Medical Master

"1.8 billion!"

Hearing this price, the audience was too shocked, and immediately turned to look at the head of the health care company.

At this time, the head of the health care product company frowned into the word "Chuan". It seemed that he was ready to open his mouth several times to bid, but when the words came to his lips, he held back.

There was silence in the audience.

Everyone seemed to be waiting for him to give a result, even He Jiangang on the stage did not have a birth reminder, but just waited.

The boss of the insurance company over there was not aggressive, and he was still calm.

For a long time, the boss of the health care product company seemed to have calculated an account in his mind, and finally, under everyone's gaze, he shook his head helplessly and let out a sigh of relief.

"1.8 billion, is there anyone offering a higher price?"

"3, 2, 1, deal!"

Following the words of He Jiangang, this fierce battle for naming rights finally came to an end.

"Let us congratulate "China Health Life Insurance Co., Ltd." for winning the final naming rights for the "Life is Priceless" program."

He Jiangang's words came.

Everyone in the audience is still confused.

1.8 billion.

The sky-high price!

Let alone those in the television industry, even the bosses of the big companies and groups who participated in the auction in person on the spot did not expect that the advertising fee for this naming right would reach such an unprecedented level. height.

Now imagine it is too scary.

the other side.

The people in the industry who were in deep shock have already begun to calculate the ledger one after another.

410 million of the twenty placement ads, 261 million of the three special advertising spots, and 300 million of the two joint special advertising spots, totaling 971 million.

Add this 1.8 billion sky-high naming fee.

All the advertising costs taken down from the show "Life is Priceless" turned out to be a terrible 2.771 billion!

A show.

Just to attract investment, it found an investment of close to 3 billion.

What is this concept?

Others do a whole season of variety shows, and they are not even worthy of his advertising space!

"Almost three billion."

"Fuck, if this is calculated according to the 60% share ratio, the 1.2 billion invested by Coolplay Entertainment has not only paid back the cost, even the production costs they invested in have also returned, and there is even a profit."

"This is just an advertisement sold by this China Merchants Association. There are also three previous pilot programs. Cool Fun Entertainment earns money from the ads of the second and third programs. It will definitely not be less."

"Damn, I knew I would also pay a high price to fight for the copyright of this show."

"It's fucking evil to make money with such a big investment!"

For a time.

All people in the industry are extremely speechless.

This is completely different from what they estimated.

The most terrifying thing is.

This is not all.

This time, Cool Play Entertainment sold to Huangguo TV, but it was only the exclusive copyright of the TV, and there was also an online video terminal.

You know, in this era, the penetration rate of the online video terminal is also very wide. As long as there is a network, there is a network video port platform, and even every brand of TV will have its own unique network video port platform. In this case, in order to attract more traffic, each network TV segment port platform will definitely purchase the program copyright of "Life is Priceless".

In the case of competition, the price of an episode is certainly not cheap.

In addition.

The entire network of video sites will definitely participate in the purchase of copyrights. Although it is very likely that they will make way for the TV station, they will not be updated until half an hour or an hour after the TV station is broadcast, but there will definitely be a large number of viewers used to it. Use the online platform to watch.

From this point of view, on the online video website, the price of 10 million for the first phase is definitely no problem.

Moreover, there are advertisements and so on on the network platform.

Add all the profits together.

This time.

As a production and distribution company's cool entertainment entertainment, it definitely makes a lot of money!

no doubt.

Coolplay Entertainment's investment this time has definitely created a miracle in the industry.

Here.

People who play cool and entertain naturally also participated in this investment promotion meeting.

Originally, they were all prepared to make a profit at a loss, with the goal of losing a little money to enhance their company's reputation and pave the way for better development in the future.

I didn't expect it.

The investment this time has really paid off, and maybe it can make a lot of money.

This situation makes the CEO of Cool Fun Entertainment and the entire production team of the show extremely excited.

They themselves were stunned!

Soon, industry insiders at the scene posted news in the WeChat group one after another to spread the situation on the scene throughout the industry.

In addition to these people, there are many people outside who are waiting for the final result of this investment conference.

however.

When the terrible 2.771 billion advertising revenue spread in the industry.

The whole industry is silent.

"how is this possible?"

"How could it be so high?"

"Fuck, is this true, am I dreaming?"

"It's terrible, when did Fangqiu's influence reach this point?"

Everyone in the TV industry across the country was deeply shocked.

Kyoto.

CCTV Building.

"2.771 billion?"

