Losing Money to Be a Tycoon

The H4 club and DGE club had a three-day training match before, so many people kept in touch with each other. The Soviet leader found Huang Wang an interesting player, so he added friends.

Later, DGE Club went to other clubs in Ho Ho.

As a result, Huang Wang celebrated today!

Although there are no pictures, merely the words "in an unnamed restaurant parlor" are enough to make one's mentality unbalanced.

After the previous culinary blogger event, the popular review website sent a wave of promotions to anonymous restaurants, leaving them out of fame and the Soviet leadership.

And you're still eating at the parlor?

This is only available to Tenda's internal employees!

Do you have to ask why there is a celebration?

The DGE club hung all the bigger GOG clubs in the country over and over again. It was like beating the country's invincible hands and getting beaten up by a kick house. This kind of performance is really a celebration.

But in the eyes of these hung clubs, this state means something else.

The Soviet leadership felt provoked and the memories of being hung again appeared.

“The game is coming soon, train harder! ”

“Those tactics we learned from the DGE Club, practice them again! ”

“By the end of the weekend, our H4 club must not be embarrassed! ”

The Soviet leader was in a state of desperation.

On the other hand, the IOI club members train side by side, forcing the smile on their faces.

Two teammates whispered.

“The Soviet leader seems to be furious again. What's the matter with the GOG division? ”

“I don't know, mostly because of the old hanging by that emerging club. I heard it was a terrible time to be abused. ”

“We can only say that the GOG people are too dishy to embarrass our club. ”

“Forget it, cut it out. Come on, hottie, we're going to have a training match with the other clubs. ”

“It's okay, we're not the type of chickens in the GOG division. We're going to win this ioi competition from Tenda! ”

……

……

Thursday, 21 July.

Cafes near Handong University.

It is time to teach again once a month.

He An sipped a cup of coffee and began to explain today's lesson.

“The success story to talk about today is supply and demand theory, suitable not only for the game field, but also for other areas. ”

“The content of today's lesson is a summary and summary of the previous content. Before that, Mr. Ma, I'll test you first. Remember what we talked about in the last three lectures? ”

Pei Huan thought for two minutes and replied: "Choose marketing for the content of the game, choose the type of game with a high market share, and properly engage personal goods in the game. ”

He Ann was happy to say, "Well, that's good! I remember very clearly! ”

Bae Qian said, "Oh, remember? Most of it has to do with my bloody lesson...

He Ann went on to say, "The first three lessons were easy to follow, and they were all about the process of making a game. ”

“First choose the right type of game according to market demand, then correctly express your thoughts in the process of making the game, and finally choose the appropriate marketing style according to the specific circumstances of the game. ”

“And what we're going to talk about today is going to be more difficult: how to analyze market demand. ”

“The content of today's lesson is a major premise and the most fundamental step in the content of the first three lessons. ”

“President Ma, you must remember that every step of the game is important, and the first step is to correctly analyze market demand and choose the right direction! ”

Pei Qian nodded and listened carefully.

It must be admitted that although many of the cases that Teacher He mentioned were Tenda's, the lectures were indeed full of dry goods. It's like taking the game from the point of view to the point of making it all over again.

This systematic knowledge is not necessarily bought for money.

Pei Huan felt it was still very rewarding. Of course, it would be better if Teacher He did not always use Tenda's game as an example...

He Ann continued: “A good producer must learn to analyze the needs of players and make corresponding games to sell to them. ”

“But the point is that sometimes players have no idea what their needs are. ”

“They think they want A, but what they really need is B. At this point, you give them an A, and they'll think that what you're doing is not the real A in their minds, and they still won't buy it. ”

“So ‘I'll give you whatever the player wants’, the idea itself is not wrong, but if you really and honestly follow it, you will still fail miserably! ”

Pei Qian silenced for a moment: “What if ‘I don't give the player what he wants'? ”

He Ann spoke a moment and said after a moment of silence: "Then I can only say that you are great. ”

Pei Qian asked: “Teacher He, I'm serious. Is it ‘I don't give a player what he wants' and he's gonna fail? ”

He An thought carefully and shook his head: “There is a very small possibility that what you think the player doesn't want is exactly what the player says he doesn't want, but what he really wants inside. In this case, not only will it not fail, but it will succeed! ”

“It's just that… it's too rare to be demanded! ”

Pei Qian: “…"

Too rare?

Encountered but not required?

So how can I run into every game?

He Ann went on to say, "To understand this issue in depth, you have to understand the three levels of meeting your needs. ”

“The first level, interpreting needs. ”

“On the second level, dig deep into demand. ”

“The third level, creating demand. ”

“Most of the producers are unable to achieve even the first phase, and they remain in the 'repeat demand’ phase. ”

“The so-called ‘need to repeat' is what the player wants, what he offers, but this producer often fails. Because sometimes the players themselves don't know what they want. ”

“They think that what they want, and what they really need, is often misplaced. Moreover, each different player has different positions, different tastes, different preferences and different demands. ”

“If it's just a demand from a 'repeat' player, then you lose control of the whole project, which is the next step. ”

“To give you a simple example, a player sees the existence of an epic weapon in other games and thinks it's expensive and sells well, so make a suggestion to you, hoping to have an epic weapon in your game. ”

“At this point, if you are simply 'repeating’ the player's needs and feel that the player needs this thing, which happens to be able to earn money, then do it and often end up failing. ”

“Have you ever considered that just a few players want an epic weapon and most of them hate it? ”

“Perhaps what this player wants is not an epic weapon, but a good look, or a privilege different from other players? ”

“Maybe you made an epic weapon but didn't make a look that satisfied him, so he wouldn't buy the bill? ”

“Obviously, failure is inevitable if we do not think about these issues. ”

“The first thing you need to distinguish is what players need is available and what isn't, and if you can't even do this step, you can never make progress. ”

“So the first level is the interpretation of needs. Interpreting players' true claims from many of their needs, subdividing and dismantling a general desire, and carefully analyzing them, is not in conflict with the game itself or the demands of most players. ”

“We can't really do this until we've proven its safety. ”

“And to the next level is to dig deep into demand. ”

“Sometimes players can't even express what they want or even realize what they want. ”

“For example, through data analysis, we may find that there are particularly many players lost on Day 3, but no useful opinions were solicited at all when surveys were conducted. ”

“This is when we're going to analyze, why are there so many players lost on the third day? Why are they dissatisfied? What exactly do they need? ”

“Dig out the hidden needs in the player's mind through all sorts of tracks that they may not even be aware of. This is the second floor. ”

“To be able to do this, you are already a successful game producer in the general sense. This means that you are not going in the wrong direction and have the ability to change a game for the better and better. ”

“As for the third floor…”

“Creating what players don't already need is the level of peak creation! ”

“As for this, it is too far-reaching, too complex, and cases are often not reproducible. ”

“Because of the new demand created, it is no longer a new demand after it has been widely accepted by the players. ”

“For this, I myself am just a peeper, much more, but I can easily mislead you and give you the idea of going up to heaven and taking a shortcut. ”

“Mr. Ma, all you have to do now is learn not to repeat the needs, but to read them carefully and dig deeper. ”

Pei Qian silenced for a moment and tried to ask: “Well... Teacher He, can you tell me who has achieved this level of demand creation? ”

He An: “President Pei of Tenda Games. ”

“Make something that most people don't like, the way most people like it, this power of President Pei is the only domestic game producer! ”

“General Ma, you are a good friend of General Pei. If it is convenient, please teach us a little bit about this. But still, don't go to school. It's dangerous. ”

Pei Qian: “…"

Don't know what to say at the moment.