Losing Money to Be a Tycoon

Tuesday, November 8.

Meng Chang came to the office building of Yuanmeng Venture Capital and tidied up his appearance a bit.

The weather was a little bit cold. Meng Chang wore a fitted casual suit with a solid T-shirt underneath, jeans and sneakers on the lower body.

Without a shirt or tie, the most business thing in the whole body is just a watch, and this watch is not a very expensive mechanical watch, it is simple enough.

The hair is meticulously trimmed, and his moustaches have also been taken care of. It looks neither too old nor frivolous.

Meng Chang is very satisfied with his current image.

All this, of course, was carefully prepared.

The wave of mobile Internet is rising rapidly, and the influence of Internet thinking on entrepreneurs is not only in ideology, but also in appearance.

Nowadays, the big guys who really have Internet thinking are not the kind of suit and leather shoes. They are basically solid color T-shirts and jeans, and their hairstyles are basically flat and round. How neat and tidy they are.

In the eyes of investors, you are an inexperienced senior industry insider with rich Internet experience. In the eyes of users and people who eat melons, you are a grounded CEO.

Of course, the so-called grounding and roughness are just a carefully created illusion. In fact, the price of this slab-inch haircut may be more expensive than a complete set of washing, cutting, blowing and dyeing, and it is more expensive than some beautiful girls. To be frequent.

Generally speaking, in the standard set of round inch, T-shirt, jeans, and sports shoes, there should be no moustache, because the moustache may give investors a stereotyped and conservative impression, not enough Internet thinking.

But Meng Chang also has no choice. Others are relatively young and naturally tender. If they do not have these two moustaches, they are similar to a college student or even a high school student, and it is difficult to be trusted by investors.

If Meng Chang can replace these two mustaches with a few deeper wrinkles on his face, especially the crow's feet at the corners of his eyes and the nasolabial lines around his mouth, then this image will be a killer, but unfortunately, he cannot be replaced.

You can only trim your mustache carefully to make up for your shortcomings of being "not mature enough" in your image.

In short, appearance is the detail, which affects the other's first impression.

The first impression of the other party often means this time, oh no, whether the investment can be successful.

For today's interview, Meng Chang is full of confidence and full of expectations.

I have long heard that President Pei founded Yuanmeng Venture Capital to help others fulfill their dreams.

For Meng Chang, dreaming of this thing is really too much.

He firmly believes in his heart that as long as he can have an interview with President Pei, in just ten minutes, he can definitely tell President Pei to invest for himself!

It was almost time to look at his watch, and Meng Chang boldly walked towards Realizing Dream Venture Capital.

...

In the meeting room of Dream Venture Capital.

He Desheng sat on the sofa, drinking tea while watching Meng Chang’s PPT.

I have to say that He Desheng's first impression of Meng Chang is quite good.

The person is handsome, handsome, neatly dressed, and looks energetic, like a person who can make a career.

These two moustaches are a bit strange at first sight, but they get used to it when they read more, and instead they become a kind of personality symbol.

Moreover, in the past, many people came to pull investment, some with resumes, some with investment intent, and some with product samples, only PPT alone, really rare.

Facing the PPT explanation, the effect is definitely the best.

Moreover, Meng Chang’s PPT is absolutely top-notch. It is neither fancy, frivolous, nor old-fashioned, and old-fashioned. Various elements, color blocks, layouts, charts, etc. are all done to the right level, one more Points are messy, one point less is simple.

He Desheng even felt that Meng Chang could get a monthly salary of tens of thousands of yuan even if he did PPT full-time for some Internet manufacturers.

Moreover, Meng Chang's eloquence is very good, his speech speed is moderate, his speech is fluent, and his grasp of rhythm and content is perfect.

He Desheng felt that just watching Meng Chang talk freely was very comfortable.

The first half of this PPT is mainly Meng Chang introducing his personal experience.

Some people say that investment is investment in enterprises and concepts, but it is also investment in people.

The key to the success of a company depends on whether the boss of the company is capable.

Meng Chang naturally knows this, so the first half of the PPT is mainly on self-introduction.

After graduating from University, 29-year-old Meng Chang went to study abroad. They are all very famous schools.

He has the experience of working in major Internet companies at home and abroad, and he is also a marketing-related department such as the user experience department and the marketing department. Although it is difficult to say how many achievements are due to him, the resume is indeed impeccable.

Moreover, many of the people who worked with him before have become high-level Internet companies. Although it may seem useless at first glance, it undoubtedly implies that he has personal resources to dig deeper.

