Medical Master
Chapter 250 Crisis Public Relations!
"Why are we six?"
The chairman of Lotte Pharmaceutical, Liu Tianle also raised his brows in a harsh tone.
"Yes."
Commander Zuo opened his mouth and said: "It happens to be our six. From this point of view, this kid is very targeted."
Hear the words.
The bosses of the other five companies nodded secretly.
At this time.
Except for these six companies, the bosses of the other companies made sure that Fang Qiu would not continue to break the news, and they all went back to the room to sleep in peace.
In the reception hall, only six people, headed by Commander Zuo, remained.
"How did this kid know?"
After everyone else had left, Commander Left squinted and asked.
The other five people shook their heads.
"What we did was very concealed. We just sent someone to contact us. We didn't leak our company information at all. How did this kid know?"
Ma Guoyong is also very puzzled.
"First, he was not rushed in the face of the black material, then he openly slapped his own black material on Weibo, even leaving his mobile phone number, and then when the situation developed the most serious, he also boarded the news network."
"Look at all of these things. I'm afraid this kid's background is not small."
Commander Zuo analyzed.
The others nodded together.
Before, they didn’t care too much. When they heard Fangqiu’s on the news network, they thought it was just a ride on the country’s development of Chinese medicine. But now, if you think about it carefully, the news network does not allow any information. People with black materials went up, this Fangqiu can board the news network when black materials are normalizing, this background has to be doubted!
but.
What if the background is strong?
Now this matter, they are indeed at a disadvantage, and there is no chance of counterattack. The only way is to resist.
but.
They will never forget this hatred.
After this matter is over, they will definitely teach Fang Qiu a lesson, a bloody lesson, let Fang Qiu know that not everyone can afford it!
That night.
Subordinates of the six companies called the bosses of the six companies.
It's all asking for opinions, what should I do next.
The six people looked at each other while answering the phone.
Ma Guoyong was the first to speak.
Said: "Now let's do the right way of crisis public relations, the only way now is to learn from gecko and die to survive!"
Hear the words.
The chairmen of other companies also nodded.
"First, since it is a crisis public relations, things have developed to such a degree, in any case, our attitude must be correct. First of all, we must thank Fang Qiu to tell the world that we do not know our mistakes. After I know it, I will definitely correct it immediately and give everyone the appearance of a good student."
"Second, no matter what the result is, we will issue an announcement in the shortest possible time to recall drugs nationwide."
"Third, for people who have bought our company's drugs, as long as they have invoices and receipts, they will be refunded and compensated twice."
"Fourth, strictly investigate related issues, and strictly follow legal procedures, and all punishments will be accepted!"
Ma Guoyong finished his explanation and hung up.
At this time.
The other four companies have all issued the same order.
But the result.
After the five companies had finished speaking, a green-faced and very ugly left commander suddenly asked, "What do you mean?"
"Crisis PR."
Ma Guoyong said.
"Yes, Commander Left, we can only take this step now."
Liu Tianle said.
"Humph!"
Commander Zuo's face was cold, and he said, "You did this. What about our company? My public relations team has even sent out the lawyer's letter, and the lawyer's letter has already denied the relevant issues. You did this. Isn't it to push our company out of Siqi and expose it to thousands of swords?"
"Commander Left, this is the only way."
Ma Guoyong shook his head and smiled, and said, "There is no way, who made this Fangqiu find the first company, it is your Siqi Pharmaceutical Company. To solve this problem, your Siqi Pharmaceutical Industry can only pay more than us. , Such as expelling some heads of public relations departments, and some related responsible persons, etc."
The words came out.
The chairman of the other four companies nodded and smiled.
And here.
Seeing the downturned smile on the faces of these five people, Commander Left's expression became even more ugly.
Obviously.
Their Siqi Pharmaceuticals, in this time, has completely taken the lead and gave the other five companies a waste of time.
"That's the only thing."
Commander Left stood up, looked much older, glanced at the chairman of the five major companies, then turned around and went back to the room.
Subsequently.
The chairman of the six major companies all went back to their rooms, and then called and contacted their subordinates one after another to explain the solution, and they also repeatedly urged, in any case, that these things must be done perfectly before the market opens at nine o'clock. Good, in order to try to recover the losses of the own company.
...
Jiangjing University of Chinese Medicine, 501 dormitory.
After sending out all the reservations, Fang Qiu directly turned off the phone and fell asleep.
The only thing he has to do now is to quietly wait to see the reactions of the six listed companies, and also wait to see the reactions of the entire proprietary Chinese medicine business.
Different from Fangqiu.
