Losing Money to Be a Tycoon

Previously on Multiple Insurance, it started working!

At the outset of the project, Pei Qian thought about how to persuade the tenants to leave the lazy apartment house as empty as possible.

It's obviously not safe enough to just write those rules on Tenda Life APP that aren't close enough.

While this will certainly discourage some people, it is inevitable that some will come to the scene to see the specifics of the house with a sense of luck.

And every house has its own butler, who can also be seen as selling because they want to introduce the characteristics of the house to visitors.

What if these butlers are particularly capable of selling and are very smart at what they say, and they ignore the fact that customers are on the spot?

It's not impossible!

Because most housekeepers, including Song Kai, have worked for other rental companies that are very good at turning people into bullshit marketing machines.

Not only that, but the Lazy Apartment has a very high standard of decoration and is designed by Leung Light Sail himself, so the first impression is extremely visual.

Middle-aged people who like the bourgeoisie do not look like them, but the killing power is particularly evident for young people.

Pei Qian was scared, customers came to see the house, saw the same view of the house as the promotional film, the butler ignored it again, and was hot on the spot and signed the contract.

In order to address this problem, the training of housekeepers is clearly an important link.

So Pei Qian had already advised Song Kai a long time ago: if someone came to visit the house, don't use any marketing discourse, and don't introduce the house with any subjectivity, blowing the house is no good.

When customers arrive, introduce them to the stiff rules of the lazy apartment, such as the inability to move furniture in the house, the inability to buy furniture on their own to increase storage space, the need to rent the entire apartment for a long time, etc.

Housekeepers cannot use any marketing discourse and naturally discourage customers more.

Moreover, Pei Qian specifically emphasized that the butler should never reveal that he lives in this building or even send the signal that "Pei is also living in a lazy apartment”.

Pei Qian accidentally brought the goods to the fish takeout before, I don't want to make another mistake.

So, although some people came to the house in the morning along the address on Tenda Life APP, no one really decided to stay.

Pei Qian was a little relieved.

I just don't know how the other three buildings are doing.

Pei Qian lives in this building, which is a large floor of one family at a time. The rent is already very high and the average person cannot afford to rent it. The other three buildings, however, are in the rental range acceptable to ordinary people because each house is small in size.

Gotta get a little attention to the online wind direction.

Yesterday's video exploded, but at that time, all the internet friends saw was a beautiful illusion; today, when the internet friends saw the house on the ground, could they maintain yesterday's enthusiasm, which determined the fate of the future sloppy apartment.

Pei Qian came to touch the fish net cafe, brush your phone while eating, and check out everyone's reviews of the lazy apartment.

……

In some local forums and groups in Jingzhou, a number of people are already discussing the new industry of "Lazy Apartments” under Tenda Life.

Previously, Lazy Apartment just hung a simple page on Tenda Life APP, only mandatory rules, no promotional videos, plus Tenda Life APP just changed a short time ago, so it didn't attract much attention.

But as soon as this video was updated, the focus of the project rose!

Because so far, Tenda's industries, including fish net cafes, fish takeaways, anti-wind logistics, hosting gyms, etc. have all been well received.

And renting a house has always been a pain in the ass for young people.

Small intermediaries and second landlords are everywhere, looking for these people to rent houses, being deceived is probable, not being deceived is not normal;

Experienced people say that you need a big agency to rent a house, but a big agency is full of routes, just as you don't talk about it, but it's not that bad.

The so-called big intermediary, compared to the small intermediary and the second landlord, is only 50 steps laughing.

Young people who are new to work, if they find a house for themselves, will most likely be deceived.

A lot of people who work two or three years rent satisfactory houses, just because they've been cheated a lot, they've had experience, they've learned to spend a lot of time and energy screening those scams, and finding a good house is basically like picking up a leak.

Now that Tenda is going to be an apartment, a lot of young people in Jingzhou are certainly not happy!

Nothing else, at least Tenda is absolutely trustworthy, it will certainly not be as full of routines as other intermediary companies. Before signing the contract, you are the master, after signing the contract, he is the master. Before signing the contract, you can't even remember who you are.

Not to mention the fact that this promotional film was so well shot, Chen Bao sang a theme song in it, and the whole room looked cozy, comfortable, simple… it made many young people feel itchy.

However, many retreated after seeing the house on the ground and listening to the housekeeper's detailed presentation.

