Losing Money to Be a Tycoon

Saturday, November 12.

Imperial Capital, "Cold Face Girl" press conference.

Said it is a press conference, in fact, it did not invite many audiences on a large scale, but only sent invitations to some relatively closely related investment institutions and company owners.

Some other Internet companies always like to develop conferences in venues as large as possible, and they want to cram tens of thousands of people.

And the reason why Meng Chang chose to hold a small conference first was not because he was low-key, but simply because he felt that holding a large conference now might not achieve the effect he wanted.

If the time is right, he will also strive to hold the kind of 10,000-person conference in large venues.

After all, "entrepreneurs" like them with Internet thinking, no matter what they do, they always pursue the louder the better.

The larger the scale and the more people know, it will naturally have a marketing effect, bringing heat and traffic to the company and products.

It's just that at present, the "cold noodle girl" is not suitable for blowing out on a large scale.

Because for Meng Chang, investors are relatively easy to fool, but ordinary people are difficult to fool.

Because investors will be keen on "Internet thinking" and all kinds of high-ranking word-making concepts, but ordinary people will only focus on the product itself.

It is easy to convince some investors that this is a cold noodle with Internet thinking, but it is difficult to convince ordinary people.

Therefore, Meng Chang’s plan is to persuade some investors to get the money. After the cold noodle girl’s first store is opened, and after the popularity of the Internet has been stirred up through money-burning marketing, it can spread to ordinary people. To publicize.

Because of the relatively small scale, Meng Chang directly set this conference in the conference hall of a luxury hotel in the Imperial City, and the audience was only a hundred seats.

Although there are not many locations, the specifications are definitely full.

Whether it is on-site decoration, personnel service, signs and gifts on the table, all are carefully prepared and costly.

And Meng Chang himself, as he saw He Desheng before, wears a "exquisite and down-to-earth" style: casual suits, solid color T-shirts, jeans, and sports shoes. While looking mature and stable, he is full of vitality.

At the entrance of the scene, Meng Chang smiled, chatting and laughing with all the investors and company bosses who came, guiding them into the conference scene and taking their seats.

Although most of the people who came to this press conference completely crushed him in terms of value, Meng Chang did not have any feeling of stage fright or low self-esteem. It was entirely the host's attitude of welcoming guests.

"Mr. Li, Master Xue, please come inside."

Seeing that Li Shi and Xue Zhebin arrived together, Meng Chang greeted him with a smile. Although it was not obvious, he was obviously eager in his attitude.

The ability to look at people's food is essential.

The people who came today were all invited by Meng Chang after careful selection. As for the investment probability of these people and whether they should spend more energy to fight for, Meng Chang has also made a full argument and preparation.

He knows very well that although Mr. Li's Fuhui Capital cannot compare with some giant investment companies in terms of resources, it is still very impressive for the "cold girl" in the early days.

As for Xue Zhebin, although he does not have many resources, he can get a lot of resources from his father.

The most important thing is that these two are closely following President Pei, and the chances of catching up are very high, so it is worthwhile for Meng Chang to spend more energy on them.

After sending Li Shi and Xue Zhebin in, Meng Chang saw He Desheng and a man with a long face arrived.

Meng Chang hurriedly stepped forward: "President He! Is this...Is it possible that the achievement is the legendary President Ma? Please come in, please come in, I have reserved the first seat for the two!"

Actually, Meng Chang didn't expect Pei always to come, so he just invited it like this.

In case Mr. Pei comes, isn't that making a lot of money?

Although President Pei has not come now, he has sent the very mysterious President Ma who was once in charge of the investment department. Meng Chang thinks this is already a surprise.

Therefore, the position of P in the middle VIP of the first row of the venue was specially arranged.

The reason for this is mainly for two purposes.

The first is to express sincerity to Tenda. After all, the 2 million that was launched was given by Tenda; the second is to convey a message to others present: I am not selling dog meat, Tenda really attaches great importance to my project. !

Therefore, Meng Chang was most enthusiastic about He Desheng and Ma Yang, and even led to the first row of the venue personally, watching them sit down and caring again before returning to the entrance of the venue to welcome others.

When we first met, Meng Chang didn't know Mr. Ma's pulse, and he didn't know Mr. Ma's specific attitude.

However, he also knows that caring is chaotic, and too much care about Mr. Ma's feelings can easily roll over. So when he saw Mr. Ma didn't mean to be close to him, he witty excuses to welcome others to leave.

Ma Yang took the 10 yuan a bottle of mineral water in front of him and took two sips, and wiped his mouth with his hands very innocent.

"What is my main task today?" Ma Yang turned his head to look at He Desheng.

He Desheng said, "Mr. Ma, it's up to you. Mr. Pei just said that you would participate for him, and he didn't say anything else. You can talk if you want to, or if you don't, it doesn't matter."

