Losing Money to Be a Tycoon

Seeing Yu Ping's expression was extremely vague, Pei Huan smiled slightly.

Are you confused? That's right!

You're confused, indicating that my pattern has a great chance of losing money!

Pei Qian has also carefully considered this question. Currently, there is a model with a high probability of success, one is to do an encyclopedia, one is to do a Q&A, and thousands of degrees have already done it.

Success cannot be said, but it does not count as failure.

Although the world hasn't been pushed yet, Pei Huan can come up with a less successful model based largely on the push model.

In Pei Qian's memory, pushing the model was a success, and its goal was to create a "high-quality social question and answer website”.

There are two keywords here, "high quality” and “social”, which are missing.

Initially, the invitation system was dominated, with registration open two years later, with registered users climbing from 400,000 to 4 million in less than a year, and obtaining 20 million knives of B-round financing a year later.

It is an objective fact, but it is also a trade-off that this business model has to make, that many people believe that open registration makes the whole community feel worse.

Invitational and strict restrictions on the number of registered members do guarantee the high quality of the entire site's content, but, to put it another way, any website needs a lot of traffic and users to grow.

Invitations and strict restrictions on the number of registered members do give the site a better atmosphere, but if you want to get financing, visibility and revenue, the traffic to the site must be high.

And for creators, they also need a lot of traffic to get exposure and translate that exposure into visibility and tangible returns.

A successful model similar to the platform should be a perfect balance between the speed of user growth and the quality of Q&A.

Therefore, Pei Qian's practice is not to seek any balancing point, do not seek any heat and flow, and discourage the user as much as possible!

First of all, all users with a useful APP must pay to purchase members before they can view the content above.

This article directly discourages more than 90% of users.

And, by defining the profitability model, it also acts as a mess for the system.

Pei Huan knows that even after 10 years, the payment rate for similar Q&A platforms is extremely low, because most people are reluctant to pay for knowledge, which is a matter of concept.

Without users, without traffic, useful APPs don't work.

Secondly, reproduction theft and reproduction and pasting are combated, both because Pei Huan is deeply averse to such practices and because they are also intended to further reduce heat.

Despite the strong sense of copyright in the world and the fact that piracy in films, games and novels is minimal, there is still no way of banning it altogether.

After all, the law enforcement costs of this thing are too high, and most people are even washed out, making it difficult for them to spot themselves.

What if the quality content on the useful APP is reproduced in various ways and attracts users?

Pei Huan feels that simply prepare a team of lawyers for the team that uses APP, and stare at whether there are people online who wash content that works on APP every day.

Prevent the secondary spread of content and increase the heat of useful APPs, on the one hand, and fight against these cavities who steal from the Internet and work as porters, on the other hand, to avenge private vengeance!

When Pei Huan thought of the many duplicate pages he had found when searching for information in thousands of degrees, he couldn't help but take the knife and go along the line to talk to these plagiarism self-media about his life.

Finally, authentication of all real names and strict restrictions on users in all directions.

The average user, the reader, although you paid for it, is a member, but you can only see it, can't make your own comments, can't even leave a message to discuss it.

As for the creators, they can only answer the content of their area of expertise and will be deleted if they discover incorrect questions or incorrect answers.

Of course, painstakingly written answers are sent to the original author via a private message, but cannot be displayed on a useful APP.

On the face of it, you can earn money by writing your answers here, and your monthly membership fee is paid to the creator as a reward.

But the point is, in this model, few people actually pay, so the creator doesn't get much money.

This leads to a vicious circle of "no traffic, no money, no creators."

Isn't it easy to lose?

The more Pei Qian thinks, the more he thinks this model is really perfect.

Absolutely!

Yu Ping An is clearly aware of this as well.

He used to specialize in education projects. He also had a deep understanding of similar encyclopedias and Q&A products. How could he not see the fatal defects in General Pei's model?

But think carefully about President Pei's previous series of operations, Yu Ping An still pressed his own doubts.

