Losing Money to Be a Tycoon

Monday, April 2.

Meng Chang didn't pay much attention to the jokes and jokes of the various jokes on April Fool's Day yesterday. Instead, on the first working day in April, he put all his enthusiasm into his work.

"Brother Meng, the plan that I asked me to do before has been completed, you can take a look."

An employee said.

Meng Chang responded, received the file he sent, and then checked it carefully.

This time, Meng Chang personally wrote a big framework for the publicity plan, and then let his subordinates improve it. The content of the plan is basically all around the theme of "how to promote the collection of domestic classic games".

According to Meng Chang's plan, this publicity will be fully rolled out online and offline.

Online, the official platform will arrange a more precious recommendation spot for this collection. On various websites such as video websites, live broadcast platforms, and game media, the "domestic classic game collection" will also get a lot of advertising resources.

The recommended position is not the best, not because the relationship between Tenda games is not strong enough, mainly because the best recommended position requires some data support. This collection does not comply with the relevant regulations of the official platform.

The official platform can only give the best recommendation within the scope allowed by the rules.

While offline, Meng Chang will spend a lot of money in crowded advertisements at bus stations, subway stations, billboards, commercial buildings, squares, etc., to promote the collection of domestic classic games.

Both online and offline, you can definitely spend money!

In addition, in order to play a better role in confusing, let his routine reveal the stuff later, Meng Chang also hid an extra caution.

He has communicated with the official platform. The current "domestic game collection" contains all old games more than ten years ago. I hope that the official platform can continue to add some excellent domestic games to this collection.

As a result, the number of games in the "domestic game collection" has been increasing, and some new games are also being updated. After "Mission and Choice" is secretly dropped, it is even more difficult for players to find out.

Because the updated content of the game requires players to take the initiative to open the game to download it, but if no one is playing "Mission and Choice" at all, who would have nothing to do to see what the game has updated?

Then add some new games to increase the number of games in the entire collection, the deeper the better.

In short, the routine is probably such a routine. You can hide it a little bit deeper, hit more advertisements, how long you can hide it, and get the achievement in April to complete the task.

As for the commission in May, Meng Chang feels that it can only be two words, "Fate", and it is unrealistic to hope that "Mission and Choice" will not be discovered until the end of May.

But what if the game's sales don't work?

If you can't get the full commission, you can get 20,000 to 30,000, which is not bad!

The more Meng Chang thought about it, the more pleasing he felt, and the corners of his mouth rose slightly.

After reading the whole plan, Meng Chang nodded in satisfaction: "Yes, just follow this plan."

"By the way, only one-third of the publicity expenses will be spent."

Meng Chang still hid his hand.

This time Meng Chang took the initiative to apply, and Chao Pei always asked for 30 million yuan in propaganda funds.

Mr. Pei gave it up without saying anything, and even actively asked if it was enough and whether he wanted more.

There was greed in Meng Chang's heart for a moment, but in the end he restrained the demons and only cost 30 million.

In fact, according to the propaganda funds of the 3A masterpiece, the propaganda funds of 30 million are relatively small.

Most of the 3A masterpieces in Europe and the United States have the same propaganda expenditure as the development expenditure. It is common to have 10 or 20 million dollars. The 30 million dollars in "Mission and Choice" is only 4 or 5 million dollars. The standard 3A masterpiece is still far behind.

The reason why Meng Chang didn't want much was that he considered the input-output ratio and felt it was unnecessary.

Because the actual publicity effect of "Mission and Choice" will determine his commission, according to Meng Chang's routine, as long as he is not discovered, 30 million is enough for him to get the full commission, and spending more money will not get more commission; And if it is discovered, there is a high probability that the more money you burn, the lower the commission, which will only have the opposite effect.

As for whether the 30 million is enough and whether it can have a promotional effect, will it cause no one to care about the game "Mission and Choice"...

It had nothing to do with Meng Chang, he didn't bother to think about it, it was too late to be happy when it happened.

Therefore, Meng Chang's plan is to first burn 10 million to see the situation, if it goes well, then burn the remaining 20 million, if something goes wrong, then think of other ways.

