Losing Money to Be a Tycoon

Seeing Meng Chang's confused eyes, Pei Qian felt a little helpless.

Forget it, it's the first time after all, and it's not too harsh.

Although Meng Chang understands marketing, all he did before was a positive marketing plan, which had a very good publicity effect.

This time it may be that Meng Chang is not quite used to it. He didn't stop the car for a while, and accidentally succeeded in marketing.

I believe that the lost commission will allow Meng Chang to put more snacks and come up with a less effective marketing plan next time.

Pei Qian shouldn't be too obvious either. It would be a bit too abnormal if the propaganda effect is very good but still furious, which would make Meng Chang suspicious.

Thinking of this, he calmed down: "Forget it, let this matter pass. Let's talk about your next task."

Meng Chang nodded quickly, listening carefully.

Pei Qian said: "I have two projects on my side that need some publicity and marketing."

"The first one is the daily marketing and promotion of GOG and GPL."

"The second is that Tenda will recently open a new live broadcast platform called Tuwei Live, and some simple publicity is needed in the initial stage."

"Choose one by yourself. Think about your commission before you choose."

Meng Chang thought about it quickly.

He did a simple investigation and understanding of Tenda's various industries, so he still has basic common sense.

Obviously, doing the first project is a dead end!

GOG is currently so popular in China, its popularity is so high, and the popularity of the GPL league is also high. It is too simple to promote GOG!

Even if you simply print the three letters of GOG, you can have a good publicity effect, as long as you buy enough advertising space.

As for the second one, the difficulty is obviously much lower.

A newly opened live broadcast platform has a low reputation. Many people may not even know what the advertisement is saying when the advertisement is launched, and the publicity effect will definitely be poor.

Meng Chang quickly made a decision: "I choose the second one."

Pei Qian nodded, he also felt that this was a better choice.

"Do you have any general idea about the format of the advertisement?" Pei Qian asked.

After thinking about it for a moment, Meng Chang said, "Be a promotional video."

He was afraid of repeating the same mistakes when he made a propaganda poster.

After all, a promotional poster is a picture, and if it is made into a minimalist style, a lot of promotional posters piled together will form a strong visual impact, and still produce a good promotional effect.

And if you don’t do it in a minimalist style, even if you just put some basic information on it, it will become a well-formed advertisement, and the publicity effect will not be bad.

The promo is a video, and the content expressed is richer. As long as a little trick on the content, it should be counterproductive.

Pei Qian nodded slightly again, and sincerely affirmed Meng Chang's new attempt.

Not iron is a traditional virtue of mankind.

After hitting the wall with the minimalist poster before, he immediately changed his mind to make a promotional film, which shows that Meng Chang is constantly trying and racking his brains to reduce the effect of advertising.

Sure enough, the incentive effect of high commission is endless.

However, Mr. Pei's smile had another meaning in Meng Chang's eyes.

"Why is President Pei smiling at me?"

"It made me feel a little hairy."

"Could it be that President Pei has foreseen that my attempt will fail? This time the publicity effect will still exceed my expectations?"

"Impossible. I haven't said the plan for my promotional video yet. How can President Pei be unsure of the prophet?"

Meng Chang really didn't understand what was going on with President Pei's seemingly non-existent smile, and inexplicably felt a guilty conscience.

Pei Qian said: "I have asked the Human Resources Department to appoint a few people with relevant work experience to help you and set up a special advertising and marketing department. The company is responsible for their salaries and various benefits. Just be responsible for coordinating their work. If you have anything to report directly to me."

"Remember, you can't slow down and don't disclose the content of our agreement to anyone, understand?"

Meng Chang nodded: "Understood!"

The millions of debts he carried on his back depended on President Pei’s commission, so naturally he dared not say anything.

Anyway, Meng Chang's current goal is to reduce the effect of advertising as much as possible within the rules defined by President Pei. He doesn't care about other things.

...

After leaving Mr. Pei’s office, Meng Chang saw several Tenda employees who had given him hands in the advertising and marketing department.

"Hello, Brother Meng." Several guys greeted Meng Chang one after another.

Of course they know Meng Chang's glorious deeds, but since they are already colleagues, they will definitely have a good relationship if they bow their heads and never see them up.

Meng Chang looked at these young men.

All of them are energetic and look good. The clothes they wear, the watches they wear, and the mobile phones they hold are all expensive. It seems that the economic conditions are good.

Tenda's high wages and high benefits are no secret, and these young men will naturally not be poor.

Meng Chang looked at these Tenda employees who were not bad money, and then thought about himself who owed millions of debts, and he felt sour inexplicably.

Several young men led Meng Chang to the office area of ​​the advertising and marketing department, which was not on the same floor as the other departments of Tenda, but rented a separate space in the building.

Because Tenda's employees have expanded several times, the original floors are already overcrowded. Before building their own office building, they can only expand to other floors of this office building.

Meng Chang couldn't help but raised his brow.

