Losing Money to Be a Tycoon

Chen Yufeng settled down and watched the entire promo film from beginning to end again, not daring to miss any details.

This promotional film gave Chen Yufeng a very bad impression, because from the superficial meaning, this promotional film directly exposed the worst side of the entire live broadcast industry, which is tantamount to exposing the scars of all live broadcast users.

Although people who lack self-control will always indulge in certain entertainment activities, and the pot cannot all be pushed to live broadcasts, it is also undeniable that instant entertainment in the form of live broadcasts, fragmented time mobile games and short videos, and other forms of entertainment It's easier to kill time than it is.

This matter depends on how to interpret it.

This promotional video clearly chose the worst interpretation angle.

But if President Pei has decided, it shows that this promotional video has merits, and even the entire promotional video may be instructed by President Pei!

That means that none of this can be interpreted in such a simple and superficial way, it must have a deeper meaning!

Chen Yufeng racked his brains, combined with the various requirements that President Pei put forward to the rabbit tail live broadcast, as well as the existing industries of Tenda Group, trying to interpret the deep meaning behind this promotional video.

Suddenly, Chen Yufeng's eyes lit up.

He hurriedly asked Ma Yang: "Mr. Ma, didn't Pei always say before that the rabbit tail live broadcast does not make fake heat, does not play sideballs, and anchors with abnormal value orientation must be severely punished in accordance with relevant laws and regulations?"

Ma Yang thought for a while: "Well... I said so."

"At that time, three points were emphasized: First, do not dig the anchor, nor force the anchor to stay, and do not make time requirements; second, refuse to enter the guild, do not make fake heat and agreement gifts, all data is completely true; third, strictly abide by According to laws and regulations, those who flick the ball, verbal abuse, or have incorrect value orientation shall be severely punished."

"These three points were instructed by Qian Gothic, and the tone was very serious. Others, I didn't say much."

Chen Yufeng instantly smiled and said, "That's right! It's all right, all right!"

Ma Yang's face was a little dazed: "Is everything right?"

Chen Yufeng said happily: "It matches the content of the promo!"

"In fact, I should have thought of it long ago. How could President Pei be satisfied with completely copying the model of other live broadcast platforms? Since it is the industry of Tenda Group, it must be done differently!"

"Especially when combined with President Pei's usual way of doing things before, this matter is very clear."

"Although Mr. Pei did not clearly propose to us the operating mode of the rabbit tail live broadcast, but through these suggestions there are also promotional videos, which give us a hint!"

Ma Yang blinked, with a suspicious expression on Dachang's face: "Really? Then tell me, what is going on?"

Chen Yufeng explained: "First of all, the timing of admission selected by President Pei is very delicate."

"Obviously Mr. Pei has always been paying attention to the development of the live broadcast industry, but he did not enter the live broadcast industry during the initial stage of the live broadcast industry. Instead, he entered when the competition of the major live broadcast platforms has entered a fierce stage. This brings the rabbit tail live broadcast. Given the unprecedented huge competitive pressure, it seems that this is not a wise move."

"But what about another angle?"

"In the inauguration of the live broadcast platform, there are few users watching live broadcasts and various business models need to be explored slowly. At this time, being a pioneer or a vanguard can get good returns, but there is also the risk of being picked by others. Several established live broadcast platforms have invested a lot of money to develop the business model of live broadcast, but they were soon affected by the emerging live broadcast platforms, and they were faltering."

"And what are the benefits of entering now? On the one hand, we can directly observe the business models of other live broadcast platforms, avoid the detours they have gone through, and reduce the cost of trial and error; on the other hand, we are facing a mature market. There is no need to cultivate user habits. As long as our platform does a good job, we can directly dig high-quality users from other platforms. Finally, and most importantly, the current situation, the competition of live broadcast platforms seems to be intensified, but it is still far Far from going downhill, we still have new areas to expand!"

Ma Yang was skeptical: "So what should we do?"

Chen Yufeng: "We have to follow Mr. Pei's consistent behavior style."

"Differentiation is an important reason why Tenda Group has always been disadvantaged. Whether it is food delivery, Internet cafes, gymnasiums, games, or filming, Tenda is working hard to subvert the existing rules of the industry."

"Obviously, the same is true for live broadcasting."

"If we simply imitate the model of other live broadcast platforms, it will definitely be difficult for Tutail Live to succeed because other live broadcast platforms have a strong first-mover advantage."

"That's why we have to do our own model!"

Chen Yufeng brought paper and pen, and quickly wrote and painted on it while talking.

"The three requirements put forward by President Pei are actually directed at the chronic problems of the live broadcast platform: digging anchors indiscriminately, causing impetuousness and chaos in the industry; falsifying data, causing bad coins to drive out good coins, which is a kind of'high heat, less substance. "'S wrong content orientation; as a result, it has led to live broadcast phenomena such as sideballs, verbal abuse, and excessive vulgarity."

"In short, the current live broadcast industry, from platforms to anchors, is basically in a state of desperation for the sake of heat. It is inevitable that the whole live broadcast environment is mixed."