The netizens who were brought up by these big news, couldn't sleep at all.
Those who like to play Weibo are constantly scanning Weibo and participating in comments.
Those who like to play Post Bar also open posts in Post Bar, and invite all the great gods to come and discuss together.
however.
Just when everyone was discussing enthusiastically.
In the post bar, a very eye-catching post suddenly appeared.
"About Fangqiu's revelation, about the crisis public relations predictions of the six major listed companies."
This post appeared.
Immediately attracted the attention of countless people.
Open the post and take a look.
I see.
In the post, the public relations forecasts of the six major companies were described in detail.
"Crisis PR Forecast."
"First, the six major companies will definitely admit their mistakes and tell the public that their company has always been committed to contributing to the pharmaceutical industry. This time it was the negligence of a certain department or someone of the company. At the same time, I would like to thank Fangqiu for his correction. ."
"Second, after admitting the mistake, the Big Six companies will definitely release the recalled medicines and even compensate consumers for their work!"
"Thirdly, in order to prove the integrity of their company, these six companies will definitely take actions such as rigorous investigation and handling of relevant responsible persons to show their determination."
"Fourth, there will definitely be marketing accounts using this as an opportunity to publish articles praising the six major companies to help the six major companies emerge from this incident from the side. In order to arouse resentment, there will definitely be praise in these articles. And thank Fang Qiu for his words."
"Fifth, in addition to the above points, the six major companies may even invite Fangqiu to visit the pharmaceutical factory, and may even invite Fangqiu as an honorary employee, a quality inspector, or even an honorary manager of the production department. Position."
"The above is all the predictions for this time. Wait for the six major companies to conduct crisis public relations!"
This concludes the post.
After many people saw this post.
They all left messages.
"The original poster is amazing, can you come up with this kind of prediction?"
"It seems that this prediction post is pretty reliable, just wait for the prediction result."
"If these six major companies really do what the poster says, it should be able to eliminate most people's malice towards them."
"Think about it, this should be the best public relations method."
...
Not only post it.
With the popularity of this post, someone soon transferred it to Weibo.
For a time.
Many netizens on Weibo also participated in the discussion of this post.
there.
The employees of the six major companies are busy preparing materials and articles about crisis public relations.
Early the next morning.
It's exactly eight o'clock.
The six companies, in the anticipation of the netizens who waited all night, issued statements one after another.
"
Apology letter regarding problem drugs
Dear consumers:
First of all, I would like to express my deep apologies to all consumers of our company and people from all walks of life for the excessive pesticide residues, heavy metals, sulfur dioxide and other harmful substances in the 1030-1037 batch of drugs.
Due to the high growth rate of sales, a lot of pressure has been exerted on the production capacity of our Siqi Pharmaceutical Group. It is also under this pressure that our production department is incapable of exerting power when producing drugs. We apologize again for the mistakes made in these batches of medicines, as well as the impact and inconvenience caused to consumers and people from all walks of life.
The occurrence of this incident not only made us feel ashamed as long as the company, but more importantly, it made us feel deeply sorry for the trust that consumers have placed in us. We are ashamed of the love for consumers and disappointed people from all walks of life. Up.
Sorry, please accept our sincere apology to you.
At the same time, on behalf of the company, I would like to express my sincere thanks to Fangqiu who corrected our mistakes.
Thank you Fangqiu for correcting me.
We believe that under the guidance of Fangqiu, Chinese medicine will inevitably walk out of a brilliant road. We at Siqi Pharmaceutical also hope to follow behind Fangqiu, always strictly demand ourselves, and always strictly control the production of medicines. And testing to provide better and healthier medicines for patients across the country and the world.
Thanks again Fangqiu!
In addition.
We have also seen the adverse effects of this incident. After the company’s board of directors discussed and decided that all consumers who bought the company’s 1030-1037 batches of medicines, we will return all medicines at the original price, and with sincere apologies, for consumption The compensation will be doubled.
Finally, our company will make every effort to investigate the cause of this incident and punish the person responsible for the main mistake.
Siqi Pharmaceutical Co., Ltd.
June 28, 20XX."
The first letter of apology was sent by Siqi Pharmaceutical.
Subsequently.
Five other companies have also issued the same type of apology letter.
After these apology letters were published, a large number of navy band rhythms began to flow into the Weibo of various companies.
"Just know what's wrong."
"Aren't you over if you admit your mistakes early?"
"Mistakes must be punished. This is the style of listed companies!"
"The attitude of admitting mistakes is sincere, and is willing to make corresponding compensations. The superior listed companies are also very humane."