Losing Money to Be a Tycoon

Pei Qian is very envious of Eric's "achievements" in the past few months.

Obviously, I have been burning money, but after burning for a long time, let alone making money or grabbing market share, even the water splash did not make a noise. It can be said that it burned silently.

This kind of state is beyond the reach of Pei Qian.

Pei Qian had the idea of ​​digging Eric, but this idea was quickly dispelled.

Can a person who can be a high-level person in a multinational company be a rice bucket with nothing?

The possibility is actually very low.

So why did Eric fail after he was in charge of the ioi national service in China?

Pei Qian feels that this is mostly not related to his personal ability, and mainly depends on the current market situation.

The current situation of ioi's national service is hard to save.

When Zangyang Games operated the ioi national server, wasn't it also being beaten up by GOG?Even Pei Qian rolled up his sleeves himself, and Lin Wan and Ye Zhizhou tried their best to launch a series of marketing activities, but they were still useless in the end.

The root of the failure is that the ioi game itself has fallen behind GOG, and GOG has already occupied most of the domestic market share. In this case, no matter how good a marketing plan is, there is no way to change its fate.

This cannot be roughly attributed to Eric's inability.

What if Eric's depressed energy is released after digging it out, and it's out of control, what can I do?

Besides, Eric is an executive of a multinational company. Dayak has an absolute advantage in salary, shares, competition agreement, cultural background, etc., and the possibility of digging is extremely low.

Therefore, Pei Qian didn't plan to dig people, but had other plans.

Eric is just no longer in charge of the ioi national service. With his qualifications and status, he will not be beaten to the end after he returns. He will still be the top of Dayak, and he still has a high level of ioi operations. The right to speak.

When going back this time, he will definitely report to the senior executives of Dayak, and he may also be held accountable.

No matter what, Eric will definitely report all the situations during the ioi national service period, including the collected intelligence of GOG and Tenda.

In this way, isn't Eric equivalent to a messenger before Pei Qian and Dayak's executives?

Before Eric left, he made a special trip to Jingzhou and went to the GPL league venue to take photos wildly. He was obviously collecting information and using it as a bargaining chip for his comeback.

The richer and more detailed the information he collects from Tenda Group and GOG promotion, the more he can reduce his responsibility and even influence the decision to reach the top of Yake.

Pei Qian felt that if this was the case, why not use Eric to help himself pass a message to Dayak's senior management?

He is now worrying about the hindsight of Dayak.

Not to mention the domestic market. The ioi national server is almost cold, and the few remaining players are still losing every day; the overseas market GOG is also advancing by leaps and bounds, if not for Pei Qian deliberately split the people who want to play games Slow expansion, the situation of overseas ioi should not be optimistic.

From Pei Qian's perspective, Ioi's situation is already very dangerous, which makes him very worried.

But even so, Dayak was still unresponsive and did not provide any reliable solutions.

In the final analysis, it was because Dayak was too arrogant and looked down upon Tenda, the "small company" of China, just like when Eric first came to Jingzhou.

The difference is that Eric has been beaten up and sober, and Dayak's executives have not yet.

Therefore, Pei Qian hopes that through this meal, Eric can become his own microphone.

Eric frowned slightly and his brain moved quickly.

On the one hand, he felt that as a winner, Mr. Pei’s motivation for inviting himself to dinner was fascinated, and he might have taken the opportunity to humiliate himself;

On the other hand, he was also a little worried that the meal was really eaten, and whether the news would have any negative impact on him.

If Dayak’s senior executives were to know about this, would those people feel that they were incapable of operating ioi because they were bought by Tenda, or what are the interests involved?

Will Tenda take the initiative to leak out the news of this meal, playing a so-called "borrowing a knife to kill" effect?

However, Eric decided to seek wealth and wealth after he had made up for various possible commercial conspiracies.

Although President Pei may invite this meal with bad intentions, for the sake of intelligence, this kind of risk must be taken!

Therefore, Eric hesitated for a few seconds, immediately put on a smile, nodded: "Of course, it is my honor to have dinner with President Pei."

Pei Qian was very happy: "Okay, let's eat somewhere else?"

Although the nameless restaurant has no location today, you can go to Mr. Li's Mingfu family banquet for more money.

Eric hurriedly waved his hand: "Then there is no need. I don't have much time on my plane this afternoon. Just eat a little bit in this mall."

Catching a plane is just an excuse. In fact, Eric is worried that there will be a lot of people here in Tenda, and there will be no conspiracy to eat in a restaurant he is not familiar with, so he is still a little wary.

Pei Qian nodded indifferently: "It's okay, then eat in this mall."

...

Ten minutes later, everyone came to a high-end restaurant in the mall.

Although Yuanda Tiandi is a big shopping mall in the core area of ​​Jingzhou, the overall price level of the restaurant is still far from that of anonymous restaurants or Mingfu family banquets. The more expensive restaurants are at the level of more than 100 per capita.

After all, it was 2011, and the overall price level has not yet expanded so much. For ordinary people, the price is already high.

Pei Qian took the menu from the waiter and handed it to Eric, who declined.

Pei Qian just glanced at the menu and handed it back to the waiter: "Just serve some special meals according to our number, and choose the most expensive one."

