My deep sea fishery

"That clerk said, their company's regulations are not allowed to drive the guests." Zhang Jia said with a smile.

After the Xiangyang listened, he was shocked, "" Is there such a provision in KFC? "

"I really have, KFC does not rush, no matter what." Zhang Jia laughed.

"I was a child, and I was relatively remote. Later, I went to college and I was working hard. Later, I was not interested, I was not interested in these things. I said that I have been so big, I haven't eaten this kind of."

"But if this is the case, this is also worthy of praise." Xiangyang points.

"Yeah, in winter, I walked without traffic, there is nowhere to live in a consecutive place in KFC's corner, and a small staff in their stores, I also gave me a cup of hot water every night." Zhang Qi laugh road.

"I know why you have to eat burger, not delicious, good." Xiangyang said.

Zhang Jiapei smiled, "KFC's business philosophy is not to catch people, everyone has suffering one day, they will be a day later, and maybe it will be our, and they will be able to pay."

"Don't look at me now scenery, but I can't say it, I need this hangar." