Losing Money to Be a Tycoon

After finalizing the general research and development plan for the new mobile phone, Chang You respectively called Guo Licheng, the person in charge of hosting fitness, and Wang Xiaobin, the person in charge of Wangyang Games, and asked them to come to OTTO Technology to discuss smart fitness clothes. Scheme of hangers.

Originally, Ye Zhizhou was responsible for the development of new games for Zangyang Games. However, Ye Zhizhou went to Los Angeles for a business trip. He had just finished the rest break and had to go to Los Angeles to make up a vacation. Therefore, the development of Zangyang Games is temporarily Wang Xiaobin is in charge.

Although this smart fitness drying rack sounds a bit nonsensical, Changyou dare not neglect it at all.

After all, this is the key task that President Pei personally explained, and it is still the linkage of the three key departments. Maybe this thing will affect the future industrial layout of President Pei. If it is not completed well, I am afraid that it will be a problem.

Now that the competition between various departments is so fierce, Chang You don't want OTTO technology to be dragged down, and the person in charge of him will lose his face.

...

In the afternoon, Guo Licheng and Wang Xiaobin arrived.

Chang You led the two people to the reception room and briefly described the things about the smart fitness drying rack that Mr. Pei explained before.

Guo Licheng and Wang Xiaobin glanced at each other, and both saw confusion in each other's eyes.

What kind of confusing product is this?

A clothes rack with fitness function?

Give back a special game?

If this is a sand sculpture funny product, then it makes sense. Just produce a few units for users who like to play with curious hunters. In the last sand sculpture news, if you lose, you lose.

But looking at what Mr. Pei meant, it seemed that he paid special attention to this!

In other words, this drying rack is a serious commercial product?Want mass production?

Since you want mass production, you have to think about how to make money.Otherwise, if the three departments make a product together, they will lose money. If this is spread out, it will lose a lot of people!

Chang You looked at Guo Licheng: "Teacher Guo, you are a professional in fitness. Although this product requires the participation of us and Wang Yang Games, it is still a fitness product in the final analysis. Let's talk about your own first. Opinion?"

Guo Licheng put his sturdy arm against his chin. The big muscular man was thinking a little funny, but his expression was serious and serious.

"In fact, in the field of fitness, the'drying rack' is a relatively common stalk. Whether it is a treadmill, a spinning bike, an elliptical or a bench press, any fitness equipment placed at home often cannot escape the fate of a drying rack."

"Mainly because there is no fitness environment and atmosphere at home, most people are three minutes of heat, so it is difficult to persist. These things are placed and take up space, so many people use them to hang clothes and dry sheets, but Wearing the sheets and not wanting to exercise, over time entered a vicious circle."

"If we use this stalk as the name, it can actually arouse the goodwill of many fitness users, and it will also help our initial publicity."

"Mr Pei's reverse thinking that goes the other way...I admire me. I think Mr. Pei's design is actually taking advantage of the user's rebellious psychology to achieve the purpose of urging users to exercise."

Chang You asked: "Then what do you think this product should look like?"

So far, Chang You has not had a clear concept of this smart fitness drying rack.Should it be a stand or should it be hung on the ceiling?Should there be folding and telescopic functions?Do you want to build a small fan or something that can blow clothes and cool the user?

Because this concept is too vague, and Mr. Pei did not propose some design details, it is difficult for Chang You to imagine the specific form of this product.

Guo Licheng is a professional fitness trainer. He has used a lot of various fitness equipment. He has a lot of experience in fitness. He should be able to figure out the most important product elements from these messy functions and needs.

Guo Licheng continued to think seriously: "President Pei has made it clear that the use scene of this smart fitness drying rack is mainly at home. In other words, it is for individual consumers, not commercial gyms..."

Wang Xiaobin said: "Uh, Coach Guo, this is not necessarily true."

Like other departments, Zangyang Games is also assigned a mandatory fitness quota. As the person in charge, Wang Xiaobin has to lead by example, so he also has some understanding of fitness.

Guo Licheng did not think that Wang Xiaobin was not as professional as his own in fitness, and ignored his opinions, but seriously asked: "How do you say?"

Wang Xiaobin thought for a while and said, "I think Mr. Pei's idea should be both, but the priorities are different."

"As a fitness equipment, commercial gyms are definitely one of our target customers. However, the upgrading of commercial gym equipment is very slow, and the market share of those big brands of fitness equipment is difficult to shake. If we want to start with If you sell your fitness equipment to a commercial gym, you will definitely encounter huge difficulties and resistance."

