Losing Money to Be a Tycoon

The DGE club folks, although they thought of working on the script from the beginning, couldn't be too obvious.

Because the other party is not stupid. If they find out that DGE Club didn't kill anyone, they will bleed to death and output it with impunity, so DGE won't be able to complete this whole job.

If you don't kill them, they will kill you. If you kill them, you will not get the job done.

So, in order to accomplish this task, the first thing you have to do is act good, make the other party think that DGE is seriously fighting this side, and let the bloodless people think that they are lucky enough to escape.

Because the acting was too good, not only fooled the opponent, but also fooled the vast majority of the audience. Until the truth was revealed at the last moment, the wind of the bullet screen reversed several degrees. Someone painted "DGE's Best Cuisine Club” for a moment. Someone painted "DGE's Reverse Invincibility” for a moment. By the end, we were hit in the face together and the show was full!

After the game, Huang Wang and the team celebrated with a round of applause.

Perfect! Hundred thousand dollar bonus!

It's quick money, it's really comfortable.

Zhang Yuan watched silently and was also pleased with the team members.

In fact, occasionally playing a dozen of these entertainment games can relax your mind and mind, on the one hand, and adjust your mind.

Plus, the heat of Huang Wang and DGE Club is rapidly increasing!

Kang Huan's team is also a hotshot, while silently choosing a whole life plan.

Absolutely not to lose to the second team, or we'll have to rehearse!

……

……

Monday, 15 August.

Pei Qian came to his office as usual.

Over the past two weekends, Pei Qian has been watching the entire live ZZ competition and the performance of the DGE Club.

I'm not optimistic!

After watching the game, Pei Jian realized that the real strength of the two teams had reached this level???

Before, two teams from DGE club went out to play the game and came back feeling depressed. Pei Jian thought it was too bad to lose.

Now it seems that either you will get it wrong, or the strength of these two teams has improved dramatically during this time.

If you think about it, it seems that the former is more likely.

It's just that Bae Qian is very confused. Why are these two teams so strong?

Didn't I fucking arrange fitness training for you guys?

From the muscles on these people, their fitness training should be done qualitatively.

According to theory, they have less training time and less energy in the game. Should the grades be at the bottom?

But it turned out to hang the old clubs.

The whole job can be won, you can see how big the power gap between the two sides is!

Therefore, Pei Qian more and more feels that something is wrong on DGE's side, so hurry and think about countermeasures!

If you continue to fight like this, Huang Wang's heat is estimated to take off. Feel free to line up with his team...

Maybe a fire is a piece.

It doesn't matter if these guys sign a live broadcast contract, but from a different angle, if DGE Club has five or six hot ancestors, then DGE's reputation won't take off on the spot?

There are some really wealthy sponsors out there. What should we do?

The more Pei Qian wants to get sad.

Thinking about it, someone knocked on the door outside the office.

Looking up, it's Hu Xianbin.

“President Pei, the development of Struggle is basically at an end, can we start developing a communication program? ”

“Can you give me an approximate direction? ”

“Or do we not advertise until the players find out for themselves? ”

Hu Xianbin has no idea about the publicity work of the game. He must check with President Bai.

After all, Pei is a well-deserved marketing master who promotes the game.

“Advocacy programme…”

Pei Qian is caught in thought.

For some independent game makers, not advertising is basically equivalent to poaching.

But for Pei Qian, Tenda Games doesn't have that kind of good thing anymore.

With the development of more successful games, Tenda's game reputation is out. As long as it is new, it is definitely the players watching and the media arguing, everyone shouting “I fucking bought it”.

It is now an ostrich mentality to hope that "no one will pay attention without publicity”.

But if it's advertised... isn't that more hot and more profitable?

That's stiff.

However, Pei Huan is different now.

Because he has a theoretical reserve!

Teacher He once told an important theory: all parts of the game need to be matched.

In particular, publicity must match the characteristics of the game itself, and there must be no misalignment between publicity and actual products.

And Pei Qian's previous game publicity was successful mainly because he was so lucky that he happened to run into it.

Strictly speaking, false propaganda is an absolute minefield for single-machine games that win by quality, and if they do, they are dead or crippled!

At that time, Pei Huan was already thinking, if "Struggle" could use the knowledge I had learned before, wouldn't it be possible to successfully complete the loss?

