My black technology plug-in

Qin Jian secretly breathed a sigh of relief when he heard Zhao Guosheng promised to take the order. Although he believed that Zhao Guosheng would definitely not give up this one trillion order, there are exceptions to everything. If Zhao Guosheng refuses, it is very possible. ,

After all, the core production capacity of Yunzhou Heavy Industries is military products. Its automakers are mainly used to produce military trucks, armored vehicles, tanks and other special vehicles. If they are catching up with the military refitting, they may be rejected, which is now Kyushu. In the course of military reform, the procurement of special vehicles by various military regions has dropped significantly before they will receive orders from Xuanwu.

Qin Jian then chatted with Zhao Guosheng for a while, and then left. Liu Hong's team would naturally be responsible for the specific signing of the order.

After leaving Yunzhou Heavy Industry, Qin Jian immediately returned to Leizhou Buzhou Mountain.

After solving the problem of manufacturing the unmanned vehicle Xuanwu, Qin Jian had a relaxing life for a few days, but Chen Hao just came to work that day.

Chen Hao put a document in front of Qin Jian and said, "Boss, this is a promotion plan for unmanned travel. Take a look."

Qin Jian nodded and picked it up.

Chen Hao said in a deep voice: "The new large-scale production line in the 939 factory is now running well. The production capacity has reached 1,000 vehicles per day. Now it has produced a total of 70,000 vehicles. In addition, the new production line has also been installed. The monthly production capacity can reach 3,000 vehicles per day."

"Yeah." Qin Jian nodded. After nearly 5 months of testing, the Qianxun unmanned takeaway car has expanded its scope to the entire high-tech zone. 939 Chang also expanded its production during this period, starting from the original one. A small production line with only 100 vehicles has become a large production line with a daily output of 1,000 vehicles.

After several months of running-in, the workers can basically run the production line to its full capacity. When the two new large-scale production lines are installed and the running-in is completed, the daily production capacity of 3,000 vehicles can support the rapid growth of unmanned takeaway vehicles. Expanded.

Chen Hao continued: "According to the discussion results of the previous meetings, two methods were adopted on the charging piles. First, the charging piles should be installed outside the doors of the merchants that are qualified and willing to cooperate. This will facilitate the rapid establishment of charging pile online stores. , Second, continue to negotiate with local authorities to install fixed charging piles as a supplement."

Qin Jian nodded. He approved this plan. Compared with negotiating with relevant departments, it is a very efficient way to install charging piles directly at the merchants, but this method can only be used to install the charging of takeaway cars. Pile, after all, the size of the unmanned takeaway car is relatively small, the charging pile does not need to be too large, and the installation is very convenient, and the heavy armored travel can honestly build a large charging network.

"For take-out boxes, the final plan is to open the specifications of take-out boxes to the market. All carton manufacturers can produce them as long as they meet the specifications. We will give 100 take-out boxes to new merchants. The box is customized or purchased by the merchant in the market."

For take-out boxes, Qin Jian’s original idea was to uniformly provide the company, but as more and more merchants, he found that there is a big drawback in doing so, that is, it is necessary to set up a team specializing in delivery of take-out boxes, and this With more and more merchants, there will inevitably be more and more teams. Raising such a single-function team is a bit of a taste, so it is simply open to the society, so that merchants can directly purchase cartons through the market. , They don’t need to send someone to deliver the cartons, and in this way, there are also personalized packaging that is convenient for merchants.

Chen Hao paused and continued: "The promotion plan adopts the recommended red envelope scheme. Every time a user introduces a new user registration, he will send an unlimited red envelope of 20 yuan, and the new user will also give an unlimited red envelope of 20 yuan. Red envelopes, and a red envelope of 20 yuan valid for 24 hours every day for 7 days."

Qin Jian put down the file and looked at Chen Hao: "Recommending the red envelope scheme is very good, but it is not very suitable as our main promotion scheme."

Chen Hao heard the words and made an attitude of listening carefully.

Qin Jian said: "Compared with manual food delivery, we actually do not have much advantage in speed. Our advantage is high technology, freshness, and a novel experience brought by unmanned delivery vehicles. The positioning must be distinguished from traditional take-outs. The main users of traditional take-outs are low-end people. The unit price of most take-outs is very low. This part of the population is very sensitive to prices. If you use the method of sending red envelopes, although It can bring in a large number of users in a short period of time, but these users are not our target customers."

Chen Hao asked doubtfully: "Then who is our target user?"

Qin Jian said: "Our target users should be mid-to-high-end users, and we should focus on this goal in the promotion process. First of all, in the choice of merchants for promotion, not the same as traditional takeaways. Any kind of merchants can join. Coming in, our business should be the kind of mid-to-high-end catering company with reputation, characteristics, grade, and scale, such as roadside stalls, fly houses, especially the kind of mice who don’t know where to hide and specialize in takeaway The store is absolutely not allowed to enter our takeaway platform."

Chen Hao asked: "In this case, our number of merchants will be very small?"

Qin Jian nodded and said: "The number of merchants is small, but the quality will be high. You must remember that our target users are mid-to-high-end users. What they care about is not the price, but the quality of the delivery and the quality of the service. When developing merchants Be sure to taste the restaurant’s dishes in person and make a rating. In this way, you organize a food tasting group. Your daily task is to go to the major restaurants to eat and give me all the businesses on the platform. , Service, taste, these three aspects are scored."

Chen Hao nodded and said, "Boss, I understand what you mean. In this case, the promotion method of sending red envelopes is indeed not suitable. Can it be changed to the qualification invitation system?"

Qin Jian said: "Talk about it."

Chen Hao said: "Since our target is mid-to-high-end users, this group of people is not sensitive to money, but they are sensitive to identity, class, and status. They will always try to distinguish themselves from ordinary people. Every aspect of clothing, food, housing, and transportation must reflect their class. Whether it is a variety of luxury goods, luxury houses, or luxury cars, they are actually status symbols. For this, we can adopt an invitation-based approach to high-end residential areas. In high-end office buildings, business units are invited to register for the core group of people, so as to distinguish us from existing takeaway companies."

Qin Jian nodded and said: "Your understanding is very good, but you need to pay attention to the process of implementation, that is, the degree of grasp of the threshold, the initial user qualifications can be high, but as the number of our unmanned vehicles continues As it increases, this threshold will also continue to drop. In order to expand the base of the population, the entire user base will still be dominated by the middle class."

Chen Hao said: "Okay, I am going to modify the specific plan."

Qin Jian said solemnly: "Well, go ahead."

When Chen Hao left, Qin Jian was lost in thought.