Hearing this number, Li Huawen, the chief director of Young Chinese Medicine, was immediately dumbfounded.

"Has Fangqiu's influence reached this level?"

"No, this season's "Youth Chinese Medicine" has lost its price before the investment. A new program created by Fangqiu can attract so much advertising costs. This season's Young Chinese Medicine also has to increase the price, and the price must be increased. "

Li Huawen is very clear that although the contestants of the new season of "Youth Chinese Medicine" are likely to repeat the contestants of "Life is Priceless", because of the popularity of "Life is Priceless", the contestants participating in it will inevitably be in the short term. Get extremely high heat inside.

These people are certainly not as popular as Fangqiu, but they can definitely bring a lot of attention to "Young Chinese Medicine".

It is precisely because I figured this out.

Therefore, Li Huawen did not try to figure out a solution to this matter.

What's more, although both "Life is Priceless" and "Youth Chinese Medicine" are medical programs, judging from the content and nature of the programs, the two programs are completely different. Even if the contestants are exactly the same, they will not appear to each other. Interference situation.

The most important thing is that these people can still bring enthusiasm to "Young Chinese Medicine", so why not do it?

at the same time.

I didn't know who it was and revealed the news on Weibo.

of course.

No specific figures were disclosed.

A Weibo big V released news.

"Reliable news. The "Life is Priceless" program ended successfully at Huangguo TV's investment promotion conference. The investment investment quota obtained from it reached the peak of the entire industry, and it can even be called a miracle by industry insiders. Originally, it cost 1.2 billion for copyright. , The producer who is considered to be going to lose money on the nails, Cool Play Entertainment, after the end of this investment conference, has determined to pay back and even make a profit without laughter."

This message appeared.

Immediately aroused heated discussion among netizens.

"I have become a fan. I dare to spend such a big net worth to trust Fangqiu's company. With this courage, it is definitely worth my fan."

"This is too awesome, a variety show can make the producer 1.2 billion? What kind of fairy show is this?"

"As expected to be our great Fangqiu, the influence is really great!"

"Haha, don't everyone hurry up to sign up for the competition, not just for the 50 million bonus, this show has so much attention, maybe the last episode of it became popular?"

"Dear friends who have not yet taken the registration test, you must be careful. There is still time before the registration deadline. You must remember to learn all the health knowledge in daily life that you should study before you take the registration test, otherwise You will regret it."

During the heated discussion, there were countless exclamations, and Fang Qiu's praise was particularly high, and even more people signed up for the competition.

However, just as everyone began to learn about healthy living, another shocking news came.

The exclusive copyright of the online video terminal of "Life is Priceless" was taken by a famous video website at a price of 50 million for one program, and the total price of 12 programs was as high as 600 million!

Originally, the situation that appeared at the Advertising Merchants Conference had already shocked and speechless all the people in the industry. Nowadays, when I heard that there is another 600 million copyright fee for Cool Play Entertainment, all my colleagues have lost their voice and can only watch. This terrifying profit is in front of him, but it is not contaminated at all. The taste makes them extremely uncomfortable.

Kyoto.

After all the funding contracts have been signed.

With its outstanding achievements, Kuwan Entertainment launched a celebration party.

Cool play entertainment headquarters.

As the person in charge, Yang Yaqun, after attending the China Merchants Conference, immediately rushed back to gather all the owners of the company and set up a banquet in the company at a high price, including good wine, food, desserts and drinks.

"Everyone."

Holding the red wine glass in his hand, Yang Yaqun stood at the center of the celebration banquet, raised the red wine glass in his hand, and glanced at everyone on the scene, saying: "This time, we have created a miracle. We who originally thought we would lose money, this The profit from one investment has left all other variety shows behind."

As soon as this was said, the audience immediately burst into applause.

"but."

Raising hands to signal everyone to stop applauding, Yang Yaqun continued: "We must not forget our original intention for making this investment. Our purpose is to publicize our company and to let the whole country and the world see our production level and let everyone We all know that we are the best production company in China, so we must succeed in this battle when we have already made money."

"For all of us, after tonight is the real life and death!"

"After a war, we all have a bright future. If we lose, we will become a joke in the eyes of the people of the whole country. So in any case, the following recording must pay 10,000% of enthusiasm. Come on, everyone, I am here. Please everyone."

Talk about it.

Yang Yaqun bowed deeply to everyone.

All the staff members were very moved and toasted and drank together, and they were joyous until the latter half of the night.