Losing Money to Be a Tycoon

Eric is very proud. He can feel that under his own guidance, Ioi is walking on the right path, and the gap with GOG is showing signs of narrowing for the first time.

He looked at Zhao Xuming: "Mr. Zhao, the official company of Zhitou will release some news about the mobile game version of ioi in the past two days. The task of Longyu Group is to cooperate with the company to make these news better spread."

"Of course, there is another very important thing, that is, after the ioi mobile game version is online, Longyu Group will be responsible for contacting channels and doing a good job in promoting the mobile game."

Zhao Xuming nodded hurriedly: "No problem, this is my business."

Obviously, the mobile game version of ioi has always been within Eric's plan. After he took over the operation of ioi's national service and became a "pioneer general" who directly fought with Tenda Group, he had already started two-handed preparations.

On the one hand, it is to update the version and start a money-burning war. On the other hand, it is to urge Zhitou to arrange dedicated personnel to develop the mobile game version of ioi.

Of course, it is not a simple task that can be completed overnight if you want to change from a mobile game to a mobile game.

At the beginning, Tenda Group was able to quickly change GOG into a mobile game because GOG’s design itself contained some mobile game elements, with short game time, smaller maps than ioi, and simpler game mechanics, so the design was changed. There are fewer obstacles when you get up.

And ioi wants to change the end game into a mobile game, which is definitely not a simple project.

But even so, you can release the news first to warm up.

First use the resources in ioi to make a simple demo, choose a few heroes that are more suitable for mobile game operation mode, and then use this demo to make a few demo videos; then, post these videos to the Internet and stir up the heat , Just let the ioi players know that this is the case.

As long as we create a feeling of "ioi catching up and fighting against GOG", it will be of great help to the promotion of ioi.

Zhao Xuming also raised his hands to support this matter. After all, in his opinion, the arrival of the mobile game tide is inevitable. ioi can learn GOG to make the game two-terminal interoperability. This is indeed a move to follow the trend.

Moreover, Longyu Group has very close ties with domestic mobile game channel providers, and even controls some mobile game channels by itself. It may be more convenient to promote mobile games than to promote terminal games.

After the launch of ioi's mobile game, the old players of the end game will definitely play it. Many players who are tired of playing GOG mobile games will also try and take a look. If they can come up with a few good marketing plans ...

It will definitely work!

Eric and Zhao Xuming are all confident in ioi's next operational strategy.

Although GOG's current status in China is very stable and difficult to shake, everything is difficult at the beginning. As long as you persist and gradually restore the ioi national server to life, you can quickly form a positive cycle, and then everything will have a turning point!

...

Friday, February 17.

Ye Zhizhou hurried to the game department of Tenda and found Min Jingchao, who was busy making a new version of GOG.

"There is a new action on the finger company!"

"Just now, they released a few demo videos of the ioi mobile game, which looks very good quality."

"But I suspect... they were made using ioi's ready-made terminal game materials. It is still early to complete the official development of the game. It is now in the stage of'demonstrative deception'."

"But ioi mobile game development has obviously been put on the agenda, it is still indispensable."

"At present, these videos have had a good response on video websites at home and abroad, and many players have expressed their expectations."

"There are still people who have been comparing it with GOG's mobile games and creating enthusiasm. Most of the navy arranged by Longyu Group is touching porcelain."

As Ye Zhizhou said, he handed the phone to Min Jingchao and showed him a few video games of the ioi mobile game version.

The video is a demo video of several ioi classic heroes, such as Chaos Doom, Storm Swordsman, Ghost Blacksmith, etc. that shine in the global finals, as well as some vegetable abuse heroes that novices often use.

These heroes have a common feature, that is, the operation is not particularly complicated, and the operation difficulty is not too high when transplanting from the end game to the mobile game, and the transplantation is relatively easy.

Moreover, these heroes have their own heat, and heroes like Storm Swordsman are also more handsome, so the video gives players a good impression.

Although I haven't played the game yet, just watching this video is really attractive.

"The visitor is not kind."

Min Jingchao immediately saw the intention of Zhitou's move.

The current situation can be said to be "different on offense and defense."In the past, GOG took the initiative to attack, ioi was forced to defend and was beaten all over.

But now the offensive and defensive situation on both sides is completely reversed.

The GOG mobile game version is a pioneer, and now it has gathered a large group of players. Because of the size problem, it is not suitable to make too many adventurous moves. It is a passive defense.

The ioi mobile game version is a new game with many advantages: it can directly refer to GOG's ready-made gameplay and avoid detours; you can directly bundle yourself and the GOG mobile game version for promotion and touch porcelain, which can easily gain huge popularity.

This kind of "rub" tactics can often have very good results, and the one who is rubbed has no good way. The more stress the other party makes, the more heat the other party gets.

And if you choose cold treatment, the opponent will be more unscrupulous and will still get a lot of heat.

Ye Zhizhou asked, "What should I do?"

