Losing Money to Be a Tycoon

"Huh? Other live streaming sites are doing video-on-demand and playback functions? Would you like a special editing team to edit for these anchors?"

"What? Learned from us?"

After listening to Ma Yang and Chen Yufeng's report, Pei Qian's head was full of question marks, and his face was blank.

Where are all this?

According to Chen Yufeng, he just got news from Waiwai Live, saying that several large live broadcast platforms, including ZZ Live, are developing the recording, on-demand, and playback functions of anchor videos, and they are all looking for special editing. The staff cut videos for the anchors and put them on the anchor’s personal channel.

That is the matter of these two days.

These live broadcast platforms are now at the fiercest time of the battle, and they have intervened undercover with each other. As long as one live broadcast platform comes up with a new feature, the other live broadcast platforms will immediately follow up. I don’t want to burn money in this battle. Be left behind and lose the opportunity.

Although Liu Liang, the vice president of ZZ Live, wants to keep it secret, how can it be kept secret?The development of a function involves a large number of low-level staff, and it is not easy for other live broadcast platforms to spy on the news.

As a result, the information went round and round and returned to Chen Yufeng's side.

Pei Qian repeatedly confirmed with Chen Yufeng, and finally realized that this function was the first to do in Rabbit Tail Live.

What Chen Yufeng is now entangled with is that other live broadcast platforms have also followed up and copied the practice of rabbit tail live broadcast. How should they respond?

Pei Qian fell silent.

Find an editing group for the anchors, specializing in video-on-demand and playback functions...Who came up with such a creative idea?

Isn't this a fool?

The live broadcast platforms in Pei Qian's memory did have some similar functions, but none of them had very good results. It can be said that it was a waste of effort.

Because live broadcast and video are two different entertainment modes in the final analysis.

The video is like a dinner, all kinds of nutrition matching and even the appearance of the plate must be perfected. The higher the information density, the higher the audience's acceptance.

The live broadcast is more like a snack. As long as it is not too unpleasant, most people actually don't care about the problem of nutritional balance, as long as the mouth does not stop.Live broadcast is nothing more than dancing, playing games, etc. The information density is very low, and most viewers want a sense of participation in real-time interaction with the anchor.

The difference between these two entertainment modes makes it difficult to get through the two modes of video and live broadcast.Once the live broadcast loses its real-time attributes and becomes a video, its "low-value" attributes will be quickly enlarged, and no more viewers will watch it.

Because viewers watch the live broadcast and see uncertainty, they will no longer be interested in the determined result.

Even if you find someone to edit, because the information density of the live broadcast is too low, even if it is edited into a video, it is still very low.Unless you cut out a dozen minutes of essence from dozens of hours of live broadcast material, the effect will still not be very good.

In other words, this model does not seem to be very reliable!

This wave, this wave is copied by other live broadcast platforms...

However, Chen Yufeng's ability to come up with such a wrong decision for Tuwei live broadcast seems to be encouraged!

So how should this matter be handled?

Pei Qian thought about it for a while, this matter was really tangled.

Tell other live streaming platforms the truth, will they believe it?

But not telling other live broadcast platforms the truth may result in them wasting money and manpower.Other live broadcast platforms have been hit, which may give rabbit tail live broadcast opportunities, which is a big hidden danger.

As for the rabbit tail live broadcast, since this road is not working, it must be for them to increase their efforts!

Thinking of this, Pei Qian replied: "This is a good idea. We must increase our efforts on Tuwei Live, spend money to find professional video editors, and provide editors as much as possible for the anchors on Tuwei Live! Salary! The remuneration is also full, all according to Tenda's salary standard."

"As for other live broadcast platforms..."

"Tell them that this mode is only available for the Rabbit Tail live broadcast. They don't need to join in the fun. It has no meaning other than a waste of time, money and manpower."

Chen Yufeng froze for a moment: "Ah, President Pei, what if they don't listen?"

Pei Qian was stunned.

I have to say that this possibility is very high.

Tuwei Live continues to do this mode, and then tell other live broadcast platforms that this mode is useless?People definitely don't believe it.

Pei Qian sighed: "If you don't believe it, don't believe it. If they have a lot of money and nowhere to spend, they must burn it, and I can't stop it."

I can convert my personal property by burning money. What do you have for burning money?

But Pei Qian can't say clearly, he can only hope that these live broadcast platforms are asking for more blessings.

Chen Yufeng hurriedly said: "Okay President Pei, I understand!"

After hanging up the phone, Chen Yufeng's expression became much more confident.

Ma Yang listened the whole time, and Da Chang's face was slightly blank: "What does Brother Qian mean? Why is it only live broadcast by Rabbit Tail? Is this lying to other websites, or is it the truth?"

Chen Yufeng obviously read something from President Pei's words, with a confident expression: "Pei's words are obviously seven points true and three points false!"

"I just heard that other live broadcast platforms were copying the rabbit tail live broadcast mode, so I was a little anxious. Now that Mr. Pei dials so little, I suddenly understand!"

Ma Yang was still at a loss: "Huh? What do you understand?"