In short, this paragraph mainly emphasizes "I am a capable and reliable person".

Soon, I finished the first half of the PPT.

Meng Chang looked at He Desheng opposite with a smile: "Mr. He, do you have anything to ask?"

Although smiling, there is actually a little nervousness.

He was really afraid that He Desheng would ask about some details in his resume, such as how he entered prestigious schools, how to study abroad, how to enter these Internet companies, and why he left.

If these issues are discussed in detail, some embarrassing scenes may appear.

He Desheng took a sip of tea, "No, go ahead."

Meng Chang couldn't help but raise the corner of his mouth slightly.

Sure enough, I will not ask.

This is the best situation Meng Chang previously estimated.

Meng Chang was not sure, did He Desheng really fail to see the water in his education and work experience, or did he pretend not to see it?

Meng Chang felt that it was mostly the former.

But this is good news instead, because it shows that Mr. He, like many other investors, only cares about the truth and the results, not the specific process.

Investors will not mind even if there is such a little bit of opportunistic factors, because it proves that Meng Chang's brain is flexible and good at thinking of ways.

He Desheng did have some doubts about Meng Chang's resume, and he didn't get to the bottom of it.

But the reason is not as Meng Chang thought.

In fact, He Desheng is not only not concerned about how Meng Chang obtained this resume, but also does not care about the resume itself.

Because He Desheng had seen Mr. Pei’s investment methods, even Mr. Pei, a “great inventor” like Zhang Wei, dared to invest, and he succeeded in investing. This made He Desheng realize that Mr. Pei doesn’t care about the illusion of academic qualifications. thing.

Since President Pei doesn't care, of course he doesn't need to care.

He Desheng's current task is not to help President Pei invest, but to help President Pei review.

As long as it is in compliance, I will never ask more.

And Meng Chang thought he had already conquered He Desheng, and he was still complacent.

Then enter the second half of the PPT, which is the project Meng Chang will do in this venture.

Meng Chang felt that as long as this paragraph satisfies President He, then President He will definitely report to President Pei, and tell President Pei himself, maybe he can get tens of millions of investment directly on the spot!

When the time comes, look for other investors to chase investment, wouldn't it be easy for the company's market value to exceed 100 million?

Meng Chang continued to speak.

"President He, the name of my entrepreneurial project is-Cold Noodle Girl!"

The LOGO of the brand "Cold Face Girl" appeared on the PPT. The square is like a seal. Although it is a traditional Chinese character, it is not a small seal or block letters. It is a relatively beautiful swash and beautiful. The pattern is used as an embellishment.

Just like Meng Chang, he is neither too fancy nor too old-fashioned, giving a good first impression.

Meng Chang continued: "To sum up briefly, the cold noodle girl is committed to creating an Internet grilled cold noodle brand!"

"How was this concept born? In fact, it originated from my thinking about Internet business models over the years."

"A very important part of Internet thinking is cross-border thinking. Many seemingly unrelated two things are linked together, and unprecedented business opportunities will emerge. This ability is what most people lack."

"I used to work in the marketing department. At that time, my immediate boss, the president of the marketing department, was a big bull who emphasized'cross-border thinking'. He was originally a well-known host, and later became the president of creative brand and The presidents of the marketing department have all made brilliant achievements."

"Therefore, in the Internet age, entrepreneurs must also be discoverers of new business models and all-rounders who have the courage to cross industries!"

"My experience in the marketing department has allowed me to see a lot of'cross-border success' cases, especially the Internet + catering model, which is definitely a very hot outlet at the moment!"

"Why do you want to combine the Internet with grilled cold noodles? The next step is my specific analysis of the current market environment and prospects."

"First of all, the current domestic catering market is facing severe tests. Except for a few high-end catering, most of them are full of grief. Instead, mass catering is gradually moving towards the front stage and becoming the mainstream. Fast food and snack brands are ushering in unprecedented Opportunity period."

"We all know that high-end catering is difficult to become a catering giant."

"Because high-end catering has too strict requirements for chefs, ingredients and various details, it is impossible to produce in batches on a large scale, and its high price naturally discourages most shy consumers in the pocket."

"For this, Tenda Group, which owns two brands of nameless restaurant and Moyu, should know better than me."

"So, consumers are more inclined to those'small and beautiful' catering brands, for which they are willing to bear a certain premium."

"For catering companies, the way to pursue more profit is to open branches, and the premise of opening a branch is to have formulas and mass production."

"This is the status quo of the domestic catering market."