Losing Money to Be a Tycoon

Leaving President Pei's office, Meng Chang returned to the advertising department.

After sitting down in his seat, he suddenly felt a little stressed.

Before, he just felt that the publicity of "Mission and Choice" was of great importance and moved a little compassionately, but between conscience and commission, he did not hesitate to choose the latter.

Just after I came back, I thought about it carefully, but it was actually quite difficult for this publicity plan to be broken.

Because the investment in "Mission and Choice" was too great, it was a game and a movie, and I heard that Lu Zhiyao also participated.For such a big production, a little bit of wind will cause a enthusiastic response.

It is impossible for anyone to care about it.

Meng Chang thought about it. Since the propaganda plan can't be obscured, it can only be a counter-propaganda effort to reduce the heat.

The best thing is that as soon as this publicity plan comes out, the people who see it will have instinctive discomfort and disgust, and they can also get a commission.

Meng Chang opened Qiandu, ready to search for relevant information.

He doesn't know much about games and movies, he can only be regarded as an amateur level, but it doesn't matter, there are still two weeks before the publicity plan is released.

According to Mr. Pei’s request, the promotion of "Mission and Choice" will be carried out next month. The two weeks are enough time for Meng Chang to supplement some relevant knowledge and come up with a publicity plan that is enough to arouse the audience's disgust.

"Let’s see if there is any gossip about "Mission and Choice" on the Internet."

Meng Chang first searched for the keyword "mission and choice".

To develop a promotional plan for a certain product, you must first know what your attitude is towards it.If you have a good impression, you must strengthen that impression; if you have a bad impression, you must first consider reversing and changing the impression.

Of course, this is a normal propaganda model, and Meng Changde did the opposite.

"Oh? There are so many search results?"

"No, I remember that Tenda has always done a good job of confidentiality, how can there be so much news? And, it seems that I haven't seen hot search etc..."

"No, this is all a bunch of ghosts!"

Meng Chang looked at the search results carefully, and he was a little dizzy.

"Mission and Choice (Game Software) Thousand Degrees Encyclopedia"

"Do you remember "Mission and Choice"? Is the development of domestic games really ruined in its hands?"

"The most pitted game in history "Mission and Choice""

""Mission and Choice" ranked first, and counted the nine most scam games in game history!"

Search results are all things like that.

Meng Chang felt a little puzzled. He took a closer look and realized that "Mission and Choice" has the same name as a stand-alone game in the history of domestic games called "National Tour Shame"!

It was a game of more than nine years, more than ten years ago.

Meng Chang usually doesn’t play games, and basically doesn’t know anything about the history of domestic games. He just learned from the company that the name of Mr. Pei’s game is "Mission and Choice". He has no idea that there is such a thing behind it. Many secrets.

He immediately came to his mind and read the introduction of "Mission and Choice" on these web pages from beginning to end.

"I didn't expect this name to come from?"

"Then... Is there any special intention for President Pei to name this game?"

"Does President Pei mean to shame for the'national travel shame'?"

"hiss……"

Meng Chang took a breath and felt more pressure.

I have to say that the phrase "shame and shame for a national tour" is too easy to cause a topic, and it is very easy to arouse the patriotic enthusiasm of the players.Once this topic is thrown out, the attention will never be low.

This undoubtedly made Meng Chang's counterpropaganda more difficult.

"From the subject matter point of view, this is an RTS game, and it is a science fiction theme."

"This type of game, no one should play it."

"So, if you want to make publicity less effective than it should be, you must try to make it'out of the circle' as much as possible."

"As long as it doesn't get out of the circle and restricts its popularity to the domestic single player group, as well as the RTS game player group, it will definitely not be able to recover the massive investment, and the publicity will naturally fail."

"Then... I must work hard on the promotional materials!"

Meng Chang quickly determined the general publicity strategy, which is to make passers-by watch as much as possible and make the core player group feel uncomfortable.

If circumstances permit, some small tricks can be used to achieve a false propaganda effect.

Of course, the premise is that it does not violate the provisions of the agreement or the relevant laws and regulations. How to play the sideball is a technical job.

"At present, Tenda's confidentiality work is done too well. The outside world basically does not know that the game Tenda is developing is a remake of "Mission and Choice"."

"This is a big plus for me! In this way, I can use the inertial thinking of netizens to mislead them..."