Therefore, this time Pei Huan decided to renounce the illusion and begin the struggle.

Don't think it's good not to advertise anymore, it's not enough not to advertise, you have to advertise backwards in order to discourage the players!

But how exactly to reverse propaganda, create propaganda and product misalignment is a challenge.

Because the system does not allow falsification.

In the course of propaganda, Pei Qian cannot deliberately release false news and deceive the players, which is not allowed.

But it's also hard to beat Pei Jian.

I can't lie, but I can only tell a part of the truth!

Although true, as long as a piece of information is hidden, it can also have a misleading effect on the player!

Pei Huan is very clear that the "propaganda and product misalignment” is very lethal to the product itself, ultimately because of the misalignment of the player group.

For example, your game is clearly a leisure game. After the publicity, not many leisure players were interested. Instead, a group of liver players ran over and it was embarrassing.

People who like this game don't come to play, people who don't like this game run away after a start, and throw you a bad review, isn't that GG?

Therefore, Pei Qian felt that he should make such a mistake as well.

Pei thought in silence.

“We will now proceed with a comprehensive analysis in accordance with Teacher He's theory. ”

“What should be the target group of the Struggle? ”

“Well, it should coincide with a group of players in Game Maker, all of whom don't need a lot of action, but focus on digging and analyzing the content of the game. ”

“So when I propagate, I should do the opposite. ”

“When this group saw the message, they were not interested and did not want to play; while another group of players who liked the action and liked the big scene came in and scolded and walked away. ”

“As long as this‘ misplacement 'is complete, then everything is fine! ”

With this in mind, Pei Huanqian said to Hu Xianbin, "Keep in mind the main points of the publicity. ”

“In publicity, we don't use the name Struggle, we use the English name of the game: STRUGGLE. ”

“To the player, the game has the following characteristics:”

“Choose from a variety of strategies;”

“The scene is beautiful and all of the action is captured with real life action;”

“The plot is complicated and distracting;”

“Moreover, the dual-protagonist model has been used creatively. ”

Pei Qian said that Hu Xianbin was quick to record.

After the recording, Hu Xianbin looked up at President Bai and looked down at the book in his hand. His face was full of confusion.

Is this our game?

Read it carefully, and every point in it seems to be correct.

But when all this is combined, how can you not think of the game "Struggle"!

Hu Xianbin's brain made up for it. If he saw these propaganda words, the first thing he thought of was definitely a big, dramatic one-piece action game.

Look at these features!

All actions are captured using live actions, mostly action-like games;

The variety of choices and tactics indicate that the battle system is complex and play-resistant;

The drama is heartbreaking, which is obviously also the drama packaging that emphasizes action games;

Dual protagonist mode, reminiscent of the action game plot, where two different fighting styles of protagonists switch between each other.

Hu Xianbin hesitated: “President Bai, is this... is the statement inaccurate enough? Shouldn't we note that this isn't an action game? ”

Pei Qian smiled slightly: “Don't ask too many questions, just follow this to promote it. ”

I'm not lying!

The English name for Struggle is STRUGGLE, but the word struggle has multiple meanings such as "struggle, struggle, struggle, snatch, struggle to escape”.

When it comes to “struggle," most people think of reality.

But to say "struggle”, combined with the introduction of the game features, most of them will think of the action theme!

As for the next few points, I'm not wrong.

Struggle is truly a variety of choices and strategies, but no matter how you choose, there's only one ending, and you can't change your destiny no more.

It is true that the images are beautiful and all are collected using motion, but I didn't say that the collected action is a fight?

The two-protagonist model is even less of a problem, and it is also a very innovative two-protagonist model.

The two protagonists of the other games are the two protagonists in the same dramatic frame, with different fighting styles, but will intersect, mainly to regulate the player's game mood.

And my two protagonists are amazing, a protagonist of the poor, a protagonist of the rich, playing the same way, not even in the same game, because the protagonists and the rich are sold separately.

I have no lies, no false propaganda, you must understand this game as an action game then I can't help it!

Watching Hu Xianbin leave blindly, Pei Huan felt it should be done this time.

I didn't ask Teacher He to lecture!

Though Teacher He often whips me, there are still a lot of dry goods in the class, so why not use them?

Solved the propaganda problem of "Struggle", Pei Huan's mood could not help but be clearer.