Losing Money to Be a Tycoon

Qi Yan was drinking coffee, her face was not very good.

The location of this branch was decided by President Pei himself. What does this show?

In the competition, the cold noodle girl is obviously going to be crushed by fish and takeaway. Mr. Pei must also know this very well.

Qi Yan felt that the only explanation was that Mr. Pei wanted the cold noodle girl to cool off, and he was going to die in the hands of the fish takeaway!

In this way, all the heat remaining on the cold noodle girl will be transferred to the fish takeaway!

Sacrificing the Lengmian girl, the negative equity that has been losing money, can make fish delivery take a firm foothold in the imperial capital and accelerate its development. This transaction seems to be very cost-effective.

If this is the case, then Qi Yan is facing a battle that she can never win. How can she not worry?

Qi Yan felt very disappointed. It was obvious that President Pei had exhausted all the twists and turns to kick Meng Chang away, and hinted that she opened a food contest and gave the cold noodle girl a new life. Doesn't this mean that President Pei attaches great importance to the cold noodle girl?

What's the explanation now?

Qi Yan didn't want to ask more, but she really couldn't figure out the question. She hesitated and said to Rui Yuchen again and again: "President Rui, I said frankly and honestly. You think Pei always doesn't want to sacrifice the cold girl and concentrate all the heat. Go to fish takeaway? If this is the case, I have no complaints, and I will definitely cooperate unconditionally."

Rui Yuchen was taken aback for a moment, and immediately shook his head: "No, no, no, you may have misunderstood."

"Although President Pei just finalized the location of the store and didn't explain to me the reasons for this, after all, I have been with President Pei for a long time. I can still guess what he meant."

"President Pei, never give up any of his industries. Even if it seems impossible to succeed and lose more money, President Pei will make it profitable."

"Moyu Internet cafes, Moyu takeaways, shared phone booths, hosting gyms...There have been countless examples to illustrate this point."

"So, since President Pei has bought the cold noodle girl, he will never give it up. You can rest assured of this."

Hearing what Rui Yuchen said, Qi Yan felt more at ease.

If you think about it, this is indeed the case. I have never heard of which industry Tenda Group has abandoned.Take Moyu takeaway as an example. After it was established, there was a pure loss for at least a year, but President Pei never gave up. He finally seized the opportunity of garbage sorting in Handong Province, accumulating everything, and soaring.

Compared with these industries that once suffered huge losses, what are the cold girls now?

But although Qi Yan felt more at ease in her heart, her doubts were not alleviated at all.

"But, since Mr. Pei doesn't plan to give up the cold noodle girl, why did he deliberately let the fish takeaway open a store opposite the cold noodle girl? And he also specially urged that it must be a flagship store?"

Rui Yuchen was silent for a moment: "President Pei's layout is very far-reaching, even if it is the heads of our departments, it is difficult to fully understand. However, I can probably guess some."

"I think President Pei's site selection this time has at least three considerations!"

"First, the guiding role."

"The cold noodle girl has never made real profit since its establishment. Even the taste of the cold noodle girl's meal has not really conquered customers."

"In other words, the cold-faced girl is too far away from making a profit and succeeding. If you let you explore freely, how long will it take to explore? Too slow."

"Moyu Takeaway, as a catering brand of the same type, has a wealth of accumulation in this area. Whether it is the training of store personnel, internal management, research and development of new meals, or promotion and marketing, it can provide a lot of guidance to cold noodle girls."

"Fishing fish takeaways have also continued to lose money. The detours we have taken, the cold noodle girl does not need to go again."

"The two stores are so close, you can often organize people to fish for takeout to visit, communicate, and learn, and you will definitely get on track faster."

"Secondly, the role of competition."

"Pei always believes that a good product is to be free from market competition. He always chooses the most difficult areas and competes with mature players. Because he knows that the flowers in the greenhouse can never thrive. "

"The location of the cold noodle girl was originally chosen as a relatively good location. There are no fast food restaurants nearby and the competitive environment is very weak. In this environment, the cold noodle girl has a group of regular customers and naturally lacks motivation."