"Of course, except for managed gyms, but after all, the market share of managed gyms is still very low."

"So, Mr. Pei first focused his attention on the scene of'home fitness'. Ordinary people basically don't buy those large commercial fitness equipment, because the home is not so big, they buy treadmills, ellipticals, Such things as bench presses and dumbbells. And these, there is currently no brand with high reputation and high market share."

"Assuming that our smart fitness drying rack can gain the favor of ordinary people and open up its popularity, then we can naturally sell this equipment to those professional gyms."

Guo Licheng nodded: "Indeed. In other words, President Pei just started with the scene of home fitness. As a smart fitness equipment, once it gets hot, it can still be sold to commercial gyms."

"But this does not affect my initial judgment. After all, the home fitness scene is the basis. This is not enough, and the latter are also empty."

"If you consider the home fitness scene... I think the following points are very important."

"First, safety, stability, and reliability. Needless to say, fitness equipment is made of steel wire and iron blocks. Careless use can cause injuries. Not only must the materials be solid and reliable, but also when designing. All possible safety hazards must be avoided."

"Second, floor space."

"A very important reason why home fitness equipment does not sell well is that it takes up too much space. Most of the people who choose to buy fitness equipment are young people who have higher requirements for their own body, but these people's financial conditions are often not well."

"In other words, most people in our target group do not have a large residential area, and it is difficult to make a large space for fitness equipment. This is also a key reason why many people use fitness equipment to dry their clothes."

"Therefore, our smart fitness clothes racks have to find ways to make it less space-saving. It is better to have a foldable and retractable part of the structure. It is best to use the'balcony' as the main use scene for this equipment."

"Third, sustainability and fun."

"Fitness is inherently a difficult thing to stick to. The success of hosting a gym is very important because it is mandatory. It is mandatory for users to reach a certain training time and eat a nutritionally balanced fitness meal. It is precisely because hosting fitness does When it comes to this kind of compulsion, the remaining users are able to hold on, so they can achieve such good fitness effects.

"But if you exercise at home, there is no one to supervise and it is easy to slack off. Moreover, the family environment inherently makes people want to rest, and when you lie down on the sofa, you will no longer think about exercising. Compared with the gym, stick to it. It’s more difficult."

"Therefore, Mr. Pei asked us to make smart devices and develop a special game by Wangyang Games. It should be to improve the sustainability and fun of exercising in the home scene!"

Chang You and Wang Xiaobin listened carefully and nodded one after another.

Sure enough, he is a professional fitness trainer, who easily analyzed the deep connotation and basic principles behind this seemingly nonsensical "smart fitness drying rack" by Mr. Pei.

Chang You said: "Teacher Guo, what do you think the product form of this smart fitness drying rack looks like if you let you design it?"

Guo Licheng continued to think seriously: "Since it is a home fitness exercise, it should not occupy too much space. It must be integrated with multiple equipment."

"In terms of exercise goals and effects, strength training is definitely better than aerobic training, so our smart fitness clothes rack must be the main strength training."

Guo Licheng briefly explained the principle. Chang You and Wang Xiaobin are also working out, so they will be thorough.

Anyone who has some common sense of fitness knows that in most cases, fitness is to do strength training first and then do aerobic training, so as to achieve the best exercise effect.

In layman's terms, strength training is iron lifting, while aerobic training is jogging and spinning.

Of course, everyone's physical conditions are different, and the training methods they adopt will also be different.But overall, strength first and then aerobic is recognized as the best arrangement.

The main reason is that doing aerobic first will affect the effect of strength training, and doing strength first will help the effect of aerobic training.

Do strength training after doing aerobic exercise for a long time. Since a part of glycogen has been lost, the next strength training is likely to perform poorly and cannot fully stimulate the muscles; on the contrary, do strength training first. Glycogen is lost, but this time it will stimulate the body to use fat to supply energy for aerobic training, which has a better fat reduction effect.

Many girls worry that strength training will increase their muscles, so they only go to the treadmill every time. In fact, this training method is relatively inefficient.If you are thin and just want to maintain your figure in this way, it is okay, but if you want to lose weight and shape your body, the effect is far inferior to scientific strength training.

That's why Guo Licheng said that the smart fitness clothes rack should focus on strength training.