qian doesn't have a good idea.

He decided to ask Quo Licheng.

“Is there a way to get fewer people to come to the gym on the weekends? ”

Goli stunned for a moment: "General Pei, do you mean to optimize passenger flow based on the capacity of the gym so that resources can be utilized more fully to provide a better experience for customers? ”

Pei Qian silenced for two seconds: “… pretty much. ”

Goli Cheng gave a surprise look: “I wanted to report this to you before, but I didn't expect you to ask. ”

“Looks like you also have a good understanding of how the gym works! ”

“In fact, this problem is also prevalent in other gyms. ”

Pei Qian wondered: "Oh? So how did they work it out? ”

"They won't solve it," said Gori. That's why I hesitated to report it to you. ”

“The rest of the gym just ignores the number of passengers who have checked their cards and doesn't give a shit about the actual capacity of the gym. Sometimes in peak times, such as on weekends, the entire gym is completely overcrowded, lined up with equipment, running queues and even showers. ”

“At this point, we rely entirely on the ‘spontaneous adjustment' of our customers, waiting in line, or picking up less time. But even so, most customers have no choice but to come on weekends. ”

“Because some customers don't want to come to the gym, they are in the middle of nowhere. Anyway, the money for the New Year's card has been paid and you have to come to the gym. ”

“So this is a general dilemma. ”

Pei Qian nodded: “How do you think this problem will be solved? ”

Kwok Licheng hesitated for a moment and said: “To be honest, I've thought of a way, it's a little expensive, and the customer doesn't necessarily accept it..."

Bae Qian's eyes lit up. Is there such a good way you wouldn't have told me?

“Say it!” Pei Qian tried to maintain a calm expression.

"A gym can only carry a limited number of people, and that's impossible to change. Therefore, in order to ensure the fitness of our customers, we can only limit the number of people. ”

“I think we can develop an APP that allows customers to make appointments at their own time each day, and limit the number of appointments when the current period is full. ”

“This doesn't work for other gyms, because everyone is an annual card, and if you don't let them come, they will feel that their interests have been lost and will definitely not accept it. ”

“However, our gym charges a daily fee and assigns detailed fitness plans to our customers, so they can be spread over different time periods, roughly based on their free time, when developing a fitness plan. ”

“If the weekend is already full, we can only accept customers who are fitting in at other times. ”

“However, it should cost money to develop APPs, and outsourced APPs are not necessarily reliable. If you make a bunch of bugs, it's difficult to use them. And customers don't necessarily understand our policy, but they might scold us instead. ”

“In addition, we must have a dedicated person responsible for organizing, planning and rationalizing the fitness time of all participants, otherwise it will definitely cause customer dissatisfaction...”

Bae Qianyi raised his hand: “Okay, stop talking. ”

Guo Licheng thought that Bai thought the solution was not feasible, so he hurried to shut up.

However, President Pei's eyes flashed with light: "Do it, do it now! ”

“Isn't it just an app? I'll arrange it!”

Kwok Licheng said this method to the satisfaction of Pei Qian.

Being an APP can cost more, force consumers to bundle up using APP for the gym, make appointments and discourage a group of people, and make someone responsible for the overall planning of fitness time, scheduling trainee fitness plans, and paying an extra wage.

And with so much work done, the end result was just a slight diversion of the peak crowd, saving customers a little time and improving the experience.

It's so inexpensive it explodes!

Pei Qian couldn't help but admire Kwok Licheng's eyes.

This is absolutely made-up material!

I knew the manager who chose you for the gym didn't pick the wrong guy!