"Let the fish take out to put some pressure on the cold-faced girl, which is good for both parties."

"Finally, cluster action."

"Assuming that the cold noodle girl has withstood the pressure and introduced a lot of new meals with good taste, and there are more and more customers. Then, the fish takeaway and the cold noodle girl are not only a competitive relationship, but also a kind of Cluster effect!"

"For customers, if they are tired of fishing for takeout, they can go to the cold noodle girl to change their taste. And vice versa."

"The catering industry is already full of competition. Even if the fish can't be delivered, other restaurants will open up. By then, the cold-faced girl will lose in the competition. Isn't it even more embarrassing?"

"Thinking about it the other way around, the cold noodle girl and Moyu takeaway can join hands to kill other fast food restaurants and takeaway shops nearby, so that no matter how the competition, money will flow into the Tenda Group, which is the same for us!"

After listening to Rui Yuchen's analysis, Qi Yan's brows gradually relaxed.

"So that's it..."

"It seems that I have a shallower level. In other words, President Pei not only didn't think about sacrificing the cold noodle girl, but also took pains to inspire the cold noodle girl to make progress?"

Rui Yuchen nodded: "From what I know about President Pei, this is the case."

"It just so happens that the strategic focus of Moyu takeaway will also be shifted from Jingzhou to these super first-tier cities. I will wait in the Imperial Capital until several stores are operating normally before returning to Jingzhou. If there is any problem with the cold noodle girl, You can find me at any time."

Qi Yan was very happy: "That's great!"

"In fact, the cold noodle girl has always wanted to follow the example of Moyu to prepare a food laboratory. I have many questions I want to ask."

"However, this will definitely affect the normal work of Moyu takeaway, which is a bit embarrassing."

Rui Yuchen smiled: "This is unnecessary."

"Almost every department of Tenda has suffered losses in the past. There will always be other departments who will lend a helping hand in a timely manner and give help completely without selfishness. This is the traditional culture of Tenda, and Moyu has been affected by many other departments. For your care."

"After all, everyone works for President Pei. There is no competition among Tenda's internal departments, and there is no KPI pressure. Helping each other and making the cake bigger is more in line with the long-term interests of each department."

"Although the cold noodle girl has just joined Tenda Group not long ago, she has to adapt to this environment as soon as possible."

Qi Yan nodded hurriedly: "Well! I understand!"

Rui Yuchen took a sip of coffee and asked casually: "So, the recent work of the cold noodle girl is just to prepare a gourmet laboratory? Is there anything else I can help?"

Qi Yan thought for a while: "Uh...in fact, we are still planning a promotional video recently. We want to record the daily life of the stall owners and show the netizens their bitterness and bitterness. It is still being filmed..."

The two of them drank coffee and had a good exchange of the future development plans of the cold noodle girl and Moyu takeaway. Both were deeply inspired by each other.

...

At the same time, Jingzhou.

"Snee!"

Pei Qian sneezed in the office, feeling a little inexplicable, because the room was quite warm.

Before the Spring Festival, Pei Qian spread the physical industry advertisements to super first-tier cities such as Imperial Capital and Magic Capital. It was originally because Tenda had fewer physical industries in these cities, and Meng Chang’s publicity plan was relatively simple. The resulting publicity effect should be relatively poor.

Unexpectedly, the development behind is completely counterproductive!

The minimalist posters designed by Meng Chang became popular because of the large amount of advertisements, and played an excellent publicity effect; Rui Yuchen, Xiao Peng and others saw such a good publicity effect and thought it was a hint that the next batch All of its branches have opened to these super first-tier cities!

Pei Qian is also very speechless, but after all, he has made up his mind to never interfere with the location of Moyu takeaway and Moyu Internet cafes, so they still go.

However, Pei Qian deliberately told Rui Yuchen to open a flagship store for fish takeaways directly opposite the store in the Imperial Capital and Lengmian Girl.

