Losing Money to Be a Tycoon

He Ann went on to say, "Of course, including what I'm about to say, there are personal items involved, and I hope you understand. ”

“Because absolute objectivity and impartiality are non-existent, anything that is artistically processed is subconsciously influenced by the 'processor'. ”

“It's just that the personal goods that I'm going to carry next are a personal vision of the development of the domestic gaming industry. General Ma, you agree with nature's best, and it doesn't matter if you don't. ”

Seeing He An's expression clearly took him seriously, Pei Huan also temporarily left his egg pain emotions behind his head and listened carefully.

“What I want to say today can be divided into two parts. ”

“The first section will talk about my success in producing Landlord's Games and demonstrate how to exercise restraint while engaging the right ‘personal goods'. ”

“In the second part, I will briefly share my views on the current development prospects of the gaming industry, or an initiative. ”

Pei Jian nodded.

He can clearly feel that Ho An today seems different from the first two classes.

In the first two lessons, He An is a simple “observer” image. As an industry person, he carefully analyzes success stories and interprets success elements.

But today Ho Ann seems to bring a preaching confused light, reminiscent of the old gentlemen who worry about the worried people of the country.

I don't know if it's an illusion.

He settled his mind and said: “First, let me talk about Landlord's Game. ”

“In fact, this game is not my original play, it comes from a table tour of my Enlightenment, the earliest origins, going back to a US political economist named Henry...”

Pei Huan had a very vague impression of the story, but it was not systematic and insightful. After Ho An's remarks, it gradually became clear.

A political economist named Henry, born poor, has served as a sailor, goldsmith and printer, reaching out to countless underprivileged people who are poorer than him.

The rapid rise of the US in the mid-19th century at a visible rate also led to an unprecedented increase in the gap between the rich and the poor in society, and Henry realized that the accumulation of countless pieces of wealth did not enrich the poor, but rather widened the gap between them and the rich, with the income of the top 1 per cent exceeding the total income of the other 50 per cent of the civilian population.

Henry then began to wonder why this enormous inequality had originated and eventually completed a theoretical work, Progress and Poverty, which revealed that the root cause of all this was the privatization of land in the United States.

At the beginning of the twentieth century, a woman journalist named Elizabeth inherited Henry's philosophy and decided to create a table tour to validate George's theory. After a long period of development, the rules for table tours gradually improved.

And this is the prototype of Ho An's Landlord's Game.

He Ann sipped a cup of coffee and went on to say, "In making the Landlord's Game computer game, I added a lot of interesting ways to make the game more interesting. For example, adding multiple prop cards, adding special events, establishing a perfect stock system, character voice system, lottery draw mechanism, etc., and adding different maps to carefully polish the painting style...”

“And these designs are designed to make the game interesting enough and enjoyable to the players. ”

“Obviously, this game is packed with personal goods, which is what I think of Henry. ”

“Many people read the game and look for proven elements in reality, such as: the poorer and richer the poor; the richer the earlier the land is bought, the richer the better; the king the location; the stock is fired; the unexpected need to be aware of the investment process; the essence of the war is the redistribution of resources; those without starting funds are not eligible to enter…”

“Most of these interpretations I have already thought of at the beginning of the game design; a small part of them I have had a vague understanding of when designing the game; only a small part of them I am not explicitly aware of, but naturally emerge as the rules of the game continue to improve in the process of making the game. ”

“Obviously, I have a lot of personal effects in this game, but the game is not offensive to the player, and I quite agree with that, which is a success story. ”

“In summary, there are three principles to be followed when engaging personal goods:”

“First, convey positive values. ”

“Second, make sure it's fun. ”

“Thirdly, buried deep and shallow. ”

“Whether it's a game or other cultural product, the quality of the game itself must be achieved and, more commonly, the game must be ‘fun’, otherwise it will not be a qualified game and will not be popular with the players, nor will the personal goods you carry affect others. ”

“Buried so deep and shallow that it doesn't cause resentment. ”

“Some players stop shallow, just have an initial, superficial understanding of what you want to express, and the main fun lies in the game play itself. ”

“Some players are more enlightened and associate themselves with the content of these games. ”

“There are also players who dig deeper into the details of the game, fully understand the personal goods you are carrying, and in rare cases overinterpret your thoughts...”