"In this way, the original promotional materials for "Mission and Choice" are not bad. If I use them directly...what will happen?"

Meng Chang searched the Internet and quickly found a large amount of promotional materials for "Mission and Choice" at the time.

As a typical representative of false propaganda, the propaganda materials of "Mission and Choice" were nailed to the pillar of shame just like the game itself, and the corpses were repeatedly beaten.

At that time, the Internet was still underdeveloped, and the main propaganda was in various magazines and physical posters. The inflammatory slogan and the Chinese soldiers in space suits left an extremely deep impression.

"Your hometown, Blue Star, just suffered a devastating attack from the Zerg..."

"Destroy the swarms with your comrades-in-arms and save the Blue Star!"

"Millions of investment, dedicated production, grand scene, domestic model!"

Such slogans made the players at that time enthusiastic.

Of course, these propaganda slogans look very blunt now, and the picture on that propaganda poster is also very rough. The style of painting in the past nine years can only be described as "horrible".

Meng Chang was lost in thought.

"If it is positively promoted, it must be to put the most exciting parts of the games and movies on it, and then desperately promote the concept of'washing the stigma of national travel'."

"In this way, players can be incited to support the enthusiasm of domestic games and arouse high attention."

"But then my commission is no longer expected, I have to do the opposite."

"Then you shouldn't use any new "Mission and Choice" game and film materials, and don't involve concepts like'remake' or'washing off the shame of national travel' at all."

"Just take the promotional materials of the old game and use it, so that players can't see that this is a remake of "Mission and Choice"! They even mistakenly think that this is just the old game more than ten years ago! "

"Uh...No, there are loopholes in this way."

"As long as you see that this game is released by Tenda Games, you will understand that it must be a remake."

"Can you deliberately release it without the name Tenda Games? Discuss with the official and deliberately conceal the company that made this game?"

"Although it is a bit strange, you can also use'a special marketing method' to prevaricate the past without violating the contract."

"Or, bundle it with many classic old games to make a collection, and engage in a'revisiting classic domestic games' activity, which confuses the audience."

"Although it will be revealed sooner or later, as long as it lasts a month, won't my commission be available?"

Meng Chang suddenly realized that his previous thinking was too rigid, and there is actually more than one way to get a commission.

Previously, Meng Chang had been thinking about trying to make this project uninterested and never profitable through publicity.

But now he finds that this kind of difficulty is too high, because Mr. Pei’s projects often have their own enthusiasm, especially the "Mission and Choice" project, which simply cannot be achieved.

In that case, can we change our mindset?

The propaganda plan was put out this month, and then no one paid any attention to it; next month, if it increased its efforts, no one paid any attention.In this way, won't the two-month commission be successfully obtained?

As for the month when it was officially launched, the effect of obfuscating the audiovisual was ineffective and the project exploded. At most, there was no commission for that month. The commission for the first two months is still correct.

Meng Changdu was convinced by his wit, and immediately began to write a publicity plan.

This time, the publicity plan is mainly based on the promotional materials of the old game in the past nine years. It is still the poster, or the slogans, nothing remains the same.

This poster does not leave any Tenda-related icons or logos, so that everyone does not know who the producer of this game is.

Just add one line: "Revisit the classics and reminisce about the domestic games made ten years ago!"

Pack all the domestic stand-alone games of that era, make a collection, and then secretly stuff "Mission and Choice" in.

However, before Tenda's "Mission and Choice" was released, the old game was stuffed into it, and after Tenda's "Mission and Choice" was released, the old game was replaced.

After that, a large amount of resources were used to promote the collection on the official platform, and the promotion in other places was based on the original promotional materials of "Mission and Choice".

In this way, it can have an indistinguishable effect, so that everyone thinks that this is a collection of domestically made old games, and will not go into the game in the end.

In this way, at least it can be hidden for more than a month, right?

Meng Chang's requirements are not high, so let's take two months' commission first.

After all, he made so many plans before, and he didn't get a dime to mention Chengdu, and his mentality was about to collapse, so he didn't expect to get the full amount once and for all, at least tens of thousands of dollars.

Of course, this idea is only a rudimentary form, and how to operate it requires careful consideration and long-term consideration.

But this general direction should be no problem.

The more Meng Chang thought about it, the more he felt that his plan was good, and immediately began to make a publicity plan.