Losing Money to Be a Tycoon

Seeing Qi Yan's confused expression, Rui Yuchen asked: "What's the matter, is there anything inexplicable?"

Qi Yan simply repeated the content of the phone call just now and expressed confusion about Mr. Pei's arrangement.

"Zhang Yahui was originally the person in charge of the cold noodle girl's food laboratory, why did President Pei not let him continue to research new meals for the cold noodle girl, but instead let him continue to set up the stall? This...a bit unreasonable!"

In Qi Yan's view, this is undoubtedly a retrogression.

If the catering industry wants to develop into a large scale, it must adopt a standardized and mass-produced model.No matter how good a stall owner’s craftsmanship is, the number of diners that can be satisfied every day is also limited. However, if the stall owner’s recipe can be used to train many chefs and open branches across the country, the profits generated will be thousands of the original. Times, tens of thousands of times.

And let these stall owners give up the work of the food laboratory to set up stalls, although the environment is better and the treatment is higher, but it is not good for the entire Tenda Group's catering industry?

In the long run, this seems to be a short-sighted behavior, it is not like what Pei always did.

Rui Yuchen was silent for a moment: "That's why you don't understand Mr. Pei anymore."

Qi Yan was taken aback for a moment: "Huh? What do you say?"

Rui Yuchen explained: "In my opinion, this matter is in line with President Pei's style of behavior and is very reasonable!"

"Have you realized that you are actually falling into the misunderstanding of blind fast food and standardized production?"

Qi Yan blinked her eyes blankly: "Fast food and standardized production were originally the initial positioning of the cold noodle girl. Why is it a misunderstanding?"

Rui Yuchen explained: "In fact, I didn't realize this problem at the beginning, but after President Pei made this personnel transfer to Zhang Yahui, I immediately thought of the fish takeaway and nameless restaurant things, and I understood it instantly!"

"High-end catering and fast food have always complemented each other. If you want to build a well-known brand, the two are indispensable."

"Fastening these snacks can indeed ensure that people all over the country can experience this taste, but the problem is that as long as they are fast-food, they will definitely reduce the taste."

"At this time, there is a hidden danger. Maybe many people come to eat with enthusiasm, but will be disappointed after eating, thinking that the taste here does not meet their requirements."

"In the case of Moyu takeaway, its success is inseparable from the new food products of the Gourmet Lab, but there is also a very important reason for its high-end brand'Shi·he' and many meals. It is related to the nameless restaurant!"

"Its positioning is the'affordable version of the nameless restaurant'. In this way, it can not only add'high-end' attributes to Moyu's takeaway meals, it can support a premium compared with other fast foods, and it also allows customers to treat Moyu's takeaway meals. The food will not have high expectations, but be treated with a normal heart."

"In this way, the nameless restaurant and Moyu takeaway are actually a complementary relationship to meet the different needs of customers."

"The current situation of the'cold noodle girl' actually lacks a department that cooperates with an anonymous restaurant."

"I also watched the documentary "The Stall of the Streets" and it was really good, but this documentary will also have a certain negative impact, which is to make the audience have unrealistic expectations for the cold noodle girl's new meals. They will feel that Now that you have made all the documentaries, the cold-faced girl sells the same things as the documentaries, right?"

"But in fact, the cold noodle girl is a fast food brand. It must be improved on the basis of the original formula. In order to ensure mass production and standardized production, some characteristics and details will inevitably be lost. Then when the customer really eats it, It feels different from the food in the documentary, and then there is a psychological gap."

"This is a hidden danger for the cold noodle girl's reputation and actual dining experience."

Qi Yan nodded thoughtfully: "That's it... So President Pei set up this snack market to play a role similar to that of an anonymous restaurant. It is to bring all the best snack vendors across the country to Jingzhou to create one. The authentic national snack food city?"

