Losing Money to Be a Tycoon

Monday, March 12.

Pei Qian came to the Tuwei live broadcast and had a meeting with Ma Yang and Chen Yufeng.

So far, Tuwei live broadcast has been officially launched for two weeks, and Pei Qian has been paying attention to the situation of Tuwei live broadcast.

Today, Chen Yufeng called and said that there was something to report.But in fact, even if Chen Yufeng didn't call, Pei Qian would take the initiative to come.

Because he found that things seemed to be gradually out of control!

It's fine if the GPL starts to broadcast live on the rabbit tail. If it is a regular live broadcast content, it will not be too different from other live broadcast platforms.But I never thought that Chen Yufeng didn't know when he secretly arranged a small program for data analysis, and the rabbit tail live broadcast immediately became a paradise for "professional audiences"!

In addition, the live broadcast of the ICL League is booming and getting higher and higher, and Pei Qian feels a bit unable to sit still.

He needs to get some background data from Chen Yufeng, so that he can judge the current situation of the rabbit tail live broadcast and make the next decision.

Lao Ma is still very happy, anyway, in his opinion, all the data of the rabbit tail live broadcast continues to improve, which is enough.

Chen Yufeng showed on the projection screen various data changes since the start of the Rabbit Tail live broadcast and explained at the same time.

It can be clearly seen that on the same day last Saturday, the number of online people and online duration of the Rabbit Tail live broadcast had an explosive growth. On the histogram, the data on Saturday was simply amazing, and went straight to the sky!

"Mr Pei, Ms. Ma, and Tuwei live broadcast have developed rapidly since they went live, and all data have grown rapidly."

"Although most of the data on other live broadcast platforms are confidential, we cannot directly compare them, but it can be inferred from third-party data such as search index and online discussion that the current Tuwei live broadcast has undoubtedly ranked among the peak popularity due to the two major leagues. Currently the top ten live broadcast platforms in China. And in the two professional fields of professional knowledge and games, the popularity can even reach the top five!"

Chen Yufeng's face is full of pride. As the direct person in charge of the Tuwei live broadcast, he certainly deserves this result.

But for Pei Qian, this situation is quite serious.

Although the terms "top ten" and "top five" do not seem so dangerous, the market share of live broadcast platforms at this stage is different from what Pei Qian remembers seven or eight years later!

After seven or eight years, the competition among major live broadcast platforms has come to an end. There are only two or three industry giants left in the entire live broadcast industry, and these industry giants are still seeking mergers under the operation of capital.

At that time, the so-called top ten and top five are actually incomparable with the two or three live broadcast platforms on the head. The size is the difference between ants and elephants.

However, in the current situation, the competition among the top live broadcast platforms is still in a fierce stage. The top five live broadcast platforms have not opened a significant gap at all. They have different capital support behind them, and they are all developing well.

How the final cake of the entire live broadcast field will be distributed is still full of suspense.

Under this circumstance, the gap between Tuwei Live and other top-ranking live broadcast platforms is not a world apart.

As a live broadcast platform that has just been officially launched for two weeks, it can be described as a "miracle" to gain such popularity and attention.

If Tuwei Live opens up financing, it is estimated that the major investment institutions will be able to break the threshold and rush over to send money.

Pei Qian saw this prospect that made him feel more and more dangerous!

Chen Yufeng continued: "Of course, there are many shortcomings in the live broadcast of Rabbit Tail. For example, the live broadcast in the professional field is for young scholars and lecturers. Although their live broadcast time is fixed, the time is not long enough, and the live broadcast of professional knowledge The content, although the audience is stable, but it is difficult to get hot;"

"At present, most of the popularity is concentrated in the two leagues of GPL and ICL. The anchors in other fields basically use love to generate electricity, and they are basically not sticky to the platform;"

"At present, our solo content is still too small, only the ICL League, which means that the popularity of the platform fluctuates greatly. When there are GPL and ICL competitions, there are many audiences, but after the game, the heat will all dissipate. ..."

Pei Qian's face cleared slightly.

Well, let me just say, it can’t be all bad news. There is no good news, right?

It seems that the current crux of the rabbit tail live broadcast is still in the two leagues of ICL and GPL.

There are so many viewers in these two leagues that naturally they are all concentrated on the rabbit tail live broadcast, so you have to think of a way.

Chen Yufeng continued: "Mr. Pei, Mr. Ma, the next step is the future development direction of Tuwei live broadcast. You two need to make an idea together."

"My thought is that the current popularity of the GPL league is solid, and the difference between pushing or not pushing it will not be very big. And the knowledge-based live broadcast is also anxious, whether it is the popularity of the anchor or the professional video content. It has to accumulate slowly."

"So if we want to go further next, we still have to fall on top of the ICL League."

"Judging from the situation this week, the start of the ICL League is very smooth, especially with the opening game of the ICL League, which has brought a lot of heat to our platform!"