Chen Yufeng explained: "Mr. Ma, Mr. Pei said that this mode can only be played on the rabbit tail live broadcast. Why? Because everyone's positioning is completely different!"

"Currently, all the live content on the Rabbit Tail live broadcast is of a knowledge-sharing nature, that is to say, the dry goods are very sufficient. For example, a big guy lectures for an hour, and the dry goods inside must be at least 40 or 50 minutes. , You only need to cut out an elite version of these forty to fifty minutes to ensure the information density."

"And what are the live content on other live broadcast platforms? Games, games, singing and dancing, outdoor... These content, it is good that 15 minutes of the essence can be cut out in a four-hour live broadcast, and it is pure entertainment, even It’s the pure and best version of the recording, and it’s not likely that many people will watch it."

"Especially compared to their own platform, there are many live broadcasts in progress. Why should the audience watch the recording?"

"So, Mr. Pei's words are false and true, true and false."

"A light and fluttering sentence, if other live broadcast platforms are allowed to abandon this mode, it is tantamount to defeating others without a fight, eliminating a small hidden danger that may exist; and if other live broadcast platforms continue to fight and do not give up, we will also Can be invincible!"

"Of course, there will be other types of live broadcast in the future of Rabbit Tail Live, but the focus of our editing team is definitely still biased towards those with high information density and dry goods."

Ma Yang suddenly said, "Oh...that's what Brother Qian meant. But are we going to tell other platforms about these things?"

Chen Yufeng shook his head: "Of course not!"

"Let's just say it vaguely, it looks like a bluff. Those who are scared off will naturally give up, and let them continue to burn money anyway, no matter what, we will not lose money."

"Pei's positioning of Tuwei live broadcast has already allowed us to be invincible at the beginning. Because it is a dislocation competition with other live broadcast platforms, they have nothing to do with us at all!"

"I will find a way to release the information. As for how other live broadcast platforms will interpret...that's their business."

...

Yangcheng.

Liu Liang, the vice president of ZZ Live, was busy discussing the specific design plan of the new function with the product manager and programmer in the conference room, and there was a knock on the door outside.

Liu Liang was taken aback for a moment: "In."

An employee walked in quickly and whispered a few words beside Liu Liang.

Liu Liang looked at this employee with an incredible expression on his face: "Really?"

The attitude of the staff is very determined: "It is true."

Liu Liang was speechless for a while, looked at the design plan in hand, and looked at the product managers and programmers in the conference room, not knowing what to say.

The implementation of these two days is too fast!

The emergence of the rabbit tail live broadcast made Liu Liang like a big enemy, so he decided to develop a function similar to the rabbit tail live broadcast, which is to plan ahead, defend in advance, and bet on the future.

However, after Liu Liang told his product team about this matter, just one night later, all the other live broadcast platforms knew about it, and they all planned to develop similar functions!

Liu Liang is speechless, but there is nothing he can do. The competition between live broadcast platforms is so crazy now, whoever is too slow may miss the opportunity.

You copy me, I copy you, everyone uses the same method, don't laugh at anyone.

So Liu Liang urged the product manager to seize the time to make the design plan and hold a meeting immediately. He wanted to finalize this function and quickly start research and development.

As a result, the employee just now reported that the Tuwei live broadcast seemed to have known about this, but Mr. Pei said: This mode is only the Tutail live broadcast, and other live broadcast platforms don’t need to join in the fun, except There is no meaning other than wasting time, money and manpower!

Now it was Liu Liang's turn to struggle.

Is this true news or fake news?

Liu Liang obviously hesitated, but after thinking about it for a while, he said, "It doesn't matter, this function will be done first!"

I just brought the product manager and programmers for a meeting, then turned around and said that this function was not done. Where did the dignified President Liu save?

Although Mr. Pei said that this feature can only be played by Rabbit Tail Live, other platforms are all in vain, so don’t you know it’s a bluff?Maybe it’s because of fear of copying by other platforms that this kind of news is released?

So Liu Liang decided to invest resources to implement this function first. What if the effect is good?

The employee who came to report nodded: "Okay, Mr. Liu. One more thing, the broadcast rights bidding on ICL has started. The marketing department has been communicating with Longyu Group over the past two days, asking for 11 million... …"

Liu Liang couldn't help frowning.

"11 million?"

"GPL has only 12 million broadcasting rights!"

Liu Liang was a little unhappy when he heard the price. Did Zhitou and Longyu Group take themselves too seriously?

Indeed, GPL’s broadcast rights have been sold for 12 million, but how hot is GPL in China?

Most live broadcast platforms are willing to spend so much money to buy broadcast rights because they think it is more cost-effective to spend the money on GPL.

Why is ICL asking for 11 million?

The current number of players in the national service ioi is very small, the popularity of various events is not very high, and the audience base is not a level.

The GPL can sell for such a high price because the GPL pre-season has been prepared and warmed up for a long enough time, so that all live broadcast platforms can clearly see the heat of the event and bid against each other. Raise the price to this point.

ICL has not accumulated heat in the preseason, and it is a new league. Who knows what the heat will really be?

Now spend 11 million to buy the broadcasting rights. If the popularity is low and no one is watching, then is it a big loss?