"In this way, the positioning of the snack market and the cold noodle girl store will be differentiated. One focuses on the original flavor, and the other focuses on mass-produced and fast-food flavors."

"In this way, customers will no longer have too high psychological expectations about the cold noodle girl's meals. For those who pursue the ultimate taste, they will go to the food market, not the cold noodle girl. "

"This kind of ultimate grasp of the customer's mentality is really worthy of President Pei!"

Rui Yuchen said: "I think President Pei's intention is more than that."

"In fact, letting these stall owners take charge of the food laboratory is more or less wasteful. What is the specialty of these stall owners? Are they doing research? Actually they are not.

"Their specialty lies in groping, and groping requires contact with more customers, and adjusts the food in time through customer feedback. Although the cold noodle girl’s store can reach some customers, the scope is too narrow. With insufficient feedback, their motivation to explore is also insufficient."

"Over time, the inspiration of these stall owners may dry up, and their value to the gourmet laboratory will be lost."

"But by transferring them to the snack market, they can continue to set up stalls based on their own interests, communicate with customers from all over the world at close range, and constantly adjust and optimize their tastes that are good at snacks."

"And these valuable experience can be fed back to the cold noodle girl's gourmet laboratory in real time, and the taste of the meal can be continuously improved."

"The advantage of the stall owner lies in the down-to-earth atmosphere. If they leave the smoke and fire, they will immediately be exhausted. The advantage of the laboratory researcher lies in the refined and standardized research. They can determine the best food according to the recipe provided by the stall owner. practice."

"Keeping them all closed in the laboratory behind closed doors is actually a wasteful behavior."

"The behavior of Mr. Pei is actually to distinguish them, so that the stall owners can continue to set up their stalls and draw inspiration from the majority of diners, and these inspirations are continuously provided to the gourmet laboratory with energy. In fact, it did not delay the gourmet experiment. Daily research work in the laboratory!"

"President Pei chose Zhang Yahui as the person in charge. On the one hand, because he is the owner of the stall, he will definitely be more professional in charge of the snack market; on the other hand, it must be because he has the experience of working for cold noodle girls and is more familiar with you. So communication and cooperation are more convenient."

Qi Yan suddenly realized: "That's how it is!"

"I didn't expect that there is so much reason behind President Pei's simple personnel transfer?"

"If you think about it this way, although my previous thoughts about the food laboratory are correct in general, they do not take into account the details. President Pei has seen the hidden dangers and problems of the food laboratory, so he made a call. Click!"

Rui Yuchen smiled slightly: "This is President Pei. In normal times, you may think that he has no sense of existence and is always busy with other departments. But at a critical juncture, he can always grasp the project through a magical operation. The crux of the problem that everyone ignores is turning decay into magic!"

Qi Yan asked: "Then what should I do now?"

Rui Yuchen smiled and said, "Of course it is in full compliance with President Pei's personnel transfer arrangements and fully cooperated with Zhang Yahui to make the snack market ready!"

"Of course, you need to emphasize these details again with Zhang Yahui. Because President Pei always doesn't like to say too much when assigning tasks, Zhang Yahui doesn't necessarily understand the deep meaning of this arrangement."

"You explain clearly to Zhang Yahui that there will be many opportunities for cooperation between the snack market and the cold noodle girl in the future, which is also a good foundation for future cooperation."

Qi Yan nodded: "Understood! President Pei has worked hard, Zhang Yahui and I must not let down his expectations!"

Rui Yuchen couldn't help but nodded slightly. It seems that the cold-faced girl and Qi Yan are more and more able to integrate into the big family of Tengda and understand Mr. Pei's thinking mode.

It's really gratifying!

...

In the afternoon, DGE E-sports Club.

In the conference room, Chen Yufeng and Zhang Yuan were drinking tea and chatting about the unofficial commentary of the ICL League.