"Oh." Ma Yang nodded, and silently swiped the phone.

...

Soon, it was time for the press conference.

Because it was an invitation system, the list of people who came had already been made before, and almost all the seats were filled. Only a few bosses did not come temporarily because of the schedule.

The lights dimmed a bit, and after the countdown on the big screen, the promotional video of this conference was played.

In the picture is a pure white background, Meng Chang appears in the picture in a sitting position, still wearing the solid color T-shirt, confidently facing the camera, and speaking the opening remarks of the promotional video in English.

"As we all know, my country's catering culture has a long history and a long history."

"And the emergence of the'cold noodle girl' will start a new style of diet, and it will be an opportunity to change the world."

After a simple opening, the iconic logo of the cold girl appeared on the white screen.

This film was shot and edited in the past two days. Because the time is very tight, there are not too many bells and whistles.

But just a white background + BGM, coupled with Meng Chang's relaxed attitude, confident body language and extremely standard and fluent English, but inexplicably has a sense of loftiness.

The expressions of the investors who were sitting in the back row who only wanted to come over to make soy sauce instantly became more solemn.

After all, doing PPT and speaking PPT is also the core competitiveness of Internet entrepreneurs.

A person who is talkative and full of confidence naturally gives people a sense of trust.

Ma Yang frowned, his long face seemed to stretch longer.

"There are no foreigners present, so what English do you speak?" Ma Yang was a little puzzled.

He Desheng said in a low voice: "Now we pay attention to international thinking and vision. Fluent English is a plus in the eyes of many people."

Ma Yang curled his lips, his first impression of Meng Chang was not very good.

On the big screen, the video continues to play.

First, let me talk about the "essential difference" between the cold noodles made by the brand "Cold Noodle Girl" and other cold noodles, and introduce its breakthroughs in raw materials, standardized processes, sizes, methods, and tastes;

Then talk about the Internet thinking contained in the "cold noodle girl" brand: attention to user experience in details, more advanced marketing methods to narrow the distance with users, and create a unique "cold noodle culture";

Finally, I will talk about the follow-up expansion of the "cold noodle girl" brand. It will not only be limited to a catering brand, but will expand into a lifestyle and concept, and ultimately create a brand new business model.

This video is less than 5 minutes in total, so the content is very brief, but it can be seen that this should be a summary and generalization of the content of the entire conference.

The reason for putting it at the forefront is to win the crowd first so that all investors and bosses present will have a clear understanding of the content of this conference.

After watching this promo, everyone present had different expressions.

Some saw it with gusto and seriousness, some looked a little confused, and some frowned.

But no one dozed off.

Whether it is agree or disagree, at least everyone's attention has been attracted.

Xue Zhebin was also a frowning member. He turned his head and whispered to Li Shi: "Creating a'cold noodle culture'? A'cold noodle business model'? Is it reliable?"

Li Shi was noncommittal: "Listen to what he says from behind."

Meng Chang stepped onto the stage with a smile on his face and dashing steps.

His gaze swept across the audience, naturally paying attention to the expressions of investors.

This propaganda film had exactly the effect he wanted to achieve.

The so-called marketing, the first task is to let everyone notice you.Even getting some bad reputation is better than not having a reputation.

Although the content of this promotional video is very exaggerated, it still maintains a relatively bottom-line restraint and does not appear too outrageous.

Coupled with sophisticated production and Meng Chang's confident performances, it objectively has the effect of segmenting the crowd.

Some people think that the film was shot tall and that Meng Chang is very capable and particular; others think that it is too exaggerated and some prospects are too far away, like castles in the sky.

But it doesn't matter, because Meng Chang didn't intend to conquer everyone with a promo or a press conference.

The routines are all linked together, this is just the first small step.

Meng Chang looked around at the crowd and smiled slightly: "Perhaps many people will feel a little confused after watching this promo."

"Someone may want to ask, isn't it just to make cold noodles?"

"Isn't it nonsense that the roasted cold noodles is also about Internet thinking and business models?"

"Of course, I know this concept will be harder to accept at first sound, and it will overturn our usual concept."

"But I want to ask everyone a question here. If you hear an entrepreneur talk about a concept or model that everyone thinks is reliable, feasible, and absolutely successful, do you dare to invest?"

"If I were an investor, I would not dare to invest."

"Because everyone thinks a reliable business model, there must be a very competitive model that many people have already tried. It doesn't make any sense to enter the market as an entrepreneur at this time."

"So, the birth of a new business model must be accompanied by many doubts."

"Please listen to me patiently and finish this lecture. In this process, I will simply explain every step of the plan for the brand of'cold noodle girl'."

"Even after I finish speaking, you don't have to worry about investing, you can observe first."

"After every step of mine has gradually begun to be fulfilled and proved that this business model is feasible, everyone can decide whether to invest."