Losing Money to Be a Tycoon

Tuesday, 12 July.

Four days have passed since the Palpitations Hostel was officially opened, as well as the weekend of the peak human flow period.

And so far, Pei Qian has not mustered the courage to take a look at it, and can only grasp the developments there through the report on the management of compensation.

The worst nightmare during the opening period was that Qiao Liang ignored the discouragement and went to clear the "ultimate terror”, but there was nothing Pei Huan could do about it.

After all, it is not possible to buy a murderer.

At this time, you can only comfort yourself. Qiao Liang is just a gaming area UP owner. Even if you came up with a video recommending a palpitation hostel, there shouldn't be too many people watching it...?

Pei Qian drinks coffee while touching the fish net and looks at the Palpitation Hostel's three-day tourist experience report.

Though it's only three days of data, you can still see some endings.

Overall, seems… okay?

Human flow is slightly higher than Pei Qian's estimate, but it is still within acceptable range, as actual income basically meets Pei Qian's expectations compared to the estimate.

In short, it still pays off quite a bit.

Most of the traffic is in the first project, "Escape from Defiance”, which has a limited carrying capacity and can accommodate these people in one day, more and more can only be queued.

“Homicide Nightmare” and “Ultimate Terror” so far, the number of people experiencing it is simply not an order of magnitude compared to "Desperate Escape”.

The reason is simple, these two projects are so scary!

Moreover, the "nightmare at home" directly brushed off 90% of those who wanted to die, gave up after trying, and did not get the "ultimate horror” admission voucher.

According to Pei Qian's original design, "Desperate Escape” is the cabbage price, and the full load can't make much money;

“Homicide Nightmare" charges are moderate, but the chicken will be scared to pee once it enters, will not go again, and will not go again after clearance by master;

Not to mention "Ultimate Terror”, where chickens don't qualify for access at all, and expert clearance is partially refunded based on data such as difficulty and number of archives.

That is, the Palpitations Hostel does have theoretical profitability as required by the system, but it has to be a “nightmare in the house” and a "ultimate terror” of human traffic that is also large enough.

If those two projects were also full, plus 50 per cent of all commodity revenues from the Golden Maze, the Palpitations Hostel project would be able to make a lot of money, but from current data it is clearly not very realistic.

The golden labyrinth is a little embarrassing. This labyrinth does not seem to have the effect of discouraging players, but there are not many items sold, especially the various props in the golden area, because “ultimate terror” is not experienced by many people, so it has no added value for most tourists, so it doesn't sell well.

Not to mention, even if it is profitable, cost recovery is premature.

In short, the current situation is totally acceptable!

Pei Qian couldn't help but feel better.

For various reasons, the start-up of the Palpitation Hostel project, which almost collapsed in terms of publicity, has developed well so far?

Well, obviously this is due to my visionary judgment!

Pei Qian couldn't help but be a little bit proud.

Watching the debriefing, the phone on the table vibrated slightly twice and received a message.

Bae Qian picked up his phone and looked at it. It was from Rain Morning.

“General Pei, the new high-end brand 'Food & Sum' is ready for officially launch. Can you taste it today at noon and offer your comments? ”

Mm-hmm.

Quick move!

For this high-end brand that touches fish takeout, Pei Qian has actually been watching it every move since the beginning, when Rain Morning and Lin Chan Rong began to make secret connections and sneak research and development, Pei Qian has mastered their movements and closely observed them.

And the observation is… does this seem to have a low success rate?

So Pei Qian hasn't interfered much, but is silently watching, waiting for this new high-end brand to go online.

Pei Qian replied: "Okay, send it to the fish net cafe on Handong University's side. ”

Because it has just come online, the high-end brand "Food & Summer" is only available at Touching Fish Delivery Store # 1, which is the Food Lab.

Try the water for a bit, see what most consumers are saying, and decide if you want to extend it to other fish takeaways.

Because “food and” recipes are different from regular fish net coffee dishes, and the delivery method is different, if you want to promote them, it means that every chef who eats out of fish will have to retrain, get some extra ingredients, buy a lot of food boxes, etc.

Anyway, it's going to cost a lot more money, and Rain didn't dare to promote it.

On the other hand, Pei Qian's idea is the opposite. Try a meal today. If you feel that there is no profit potential, you must hurry to promote it and spread it to all the current fish takeout outlets!

Near noon, take-out brother arrived.

Wearing the same uniform as the other fish takeaway brothers, it's just that instead of carrying a thermos like that, they're carrying a sophisticated, low-key food box.

“Take your time, Mr. Pei. ”

The takeaway brother put the food box in front of General Pei and turned around and left.

It's a little strange in and of itself to be eating a fish net cafe, after all, the fish net cafe itself serves all the dishes that the fish are takin 'out.

However, Pei Qian doesn't care about this either. After a brief study, he opened the box and saw the food inside.

This box is obviously custom made and its principle is an insulated lunch box, but it's not the kind of shiny stainless steel it looks like, but it's wrapped in a special layer of skin-friendly material.

The appearance of the box is a bit like a traditional wooden box at first glance. It is also decorated with some traditional and classical patterns, but it is completely different and comfortable to touch.

Clearly, there has also been a lot of effort in customizing the food box.