Public opinion on the Internet is no longer praised overwhelmingly, but rather begins intense discussion.

“I went to see the house on the ground today and the house is the same as in the promotional film, it hasn't changed at all, but the price is really scary! The rent is at least 30% higher compared to the hardware houses in the same location! Is this still that cheap Tenda? ”

“But this house is nicely furnished. ”

“Look closely, I mean 30% compared to a hardware room! 50% more if compared to decorating a broken house! ”

“To sum up, the sleepy apartment is currently a total of four houses: a large level over the city dawn, let alone this one, the average person can't afford it, and the household type is strange; one is a commercial loft in Shundong Garden, divided into two floors, but the commercial residence is understood by everyone; there are two other sets that are in the publicity video, but the location is very far off, the 180 degree view living room is amazing at first sight, but when you really go to see it, you will worry about whether it will be too impractical. ”

“All houses are furnished in high specs and pricey. ”

“Let's be fair, I went to see the house, the sloth apartment is really too high specification, many people bought the house themselves, they don't necessarily have to spend so much money to decorate it! But this is not particularly obvious, such as furniture and appliances, which seem to be a little more upscale than the" peace of mind room "introduced by the" home "agent, but I don't think it's too upscale. ”

“Yes, the overall decoration is higher than the 'home’ comfort room decoration, but the decoration style is really too simple, it can't be too sour, the advantages of the decoration are not obvious. ”

“Why don't you guys talk about the strict rules of lazy apartments? You can't buy furniture, you can't move the pattern inside, you have to rent it long term, rent it whole, the price is still so high, how many people can afford to rent it? Even if I can afford to rent it, it's just a little storage space. I can't put anything down. Is that what you want me to throw away all my clutter? ”

“Based on my years of rental experience, this model of a lazy apartment is a complete facial project, so impractical! Expensive and inconvenient, only suitable for young people in literary arts to take pictures inside. ”

“Indeed, for the moment it seems that it would certainly be a sin to rent this if it were not for this face value. I prefer the home group's comfort room, although not so nicely furnished, it is also a big brand that I can trust, it is also finely furnished, cheap, and I can manipulate the furnishings of the house myself. ”

“Since it is Tenda's industry, I think it is definitely still trustworthy. Perhaps the meaning behind this rule is something that you can discover when you live in it? ”

“Then martyrs are welcome to be rats. ”

“Actually, I've been wanting to throw up a lot. Aren't Tenda's other industries also highly demanding and light and practical? Touch the fish to takeout that food box, add a crappy box and it's that much more expensive than the regular version, the hosting gym directly and the fitness meal bundle sales, on a bill-by-time basis, it's twice as expensive as any other gym! ”

“Upstairs +1, I don't know why a lot of people always call Tenda good price, good price, I can accept it, where is the price cheaper? Everything on Tenda Life APP, is it really cheap? Isn't it all about paying for pussy? It doesn't matter if take-out is more expensive. Renting a house takes up a third of most people's wages, and it goes up 30%. Who gives a shit? ”

“It is true that the first attribute of the house is still living, forcing such things not to be eaten as food. ”

“I think Tenda is drifting this time, overemphasizing forced attributes, ignoring the actual residential needs, and running counter to the market. ”

“So he doesn't smell in the peace of mind of the house? It's also finely renovated, there's also a butler, the price is 30% lower than the lazy apartment, if you rent 1500 a month, you can save 6,000 yuan a year, one phone comes out! ”

“I also think the house on the other side of the house is more affordable. Lazy apartment... wait, I'm sure Tenda will soon discover that this item doesn't meet everyone's needs, if you can't rent it out, you can reduce the rent or change the rules. ”

……

After dinner, Pei Qian felt relieved as he drank the coffee and flipped through everyone's comments about the lazy apartment.

Well, my security measures worked!

What did the internet guys say? Wait a minute. If you can't get it out, will you cut the rent or change the rules?

Junior, you think too much!

General Pei, wait for the party!

If the house can't be rented out, President Bae is happy that it's too late, and I'll give you a price reduction? Absolutely not!

Pei Qian stepped on quite a bit of heart, this time, the script is finally walking as I expected.

Strictly speaking, the rental price of a lazy apartment does not make it unavailable to the wage earners.

Ultimately, however, consumers' decisions are influenced not by absolute prices, but by relative prices compared to competitors.