Losing Money to Be a Tycoon

On the other side, Pei Qian turned off the live broadcast and finally felt relieved.

He is no longer in the company, but came to Moyu Internet Cafe and watched the last part of the food stall competition with his mobile phone.

Because the competition has not been finished, the company has already left work.

Pei Qian made repeated orders to keep the employees from working overtime, and of course he could not break the rules, so he rushed people on time after work and left with the employees.

When I arrived at Moyu Internet Cafe, I ordered a dinner and watched the end of the local food contest.

The final result of the food stall competition basically met Pei Qian's expectations.

This activity cost a lot of money. We invited more famous food stall owners from all over the country, and we also booked the venues in luxury hotels, as well as various expenses such as food materials and photography.

The event itself did not bring any heat to Tenda. Although the cold-faced girl appeared on the stage, she was severely criticized by the judges and degraded as worthless, which had a completely negative advertising effect.

It is conceivable that the cold noodle girl brand must be cold and cold.

In the catering industry, the most important thing is repeat customers, and the key to attracting repeat customers lies in taste and reputation.

Now the reputation of the cold noodle girl has collapsed, and the taste that was blown to the sky before has been beaten back to its original shape. There will not be many people going to the cold noodle girl's store to eat, so the money to maintain the normal operation of the store is tumble.

Pei Qian even had a bolder vision.

If the cold-faced girl has always been in such a completely dead situation, and she is purely losing but not earning, then Pei Qian can try to do some publicity and spend more money.

Advertising costs much faster than normal operations!

Of course, the prerequisite is to make sure that the cold-faced girl is dead, and no matter how much advertising can't be saved.

We can't be too hasty now, we have to wait and see.

Thinking of this, Pei Qian was in a good mood, even Moyu Internet Cafe's meals were a bit sweet.

...

In the evening, Qi Yan received a message from her colleague not long after she returned home after finishing the follow-up work.

"The video of today's game has been cut and uploaded."

Qi Yan immediately replied: "Well, it's been hard work, take a good rest."

According to Meng Chang's original plan, this video should be cut carefully, and it should be done in accordance with the standards of variety shows, plus various special effects, so that the effect of the program must be guaranteed.

However, Meng Chang's plan does not count.

Qi Yan called He Desheng for instructions. He Desheng said that this video does not need to be taken too seriously, just cut it and hang it on the Internet.

Therefore, after the event, Qi Yan’s colleagues started editing, and uploaded directly to the Internet without adding any special effects.

When Qi Yan arrived home, the video just passed the review.

She took a look and found that this video was as she expected, basically without much playback.

Qi Yan didn't bother to care about these things anymore. After all, in her opinion, this stall food contest is over, there will be no follow-up.

This video will probably be buried in the ocean of the Internet like most videos on the Internet.

Of course, spending money can go to the homepage, but it seems unnecessary.

Although today's game was fairly successful, Qi Yan didn't understand the significance of such a method at all, and she couldn't help but deeply doubt her future career path as a cold girl.

At this moment, she received another message from another colleague.

"Sister Qi, it seems that many people on the Internet are discussing this competition, and others are analyzing the deep meaning of this competition!"

Seeing this message, Qi Yan looked dazed, and a question mark floated above her head.

It is understandable to discuss this competition. What is the deep meaning of this competition?

This stall food contest was originally just a marketing campaign to promote cold noodle girls. What is the deeper meaning?

With all these confusions, Qi Yan searched the Internet and quickly found what the netizens discussed.

Although the cold noodle girl brand is cold, there is still some discussion on the Internet, and it is very high.

After all, as a representative of the Internet celebrity catering brand, the cold noodle girl hit the entire network when she was the hottest, and the various exotic marketing activities left a deep impression on netizens.

Later, netizens started a heated discussion about whether the "cold girl" was a new business model or a scam. It was not until the cold girl closed down that this discussion gradually came to fruition.

Therefore, once news related to the cold girl appears on the Internet, many netizens will still participate in the discussion.

This time, netizens discussed the question of "what will happen to the cold-faced girl in the post-Meng Chang era", and the food stalls competition is a fuse.

The article that was reprinted and discussed the most was an article titled "Looking at the "Broken" and "Standing" of the Cold Noodle Girl from the Street Food Contest".

This article has just been published, and it has received tens of thousands of views and hundreds of comments in less than an hour, and it is still increasing rapidly.

Qi Yan looked at it and felt that the author's name was familiar, and when he turned over his previous article, she found that this was the author who wrote "The So-called Internet Thinking of Cold Face Girl is nothing but a pretense"!

The previous article was written before the cold girl went bankrupt, and it was a perfect make-up.

The sentence inside, "Meng Chang is like a child sitting on the co-pilot of a car, posing as a driving posture, thinking that he is in control of the direction of the car, and collects money from passengers as the driver; but in fact, no matter what the car is It's still the road, not under his control." It can be said that it was a murder and condemnation, which gave the cold-faced girl at the time a heavy blow to public opinion.

At that time, Qi Yan also read this article and admired the author very much.

At that time, the cold-faced girl seemed to be all right, but in fact it was already undercurrents.

It must have many problems, but these problems are not clear to everyone.