The employee in charge of the publicity program nodded: "Okay, Brother Meng, then I will make arrangements right away."

"By the way, Brother Meng, the publicity of "Fantasy War Remake" has also spread. It is said that the release date is set on the 14th of this month.

Meng Chang nodded: "I see."

He is not very concerned about "Fantasy War Remake", only knows that the release of this game will definitely have a very serious negative impact on "Mission and Choice".

The only regret is that the time is staggered. If the "Fantasy War Remake" is also released on May 1st, it will be a killer, but unfortunately it cannot be replaced.

Meng Chang didn't pay much attention to "Fantasy War Remake", and continued to stare at the employees of the advertising and marketing department to promote the plan.

...

...

Tuesday, April 3rd.

Meng Chang still comes to work early in the morning, and can't wait to check netizens' reactions online.

Today, various online promotions have been rolled out. Video websites, live broadcast platforms, game websites, etc. have all updated the advertisements of the "Classic Domestic Games Collection".

The offline publicity work is also in intensive preparations. Soon, the publicity materials of "Classic Game Collection" will appear on subway stations, bus stops and various billboards in major first-tier cities.

The advertisements of "Fantasy War Remake" have also been overwhelmingly launched. Because of the explosion of publicity funds, there are more advertisements online than "Classic Domestic Games Collection".

Open Fanshu.com and other video sites. All game-related advertisements are basically advertisements for "Fantasy War Remake" and "Classic Domestic Games Collection". The two advertisements are bombarded in turn.

In major forums, players have also started discussions.

Meng Chang was slightly surprised that although he did not intend to use the "Classic Domestic Game Collection" to touch the "Fantasy War Remake" when he was making the publicity plan, the players naturally brought them together for discussion.

"The "Fantasy War Remake" has already begun to advertise? I'm so excited, I can't wait!"

"It will be on sale on the 14th. Of course, the promotion will begin."

"In fact, I don't think there is any need for publicity at all. Do you still need to advertise the popularity of "Fantasy War"? Many old players had no conditions at the time. Now that they have the conditions, they can't make up the ticket to collect it?

"I can understand the advertisement of "Fantasy War Remake", this'Classic Domestic Games Collection' is also advertised, what is the situation?"

"Yes, both of these ads have given Baoyuan to the game section of the video site."

"Is this a propaganda funded by the official platform?"

"There's no reason, how can the official platform pay for the game itself?"

"But it makes no sense for other companies to spend money on advertising. These are a bunch of games from more than a decade ago, and they have long ceased to make money."

"It is said that it seems that new domestic games will be added in the future. It may be shared by many companies."

"Hey, I feel sad when I talk about this. Other foreign game companies made the game "Fantasy War" more than ten years ago, and a "Fantasy War Remake" was released more than a decade later, all of which are top-notch. Good game; on the other hand, domestic game companies have produced "Mission and Choice" garbage more than ten years ago. As a result, after more than a decade, there are no games that can be obtained at all, and they can only be missed more than ten years ago. Those old antiques, hey...sorrowful."

"Yes, now many domestic games are money-staking games that can force the liver and krypton. In terms of gameplay, they are really not as good as the classic domestic games more than a decade ago. They are getting better and better!"

"The players from abroad are so happy, it tastes delicious to fry cold rice casually; we are so unlucky that we didn't have to fry cold rice if we wanted to fry it!"

"Strange, why are there no Tenda games in this collection? As far as domestic games are concerned, I think it should be okay to add games like "Looking Back" and "Struggle"?"

"Maybe because these are collections of old games?"

"It may also be because Tenda has too much influence and has become a group of its own, so there is no need to confuse it with other games for publicity."

"By the way, Tenda hasn't released a new game for a long time recently. Wasn't it just a few months ago? I waited so long this time, it was so hard."

"Qiao Lao wet that b has been pigeoning on the excuse that'Tengda does not produce new games' for a long time..."

"Indeed, I didn't hear a word of it, evil sect, the confidentiality work is too good."