Zhang Yuan is now in charge of Tenda’s e-sports division, but the GPL league has been on the right track recently, so Zhang Yuan is not so busy. After handing over the work to his subordinates, he often goes to the DGE club to relax. By the way, also take a look at the training of the players.

Today, Chen Yufeng came to the door because he wanted to ask Zhang Yuan for a few people to help explain the unofficial stream of the ICL League.

"The other two commentators are considering looking from the FV club. I have already greeted Wu Yue and said there are a few suitable candidates."

"What is lacking now is a director, three professional OBs, and a commentary responsible for controlling the field."

"But these people must have a deeper understanding of the ioi game. I don't know if there are suitable candidates."

Because Tuwei Live is only responsible for broadcasting, not the scene of the game, there is no need for a host, photography team, referee team, etc.

The director is mainly responsible for coordinating the general direction of the entire broadcast process, and the OB is to ensure that what happens in the game is shown to the audience in the most perfect state.

The rabbit tail live broadcast is to directly enter the game to watch the game. There may be friction and collision in several places on the huge game map at the same time. There are three professional OBs, one is the main perspective OB, and the other is responsible for staring at the wonderful shots and playback. , And another is to pay attention to various details in advance to remind the main OB.

This configuration is basically a standard configuration for all event broadcasters. If there is only one OB, some wonderful shots will definitely be missed, which will affect the audience's viewing experience.

Chen Yufeng's goal is to make the broadcast of the rabbit tail live broadcast better than the official ICL League. Naturally, it is sloppy on this key issue.

Zhang Yuan nodded: "This shouldn't be a big problem. The GPL is a shift system with a lot of staff. It shouldn't be difficult to find three people who understand ioi from the OB. It would be easier to handle the explanation of the field control. You can choose whatever you want. ."

Chen Yufeng said happily: "That's great! In fact, as long as the initial period of time passes, we can recruit our own staff later."

Zhang Yuan shook his head: "It's not necessary, it's too wasteful. This kind of professionals still let the e-sports business department unified training and unified management. You can concentrate on operating the live broadcast platform."

Chen Yufeng nodded: "Well, good!"

According to Chen Yufeng's original idea, he first "borrowed" a few directors, OBs and commentaries from the e-sports division to support the scene in the early stage.But it's definitely not right to keep rubbing all the time. You have to cultivate new talents slowly and take over the work of broadcasting the ICL league.

But Zhang Yuan dispelled his idea.

Although the ICL league broadcast is a rabbit tail live broadcast, it has nothing to do with Tenda’s e-sports division, but it is obviously a serious waste to have a match-guided broadcast team on both sides. Zhang Yuanshun took this job over, and it can save money. The necessary expenses can guarantee the effect of the unofficial commentary of the ICL League.

Chen Yufeng stood up and said, "Then it will be troublesome! I will book a ticket tonight, go to the FV club, pick two or three reliable professional players to explain, and fight for Sunday's game can directly explain the unofficial stream. Arrange it!"

Zhang Yuan nodded: "Don't worry, I will be able to find suitable candidates soon and let them adapt to the ioi game. It will be fine before Sunday."

Chen Yufeng thanked him again and again, and then he was ready to go to the FV club to choose two or three people from Wu Yue's recommended professional players with better eloquence as the unofficial commentary of the ICL League.

Originally, it was difficult to do unofficial stream commentary by yourself. Whether it is OB or commentary, it is a very professional thing. If any details are not done well, it is easy to be rubbed by the official on the ground.

But now with the strong support of the two departments of Tenda E-sports Division and FV Club, Chen Yufeng discovered that this thing is so simple that it can be done by running errands!

Chen Yufeng couldn't help sighing: "President Pei is still good, take precautions and get twice the result with half the effort!"

"If it weren't for the early deployment of the GPL league and investment in the FV club, how could it be so smooth now?"

"Sure enough, the height of the station determines the field of vision, and the field of vision determines the success or failure! The height of the main station Pei is too high, it is difficult to think of not succeeding!"