Losing Money to Be a Tycoon

Thursday night, 29 September.

Li Shi returned early to the lazy apartment at the dawn of the city, turned on the TV, and awaited the broadcast of the "Financial Watch" section of CCTV Financial Channel.

The program list was published a long time ago and will be an in-depth analysis of Tenda Group's business model, with the following program titles:

Tenda Group: Always Believe Something Unbelievable Is Coming.

The name alone has generated a great deal of interest!

People like Li Shi are waiting for the show to start, and there's a lot more.

Because everyone wants to know how this section will analyze Tenda Group's business model.

Financial Watch is a professional financial program and a chat news review program. Financial media, expert scholars and entrepreneurs are often invited as guests to “live” and “mediate” economics in the form of chat. It also has a strong professionalism under the premise that it is easy to understand.

Of course, there are a lot of so-called "media economists” out there who often show up and are praised by a lot of media, but there is actually no real talent or even a lack of the "conscience” that scholars deserve.

However, the financial observation section is still very popular because the platform reasons do not show a similar situation.

Li Shi has also seen several issues of the show, and he has benefited greatly from the analysis of some corporate business models.

And what kind of spark will the Financial Watch encounter with the rapidly expanding Tenda Group in two years?

Think about it, it's exciting!

Soon, the show officially began.

……

“Deeply observe the economy and serve the public life. Hello, I am the moderator, Wang Zheping. ”

“Tengda Network Technology Co., Ltd., a local company founded in 2009 in Jingzhou, has been in the business of technology, video games, cybercafe, catering, online literature, logistics, fitness, rental and many other fields in just two years. ”

“Compared to the companies that preceded our financial observation section, it's not that big, it doesn't seem to be the industry leader in most areas, and it seems somewhat 'cluttered'. ”

“Many therefore criticize Tenda's business model as‘ greedy and chewy ’,‘ tri-conscious’. ”

“On the face of it, it does seem so. Whenever Tenda makes a breakthrough in one area, she can't wait to march on to the next, and often even gives a sense of ‘being too impatient’. ”

“But as the size of the Tenda Group continues to grow, may we reflect on whether the business model of the Tenda Group, as some have said, is really ‘cluttered'? Has it been a low-level mistake in the development strategy to build such a commercial empire in just two years, or is there something else to think about? ”

“In today's financial observation section, we specifically invited economist Professor Bai Qiqiao to give us an in-depth analysis of the deep strategy behind the seemingly irrational Tenda model! ”

Before the show officially began, a short film featuring most of the achievements of the Tenda Group to date was broadcast.

These include outstanding games that have been praised many times by official platforms, touching fish takeaways that respond positively to the garbage classification, star project palpitation hostels that have been renovated in the old industrial zone, and Tenda Life APP that brings convenience to Jingzhou.

Afterwards, the moderator began a dialogue with Professor Baekchi to get to the point.

Professor Baekchi has white hair, wrinkles on his face and a slow speech, which makes people sound very comfortable.

“Tenda Group is an interesting company, and I did a simple research on it. ”

“Many people on the Internet have said before that Tenda's business model is' cluttered and unskilled ', why? Because if you look at the history of Tenda Group, you'll find that it's just starting to play games, and it's half done, and it's going to do the Internet cafe, and the Internet cafe is getting better, and it's going to eat and drink, and it's going to work out, and it's going to rent houses, and so on. ”

“This clearly contradicts the general business model. ”

“Companies in general pursue a field of deep cultivation. For example, the average person makes an Internet cafe, and the Internet cafe succeeds. The next step must be to open a branch store in another city, and then try to find investment, burn money, expand quickly, and try to quickly open the Internet cafe all over the country in a chained fashion, quickly occupying the market. ”

“But Tenda, on the contrary, throws it aside as an industry and starts a new one. The original industry, let it die for itself, without financing, without continuing to invest money on a large scale, let it grow slowly. ”

“So far, in addition to its games, movies, cell phones and other businesses, Tenda has concentrated most of its physical business in Jingzhou City, extending to Handong Province at most. ”

“Many young businesses prefer superfront-line cities rather than touching them. ”

“A lot of people say that Tenda's decision is stupid. Why? In the case of cybercafes, if you concentrate your money to drive cybercafes all over the country, the market share of phishing cybercafes could be tens of times higher than it is today. How fast is it going to split up? ”

“Recently, however, there has been a noticeable decline in this voice. Why? Because you see the advantages of the Tenda model. ”

“Because we found that Tenda's various physical industries can support each other and help each other. Every time we enter a new field, it is not a sudden decision, but obviously a deliberate one. ”

“What are the drawbacks of such a business model? The results are slow. ”

