Losing Money to Be a Tycoon

Monday, March 5th.

After Zhang Yuan arrived at the company, he immediately convened a meeting with the key members of the e-sports business department and arranged the task of forming the GOG overseas league.

For this news, the employees of the e-sports division were not surprised.

Because with the continuous promotion and expansion of GOG overseas, it will be sooner or later to establish overseas leagues.

It’s just that everyone, like Zhang Yuan, did not expect President Pei to use this method to form overseas leagues!

An employee raised his hand and asked: "Mr. Zhang, I have something unclear."

"Why does President Pei have to cooperate with other companies overseas this time, and also select small companies for cooperation?"

"On the one hand, it seems that the risk is relatively high. On the other hand, it does not meet Tenda's usual standards of conduct!

Zhang Yuan smiled slightly: "I had the same idea as you on Saturday, but after thinking about it for two days, I have roughly guessed Mr. Pei's true thoughts."

"Let me ask you first, what do you think is Tenda's standard of conduct?"

The staff was stunned for a moment: "Uh...Don't Tenda's standards of behavior have always been based on a long-term perspective, and everything is done? It can be seen from the GPL league that President Pei deliberately kicked out all disobedient clubs. Let all clubs obey our arrangements by auctioning places."

"And if overseas competitions cooperate with other companies, we will definitely not be able to be like the GPL league. By then, the standards of the various competitions may not be unified. Isn't this going against our traditional style and style?"

Zhang Yuan smiled slightly: "You are wrong to think so!"

"President Pei has never had only one solution. GPL is our own league. Can it be the same standard for overseas leagues?"

"Although in theory, our goal is to become an international company, to make GOG an international game, and to make the GOG Global Invitational an international event... But anyway, each region, each There are also differences between countries."

"It's not that Tenda will not cooperate with other companies. In fact, President Pei often divides the cakes out. For example, when building the Shocking Hostel, he distributes a lot of cakes to investors like Mr. Li."

"Therefore, President Pei's style and style are definitely not blindly catering and eating alone, but will consider comprehensively and make trade-offs between different interests!"

Zhang Yuan paused for a while and continued: "Indeed, if we can take over all the leagues and run all the leagues by ourselves, we can indeed swallow all the benefits of the quota, sponsorship money, etc., but think about it carefully. What's the problem?"

"First of all, we lack an understanding of the markets in various countries and regions, and the promotion strategy we have formulated may not meet the needs of local players; even if we can slowly explore, losing the first opportunity means losing a lot of market share. This will be a very serious loss."

"Secondly, after all, we are a foreign company. It is very likely that we will face a lot of resistance to move the cake in the local market. They will not share the sweetness to others. They must find ways to stumble us, and they will definitely cause us Serious impact."

"On the other hand, cooperating with local companies abroad can better make localized promotion and operation plans based on the situation in each region; giving them enough benefits and letting them come forward to solve various resistances can allow us Take the lead in the competition."

"As for Mr. Pei, why does he emphasize finding a small company?"

"Obviously, big companies have too many projects, and the GOG league is likely to be in charge of a certain department of a big company, and may not try its best. Once a big company realizes the value of the GOG league, it may end up with a big tail We cannot effectively control them."

"The small companies are completely different. For them, the GOG league may be the lifeblood of the entire company and the main source of income. Do they dare not do their best? And even if the GOG league develops, these small companies can only take responsibility. We can handle it because all their lifelines are in our hands. Once we cancel the authorization of the GOG League, it will cut off their lifelines. In this way, we can still maintain a certain degree of control over overseas leagues!"

"So, President Pei's decision, on the surface, seems to have given up some of the benefits, but it has greatly reduced the resistance to our expansion in overseas markets and accelerated the expansion speed!"

"If there is only one GOG game at present, it is of course okay to eat alone. But after all, we still have ioi as a competitor in the world. Their overseas leagues are also being formed. We have to make some sacrifices before we can go. In front of them!"

"Splitting out some cakes is to make the cake bigger, so that for us, it can get more benefits."

Everyone suddenly nodded.

President Pei really had a foresight, and all these things had been thought of in advance!

The employee asked again: "But, Mr. Zhang, there will definitely be a lot of differences between the GPL and other overseas leagues. If it is really close to each other, will it arouse the resentment of overseas players?"

Zhang Yuan smiled slightly: "I understand your worries, but such worries are unnecessary."