“Being buried deep and shallow makes all three different players comfortable. ”

“Of course, I'm talking about things of a theoretical nature, and in practice, you have to make decisions based on the actual situation. Don't feel useless, the gaming industry, including the vast majority of cultural industries, does not have a quantifiable success criterion. ”

“If there is such a quantifiable standard of success, an accelerated approach, then everyone can play a successful game. ”

“It is precisely these theories that are truly valuable, and understanding them is tantamount to finding the right direction, which is the first step towards success. ”

Pei Qian nodded, and it can be seen that these contents are all dry goods in He 'an's theoretical reserve.

Although there does not seem to be much operability for Pei Qian, this theory is valuable in itself.

Just like many disciplines of a tool nature, they don't simply and directly change your life, but they can grow wisdom and shift your life implicitly.

He Ann sipped a cup of coffee and continued with some emotion: "Here's what I think of the current game industry. ”

“This is just a personal statement from my family, Chief Ma, and it doesn't matter if you don't agree. ”

“I believe that the domestic gaming market is now becoming more prosperous but increasingly empty. The Kryptonian Gold Game of Hate does bring the player a sense of happiness and vengeance, but does it convey any positive value? No.”

“Of course, I'm not saying that all games have to be educational, which is a wrong idea. Gaming is an entertainment product, and its first goal is entertainment, which is fine. ”

“But that doesn't mean that the game itself should be empty and meaningless. A game that sells hate, plays probabilities, and rubs sideballs may be commercially successful, but it will never become a classic game and won't win the players real respect. ”

“We emphasize that the goal of the game is entertainment, which is true, but it is also essential that the producers who express some content to the players through the game are not laughed at. ”

“Unfortunately, in today's market environment, there are fewer and fewer game producers. ”

“Everyone likes to kill, like the big scene, like the beautiful face and hot figure, and the competition of the gamers is like the more seasonings add to the dishes, constantly raising the taste threshold for players and diners, leaving chefs who stick to their original flavors with no way to go. ”

“So I also thought about retiring, because I knew very well that even another Landlord's Game could not succeed in this market environment. ”

“That's why I've always admired Tenda. Pei of Tenda Games is always one of the rarest in the country, daring, and good at the producers of personal goods in games, and these games are always thought-provoking. ”

“Mr. Ma, if you can be a good game producer in the future, I hope you are a man who knows how to carry the right personal goods in the game with the right amount and restraint. ”

“Don't forget, of course, that it is absolutely not acceptable to spread the naked truth directly in front of the player by carefully placing a beautiful and acceptable shell on such a personal bag. ”

Pei Huan listened quietly and was in a complicated mood.

From Ho An's statement, one can hear the grief of the late hero. Having been able to feel how popular and prestigious he was when he played these successful Landlord Games, and now faced with a market environment like this, choosing to retire seems to be off the hook, but there is also some helplessness involved.

But the good news is that Pei Jian feels that he must be able to lose money this time!

Do you have personal effects in Struggle?

Regardless of whether or not it is clipped, Joe Lao Wei can definitely decipher the goods.

And that's exactly what this game is all about, spreading the naked truth directly in front of the player, which is a big taboo!

According to Ho 'an's theory, private goods should be buried deep, shallow and moderate, the more digging, the more dry goods buried in the shallow layer, will discourage most passers-by players who just want to taste shallow, which is a cause of game failure!

He Ann looked at the time: “Well, that's enough for today's lesson. ”

“I hope today's course will help you. ”

“And remember, it's only counterproductive not to spread the naked truth directly in front of the players. ”

He Ansheng was afraid that "Mayang” would knowingly commit the crime, and finally stressed it again.

Pei Qian nodded: “All right, Teacher He, let me borrow your good words! ”