"Live broadcast is also a very interesting and easy to indulge in mild entertainment. The market has a huge potential and affects a wide range of people. Once a problem occurs, it will cause a very bad impact, not just the audience on the platform. , It may even affect the public opinion and value orientation of the entire society."

"And the rabbit tail live broadcast, obviously can't go this old way."

"This promo is on the surface of the entire live broadcast platform, but in fact it is attacking the negative impact of the live broadcast platform on people’s lives. If we don’t limit the negative impact of the live broadcast, then this promo Scold yourself; but if we limit the negative impact of live broadcast, this promotional video is equivalent to highlighting the difference between Tutail Live and other live broadcast platforms!"

Ma Yang nodded frequently.

Chen Yufeng seems to make a lot of sense!

The live broadcast platform has developed to this stage, and there is indeed a lot of chaos.In the past, several live broadcast platforms had made some big news and were criticized by names.But even if the live broadcast platform has been rectified many times, the platform's pursuit of popularity is still carved in its bones.

Many viewers who like to watch live broadcasts do not want the live broadcast to be subject to supervision and restrictions. This mood is excusable, but this idea is unrealistic. The key is to see where the degree is.

People are very curious, and live broadcast content that obviously violates public order and morals can attract a lot of heat, but it can also cause very bad social impact. We must resolutely resist.

Chen Yufeng continued: "So, if you consider it in this direction, I think there are three aspects to consider for the future development of Tutail Live."

"First of all, it is to strictly implement the requirements of Mr. Pei: the anchors come and go freely, the data is authentic, and the supervision of live content and concept guidance are strengthened. We can recruit more administrators and conduct more rigorous training for them to achieve this. "

"Secondly, we have to work hard on live content that is different from other live broadcast platforms."

"We must also do these regular live broadcasts, including normal game live broadcasts, outdoor live broadcasts, etc. But compared with other live broadcast platforms, we have to put forward stricter requirements on our own platform anchors."

"For example, in the live broadcast, you can't link up dirty words, hang up and spray people, and you can't convey the wrong value orientation of'laughing poor but not laughing prostitution' to the audience. You can't do everything possible to deceive gifts, induce recharges through support or fire."

“It’s okay to play games normally and share your own life. Our platform is very welcome to such anchors; but if it is a grandstanding and popular anchor, we don’t welcome them. With so many live broadcast platforms, let him go where he likes to go. "

"Of course, this kind of people's live broadcast is for popularity and money, and we should look down on our small platform.

"More importantly, our platform should launch content that other live broadcast platforms do not have."

"I heard before that President Pei's'Useful App' is cooperating with university professors, young scholars, and graduate students, and is working hard to build a knowledge-based content platform. Can we use this relationship to link up a little bit?"

"For example, inviting some professors, young scholars, and graduate students to live in and talk about open lectures and other content on our live broadcast platform. At the same time, we should do a good job of copyright protection like a'useful APP' and make these content unique to our live broadcast platform Resources."

"Finally, we have to work hard on the functions of the live broadcast platform."

"For example, professors and young scholars who teach open classes, these big guys certainly cannot come every day, and there is no need to say the same content several times."

"So we need to develop a more usable playback function. The big guy's live broadcast room must also become his personal channel, so he can review the previous content very simply and quickly."

"In addition, we can develop a variety of modes, in addition to the regular'entertainment mode', there can also be'focus mode' and'learning mode'."

"In the entertainment mode, all content on the live broadcast platform is displayed normally."

"In the focus mode, only specific types of live broadcast rooms are displayed. These live broadcast rooms are all live rooms with learning and work themes. The anchors listen to light music, read books, review, and do not communicate with fans. Fans are in this live broadcast. In between, you can also listen to light music and do something of your own."

"This principle is like a study room. If you study on your own, you will always be tempted one way or another. It is difficult for people with poor self-control to stick to it. But if it is in the environment of the study room, everyone is learning. Then the learning efficiency of people with less self-control will also increase."

"The focus mode is to simulate the atmosphere of this self-study room in the live broadcast room to improve efficiency."

"In the learning mode, only specific types of live content are also displayed, including the live broadcast rooms of professors and young lecturers, as well as replays of the content they have spoken."

"Whether it is the focus mode or the learning mode, once you enter, you cannot exit. Before entering, users can choose the time, ranging from one hour to three hours, which can effectively improve efficiency."

"Of course, we will have a lot of expandable content in the future, such as the live broadcast of the GPL league, the live broadcast of Tenda games, the web series customized by Feihuang Studio, etc., all of which can be played on the rabbit tail live broadcast."

"However, these contents are relatively remote. We still have to adhere to President Pei’s established policy and take a differentiated route in the early stage. Although compared to other live broadcast platforms, it will be much smaller, but as long as we insist on real data and insist on bringing users high-quality Content, one day Rabbit Tail Live will stand out from many live broadcast platforms!"

Ma Yang deeply agrees: "Well, it sounds really reasonable, it's the style of Brother Qian."

"Then do it here!"