Losing Money to Be a Tycoon

Meng Chang continued: “Secondly, with the rapid development of the mobile Internet, platforms such as Weibo, review websites, and chat software have become brand new marketing platforms for catering companies. The rapid development of food delivery software and group buying industries has provided catering companies with a Help."

"One of the biggest advantages of the Internet age is that a successful business model can be quickly disseminated, copied, and made known to everyone at the fastest speed, and spread across the country!"

"Many excellent catering brands have only been able to expand slowly one city by city in the past. Neither funding nor popularity is enough to support rapid replication of successful business models."

"But in the Internet age, all this has become possible!"

"Combining these two points, it is not difficult to find that once a popular catering brand becomes a standardized, mass-produced, and excellent quality Internet celebrity brand, it will be able to spread across the country at an extremely fast speed and gain huge gains. Income and generous return!"

"The best thing is that'food is the heaven for the people', and people have to eat as long as they live, so once a catering brand is widely recognized by consumers, its long-term value will only increase!"

Speaking of this, Meng Chang observed He Desheng's expression a bit.

He Desheng listened very carefully and nodded frequently.

Obviously, this theory is quite correct. If under ideal circumstances, catering + Internet does have huge business opportunities, for example, the food delivery and review industry where many capitals are now being used is the catering + Internet model.

But the question is, can something like grilled cold noodles develop into a chain brand and gain the trust of consumers?

Meng Chang had obviously anticipated this, and he immediately turned to the next page of PPT.

"After looking ahead to the huge prospects and market potential of the'cold noodle girl', I will explain the next content in two aspects."

"The differences are: the problems and opportunities of the cold noodles industry, and the details of the brand'cold noodle girls' at the implementation level."

"Roasted cold noodles sounds like a very difficult food, and it is also a kind of food without any barriers. The roadside stalls cost three to five yuan each, and they never appear in high-end restaurants."

"However, grilled cold noodles has a unique charm, ranging from billionaires to ordinary people, everyone loves to eat it."

On the PPT, there is a screenshot of a rich man lining up to buy cold noodles. At the same time, there are screenshots of some sports stars or entertainment stars tweeting that they are delicious.

You can find a lot of these contents in a casual search on the Internet.

"According to the statistics of shopping websites, only on shopping websites, the raw materials of cold noodles sold throughout the year reached more than 10 million copies. Among the net celebrity foods such as snail noodles, spicy noodles, and self-heating hot pot, the sales volume is stable Top three."

"What's more, there are many small vendors whose raw materials do not come from shopping websites."

"This is enough to show that although cold grilled noodles seem difficult to be elegant, they have a very large demand in China. In fact, you don't need data, and you can feel it only by daily feeling."

"In crowded areas such as night markets, you can always see stalls with grilled cold noodles, and there are often queues. Small vendors selling grilled cold noodles can be said to have made a lot of money, with a monthly income of tens of thousands. "

"Of course, this data may not be completely true. After all, various hidden costs have to be removed, but anyway, it has huge profit margins."

"However, there are also many problems and hidden dangers in the cold-baked noodle industry at present, which can be summed up simply as: insufficient formality, many hidden hygiene hazards; insufficient exquisiteness, poor brand image; insufficient complexity, and few product designs."

"Many of the raw materials for cold roasted noodles are produced in small workshops. The production conditions are inherently bad and there are hidden hygiene hazards. The street vendors do not pay attention to hygiene, use inferior oil, and are exposed to various foods during the cleaning and serving process. Pollution."

"So, like many other roadside food stalls, cold roasted noodles are actually very unhygienic. It is possible that the dust on the roadside is the least harmful substance except for the edible part."

"Furthermore, different vendors have different techniques for making cold noodles. Whether it is taste or shape, it is difficult to be elegant. It is impossible to achieve standardized production and guarantee the lower limit of taste, and it is impossible to introduce new and develop new flavors. And style."

"If there is no Internet thinking, then the cold noodle industry will always stop at the stage of roadside stalls. How can we talk about development?"

"The goal of the'cold noodle girl' is to integrate the long-existing cold noodle market to create a national gourmet catering brand with a high reputation!"

"In short, we want to use new thinking and new methods to create a new style of fast food belonging to the Chinese people. We must use good raw materials and new techniques to reproduce the traditional taste."

"As for the'cold noodle girl' brand, how does it redefine the cold noodle industry?"

