Losing Money to Be a Tycoon

Lin Chan Rong's thinking was clearly moving forward.

The first thought was that Ming Yun's private chef and fish take-out took a completely different route and didn't have to be jealous of each other.

Then you feel that Mingyun private chefs and fish takeaways can share food labs and resources.

And now it turns out that what President Pei really means should be for the two catering departments to work together deeply and strive to make a difference between you and me!

Lin Chan Rong couldn't help but feel sorry for himself. His own view of the portal was too narrow!

No wonder Pei was upset when he said he was opening a branch.

Obviously, President Pei has been insinuating that touching fish take-out is a cheap branch of Ming Yun's private chef. Why should you be so close?

“Create a… inexpensive version of an unnamed restaurant? ”

Rain Morning's expression was a little confusing, and apparently he had not thought about it at all before.

After a moment of reflection, Rain Morning frowned slightly: "Ringo, this doesn't seem to work, does it? ”

“Ming Yun's private chef is too different from touching fish for takeout. ”

“Forced to twist together, okay? ”

“Is it possible to get to the end of the day, touch the fish take-out and fail high-end, and then drag Ming Yun's reputation as a private chef, causing a double loss? ”

“After all, most people now think it's synonymous with 'careless' when it comes to take-out. ”

Rainy Morning's fears are obviously unjustified.

A brand is a very fictitious thing, and it often depends on how people associate it, and a high-end brand can easily become instantly obsolete if it fails to do so.

Like a luxury brand on the international front, suddenly the brain suddenly smokes a blurry N-line star to endorse its products, then the brand image will be destroyed immediately.

The high-end brand impression of an unnamed restaurant can be built, not overnight.

Although take-out has recently developed rapidly, most people refer to take-out and still think first of all of the concepts of “cheap”, “unreasonable” and “unhealthy”.

Even though touching fish takeaways is clearly positioned higher than other takeaways, for some people who don't know the truth, touching fish takeaways and other takeaways can still be subconsciously confused.

Wouldn't it be a big loss to touch a fish takeout endorsement with the strong behavior of a restaurant without touching a fish takeout instead of making people feel like a restaurant without a name?

Lin Chan Rong nodded: “I know, of course there is such a risk. ”

“But things are artificial. ”

“We can think in three ways. ”

“First of all, we have to be honest and open with all consumers that touching fish takeaways is not going to eat the same level of dishes as an unnamed restaurant, and we just want to make sure it's a cheap version of an unnamed restaurant and don't let them expect too much from it. ”

“Secondly, we need to exercise strict control over the content of the dishes. ”

“Not all dishes from Mingyun Private Chef are suitable for take-out for touching fish. Some dishes are delicious because the ingredients are good, so changing the ingredients is completely different from that; some dishes require extremely complex and cumbersome processes and take several hours to prepare at a time, which is difficult for ordinary chefs to do. ”

“We must be careful to argue strictly which dishes from Mingyun Private Chef can be used for takeout and can be kept to the fullest extent possible with limited ingredients and chefs. ”

“Finally, we have to start from scratch to get people to understand this new brand and move away from the original concept of 'fish takeout'. ”

“Many people mistakenly think that touching fish takeout is as expensive and healthier as other ordinary takeaways. It's a hard idea to reverse, so we can't be hard at it. ”

“We make a new high-end brand on top of touching fish takeaways, and at the beginning of the promotion, we cut it apart from ordinary takeaways and make a distinction in all its forms. ”

Rain nods frequently in the morning.

It seems that Lin Chan Rong has indeed thought of the risks in this regard and planned ahead of time.

“The first two points are very clear, and as for the third point… a new high-end brand, what exactly do we do?” Rain asked in the morning.

Lin Changrong sorted out his thoughts a little bit: “This is a simple theory, like a car, and it will be a luxury car brand based on the popular brand. ”

“Luxury cars don't go anywhere, they're not the biggest money earners, just to bring goods to the Volkswagen brand. ”

“Touching fish takeout is a popular brand name, more affectionate, but not high-end enough. I thought of a name: Food and. ”

Rain Morning: “Food box? Ancient deliveries? ”

Lin Chan Rong shook his head: “That's what I meant, but the exact words need to be changed. ‘and’ yes‘ and 'different’ sums. ”

“The best way to build a high-end takeaway brand in the country is to connect it with some traditional elements. ”

“In fact, take-out of this stuff is ancient. When gentlemen come out to visit friends, trample the green, or participate in poetry club and cultural club activities, they often take wine and joy, so they need to prepare good food and fruits as a side dish. ”

“In other words, the food box is a long-standing thing, and it also brings together a lot of traditional cultural connotations. Even many food boxes can be regarded as fine art, naturally with high-end concepts. ”

“My consideration is that food and the name, on the one hand, remind customers of ancient food boxes and, on the other hand, separate the two words and add a cultural value. ”

“The people eat for heaven, and the gentlemen are different. The original figurative meaning of the word 'and’ is to eat. Moreover, ancient food boxes are basically made of urban bamboo and wooden, which are inherited from nature and generations. They also reveal a concept of harmonious coexistence between people and nature. ”

“And this also happens to fit the philosophy of touching fish takeout. ”

“The characteristic of touching fish takeout is that the food is healthy and the dishes are all recyclable. This invisibly contains a harmonious idea that extends and elevates this idea further. Isn't that what the brand wants to say? ”

Rain nodded in the morning: "Sure, then we must work hard on the packaging, too? At least the meals on · and should be delivered in specially customized boxes, distinguished from other takeaways. ”

Lin Chan Rong nodded: “Think about this. I'll go back and think about it. Specifically, which dishes are suitable for cooking · Hehe's menu. This is a matter of urgency and must be considered in the long run!