"It may also be that President Pei is being held back by a big move, and he has encountered some difficulties as a result? Wait patiently, President Pei must be aware of it, and it's useless to be anxious."

"Hey, forget it, let's stop talking, it's meaningless, let's wait for the release of "Fantasy War Remake"."

The players discussed everything, but the whole was still immersed in a melancholy mood.

Although the release of "Fantasy War Remake" is a good thing for domestic players, there is still an inexplicable sadness when looking at the crookedness of domestic games.

Especially many players who know the development history of domestic games have begun to talk about the catastrophes that domestic games have encountered, and the status quo of "congenital malformations and acquired deformities".

After reading the discussions among netizens, Meng Chang felt relieved for the time being.

Although these promotional materials of "The Collection of Domestic Classic Games" caused a little bit of confusion and suspicion among players, the overall problem is not big.

"Fantasy War Remake" perfectly distracts the players' attention, so that everyone is not paying attention to the suspiciousness of this "domestic classic game collection", which is a major positive for Meng Chang's plan!

Meng Chang put his heart at ease for the time being, very nervously looking forward to this month being able to pass quickly, get the commission earlier, and settle down.

...

...

Wednesday, April 4.

Magic City, an independent game incubation base, is also known as the "Eastern Studio of the Long Road Project".

Qiu Hong is on a video call with Xi Hao, who is far away in the imperial capital.

"Mr. Qiu, everything is going well in the incubation base of the Imperial Capital, and the development of various game projects is proceeding smoothly."

"The daily fitness training and game activities of independent game designers are also arranged normally. Now the designers are getting healthier and healthier, and there are even a few who have developed small muscles."

"The current content of "Ink and Cloud" has all been developed, and the official platform has been contacted, and it will be officially released in two days."

Qiu Hong nodded: "Well, the official seems to have paid much attention to "Ink and Wash". Not only has it arranged a recommendation place, but also has an interview."

"But... it's fine to give developer Wu Zhicheng an interview, why do you want to give me an interview?"

Qiu Hong only knew about the interview, and he still feels surprised now.

Xi Hao said: "After all, President Qiu, you are the investor and initiator of the poor road plan. Isn't it normal for officials to interview you?"

Qiu Hong thought for a while: "That's right. Okay, let's do this first. You continue to prepare the promotional materials for "Ink and Cloud", and I have to prepare for an interview in the afternoon."

After finishing the video call, Qiu Hong reviewed his work in recent months while preparing for an interview in the afternoon.

After the incubation base of the imperial capital had stabilized, Qiu Hong rushed to the magic capital non-stop, continued to gather independent game producers, and set up an independent game incubation base in the magic capital.

Now, the incubation base of Demon Capital is finally on the right track.

At the same time, several games on the Imperial Capital have been developed one after another, especially the "Ink and Water Cloud Smoke" that has been released before and has been pre-sold, which has greatly increased the confidence of the entire Imperial Capital Incubation Base. .

There are now two incubation bases, and the incubation bases in the Imperial Capital also feel pressured, and each is full of energy.

Because of the good performance of the pre-sale, the official also prepared a good recommendation for "Ink and Smoke", and also arranged an exclusive interview for the developer Wu Zhicheng and the nominal initiator of the "Poverty Plan" Qiu Hong.

For this interview, Qiu Hong was originally quite entangled.

Because he knew that he was just a tool man, in fact, the entire "poor road plan" from the concept of the proposal to the provision of funds was President Pei's business, and Qiu Hong was just an executor.

Taking the credit of President Pei, Qiu Hong felt very sorry.

But the official interview is a very good opportunity after all. This interview draft can add a lot of exposure to the incubation base and "Ink and Wash". If you refuse, it is equivalent to refuting the official face and giving up the exposure. Very bad.

So Qiu Hong finally agreed to this interview.

On the one hand, it is necessary to keep a secret for President Pei, and on the other hand, not to be greedy and take all the credit to himself. This interview can be said to be a very serious challenge for Qiu Hong.

However, Qiu Hong felt that he could complete this challenge, anyway, as long as the "Dead Way Project" was supported by a mysterious person.