Losing Money to Be a Tycoon

Pei Qian was speechless.

The sponsorship fee of 2 million is not very large. After all, the sponsorship fee paid by Pei to foreign clubs is 1 million knives.

But the point is, DGE Club isn't one of those long-running, old-fashioned clubs that can't compete and doesn't have much visibility. Who's going to sponsor it when it's full?

Can you get the money back?

Pei Qian calmed down a little, tapped on the image sent by Opening Yuan and took another look at the image, and found the keyword above: distorted live broadcast.

“Why sponsor a DGE club on a live broadcast platform? ”

“Did you say...”

Pei Jian suddenly realized that the situation was not good.

The DGE Club can't play official games, but it doesn't say it can't go live on the platform!

Live broadcast platform, but with its own exposure!

This is a very dangerous signal and must be interfered with!

Pei Huan was very clear that in a few months to a year, all roads of capital in the country would enter, and the live broadcast platform would appear like a springshoe after the rain, and start a mad war of burning money.

The identity of many anchors will rise at this stage, and there will even be lots of sky price contracts!

What if there's this kind of live ghost in the DGE club?

Bae Qian was somewhat fortunate, but Zhang Yuan was exposed early. There seems to be room for recovery.

Hurry to DGE Club by car.

……

After coming to DGE Club, Pei Jian took a closer look at the contract.

Zhang Yuan stood aside and felt that Bai took it very seriously. He couldn't help but think together.

“Looks like President Bae is very attached to the profitability of DGE Club. The first time he hears about it, it's here! ”

“And I looked very carefully at the contract, and I was worried about what the trap was in the contract, so should I confirm it again? ”

“I did not draw points from Huang Wang's live broadcast contract for the club, and I was not aware that Pei GmbH did not support my practice. ”

A long time later, Pei Qian dropped the contract.

Zhang Yuan hurried to try and say: "President Bai, I didn't draw from Huang Wang's live broadcast contract, mainly because..."

Pei Qianyi raised his hand: "Well, you did the right thing! ”

“Are there any other players who want to sign a live broadcast contract? ”

Zhang Yuan shook his head: “None, distorted live broadcast signed a contract with Huang Wang, mainly because he saw his potential as the anchor: strong, talkative, good figure and image. Most of our other players don't have a second point, and they're not very active in games, so they don't seem to have that much commercial value on the live broadcast platform, and even if they could sign, there wouldn't be as much as 2 million. ”

Pei Qian relieved himself a little.

Fine!

Zhang Yuan's understanding of Tengda's spirit is still somewhat useful.

Huang Wang signed this 2 million contract, since the club did not draw points, it has nothing to do with him.

With this precedent, other team members won't have an impact on the club even if they sign with a live broadcast platform, let alone definitely won't be able to sign a contract of this magnitude.

But there is also a hidden threat, what if Huang Wang gets a lot of attention indirectly for the DGE Club during the live broadcast in case it works well and accumulates a lot of fans?

So this man is a hidden danger!

Pei Huan wrote it down silently, such good employees, serious problems, still have to find an opportunity to arrange it.

Not now, no opportunity, and the situation is not so urgent that it can be considered in the long run.

More pressing now is the issue of sponsorship fees for the DGE Club!

Sponsored live, it must have been profitable to sponsor the DGE Club, and most of the time the DGE Club's “Tenda's Son” status is weird.

Sponsors of this thing, there's the first, there's the second, and one of the essentials of humans is a repeater.

Two million isn't much, but what if it's a couple of million?

That would be embarrassing.

Pei Qian is doing the DGE Club to burn money. If he really relies on sponsorship to offset all his expenses, then isn't it busy?

Of course, Pei Qian can also choose to spend money on the DGE Club in a bottomless fashion. After all, there are many places where money can be spent, but it must be recognized that bottomless money can also greatly increase the attention of the outside world, which may give the wrong signal.

And then everyone goes crazy about raising prices and not having brain sponsorship, so what?

Not without such possibilities.

So to sponsor this thing, you have to strangle it.

It doesn't make sense not to accept sponsorship, but control the quantity. Is there nothing wrong with that?

Pei Qian thought about it and said: "DGE Club can only accept up to three sponsors at the same time. ”

“There are only three spots on the uniform where the Sponsor's logo can be printed: the right chest and the big arms on the left and right arms. ”

“The logo of all Sponsored Trademarks must be small and not larger than 15cm in length. ”

Pei Qian thought about it and added: “And there can only be one sponsorship for the same major industry. ”

This last article is intended primarily for the live broadcasting industry.

Bae Qian was worried. Now that he's sponsoring DGE Club, is ZZ going to have to come in too? After all, it's not exclusive.