When the two touched slightly, many details were quickly finalized.

……

……

Friday, 10 June.

Xiao Peng took a long breath.

“It's done! Touch Fishnet Coffee 3.0 and a new chassis with ROF installed, all in perfect compliance with General Pei's requirements! ”

The first store to touch Fishnet Coffee 3.0 was also opened in Jingzhou, in a shopping mall near Handong University.

For this site, Xiao Peng was determined after the requirements of General Pei were consolidated.

President Pei said that Touching Fishnet Coffee 3.0 can only be driven in Jingzhou and less economically viable places than Jingzhou, but must also be less seated, more spacious, more expensive and better located.

To be honest, it can only be opened in big shopping malls in tier two or three cities.

Xiao Peng thought about it and eventually chose a shopping mall near Handong University. Although it would overlap a little with Handong University's Fishnet Coffee 1.0, considering that the 3.0 model is more suitable for young people and people with strong consumer power, there are not many Fishnet Coffee 3.0 seats, there is nothing wrong with this location.

Not to mention that it is closer to Tenda headquarters, Xiao Peng often operates in these two cybercafes, the overall chance of encountering Pei is greater, which is critical.

Now Xiao Peng is very satisfied with the completed Fishnet Coffee 3.0.

“Someone should come and give me some feedback. ”

“Looking for who...”

“President Pei? ”

“No, it's a little too abrupt, not to mention that Bae is always busy and doesn't necessarily have time. ”

“Let's call President Zhang. ”

Xiao Peng thought about it, Zhang Yuan seems to be the most suitable candidate, because Zhang Yuan was previously the person in charge of touching the fish cafe, he has always missed the cafe, and he knows better how to do it. He can give himself some appropriate evaluation and practical suggestions.

Responsible for the DGE E-Competition Club now, shouldn't be too busy, should be able to spare time.

Xiao Peng called Zhang Yuan. Indeed, Zhang Yuan promised to leave Mingyun Mountain now and arrived in a moment.

Xiao Peng simply sat down and started a round of GOG.

……

Zhang Yuan went to the fourth floor of the mall according to the positioning sent by Xiao Peng and found the fish net cafe that had just been renovated.

Far away, Zhang Yuan was attracted to the sign of this fish net cafe.

Below the four types “Touch the Fishnet Cafe”, there is also a small line: "E-Competition Life Museum”!

Not only did the Fishnet Cafe decorate all of the inside, it also decorated all the outside of the store, creating a cool electric wind that gamers like, deep black and various colored lines outline a youthful temperament, and the outer wall was even transformed into a huge display screen.

Continuing to look inside, the interior is also basically decorated into the theme style of e-sport, creating a sense of future and technology through the use of light reflection, refraction and diffusion reflection principles through baked glass, mirrored floor tiles and mirrored stainless steel.

Seat spacing is even thinner than the previous Fishnet 2.0, but it has a very clear partition.

First, you can see the distance divided into red and blue soundproofing rooms, the countertops are clearly high, it should be a dedicated competitive battle zone, and there is a closed projection screen above.

In front of the two soundproofing rooms, there is a relatively scattered battle zone, all of which are irregular pentagonal computer tables, with no table full of exactly five people.

These tables are arranged in an incorrect manner and are neither rigid nor loose.

Compared to the traditional row seating pattern, this kind of distribution is a bit like a party or a theater with a voice.

The edge of the computer desk is recessed inwardly into an arc that ensures that everyone can turn and observe the large screen at will. This construction also ensures that the right hand mouse has sufficient range of movement and that the space behind each display can also be used to place beverages or snacks.

In the depths of the Internet cafe, there are separate compartments, which are also lined up by five people. However, the mistakes are consistent and constantly rising, creating a sense of staircase.

The five most gorgeous seats in a row at the top are a V-shaped reverse, and that position on the tip is like sitting on a throne overlooking the world.

Zhang Yuan was surprised.

He had previously heard that Xiao Peng was preparing to touch Fishnet Coffee 3.0, but had never seen the design drawings or the decoration process.

Today, for the first time, there is only one feeling that the Forge seems to be a little bit more than the 2.0 Touch Fishnet Cafe!

Xiao Peng, who was randomly looking for a place in the lobby to play the game, saw Zhang Yuan arrive and hurried to get up.

“President Zhang, how are you feeling?” Xiao Pengpo is somewhat proud.

Zhang Yuan asked unbelievably: "Is this Bae's plan? ”

Xiao Peng shook his head: “No, Bai didn't ask much, he just gave me a big direction. I figured out the whole plan myself. ”

“However, the reason I was able to come up with this solution was because I predicted the next direction for President Pei in advance! ”

Zhang Yuanyi stunned: “Predicted the direction of General Pei? What direction?”

Xiao Peng said: "I combine the competitive relationship between DGE E-Competition Club, GOG and ioi, combined with the general direction given by President Pei to Touch Fishnet Coffee 3.0, predict that President Pei's next goal is definitely E-Competition! ”

“So I decided to build the Fishnet Coffee 3.0 model into an E-Competition Living Museum and get on this ride! ”