After turning to the page of wine, he said: "I'll have another bottle of XO."

Lin Wan, Zhang Yuan and the others were a little surprised when they heard that President Pei had ordered wine, but Eric was unaware of this.

Old employees know that Mr. Pei is not a drinker. He often drinks cocktails when he is fishing and Internet cafes. However, Mr. Pei is very reluctant to drink at the dinner table, especially not like toasting and other social behaviors. .

The dinner this time was obviously social.

But President Pei took the initiative to order high-quality wine, what does this mean?

Eric didn't know these doorways, but just became wary of "wine".

What do you mean?Want to get me drunk, from my intelligence?

Although Eric is more confident about his drinking capacity, after all, it is one-to-many, and the other party is young, and the scene may be very unfavorable.

Fortunately, President Pei ordered XO instead of white wine, and there was only one bottle. Eric didn't think there should be any major problems.

After drinking, the spirit will be more relaxed. Eric feels that he is also easier to spy on intelligence, so he did not refuse.

The waiter quickly brought a special brandy glass and poured about 30 ml of liquor for each person.

Pei Qian has already raised his wine glass: "Mr. Ai, our two companies have had a little friction in the past, but that has passed. I personally still appreciate you very much. Come on, everyone toast together, all in the wine Up!"

Pei Qian raised his head and drank the wine in his glass.

When other people saw that President Pei had done it, of course they didn't dare to neglect, and hurriedly followed suit.

Eric was a little confused.

What do you mean?

Although the drinking habits of different countries are different, it is not up to Eric to decide what method to drink at the Huaxia wine table.

He originally thought that President Pei would probably take turns to toast himself with others to get himself drunk, but President Pei didn't seem to mean it at all?

Instead, it's "first work for respect"?

This made Eric feel confused, and drank the wine after a daze.

I feel that things are going too smoothly, even a little bit beyond my expectations.

President Pei seemed to be in high spirits. After eating two mouthfuls of food casually, he said, "Mr. Ai, do you know where you lost in the promotion of ioi national service?"

Eric, who had just finished drinking, was stunned again.

He was still struggling with how to shift the topic to GOG and ioi, but President Pei took the initiative to raise it?

Eric thought for a while and said, "It's because of my lack of ability."

Pei Qian smiled: "No, no, it has nothing to do with ability. Mr. Ai, you are simply being held back by the senior management of Dayak."

"In fact, there is only one fundamental reason why the ioi national server cannot be pushed, and that is money! You are reluctant to spend money, how can you hire players?"

Eric is a little confused: "President Pei, don't lie to me, I have done a lot of investigation and research."

"We have invested a huge amount of money in the operation and promotion of the game. How can we say that we are reluctant to spend money?"

"What's more, as far as I know, the success of GOG is not only because of money. You promote through Internet cafes, buying IP, crowdfunding heroes, etc., this is not a problem that can be solved by spending money alone. "

Pei Qian smiled and shook his head: "Your understanding is too superficial."

"Do you think that money is burned only if you spend money on competitions and activities?"

"The heroes of GOG are all free, and the skins are all cabbage prices. On the other hand, the cheapest ioi skin costs 30 to 40 yuan. Does this burn money?"

"In order to promote GOG, we have specially opened a 3.0 mode Moyu Internet cafe. Is this a money-burning?"

"You only saw us buying Hurricane Comics and going to Times Square to advertise, but you didn't see that even though GOG has already dominated the domestic market, we have absolutely no plans to raise prices. To put it bluntly, this is still burning money! "

"Making less money means burning money."

"When you promoted the ioi national server, it burned as much as we did. The heroes and skins of ioi are still maintaining the original charges. How can this be a win?"

"You want to burn money to expand your market share, but you don't burn it resolutely or decisively enough, so if you burn it, it's just burned.

A hint of shock flashed across Eric's expression.

He actually thought about these things a long time ago, but he can't change it, because the price of the skin of the ioi national service must be linked to the world service. It can't always be the same skin. The world service sells for $10, and the national service only sells for $10, right?

In that case, the players of the world server will rebel.

But if GOG changes all skins to the price of cabbage, it will be unacceptable for both Finger Company and Dayak Group.

Therefore, even if Eric wants to lower the price of the skin of ioi national service, Dayak Group executives will not agree.

And this is indeed a key reason why ioi can't beat GOG.

Eric was a little confused: "President Pei, why are you telling me this? We are still enemies. Are you not afraid that I will use this information to threaten GOG's market share in turn?"

Pei Qian smiled: "Of course I am not afraid, because you Dayak Group dare not."

"You are too concerned about the cost-effectiveness of burning money, and you don't dare to burn money that is not cost-effective. So, even if I tell you, there is nothing you can do."

"Do you dare to spend tens of millions to buy an IP? Do you dare to open Internet cafes to promote the game? Do you dare to reduce the price of the skin to the same level as GOG? Do you dare to spend hundreds of millions of dollars to organize e-sports competitions? ?"

"If you dare not, what can I tell you?"

"Furthermore, GOG has now occupied a dominant position, and the winner is already in hand. It is only a matter of time before the remaining market share is obtained."

"Mr. Ai, we have already won."