“It's definitely much slower than the regular model to open a branch and continue expanding with your own money and free money. Many start-ups have been financing for several rounds in a year or two, and market share has reached 67% or more, while the opposite of Tenda's physical sector, although not small in size, has not yet fully emerged from Handong Province. ”

“The pace of expansion in one area is clearly not at the same level. ”

“But what are the advantages of the Tenda model? The roots are strong! ”

“You will find that these industries are interconnected and mutually supportive, forming an incredibly strong commercial closed-loop. ”

“When a new industry goes online, it can immediately divert all customers from other industries and easily solve the start-up problem; after customers get used to it, stickiness becomes particularly strong, even when other competitors fight over price, it's not easy! ”

“Of course, both business models are successful, regardless of right or wrong. But it's clear that Tenda's model is stronger and more robust and almost impossible to shake once it's molded. ”

“So I said, Tenda Group is not small. ”

“Many companies nowadays want to burn money to make data, attract more money, and then find big companies to buy it, sell it directly, and achieve personal financial freedom. ”

“Isn't that right? I don't appreciate it. But this behavior is obviously too short-sighted, and this pattern is unlikely to create a real giant business. ”

“And Tenda mode, it's extra stable, one footprint at a time! Its ultimate goal is a very risk-resistant super large enterprise, and its future competitors will be huge players across multiple fields such as Shenhua Group and Pineapple Technology abroad. ”

“Instead of ‘selling' the company for personal financial freedom, the purpose of this President Pei is obviously to truly break hands with these big companies. ”

“And this long-term vision and patience is something that entrepreneurs in general do not possess and that we should encourage and promote. ”

Moderator Wang Zheping nodded: “So Professor Bai, do you think that Tenda's model can be studied or replicated by other companies? ”

Professor Baek shook his head: “It's hard. ”

“Tenda Group is able to adopt this model because their founder Pei has a long-term vision and is good at layout, while Tenda Game Source continuously provides the financial resources to support this broad layout of business model. ”

“If companies in general were to adopt this model, it is likely that any project failure would drag the entire company's funding chain, which is too risky! ”

“However, this is also an illustration of the value of the Tenda Group, which we should cherish. ”

Host Wang Zheping nodded: “So, Professor Bai, what do you think of Tenda's propaganda, which is the title of our current show? ”

Professor Bai Qiqiao smiled slightly: “This is an interesting propaganda phrase used to describe the Tenda Group, which is perfectly appropriate. ”

“In my opinion, this sentence is interpreted in two ways:”

“The first is to convince all users that Tenda is a miraculous and unexpected business. ”

“Customers must always believe that Tenda will surprise them. ”

“Because Pei's layout is very complex, and many industries are not even relevant at first glance, it gives people a ‘strange' feeling. ”

“But once the mystery is uncovered, it will seem unexpected and sensible. ”

“The second is for all employees to develop optimism and a sense of risk. ”

“The concept of the ‘Black Swan Incident', introduced by an economist abroad, is complicated and I will not go into it. ”

“This statement clearly corresponds to the 'black swan theory'. ”

“Always believing in the imminence of an inexplicable event is underscoring the coexistence of opportunity and risk. Be ready for opportunities and be ready for risks. ”

“Sometimes things you don't know mean more than things you know. ”

“I think it is this high level of risk awareness that has made President Pei pay great attention to the risk resilience of the company as a whole, creating the prototype of a special commercial empire like Tenda. ”

Moderator Wang Zheping nodded: “Okay, thanks to Professor Bai for analyzing Tenda's business model in depth, what kind of guidance do you think the financial observation section can provide for other entrepreneurs? ”

Professor Bai Qiqiao thought about it and said: "It is unlikely that it will be possible to learn this business model of Tenda, but other enterprises can fully cooperate with Tendado. ”

“I think Tenda Group would be a great partner with General Pei's sense of risk and Tenda's resilience! ”

“Working with entrepreneurs like this is certainly much better than working with entrepreneurs who are willing to burn money and sell companies! ”

……

Seeing here, the 11th and 12th floors of the city's dawn lazy apartment are simultaneously silenced.

Pei Qian's head was filled with question marks, while Li Shi's head was filled with exclamation marks.

Li Shi realized a very serious problem.

Soon there will be a lot of companies running over to work with Tenda, probably stealing soup with themselves!

And Pei Jian is equally aware of a very serious problem.

I had just set up an empty pot and burned it on the fire. As a result, President Li came with an ingredient by himself and then forced it all into his mouth. They were willing to drink only soup.

Now, I'm afraid more foods with their own ingredients will have to come and share the soup!

Pei Huan seems to have seen the tragic image of himself eating meat and choking to death.

The only good news is, it's settled tomorrow, how to eat meat, and that's the next cycle.

But the night before the settlement, Pei Huan's mood was somehow complicated.

And a little bit of sadness.

Is it that hard to sneak up on some money?