"Longyu Group has also spared no effort to promote the ICL League. How to continue to stir up the popularity of the rabbit tail live broadcast around the ICL League should be the key to the rapid growth of our active audience!"

"From the current point of view, we have two options: one is to continue to broadcast solo and to eat all the heat of the ICL league; the other is to distribute the broadcast rights of ICL, on the one hand, part of the funds can be recovered. On the other hand, other platforms can also be used to promote the ICL League. But if we choose the latter, we will definitely not be able to monopolize all the heat of the ICL League. The most happy one should be Longyu Group."

Hearing this, Pei Qian couldn't help but shine.

Distribution of broadcasting rights?

Can you still play like this?

The enthusiasm of the ICL league really makes Pei Qian a little scared, especially knowing that Zhitou and Longyu Group will make great efforts to promote the ICL league, which is even more dangerous.

Although Pei Qian hopes that the ICL League will become popular and put pressure on GOG, so that he can spend more money on GOG, but if the rabbit tail live broadcast is also popular, it will still be a little unsightly after all.

For Pei Qian, the best result was that the ICL League became popular, but it did not bring enough heat to the Tuwei live broadcast.

Now, the distribution of broadcasting rights seems to provide such a possibility!

Selling the broadcast rights to other live broadcast platforms, although some money has been made in the short term, the ICL League is no longer a sole broadcast. The popularity will definitely be diverted by other platforms, and the popularity of the rabbit tail live broadcast will drop.At the same time, other platforms will definitely help promote the ICL League together when they get the broadcast rights. Coupled with the joint efforts of Finger Company and Longyu Group, it will definitely generate more heat than the exclusive broadcast, and it will also support the ICL League... …

Sounds like a good choice!

Pei Qian thought for a moment: "If it is distributed, will there be a live broadcast platform to buy it? What is the attitude of Zhitou and Longyu Group?"

Chen Yufeng nodded: "Of course, the people in charge of ZZ Live, Weiwai Live and Langya Live are all interested in buying. Longyu Group can get more platforms to broadcast the ICL League, which is definitely more desirable."

Pei Qian couldn't help but frowned slightly.

So many platforms grabbed it.

It seems that you can't sell any low prices?I'm afraid it will make a small profit.

But if you can spread the heat a bit, it doesn't seem to be a big deal to make a small profit.

Continue to retain the sole broadcast rights. According to the current trend, what if the ICL League gradually becomes popular and the heat is all eaten by the rabbit tail live broadcast, and then it is out of control?

Thinking of this, Pei Qian immediately said: "Then distribute the broadcasting rights!"

Chen Yufeng was stunned for a moment: "President Pei, is it really selling? This is currently the only competitive solo content on Tutail Live!"

Hearing Chen Yufeng's words, Pei Qian's attitude became more determined: "Sell!"

Chen Yufeng turned his head and looked at Ma Yang. That means Mr. Ma, you also express your opinion?

Ma Yang's face showed a serious thinking expression, and then asked: "If you sell it...how much can you make?"

Chen Yufeng was stunned: "Uh... if you count at 12 million each, it will be 48 million to sell to four companies. We spent 35 million on the solo broadcast, and we can make about 13 million..."

Ma Yang was pleasantly surprised: "Can you make so much? It must be sold!"

"The key is that our platform can continue to broadcast the ICL League after it is sold. Isn't this more than 10 million pure profits?"

Chen Yufeng: "..."

Yes, Mr. Ma's thinking with normal people is not on the same channel.

Indeed, it now appears that Tutail Live has already earned money regardless of whether the broadcasting rights are distributed or not.

But this kind of profit is based on President Pei's wise decision!

It took a lot of effort for Tuwei Live Broadcast and Longyu Group to take the risk to push the ICL League. This is also a cost!

Now that the broadcasting rights are distributed, although they have made money, they have also given up the opportunity to eat alone in the future; if you do not take the money and stick to the exclusive broadcasting, you may earn more in the future.

But looking at Mr. Ma's situation, it might be difficult to explain clearly to him.

Chen Yufeng has nothing to do. President Pei and President Ma have agreed. Even if the matter is finalized, he has to sell if he doesn't want to sell it.

"Okay, Mr. Pei, then I will talk to Zhao Xuming, and then I will contact several other live broadcast platforms to distribute ICL broadcasting rights." Chen Yufeng said.

Pei Qian was still a little worried, and added another sentence: "Remember that money is not the first thing about the distribution of broadcast rights, understand?"

Chen Yufeng was stunned for a moment: "Ah? President Pei, what is the number one?"

Pei Qian: "Uh... Friendship! Sincerity! Anyway, everything except money."

Chen Yufeng frowned slightly, all his thoughts.

Pei Qian didn't dare to say too clearly, he could only stop at the end, let Chen Yufeng realize it by himself.

I just hope that the distribution of this broadcast right will allow Chen Yufeng to provide a friendly price to various live broadcast platforms. It is good not to sell the price too high and make too much money.