Losing Money to Be a Tycoon

Meng Chang pressed the remote control in his hand, and a picture appeared on the PPT, which was a set of special tableware.

The blue and white porcelain plate and ebony chopsticks look very high-end.

"Secondly, work hard on tableware and dining environment."

"Currently, the roasted cold noodles are all eaten in paper bowls and bamboo skewers. They are very unhygienic and very unhealthy, and are not high-grade. We want to produce a batch of special tableware for eating cold noodles, for example, they can be on the same level as sushi!"

"The long blue-white porcelain plate is divided into small grids, and they are neatly filled with grilled cold noodles each cut to the same width. Each pair of chopsticks is made of ebony wood, and the top is carved with'cold Noodle Girl’s logo, every customer’s chopsticks are brand new and unopened. After eating, customers can choose to take the chopsticks away for collection."

"In terms of the dining environment, it is naturally spacious, bright and comfortable. Since it is called the'cold noodle girl', the waiters are of course all beautiful girls, bringing an excellent dining experience to customers."

"The second step is to start marketing and promotion. We will carry out a series of marketing activities such as sports car delivery of roasted cold noodles, beauty celebrities door-to-door delivery of roasted cold noodles, gourmet connoisseurs tasting roasted cold noodles, national roasted cold noodles competition, etc. The cold noodle girl's brand is quickly launched all over the country!"

"In short, these propaganda will fully highlight the cultural heritage and brand value of the'cold noodle girl'. Users will be very curious about how delicious grilled cold noodles can be made?"

"Use marketing to drive discussion, use traffic to generate heat, and absorb more funds, so as to open the branches of'Cold Noodle Girl' across the country and create a Chinese restaurant chain brand!"

"At the same time, our marketing model will make full use of Internet thinking, put aside the shackles of'public domain traffic', and strive for'private domain traffic', so that every customer will become our marketing node and establish an unprecedented and extremely reliable Marketing context!"

"The third step is to fully embrace the Internet ecology and use the'multidimensional fusion' approach to break through the barriers between online and offline, catering and the Internet, and users and platforms!"

"Tengda Group has catering departments such as Moyu takeaway, unnamed restaurants, and a series of physical industries such as Internet cafes, express delivery, and apartments. At the same time, it also has the'Tengda Life App', which has strong software development capabilities."

"And once the'cold noodle girl' succeeds, they can connect with these industries of Tenda, help each other and produce chemical reactions!"

"Combining catering, Internet services, cultural communication, finance, mobile phone terminals and other ecosystems, relying on Tenda's existing industries, fully absorbing external capital, and using Internet thinking to create a craftsmanship can make dreams burn!"

"In short, the'cold noodle girl' is only the first step of the whole plan, but it is also a crucial step."

"The initial funding is not much, only 5 million is needed for the research and development of the formula and the operation of the flagship store. After the "cold noodle girl" has received a good response and brought returns to Tenda, it is not too late to pursue the investment."

After throwing out the rare terms one after another, Meng Chang looked at He Desheng confidently.

If it is done, it is done, and if it fails, there is no way.

Meng Chang is very confident about his eloquence and the content on the PPT. If the other party believes it, it must be 5 million without saying anything; if you don't believe it, it will be useless to say more.

The tea in front of He Desheng had already bottomed out, and he was silent for a moment without replying immediately.

It sounds like a good project.

Do you say that its business model will be successful?That is definitely not.Sell ​​roasted cold noodles to national chains?Let people all over the country eat the expensive and dreamy roasted cold noodles anytime and anywhere?

It cannot be said that it is completely impossible, but the possibility is indeed not that great.

It sounds really nonsense.

One of the simplest truths is to eat cold roasted noodles occasionally as a snack. It is definitely no problem, but it is definitely not a problem.

But He Desheng is a member of the investment circle, and he knows that most of the current Internet business models are not intended to make money steadily.

Sometimes you earn money from users as well as earn money from investors. It makes no difference.

Some Internet companies have not found a profit model in the end and have been burning money, but as long as someone believes, as long as there is capital always entering, they can always find a catcher.

It doesn't matter if it is not profitable, as long as it can be successfully sold to the receiver, it is also profitable!

As long as you don't cast the last shot of the drum pass, it will be considered a success.

Of course, He Desheng was very clear. It was impossible for Meng Chang to express this clearly, even in such a situation where there were only two of them.

It can only be that everyone is connected.

From the perspective of a pure investor, He Desheng invested in this project. There are actually two ways to succeed:

One is the "cold noodle girl", as Meng Chang said, stores have opened all over the country, and each store sells tens to hundreds of thousands of grilled cold noodles every day, making a profit.

The other is that the "cold noodle girl" failed to achieve the first goal, but successfully sold to a large company to take over. Although it was not profitable, it was considered a success.