He originally thought he would work at Tenda headquarters, under the nose of President Pei and other employees, but he did not expect it to be such a place far away from the emperor.

Then I just open one eye and close one eye and let these employees fish, won't it greatly affect the effect of the publicity plan?

And this is not a violation of the regulations. If the people don't work hard, the plan is not perfect. What can I do?

It seems that these colleagues are relatively young, all lively and active, and they are probably more playful.Meng Chang felt that as long as he relaxed a little, they would definitely become lazy and slack over time.

Thinking of this, Meng Chang felt that his chance of success was a little higher.

After sitting down at his desk, Meng Chang quickly entered a state of brainstorming.

His brain is very good, so he has already thought out the content of this promotional video in just a few minutes.

Then he stood up, ready to tell everyone his thoughts.

"Let me give you a brief introduction to the general content of the promotional video we are going to shoot this time."

"The theme of this short film is: How to watch live broadcast is a waste of life."

"There will be four characters in the promo, two college students and two office workers, one watching the live broadcast and one not watching the live broadcast."

"College students and office workers who watch the live broadcast spend a lot of time every day watching the live broadcast and giving gifts to the anchor. Then the college students cannot find a job after graduation, and the office workers are expelled from the company because of work errors."

"College students and office workers who do not watch the live broadcast use the time to study and enrich themselves. College students graduate with excellent grades, while office workers successfully get promoted and raise their salary."

"At the end of the promo, the logo of the rabbit tail live broadcast is marked, and then a slogan: everyone has the same time, the difference is how you control it."

"That's about it. You can refine it a little bit, and then prepare to frame and shoot."

Meng Chang was full of self-confidence, and at the same time was convinced by his ingenuity.

This promotional video will definitely have the opposite effect!

To put it bluntly, live broadcast is a kind of entertainment, a kind of pastime.And any entertainment and pastime must be limited, if it is excessive, it is a waste of your time.

Live broadcast platforms will never emphasize this point. They only emphasize that watching live broadcasts can broaden your horizons and relax your spirit.

Meng Chang’s live broadcast of the rabbit tail is obviously uncomfortable to the audience watching the live broadcast, but the content of the entire promotional film is nothing wrong with it and blameless.

Just like the Coke advertising that promotes the damage of Coke to the teeth, although it is nonsense, although it is hacking oneself, the content is 100% okay, and even has a certain science and education significance, of course, at the cost of reducing its own sales.

Meng Chang originally thought that these colleagues would definitely raise some questions. He had already figured out how to prevaricate, but these buddies looked at each other for a while and did not raise any questions.

"Okay, Brother Meng, let's refine the plan, and then we will find actors and film the scene."

Everyone soon performed their duties and began to get busy.

Meng Chang stood alone, and he didn't say a word in his stomach full of preparations. He was almost choked, and he sat back in a daze for a while.

"Evil door."

"Does Tenda work like this? The execution is so strong, you don't even ask?"

Meng Chang scratched his head in confusion. At this moment, he felt like an undercover who had strayed into the enemy's base camp and was full of flaws. As a result, the enemy turned a blind eye to his abnormalities as if his IQ had been cleared, and smiled. This feeling is very strange.

Meng Chang struggled for a long time, but still couldn't figure out the situation, so he had to do his own thing in silence.

When you turn on the office computer, you will see a dazzling array of games, directly covering the desktop of the office computer.

"This……"

Meng Chang was a little confused, and silently created a new folder and stuffed all the shortcut icons of all the games into it.

"This should be a newly equipped computer. The newly equipped computer comes with so many games? Outrageous..."

"Isn't Mr. Pei afraid of employees playing games secretly and being lazy and not working?"

Meng Chang feels that everything about Tengda is wicked, completely subverting his common sense in the workplace for so many years.

Meng Chang is also not in the mood to work. After all, he has only one idea now, which is to quickly make a few publicity plans to get commissions and pay off his foreign debts early.

I kept fishing like a tool man, watching other colleagues busy, and finally stayed up until the afternoon off work.

"It's time for get off work, I sit down symbolically for a while, and then I'll be the first to leave."

"I am the person in charge after all. As long as I take the lead in paddling, other people will definitely do the same."

"In this way, under the subtle influence, all the employees in the advertising and marketing department will go home as soon as they are off work, and their fighting spirit will be slowly consumed..."

However, Meng Chang was still thinking about it, and he saw other people hurriedly pack their things, and then stood up.

"Brother Meng, hurry, get off work."

"Brother Meng, you can't stay in the office after get off work. Go away. I will lock the door."

The crowd flocked to Meng Chang to leave, and then each went back to each house.

"Go, Brother Meng."

"Brother Meng, I'm almost done with the plan, and I will show it to you tomorrow."

"Bye, see you tomorrow."

The crowd scattered and left, and the whole process was as if they were walking together.

Meng Chang stared blankly at the backs of everyone leaving, and then at the locked door behind him. He was full of confusion.

This group of people... ran faster than me?