Stainless steel insulation buckets, although good for insulation, have a cheap appearance and can't express the idea of the brand "food and"; but if you use traditional wooden food boxes, there is no way to solve the insulation effect, so you can't guarantee a dining experience.

So, touching fish take-out is a comprehensive consideration in this regard, functionally keep warm, make a distinction in appearance, and keep the cost as low as possible.

If a box like this is custom made on a large scale, the cost can be reduced to twenty or thirty dollars, but the price is still ten times higher than the porcelain bowl used to touch the fish net.

In other words, if the porcelain bowl is lost, touching the fish takeout can cover this loss, but if the food box is lost, it can't afford it.

It's like sharing a bike, and if you lose it and don't blame it, a lot of people have to hide it for personal use.

Pei Qian doesn't mind losing a few more, but the system will definitely not accept.

So, the way the brand operates is definitely different in detail from touching a fish net.

Pei Qian opened the food box, and there are several layers inside, which can be pulled out separately and placed on the table.

The food in the kitchen is selling well, and it does not appear to have been violently shaken, obviously imposing stricter requirements on the “food and peace" distributors.

Higher end brands naturally need better service, but also have higher added value.

The dishes include an appetizer and candied platter, lobster nuts, soup twin dishes, sushi fried rice, pine mushroom mountain treasure soup.

Each layer of the box varies in shape and function, for example, this layer of the platter is divided into a fan-shaped lattice, while the soup layer has a lid to prevent splashing.

These dishes are not very large, all together are for a normal person, but they are more flowery and strive to achieve nutritional balance.

These dishes are basically from the Mingyun private kitchen menu, but they must be made differently.

It is not possible to make the "food and" side according to the level of Ming Yun private chef recipe, whether it is time, input or price is not allowed, only to selectively remove some time-consuming and less uplifting steps to balance the overall experience and price while guaranteeing that the flavour exceeds that of ordinary meals.

Pei Qian removed the accompanying dishes from the food box and quickly ate them.

After eating, I touched the flavor, but it was OK.

There is certainly no comparison to the original dishes from Mingyun Private Chef, but there must be an improvement in taste and experience compared to regular fish takeaways.

Pei Huan thought about it and thought that this thing could not be said to have no possibility of making money at all. The key is to look at prices and specific marketing strategies.

To think of it, Pei Qian called Rain Morning.

“President Pei? Have you tried it? How does it taste?” Rainy Morning sounds a little nervous and a little anticipating.

After all, this is a new brand and new model that he and Lin Chan Rong have studied. President Pei's approval is very important.

Pei Qian shrugged for a moment: “How much is this one? ”

Rain Morning replied: "It is currently… 58 yuan, the price depends on the different meals. ”

His voice was unconsciously depressed, and apparently there was also very little ground gas for the price.

Prices have tripled to tripled compared to previous fish takeaways.

Bae Huan was delighted, but it was not so obvious. He continued to ask: "What if the box is missing? ”

“Also, I think the meal volume of these dishes is basically about a third of the regular ingredient, which means that one dish is to be sold in triplicate? How do you guarantee time and taste? ”

In order to achieve a balanced nutrition, the entire package is made up of several dishes, each with a small amount. It is not possible for a chef to fire one small dish at a time, but to fire one dish at a time and distribute it to three customers.

However, the customer's order time is different, and even with insulation, the taste will definitely deteriorate if you put it in the incubator for too long.

Rain Morning said: "In the case of food boxes, we need customers to pay a deposit first to prevent them from being lost or used privately. Of course, the deposit is always refundable. ”

“As far as time is concerned, we are currently considering a unified delivery time, but one problem is that some customers may wait longer...”

Pei Qian: “How can we keep our customers waiting? This is definitely not appropriate! ”

“I'll tell you what, just like Ming Yun's private cook, make an appointment. Appointments are accepted only two hours in advance, and we fry, dispense, and distribute based on your order. ”

Rain stunned for a moment: "Can I make an appointment only in advance? President Bae, isn't that too unfriendly for new users? Want to try something to eat, not just deposit first, but book two hours in advance? ”

Pei Huan smiled: “What we want is a long-time customer. If this frustration discourages us, then there is no reason for this brand. ”

“Moreover, deposits are inappropriate. Our meal is simply open to old users of fish takeout and Tenda and must be trustworthy. If the box is missing, either pay for it or deduct the credit value. ”

“Since it's a high-end brand, it could be a little more high-end. ”

At the end of the phone, Rain fell into silence.

It seems that no matter how radical he proposes, Bae can always propose more radical plans...

Only older users with high credit value can taste the brand "Food & Sum", and must book 2 hours in advance, which is also 2-3 times more expensive than the average fish takeout...

Although Rain Morning's initial goal was to become a more sophisticated takeaway brand, to this extent, it made him feel a little big.

Accidentally pull the egg.

But since President Bae has pointed it out, it is certainly not appropriate not to listen.

Rain Morning said: "Ok, then do as you say. I will pilot a few major fish takeaways first. I will see what happens in a week and report back to you. ”

Pei Qian nodded with a smile: "Well, go. Next week we will decide whether to extend the 'food and' model to all other fish takeout outlets. ”