Min Jingchao pondered for a moment: "Or... I'd better ask President Pei for instructions."

Although the two of them can also come up with some countermeasures, this matter is of great importance after all. If it is not handled well, the consequences will be very serious, and neither of them dare to make a decision.

GOG is currently the game with the largest number of players, the most influential and the most popular in Tenda Group, and it also involves the GPL, a cash cow, and neither dare to neglect it.

After discussing a little bit, the two felt that this kind of important matter still had to ask Mr. Pei for instructions to be at ease.

I sent a message to the front desk and asked about it. After learning that President Pei just came to the company today, the two came to the 16th floor and knocked on the door of President Pei's office.

"In."

Mr. Pei's voice immediately came from the office.

Min Jingchao pushed the door and entered, followed by Ye Zhizhou.

"President Pei, we are here today to report on the movements of the finger company..."

Min Jingchao briefly talked about the ioi mobile game demo video released by Zhitou and Longyu Group's online purchase of a large number of water soldiers and GOG popularity.

Pei Qian almost slapped the table and applauded.

Eric did a great job!

Sure enough, it did not disappoint my expectations!

From the previous price wars to the current ioi mobile game version and the popularity of buying the navy, every move Eric took, all made Pei Qian very satisfied.

The more Zhitou Company pressed on, the more reason Pei Qian had to burn money against.

Just how to deal with it specifically...

Pei Qian thought briefly.

His first reaction was to fight back fiercely. If they want heat, then give them heat. Tenda can spend a lot of money by the way, why not?

But after thinking about it, it seemed a bit dangerous.

At present, the size of GOG and ioi in China is not the same level. If you fight back, it will really make ioi get a lot of heat, but GOG will also get a lot of heat.

What if the two sides "passionately spray" and rub each other's enthusiasm, leading to higher GOG popularity and stronger player cohesion and identity, then what should be done?

It seems something is wrong.

What if it is completely ignored?

It seems that it is not very good. Although this will not bring heat to GOG, the heat of ioi will also accumulate very slowly. It really threatens GOG until the year of the monkey is gone, and the near thirst can not be quenched.

After a brief consideration, Pei Qian decided to implement the previous policy.

"You continue to pay attention to ioi's trends, no matter what strategy they adopt, we will follow them, but we must be courteous to them in everything."

"For example, if they spend 10 million on publicity funds, we spend 7 million; they cut the price of the skin by 10%, and we cut the price by 7%."

"The same is true for public opinion wars. If they provoke and want to keep our heat away, then we will fight back. But when they fight back, we have to leave three points."

Min Jingchao was taken aback for a moment: "Uh...Are there any other requirements, President Pei?"

Pei Qian shook his head: "No more."

Min Jingchao and Ye Zhizhou looked at each other, and both saw a little doubt in each other's eyes.

that's it?

I thought that President Pei was about to "kill the Quartet" immediately, but then President Pei actually said to "come three points"?

When I consulted President Pei before, President Pei always seemed to be able to give some very subversive and creative suggestions, but this time, the suggestions given by President Pei seemed quite satisfactory, and there was nothing special about it.

"Polite three-pointer" sounds good, but in fact it is nothing more than passive defense, and President Pei also specially emphasized that it must burn less than the opponent in a price war?

What is the reason for this?

But looking at Mr. Pei's appearance, it is obvious that everything that should be said has already been said, and only the expression of "get it to yourself" is left.

So the two had to retire.

Leaving President Pei’s office, the expressions of Min Jingchao and Ye Zhizhou were filled with doubts. Obviously, this consultation with President Pei did not achieve the results they wanted.

How to deal with the threat of ioi, there is still no particularly reliable countermeasures.

In other words, President Pei gave a reliable countermeasure, but they have not yet understood the meaning of this countermeasure.

The two returned to the 17th floor, sat down in the lounge, and stared at each other while drinking a drink.

Both people saw the same attitude in each other's eyes.

"Do you believe that always what Bae thinks is that simple?"

"I don't believe it, what about you?"

"I don't believe it either."

"That can only show that President Pei has deeper thoughts, and we haven't dig them out."

"Think hard, I won't leave if I can't figure it out!"

The two of them were thinking hard while drinking a drink.

Ye Zhizhou said, "I think this is a bit weird."

"When President Pei spent money, when did he lose to others?"

"In the past, any money burn must be slightly more than the other party, whether it is a game or a physical industry, it is the same."

"But this time President Pei actually asked us to'come three points'? How could this be possible! It does not conform to President Pei's usual style at all!"

Min Jingchao nodded: "Indeed."

"The key finger company and Longyu Group are both our deadly rivals. They are competitors and do not have any cooperative relationship. The friendship is not even talked about at all."

"They took the lead in provoking a price war. Instead, we have to courteous three points? Why! This is not in line with Tenda's usual style at all!"

"So there must be a special purpose behind President Pei's "three points of courtesy"!"

The more two people discuss, the more they feel that something is wrong.