"If we take a big deal on our own, the difference between overseas leagues and domestic leagues will definitely arouse dissatisfaction among overseas players. From the public opinion point of view, we must achieve a balanced level."

"But we are not doing everything ourselves, but cooperating with other overseas companies."

"If there is a problem in overseas leagues, it must be the overseas company that will take care of us! If overseas players feel unsatisfied, they should also go to an overseas agency. The target will never be directed at us first."

"Moreover, we don't need to be like a nanny and build other leagues exactly like the GPL."

"Pei has indeed devoted a lot of effort to the GPL, but this is because the GPL is our own division. There is only one champion in the GOG Global Invitational. There must be a competitive relationship between the various divisions. If we completely take over, then the actual It is equivalent to making all leagues in the world an internal league; and letting each competition area determine its own development direction can make the e-sports ecology of different regions more diversified, and the collision in the finals will become more exciting. "

Everyone nodded.

Obviously, no strategy can be comprehensive. If you choose this aspect, you will inevitably give up the other.

Although not everyone agrees with the current method, since it is the decision made by President Pei, then everyone will definitely implement it unswervingly.

...

Soon, everyone began to perform their duties, contacting overseas companies in different regions, and starting to discuss cooperation matters in detail.

This will definitely be a relatively long process, after all, it takes time from determining the venue to decoration.

Fortunately, the list of clubs in each region is readily available. As long as the quota is determined and the schedule is arranged, the league can be played soon.

Sponsor’s problems can be solved while fighting. These are all trivial matters.

In terms of league quotas, Tenda did not actually make rigid requirements, and did not say how much money must be sold.

Because the situation in each region is different, some places have developed economies, fast e-sports industry development, and clubs have strong financial resources. League places will definitely be snapped up and they will inevitably sell more expensive; and the development of e-sports industry in some areas is relatively slow, and the total is also Few clubs, if they are allowed to spend sky-high prices to buy places, they can't afford it, and this league won't be possible.

Therefore, according to the actual situation of each region, the league quota, scale, bonus, etc. will be different.These differences will also affect the number of finalists for the next Global Invitational.

Simply put, there will be slightly more places in the stronger divisions.

For specific cooperative companies, careful screening is also required.

Although Mr. Pei said to find a small company for cooperation, no one would think that just finding a small company would be the end.

There is obviously a hidden condition for Mr. Pei’s words, that is, to find a reliable small company!

It must be ensured that they can do their best to help promote the GOG league.

In this way, it is necessary for some staff to fly overseas to conduct on-site inspections and multi-party verification of companies to cooperate in various regions.

However, Tenda has always been very tolerant of funding in this area. After all the funds have been approved, all overseas business trips are all business class luxury hotels, which will not be very hard.

After the GPL league has been running smoothly and nothing will go wrong, Tenda's e-sports division shifted its focus to overseas leagues and began to get busy.

...

At the same time, all the staff of Tuwei Live are also busy.

After the company and Longyu Group have finalized the exclusive broadcasting rights of ICL, Tuwei Live will begin to arrange a series of promotional activities for the ICL League.

For example, it is necessary to prepare promotional materials for the ICL League in advance, adjust the division and labeling of the homepage of the website, and place the ICL League in a very eye-catching position for diversion. In addition, a series of promotional activities must be arranged from the external network. Live stream to the rabbit tail.

The ICL League has been in preparation for a long time, and the venues, schedule, promotional videos, etc. are all arranged, so you only need to make sure that the live broadcast platform is okay, and the game can be officially started.

According to the determined process, there will be two days of exhibition games on Wednesday and Thursday. On the one hand, the official venue and equipment will be tested, and on the other hand, the bandwidth pressure on the live broadcast platform will be measured.

If you have any problems, you can find and solve them early to ensure that the ICL Spring Games can proceed smoothly after the start.

In these two days of exhibition games, the two teams that have won the ioi global finals, as well as the FV club and the SUG club will be invited to play.

After all, these four teams are currently the strongest teams in China, representing the highest level of competition in ICL.Although it is only an exhibition match, it can earn enough eyeballs and play a head start.

The exhibition matches on Wednesday and Thursday are all BO3. If there is no problem after the game, ICL can officially start on Saturday.

In other words, on the weekend, it is time to truly verify whether the ICL exclusive broadcast rights are worth buying.