He thought about it for a moment and asked: "So… President Bae, can you tell us about the specific practices? ”

Pei Qian nodded: “Of course. ”

“Useful APP, a complex of encyclopedia and Q&A models. We also build a number of articles based on keywords, including the ‘Core Content’ and ‘Derivative Content’ segments. ”

“Our creators are divided into three different star ratings and have corresponding problem areas. ”

“To be a creator, our reviewers must be provided with authentication information demonstrating their professionalism in this area. ”

“A one-star creator can only edit and interact in ‘derived content', that is, can only answer questions within his area of expertise or comment with other answers. ”

“The two-star creator can be edited in ‘Core Content’. ‘Core content' corresponds to the essence, index part of the whole concept. At the same time, they have the authority to report any factual errors in the content of the creation of a single star creator. ”

“In addition to editorial permissions for all content, Samsung creators can view historical versions of each article edit to see additions to and deletions from content by various creators. At the same time, they can handle the contents of the report. ”

“Our staff have the highest authority and if Samsung Creator commits a violation, the staff will discuss it and deal with it. ”

“All previous one- or two- or three-star creators were invited by our official people. The review can then be opened and it is up to the creators to decide whether they can upgrade based on the quantity and quality of their output. ”

“If a creator violates our creative rules, such as incorrect texts, factual errors, malicious tendencies to induce answers, etc., delete them. ”

“Our APP name is‘ useful ’, which means you have to make sure that all the information above is useful. ”

“We may not have a single article, but whenever we do, we must ensure its correctness. ”

“For some highly controversial and inconclusive issues, we will mark the issue as controversial and write down the points of view of both parties to the dispute; in the case of some disputed articles, we should simply not include them. ”

“For example, we don't do emotional problems with high traffic, jittery problems, warfare problems. ”

“Real name, membership fees. ”

“To be as rigorous as payment software, each account must bind ID and Face Recognition, and we only have one charging model: membership, late charging. ”

“Each month, we charge based on how long the member spent and how many views he received last month. ”

“No charge if not used at all. ”

“If used, a minimum charge of $1 and a maximum charge of $15. ”

“At the same time, we need to make sure that we have anti-theft and anti-grabbing features. For online drafts, we prepare a team of lawyers to litigate at any time, and recover a lot of compensation, all to the creator! ”

“At the same time, an incentive is available to the creator, and the value of the incentive depends on three main aspects: the creator's star rating, the number of edits and answers the creator has, and whether there are violations. ”

“We spend 90% of all our monthly membership fees as an incentive for creators. The remaining 10% will be used for the daily maintenance and development of the website. If maintenance and development costs aren't enough, I'll make it up to you. ”

“That's pretty much it. Is there a problem? ”

Pei Qian said all his ideas in one breath and drank tea silently.

Yu Ping An fell into confusion, and he silenced for a long time before asking: “So, President Bai, where did we come from with the first batch of content on the APP? Do you want to work with Chitto Encyclopedia or some other similar website and use their content? ”

Many encyclopedia sites are picked directly from the Internet, a phenomenon that is common.

Bae Qian shook his head immediately: "Of course not! ”

“All we have to do is be absolutely original, starting with ourselves! We don't let people copy us, and naturally we can't copy people. ”

“All articles must be edited from scratch and clearly distinguished from the Thousand Degrees encyclopedia. ”

Yu Ping An stunned: “President Bai... this is a foolish workload! ”

“In this way, I'm afraid this APP will not have any profitability in the next decade...”

“Don't even talk about profitability, I'm afraid even traffic is difficult to get up...”

Pei Qian couldn't help but be pleased.

You think so, too?

That's great!

You're more optimistic than I am that you won't be profitable for the next 10 years!

Pei Huan felt that this would guarantee five years of non-profit, so thank God.

Five years, at least a dozen cycles. How much do you lose?

I can't even think about a good thing like non-profit for the next 10 years.

Pei Huan smiled slightly: "Yes, it is indeed a foolish move to the mountain level. ”

“But it's also meaningful, and we're going to create a trash-free net soil for the trashy Internet. ”

“Well put, the best time to plant a tree is 10 years ago, followed by now. ”

“Because of the workload, we need to get started, don't we? ”