If you want to advertise on the DGE Club when the live broadcast platform starts a money burning war, doesn't that hurt?

Therefore, Pei Qian forced the sponsorship of the same major industry to be only one, and directly dropped all future live broadcast platforms. Even if other live broadcast platforms want to bid, it has to be a year from now.

As for other sponsorships, it's not like they don't have them at all, like keyboards, mouses, other peripherals, motherboards, etc., but they don't tend to be as big as live platforms.

Also, you can only take up to three sponsorships, so long as they don't count, you shouldn't make too much money.

Not to mention the fact that the sponsorship logo is so small, it's disgusting to the sponsor, and it should also strike down the sponsorship enthusiasm of some sponsors.

Zhang Yuan thought briefly and nodded: “Yes, President Bai. ”

“I understand that you are afraid that the DGE Club will be too business-like to influence the mindset and training of your team. ”

“I'll take the sponsorship later, I'll think about it and I'll definitely get the best out of it! ”

Pei Qian: "? ”

It's not about your excellence, it's about your understandings!

But there's no way. There's no way to explain.

Pei Qian's intention was that you would take hundreds of thousands of sponsorships and pull them down when the three sponsorships were full.

But Zhang Yuan obviously doesn't understand that. Since there are three sponsors in total, there are only two left, then the two should be carefully considered and sold for a large price.

Nor can Pei Qian make it clear that he can only pray that there will be no more unobtrusive sponsors.

It would be better if Zhang Yuanmantian asked for a price and none of the sponsors were willing to make a big mistake.

……

……

Tuesday, 9 August.

In the morning, Ye Zhizhou came to Tengda Games and met Li Yada, Bao Xu and Min Jingchao.

It's a lesson to learn.

Yesterday, President Pei Hao threw a thousand gold, directly helping the people of Yangtze Games to arrange a budget of more than 40 million knives, but at the end of the day, there were more than 20 million knives left, leaving everyone with a small puzzle.

President Pei said that there is still a big loophole in the current promotion strategy, so we can find it and fill it in.

The crowd of Yangtze Games have been thinking all day and have no idea.

Most of the mainstream promotion methods have been arranged by President Pei.

However, some other promotion methods, such as inviting celebrity endorsements, are also thought of, but considering this, there is no essential difference between letting foreign ancestors host meals, sponsoring clubs, etc.

None of these other promotion methods are unique enough. If you spend more than 20 million knives like this, it will be very inexpensive. It will certainly not be possible to meet General Pei's requirements.

So today, Yangtze sent a boat of leaves to ask the people of Tenda Games for instruction.

After all, this group of people in Tenda are the original team members of R&D GOG. They have a lot of experience in the promotion of GOG national uniforms, so maybe they can think of something.

If time permits, people want to complete their homework independently, but time is no longer permissible.

Advocacy programmes must be a unified whole, and no matter where the more than 20 million knives are spent, they will certainly have an impact on other advocacy programmes.

For example, if 20 million knives are used to find a few stars, then the endorsements of those stars must go to Times Square, online advertising, and subway buses.

The whereabouts of these 20 million knives have not been finalized, and the materials for other information programmes will certainly not be finalized and must be completed simultaneously.

So, the Leaf Boat can only hope for how powerful people are.

In the guest room, four people brainstorm together.

After learning about Pei's specific promotion strategy, Min Jing Super et al. were also caught in contemplation.

Several programmes were put forward that somewhat coincided with the current outreach strategy and were soon killed.

Min Jingchao thought about it again and said: “I think this should be considered in two main directions. ”

“Firstly, it must cost most of the money and not coincide with existing outreach strategies. ”

“Secondly, it should be distinguished from the way in which GOG has promoted it. ”

“Otherwise, Pei would never have deliberately left this puzzle behind. ”

Leaf Boat frowned: “From this point of view, it seems fitting to have a big brand star abroad, but it could be a bad value for money. ”

Riyadha shook her head: “I think, almost meant it. ”

“Big stars are not high enough to match our target audience, we are not selling luxury goods or daily necessities. How many players can you attract to the pit with a big star endorsement? Conversion rates are definitely not going to look good. ”

Bao Xu thought about it and said: “I don't think it has anything to do with the promotion strategy of the national uniform. ”

“The qualities of GOG at the beginning of its existence represent Bae's original ideas, and this approach seems to fit perfectly with the current situation of GOG international clothing. ”

“I mean… the IP role. ”

The other three were all bright: “IP characters? ”

Bao Xu nodded. “Yeah. President Pei set the course from the very beginning of GOG: we are going to buy a lot of IP characters as GOG's repository of heroes. ”