In this way, the fish takeaway will suck up the cold noodle girl's small passenger flow, making the cold noodle girl worse, and even never stand up.

In this way, Pei Qian can keep raising the cold noodle girl and burn money continuously!

Pei Qian was thinking happily, and there was a knock on the door outside the office.

Looking up, it was Meng Chang.

"Mr. Pei, the promotional video of the Tuwei live broadcast has been filmed, and the first edition has been cut. Please take a look."

Meng Chang's mood was very nervous.

He knew very well that since Mr. Pei had set him such a weird commission method, he should have already thought that he would go all out to do a lot of rubbish propaganda programs to get high commissions.

However, President Pei was rather light and calm, and seemed to care nothing about the whereabouts of the Tengda Group's propaganda funds, which made Meng Chang always feel a kind of furry heart.

Meng Chang is in a contradictory situation where he is afraid of losing his propaganda plan if he is too good, and he is afraid of being scolded by Pei if the propaganda plan is too bad.

This time is no exception. Although the lads under Meng Chang ran faster one after another after get off work, their work efficiency was indeed ridiculously high. It took only a week to shoot the promotional video.

Meng Chang had no idea, so he showed it to Mr. Pei the first time.

Pei Qian has no interest in this: "You can go directly to the old horse, I will not watch."

But he changed his mind and said, "Forget it, it's all here, I'll take a look."

Meng Chang immediately stepped forward and passed the tablet computer in his hand.

Pei Qian clicks on the video to view.

...

This promotional video is not very long, only about three minutes, and it is all common scenes in life, and there are very few people on the scene, so it was filmed in less than a week.

At the beginning of the promo, it was a college dormitory.

There are two students in the picture, one with messy hair and listless spirits, looking listless, while the other is wearing glasses and looks much better.

Their appearance highlights their identity: a scumbag and a tyrant.

In the first scene, at night in the dormitory, Xueba wears headphones and eats fruit while watching the game live, and laughs from time to time; while Xueba wears earplugs and reads and studies seriously under the light of a desk lamp.

In the second scene, the lights were turned off at night, and the scumbag lay on the bed to continue watching the live broadcast with the mobile phone. He also gave a few gifts to the late-night anchor lady; while Xueba went to bed immediately and set an alarm clock for tomorrow morning.

In the third act, the scumbag woke up until almost noon. After ordering the takeaway, he continued to turn on the computer to watch the live broadcast. However, because there were not many live broadcasts at noon, he turned over a dozen live broadcast rooms to find a relatively satisfactory one and ate while eating. While watching the takeaway; Xueba was in the library at this time, reading, reviewing, and preparing for the exam.

In the fourth act, both of them graduated and entered their respective jobs.Xueba became an ordinary company employee, still paddling while working at his station, watching the live broadcast secretly; while Xueba worked hard in the company and made good use of his every minute.

In the fifth act, the scumbag was fired by the company because of poor performance. Standing at the door of the company, he was deeply confused and his expression was painful. However, on the bus returning home, he habitually broadcasted a live broadcast; and As soon as the camera turned, Xueba had just been hired into the same company as the management team, and was warmly welcomed by the company's senior management in the meeting room...

In the end, the logo of the rabbit tail live broadcast appeared on the screen, and a line of slogans: "Everyone has the same time. The difference is how you control it."

...

This promotional video has a small change from Meng Chang's original plan, but it has little effect.

Originally, Meng Chang wanted to arrange four roles in the promotional film, two students and two office workers, but after thinking about it, it was unnecessary, so he chose only two people, so that the entire promotional film would run through their student and work life.

In this way, the continuity of the entire promotional film will become better, but the irony is also heavier.

Meng Chang was very worried.

Isn't it too explicit when this promotional video is made?

Shouldn't Mr. Bae turn his face?

However, Meng Chang only saw President Pei nodded slightly: "Yes, this publicity plan is much better than the poster I made before! It seems that you have gradually found the feeling, continue to keep it!"