Low-key tycoon

Chapter 90 The Unprecedented Money Burning War

You can search "Low-key Tycoon Search Novels (www.soxscc.com)" in Baidu to find the latest chapters!Li Mingrui appears to be extremely young compared to the boss behind his competitors who are hungry. In Xu Xiaoping’s words, youth means energizing, especially since Hungry Dian was controlled by Ali. Holding a sigh of breath with the company employees, now that the worries have been resolved, everyone can finally give it a go.

Li Mingrui also knows that shopping malls are like battlefields and cannot tolerate any hesitation.

Li Mingrui instructed Lu Sheng to let go of his hands, don't care about profitability, and use various methods to clean up the industry.

After handing over the task to Lu Sheng, Li Mingrui returned to school.

Because it is the first day of school, it is not convenient to skip classes. Fortunately, the company's framework is initially improved. Even if Li Mingrui does not return to the company for a few days, it will not affect the company's operation in the slightest.

Li Mingrui was never a power greedy person, so he delegated power to the company's management early. Unless something major happened, he would not interfere in the company's daily management. Even if he participated in management, he would use the status of executive director instead of relying on himself. Own a controlling stake, just feel free to dictate.

While giving full trust to the management team, Li Mingrui did not forget to improve the supervision mechanism and set up a board of supervisors to supervise the company’s management and be directly responsible to the board of directors. It is precisely in this way that Li Mingrui will not be overwhelmed by the heavy company affairs, even for a period of time. If you are not in the company, you can guarantee to control the company.

With the strong support of the Penguin family, Lu Sheng used the Penguin social software to accurately place advertisements. Not only that, Liu Yishou led his operating army, centered on Jinling, and blossomed in all directions. He will initially follow his old men and send them Go out alone, focusing on the marketing of first-tier cities such as Modu Didu and popular second-tier cities.

With the experience of Jinling City, the old employees know how to quickly and effectively occupy the market. They first start from the surroundings of the university and pull the merchants around the university to the platform, and then through social networking and part-time university student promotion, they quickly place the order on the students It spread from the middle.

As a competitor’s starving platform, they also acted frequently during this period. At first, they only used traditional media to advertise. Like ordinary companies, they spent a lot of money on advertising and bought billboards in downtown areas. Later, they found their opponents. The order was placed with only a small amount of expense, but it achieved the purpose of publicity. There was a feeling of getting twice the result with half the effort, so they specially sent someone to follow the operator after the order was placed. Later, they also learned the same way, and then turned out to be blue, except in colleges. Propaganda, they also went to major shopping malls to do propaganda.

When placing an order, the focus has been on college students and white-collar workers. Instead, when you are hungry, you will seize the opportunity. So after a period of time, such a situation has formed. The order is very popular among students and white-collar workers. The point is to firmly grasp the ordinary workers. The two have divided the largest consumer group in the takeaway market, inevitably focusing on residential areas and many markets occupied by small platforms.

According to the estimates of professionals, the food delivery market has huge potential, with at least a tens of billions of markets, and the current industry is gradually becoming clear. Although there are many platforms, there are only two platforms in the country’s major hot cities When you start your business, the two platforms will catch up with you, while avoiding direct competition.

Since ancient times, before the two big forces battled decisively, others were bound to stand in line.

Currently placing an order and being hungry are proceeding at the same time tacitly.

Relying on the backing of the giants behind them, both of them are not bad money owners. Through the burning of money subsidies, some weaker platforms are gradually eliminated. Then the giants behind the platforms will use their own operations to remove some of the strengths. The platforms make acquisitions and then merge their markets into the two platforms.

From August, takeaway platforms began to spring up like bamboo shoots after a rain, to the double festival in October, the cleaning of the industry ushered in a climax.14 Novel Network www.14xsw.com

A large number of takeaway platforms have stood in line.

During this period of time, Li Mingrui was also extremely busy. While going back to school, he had to rush back to the company to hold various meetings. From time to time, he also went to meet some investors and squeezed some time to accompany Ma Suyan.

Fortunately, the system designed by Li Mingrui is relatively sound, so there are some things that are unnecessary. In many cases, he only needs to check some documents handed by the management. Li Mingrui only needs to check and point out some of the unreasonable places.

The most time-consuming thing is that Li Mingrui needs to fly everywhere. In some big cities, the company has opened branches. As the founder, Li Mingrui should be present in person when the branch is established.

Li Mingrui spent a semester busy. Of course, Li Mingrui skipped a lot of classes. Some electives and even Li Mingrui never attended. Fortunately, Ma Suyan was very good. Although Li Mingrui often skipped classes to go to work, he was very dissatisfied. When she asked, Li Mingrui would specifically make time to date Ma Suyan alone, so the two usually behave like other couples on campus. When there is no class, Ma Suyan sits next to Li Mingrui, and Li Mingrui is busy handling the company. Things, and Ma Suyan checks the online store.

With the advent of winter vacation, college students are returning home one after another, and the number of active users placing orders has dropped significantly.

At this time, Li Mingrui set his sights on the working group again. Li Mingrui returned to the company and had a meeting with the senior management. In the end, everyone decided to use subsidies to snatch the consumer group from the hungry.

Liu Yishou’s logic is very simple, that is, Chinese people, especially those who work hard outside, value money the most. They care about the power of preferential treatment and all hope to enjoy a meal with less money.

Through lower discounts, many migrant workers began to turn to the ordering platform, and they didn’t stop when they were hungry. They put advertisements near the office buildings, especially the advertisements, which are very brainwashed, and the first order is free for newly registered users. , So many users who place an order will download it when hungry.

During the Spring Festival, due to the holidays of all companies, there was a pause for a while. Li Mingrui took advantage of the free time during the Spring Festival, Fei Qu De Mo Du accompanied his parents for two days, then returned to Jinling, visited Guai Ye and his old friends, and then Li Mingrui prepared gifts, went to the imperial capital to visit Xu Xiaoping and flew to SZ to visit President Ma.

Later, I had a very happy conversation with Mr. Ma. Mr. Ma also knew about the current competition in the food delivery industry. He gave Li Mingrui a guarantee and agreed to open the entrance within the social software so that users can use the order without downloading the APP.

After the festival, the two platforms coincidentally set off a subsidy war again. When hungry, they rely on Ali and often give out red envelopes so that users can use red envelopes to offset part of the money, while placing orders will connect to Penguin’s social software and use group joining. , Attract users to use.

Since the two platforms began to compete, the funds raised at the beginning have long been used up, so later the giants behind the two platforms injected one billion into the two food delivery platforms, so the valuation of the two companies was pulled So far, Li Mingrui, a company that was founded a year ago, has a market value of 5 billion yuan. This is something Li Mingrui never dreamed of.

Of course, Penguin's capital injection means that Li Mingrui's shares have been diluted again, but even so, Li Mingrui's worth has reached at least 2 billion.

Over the past year or so, the scale of the company has expanded a lot. Now any branch in any city has a larger scale than it was when the company first started. Moreover, with the development of the platform, a new profession has emerged based on the platform, that is, the delivery staff. , The scale is very large, walking on the street, I can see takeaways in blue coats hurriedly walking the streets.