"Next, please allow me to explain to you one by one."

Meng Chang stopped for a while and took a drink.

At the same time, he quietly observed He Desheng's expression, and He Desheng was thinking deeply.

Regarding the above content, Meng Chang himself is very clear, but it is actually a bit nonsense.

After all, it is very difficult to reverse the concept of "baked cold noodles are junk food from street stalls" because its image is deeply ingrained in the minds of ordinary people.

However, Meng Chang's goal was not to reverse this concept.

Sometimes, marketing in the Internet age is inherently unreasonable.Pancakes, fruits, cold skins, and pork buns can all be made into Internet celebrity brands. Why can't roast cold noodles?

What's more, foods like ramen and sushi can have the god of ramen and sushi. Why can't there be the god of cold noodles?

In many cases, facts are not important, and stereotypes are even less important. How to convince others is important.

In order to prepare this whole set of plans and this PPT, Meng Chang has prepared for two to three months, but he has not come out before.

Because he has never found a very suitable investor.

Sometimes, whether a pie can be painted well is not entirely determined by the person drawing the pie, but also on the occasion of the pie and the audience waiting to eat the pie.

If it were an ordinary investor, he would definitely treat Meng Chang as a liar.

Although he is indeed a liar, he has never denied this in his heart, but being blasted out is unacceptable because it will affect his reputation.

In Meng Chang's view, this plan of his own can only be used once, so as to make sure it hits with one hit.

If you find some messy investors, and these people don't invest, you and the coercion of this project will be over. The cake will be exposed before the cake is neat. Isn't this the end?

In fact, it is best to fool some rich people, such as big company executives, celebrities, rich people, etc., because these people will be easier to believe in some tall concepts and terms.

However, the premise of all this is that Meng Chang himself must have a sufficiently dazzling aura so that these big men can ignore the unreasonable aspects of this project.

Where does this halo come from?

It is obviously not enough to just graduate from a prestigious school and have senior marketing experience in a major Internet company.

"Chief Pei Investment" is a good halo. Although it is not omnipotent, it can at least bluff many people.

Once this halo blessing is given, many unreasonable places will naturally be ignored, and investors can be fooled, which can attract a huge influx of funds.

Once he gets the money, Meng Chang can start marketing, using overwhelming advertisements and various specious concepts to guide the eyes of the people who eat melons and turn them into leeks.

Then, open a tall shop, generate profit through traffic, increase valuation, and trigger more capital to chase investment. After harvesting enough leeks, they will pat their buttocks and leave, leaving a chicken feather.

In short, this routine is perfect, provided that you have passed the first level first.

If you can't even get Tenda's investment, then this series of routines will naturally be impossible to talk about.

Therefore, Meng Chang drank a sip of tea to moisturize his throat, and then prepared to start his most exciting performance.

I have said so much before, but they are actually paving the way for the brand "Cold Noodle Girl" to force out 50 or 60% of the rationality.

But people will always believe what they are willing to believe, so many IQ taxes can be established, relying on the rationality of this 50% to 60%.The key is the following paragraph, can you cover up all the seemingly unreasonable places.

Various details of the brand "Cold Noodle Girl" appeared on the PPT.

"The brand concept of'cold noodle girl' is more popular. It is to create a brand of roasted cold noodles with a sense of quality and petty bourgeoisie."

"The name itself gives a hint of anthropomorphism. Her virtual image seems to be cold and gentle at the same time. The logo of this brand is traditional and youthful, just like our products are popular and exquisite. ."

"For the shaping of this brand, I have established a three-step goal."

"The first step is to open a flagship store of'Cold Noodle Girl' in the prosperous business district of the Imperial Capital."

"In this store, we will fully demonstrate the difference between this brand and other roadside stalls in terms of recipes, raw materials, tableware, dining environment, etc., to all customers."

"We first spent huge sums of money to research the formula and taste of the cold noodle girl, from the selection of the raw materials and various seasonings of the cold noodles, to the amount of various ingredients, to the heat and time in the actual production. Achieve standardized operations to ensure the taste of every cold noodle."

"At the same time, we must also fully develop multi-flavored cold noodles, not just distinguishing them by sweet and spicy, sour and sweet, but also make more content and patterns for cold noodles."

"Of course, for the richness and diversity of the store's dishes, we will also make a variety of traditional cold noodles, side dishes or fruit juice drinks."