Not to mention anything else, just talk about Meng Chang’s PPT, this eloquence, this marketing idea, including the grasp of the entire business model...

He Desheng also felt that he was worth the 5 million investment.

but……

He Desheng was silent for a moment and said: "This project is very good, but...we can only vote for two million."

Meng Chang was stunned: "Huh?"

He had no idea that the script would develop in this way.

In his opinion, Yuanmeng Venture Capital either agreed to give 5 million or not give it a point.

If you accept the pie you drew, you will definitely meet your own requirements. If you don’t believe it, just refuse it.

What does it mean to give only half?

It's impossible for Yuanmeng Ventures and Mr. Pei to have a difference of 3 million?

Moreover, this President He didn't even ask President Pei for his instructions.

Meng Chang knows very well that the actual controller of Dream Venture Capital is President Pei. The previous projects such as shared phone booths, fully automatic bar lifters, and learning tyrants are actually invested by President Pei.

As a result, I have been talking dryly for a long time, and I have said so well that President He will not report to President Pei. Isn't it a bit too much?

Meng Chang hurriedly said: "Mr He, 2 million is a little bit...not enough. Would you like to take the time to report to Mr. Pei and fight for it?"

He Desheng smiled and shook his head: "It's true that this is a rule set by President Pei."

"If you come here half a year earlier, I will definitely report your plan to President Pei the first time."

"Unfortunately, Mr. Pei just set new rules for Dream Venture Capital some time ago, and he himself no longer directly participates in investment. The upper limit of our investment for each project is determined by the size of your company."

"Your concept is very good, but considering the company's regulations, I can only vote 2 million."

Meng Chang was dumbfounded, not knowing what to say for a while.

I talked about it for a long time. Seeing Mr. He’s expression and eyes, he was obviously moved by me. I was very optimistic about me. In the end, he just gave 2 million, not a penny?

It's hard to feel if you can't keep up.

Moreover, Mr. He's attitude is not picking and choosing or bargaining.

According to the habit of ordinary people, since they are willing to give 2 million, they are definitely satisfied with this model, but they are not very satisfied.

This situation can actually be discussed again. This business model can be changed if it is not satisfied. You can add 5 million to me after the change is satisfied.

But this is not the case with President He. He neither intends to continue to talk in depth, nor does he intend to increase money. This attitude seems to say: "Just take this 2 million, get out of it."

This made Meng Chang very uncomfortable.

But he couldn't say much, he was too eager to show his feet.

Although the 2 million yuan is tight, at least he has got the aura of "Pei Total Investment", and he can think of ways to fool him from other places.

Meng Chang nodded after thinking about it for a moment: "Okay, thank you Mr. He! But Mr. He, I would like to ask, if the money is spent, would you still like to invest again?"

The first wave only gave 2 million. Although it was tight, it was still acceptable.

The key is to see whether you will continue to give money.

He Desheng considered it for a while and answered truthfully: "Whether to pursue the investment depends on your actual operation. The amount of the follow-up investment, I have to report to President Pei's decision. In theory, there is no cap."

The so-called "actual operation" is to see whether it is losing or gaining. This is the only measure.

According to Mr. Pei’s requirements, if he makes a profit, he must immediately sell his shares and leave the market. If he loses, he will continue to invest.How much to vote is up to President Pei to decide.

But this cannot be said to outsiders.

If it is clearly stated that "if you lose, you will continue to invest, and if you make a profit, you will not invest", these people might even make some noise!

Therefore, it must be said implicitly, "Decide whether to pursue investment based on actual operation."

But these words sounded like Meng Chang, so they had no other meaning.

His eyebrows furrowed slightly, and his brain moved quickly.

"According to actual operation..."

"Then, both data and profit must be taken into consideration?"

"Say it early, it will be easier to handle this way!"

"First think of a way to raise money and open a shop under the banner of'Pei Total Investment'. In the first stage, first burn money to make data and generate popularity. Although a lot of money has been spent and there is no profit, as long as the data is good, Tenda is here. I will definitely continue to invest a lot of money."

"After that, we will continue to drive more investment through Mr. Pei's investment. In the second stage, we will start working hard to make financial reports, start to create the illusion of profit, and promote the rapid expansion of the company's valuation."

"With both data and profit, Mr. Pei and other companies will definitely continue to pursue investment. At that time, the value of the'cold noodle girl' has expanded to the maximum and has also absorbed a huge amount of funds, and then whether it is to find a big company to take over or... …"

Meng Chang was happier as he thought about it.

As long as Dream Venture Capital will continue to pursue investment in the future, that's easy!

The original plan can still be implemented smoothly.

Thinking of this, Meng Chang shook hands tightly with He Desheng: "Good Mr. He, I hope we can cooperate happily!"

"Together, let our dreams burn!"