But why is it wrong? Everyone can't tell.

Min Jingchao left the lounge and returned with two laptops a moment later.

"These are the relevant data of GOG and ioi in China, including the changes in market share and other data, research and research, maybe you can see something."

Ye Zhizhou nodded, and took one of the laptops.

The two began to look through various materials aimlessly, hoping to find some clues.

Suddenly, Ye Zhizhou seemed to realize something and said: "I noticed one thing, that is, the market share of other MOBA games like ioi and GOG and the release of new games."

"It goes without saying that GOG and ioi have a market share. At present, GOG is dominant in China, while overseas are both sides fighting against courtesy. GOG is small but the advantage is not very large, and each fluctuates."

"But the situation of other MOBA games is worth pondering."

"On the one hand, the market share continues to decline, on the other hand, there are fewer and fewer new games released."

"There are at least five or six MOBA mobile games in the same period as GOG, but there are only one or two remaining, and they are still half-dead."

"It can be said that he died very fast."

Min Jingchao nodded: "Isn't this something that you knew a long time ago?"

"Our competition with ioi will definitely squeeze the living space of all other games of the same type. In the end, only the only winner will survive."

"Old games such as "Shen Qi" have also been severely affected."

"Although from the data point of view, "Shen Qi" still has a group of diehard players, it is difficult to shake, but it has almost no new blood flow in."

"More importantly, there was news that a big company wanted to buy "Shen Qi" to make an online game like ioi or GOG, but it eventually dragged on."

Ye Zhizhou said, "Then what if we dig into the reason behind this?"

"Why do these companies abandon MOBA games?"

"I think that fierce market competition is only one aspect, and there is also a very important reason: anchoring effect!"

"Mr Pei’s pricing for GOG actually formed an anchoring effect. After ioi was forced to fight a price war with us, this anchoring effect became more stable, which made it more difficult for other companies to get started. , So they don’t plan to follow!"

Min Jingchao nodded, "Well, that's it."

The so-called anchoring effect is actually well understood: for the same type of MOBA game, the profitability of all games is the same, nothing more than selling heroes, buying skins and various value-added services.

Otherwise, you can't work hard, right?That is a dead end.

If all MOBA games set their skin at the level of tens of dollars, then players will not find it strange.

With this pricing, many emerging MOBA games can barely survive.

Only after surviving can it gradually develop and grow.

But President Pei forced the GOG skin to be the price of cabbage, and forced ioi to fight a price war and also make a big price reduction on the skin, which formed an anchoring effect: all players felt that MOBA games Your skin should be so cheap!

Therefore, even if other game companies make MOBA games of similar quality to GOG and ioi, there is basically no possibility of success.

Because of the anchoring effect, these companies will face a dilemma: if the price is higher than GOG, then players will find you ugly; but if the price is the same as GOG, it will not continue to operate at all.

GOG skins are priced low, but the player base is huge, and there are also GPL leagues, so there are many ways to maintain profitability; those other MOBA game players are already few, so they just point to the skin to make money, and the skin is then set at the price of cabbage. What more money do you make?

Therefore, the price war between GOG and ioi is not ioi, but all other MOBA games.

Originally, MOBA games were a winner-takes-all game type. GOG has taken advantage of its huge user base and set the price so cheap. What else do other MOBA games play?

Ye Zhizhou continued: "So, President Pei's strategy of'come to three points' is worth digging deeper."

"On the surface, Pei is always deliberately indulging ioi to expand the user base. But if you think about it carefully, isn't President Pei using ioi's power to continue to fight against other competitors?"

"GOG has a huge user base and first-mover advantage. Even with only 70% of the promotional funds, it can continue to fight with ioi. Let ioi stick to it and continue to burn money, the harder we play, the other MOBA games The harder it is to live."

Min Jing frowned slightly: "However, it is good to kill with a knife. What if ioi wins over us? What if their market share rises and enters a virtuous circle?"

Ye Zhizhou said: "There is indeed such a possibility, but looking at Mr. Pei so confident, he must think that Ioi cannot beat us."

"President Pei said, no matter how much money they burn, we will follow it, it's just a'three-point courtesy'."

"This three-point gap will not let us fall into a disadvantage, but will also induce Zhitou to continue to burn money. While expanding our market share and helping us eradicate other competitors, it will also consume a large amount of funds of Dayak Group and Zhitou. "

"The "three points of courtesy" that Mr. Pei said is not that the enemy advances and I retreat, but: because you help me grab the market, I let you three points; but if you want to challenge me, then who of us counsels whom grandson!"

Min Jingchao suddenly said: "Indeed, President Pei should have meant this! First, stay three-pointers, play with Zhitou Company, and burn money with them to further eliminate other competitors; when the time is right, let Zhitou Company be fatal. hit!"

Both people feel more at ease.

Now that Mr. Pei has strategized, is full of confidence, and feels that he will win if he saves three points, what else is there to worry about?