The author of this article can not only see clearly the crux of the cold-faced girl, but also convey the content to others with such simple and easy-to-understand vocabulary and appropriate metaphors. This is definitely an expert.

But this time, he unexpectedly wrote another article about the cold noodle girl.

What will this article say?

The cold-faced girl is already cold. If the author just declares the correctness of his foreseeing and makes trouble, then this article is very unnecessary.

With a little confusion, Qi Yan clicked into the article to view.

"The cold-faced girl went bankrupt as the author had predicted before. It is said that Meng Chang has become the person to be executed with millions of debts on his back, and his whereabouts are still unknown. This all proves the foresight of the author and also proves that Meng Chang has been The emphasized'Internet thinking' and'adapt to the trend of the times' are just beautiful scenes, which can deceive investors, but cannot deceive business laws."

"Many people say that the cold noodle girl is over and there is no possibility of turning over. The author thought so before today, but after collecting some industry information and seeing today's food stalls competition, the author suddenly changed my opinion. ."

"It is rumored that Tengda Group has acquired 70% of the cold noodle girl's shares, and has obtained absolute control. Although it is not clear which aspect of the cold noodle girl Mr. Pei is interested in, the author can be 100% sure, Pei I have always found a way to break the situation for the cold noodle girl in the post-Meng Chang era. This food stall food competition is the beginning!"

...

Seeing this, Qi Yan was a little confused and surprised.

As an insider of the cold noodle girl, she knows exactly what the food stalls are like: this was originally a marketing campaign designed by Meng Chang to promote the cold noodle girl.

Therefore, the analysis of this article seems a bit ridiculous. How can the food stall food contest be the way to break the game?

But Qi Yan changed her mind and thought again, it seemed that there was such a possibility.

Mr. Pei deliberately intervened, saying that he would change the recording to a live broadcast, and let the judges evaluate the cold-faced girl realistically and harshly.

President Pei is so busy, is it necessary to deal with such trivial matters?

Are these two trivial changes not just a whim of President Pei, but something else?

Qi Yan hurriedly continued watching.

...

"The author has analyzed before that the crux of Internet catering brands such as the cold noodle girl are the same: focusing on marketing and light on products. In layman's terms, it is too much to say, and their products cannot reach the height of marketing toast."

"The author once said that in any era, no one is any more stupid than anyone. No matter how smart people are, they can only deceive consumers for a while, but not the whole world. The cold noodle girl's baked cold noodles are delicious, everyone I have the answer in my mind. No matter how good the marketing is, the taste of the cold noodles cannot be reached. In the end, it is still a castle in the air."

"The crux of the cold-faced girl also reflects Meng Chang's biggest flaw as an entrepreneur: He has been trying to look up and look far away, but he has not kept his feet on the ground."

"So, the failure of the cold face girl is a certainty."

"But after the cold noodle girl changed the boss, Mr. Pei, through the food stalls competition, wanted everyone to pass on a brand new business philosophy, that is: seeking truth from facts, focusing on products, and respecting talents!"

"This is very different from the business philosophy of the cold-faced girl under the leadership of Meng Chang, or in other words, it is completely contrary."

"In this food stall competition, we can see that the cold noodles of the cold noodle girls compete with the cold noodles of outstanding vendors from all over the country on the same stage. The judges are not partial to the host cold noodle girls, objective and even harsh. He pointed out the many problems with the cold noodles of the cold noodle girl."

"This shows two things:"

"First, there is a definite answer about the taste of the cold noodle girl in Meng Chang's period. It is better than the average roadside stall, but it is far from the taste of Meng Chang."

"This is equivalent to the official conclusion. It completely negates Meng Chang's previous trumpeting of excessive marketing methods and tells all consumers the true situation of the taste of the cold noodle girl's food."

"Second, since the business philosophy of Meng Chang's period is denied, it is also announcing the establishment of a new business philosophy to everyone!"

"Meng Chang has been talking about how delicious the cold noodle girl's cold noodles are, but in today's stall food contest, the truth is revealed. No matter the temperature of the cold noodles, the amount of seasoning, the timing of spraying water, the cold noodles None of the girls’ chefs did a good job, and they were not even as good as some excellent vendors."

"This shows that Meng Chang's so-called'strictly demanding taste' just stayed on his lips, he didn't really study the taste of roasted cold noodles."

"And what Mr. Pei conveyed to everyone is actually this concept: the cold noodle girl in the future will strictly control the details to further improve the taste and taste of the cold noodles; at the same time, she must be realistic about the taste and no longer Do any false propaganda!"

"In addition, the most critical point is the emphasis on talents."

"This food stall food competition brought together outstanding food stall owners from all over the country. Pei always showed a thirsty attitude through this competition and tapped the folks who are really good at cooking snacks. Give them a better stage to show themselves!"

"So, this food stall competition seems to be just an ordinary marketing activity, but the significance behind it is very significant."

"It can be regarded as a summary: summarizing and criticizing Meng Chang's erroneous business philosophy; it can also be regarded as a declaration, proclaiming the correct business philosophy that the cold noodle girl will adopt in the future!"

"How will the cold noodle girl develop in the future? Can this brand that has been cold enough to rise up in the hands of President Pei? Let us wait and see!"