Losing Money to Be a Tycoon

Wednesday, February 15.

In the meeting room of Outu Technology, a "fitness equipment R&D team" composed of Chang You, Guo Licheng, Wang Xiaobin and Xiao Jiang gathered together.

I met today, on the one hand to explain the work handover of the head of Outu Technology, on the other hand, to further determine the design form of products and games.

Chang You got the best employee, so he had to resign from Outu Technology.

Although Chang You took advantage of the loopholes, he could actually continue to influence the research and development of Outu Technology, but the regulations stipulate that his position as the person in charge must be surrendered.

Chang You looked at Guo Licheng and Wang Xiaobin: "Due to well-known reasons, the person in charge of Outu Technology will be replaced by Jiang Yuan in the future. Everyone has seen it a long time ago, so I won't introduce more."

"Of course, if you need me, you can call me at any time."

Jiang Yuan nodded, and said cautiously: "Everyone can call me Xiaojiang. I don't have much experience. Please take care of me in the future."

Chang You: "Xiao Jiang was a little nervous, and he turned down several times. Obviously he is not very confident. You can help him a lot in the future."

Wang Xiaobin smiled at Jiang Yuan: "It's okay. When I first became the person in charge, I was just like you. I was very nervous, afraid that I could not do well."

"But there is such a magical thing in Tenda. No matter who you choose as the person in charge, you will be inspired by Tenda's spirit and will definitely be able to do a good job. I was afraid that I could not do well at the beginning, but Mr. Pei always gave I project and exercise me, so I gradually get better."

"What's more, since Mr. Chang has chosen you, it definitely shows that you have this potential. As long as you get the stage, you can make use of it. Besides, no matter what happens, we can give you the bottom line."

Jiang Yuan was very moved: "Thank you, Brother Wang."

In fact, he just got the news two days ago, and the whole person felt...very bald.

Although Changyou has decided to step down as the person in charge of Outu Technology in the selection of the best employees, it depends on who Changyou chooses to take over.

After knowing that Changyou finally chose himself, Jiang Yuan was also very frightened and very nervous. But once Changyou just changed departments, you can still ask for advice if you have any problems; secondly, Tenda’s department heads have always been so random in choosing, as if until Now there is no problem, but it is very successful, so Jiang Yuan doesn't struggle, and calmly accepts this kind of pie in the sky.

Now that everyone supports him in this way, my heart is more stable.

Chang You looked at Jiang Yuan: "Now you are the person in charge, so let's host this meeting."

Jiang Yuan nodded: "Okay, let me briefly talk about the general design plan of the smart fitness drying rack, and then our focus today is to discuss the game plan that matches the equipment."

Wang Xiaobin nodded, and his game design draft has also been written.

Jiang Yuan distributed the first design drawing of the smart fitness drying rack to everyone, and then began to introduce it.

"After repeated discussions with the foundry, we fine-tuned the previous design, mainly in terms of safety and some details, but the changes were not very big."

"There is also some controversy during our internal discussions. I think we need to further clarify the market positioning of this machine."

"Home fitness equipment itself is a niche market. Chinese people do not have too many fitness habits. This type of equipment is expensive and covers a large area. This is a natural disadvantage, and it is difficult to reverse it solely with products."

"It is unrealistic to expect to sell this equipment to thousands of households."

"In fact, we only have two choices: either make small, space-saving, lightweight, and inexpensive equipment, or make expensive, space-consuming, but highly professional equipment."

"Although the former is easy to make and relatively easy to sell, it certainly cannot have a good fitness effect, and it is difficult to distinguish it from the existing equipment on the market."

"So we chose the latter plan. Although it is expensive and takes up space, we must ensure its fitness effect as much as possible. As long as the fitness effect is good and the reputation and popularity can be achieved, then our products can be used from the gym. There is still room for profit from commercialization to civilian use in ordinary households."

"Our product is to be targeted, not cheap small equipment such as yoga mats and abdominal wheels, but the existing large-scale fitness equipment, to grab the market for these equipment."

"If you don't plan to buy it, you won't buy it. We don't care about people other than the target user. We only need to satisfy those customers who have urgent fitness needs and are more likely to persist.

"So, the key to our product lies in two points:"

"First, how do we grab the market from other large fitness equipment."

"Compared to these fitness equipment, our equipment has added smart modules, brought game development costs, and carried out a unique design, so there will definitely be a premium in price. How to make those professional users accept this premium is what we need The first problem to be solved."

"Second, after letting professional users accept it, how should we "break the circle" so that ordinary users who have no fitness habits can also buy our products."

Everyone nodded frequently while listening.

The smart fitness drying rack is actually a professional composite fitness equipment, and it has a certain degree of fun when matched with games.

And its target customers can be divided into two categories: the first category is professional users with strong fitness needs. People may originally consider buying large fitness equipment, so how should they persuade them to add money to buy smart fitness drying racks?

The second category is ordinary users who have certain fitness needs, but it is difficult to make up their minds to buy this big guy. How to dispel their worries and get them to buy this big guy is also a very critical issue.

Jiang Yuan continued: "I think the key to breaking the game is fun."

"People are lazy. Whether it is learning or fitness, the biggest problem is not skill or physical condition, but willpower and persistence."

"We need to use fun to guide customers to focus more on fitness and achieve better fitness effects. As long as most of the first batch of users really persist and have a fitness effect, our product reputation is bursting. Then we can continue to spread to mass users through publicity."

"It's just like hosting a gym."

Guo Licheng nodded.

The key to the success of a hosted gym is that it is indeed more effective than other gyms.

Of course, this kind of effectiveness has prerequisites: it screens out most of the customers who can't stick to it, forces users to ensure training time, and must bundle healthy meals.

The problem of "persistence" is solved, and people who don't know how to exercise can achieve results.

Jiang Yuan looked at Wang Xiaobin: "Brother Wang, the fun aspect mainly depends on whether the game is fun or not. Whether this product can be made or not is up to you."

Wang Xiaobin nodded, and distributed the game design plan on his hand to everyone.

"This is the design concept draft I wrote for the game. Although it is just a big framework and many details are not yet perfect, the direction is clear."

"While I'm talking, you're watching, you can ask any questions at any time."

Wang Xiaobin paused and continued: "The name of the game this time is "Fitness Fight". The name is not much to say, it is easy to understand, easy to remember, and easier to spread."

"The important thing is the specific design in it."

"First of all, in terms of genre, it is a mobile game. At the same time, it supports mobile phone screen projection."

"This game is used with supporting equipment. We can't provide users with a display on the equipment for bundling sales. It will definitely not sell well."

"To make a mobile game, users can choose the display equipment according to their actual situation. If you don't think it is necessary to spend extra money, you can use a mobile phone or a tablet; if you want a better experience, you can specialize with a few hundred yuan A monitor or a TV of one or two thousand dollars."

"This mobile game can be directly bound to the Tenda Life App, and can communicate with the hosting gym. It can also recommend players to buy fish takeaway fitness meals to achieve better training results."

"The focus is on the specific design of the game."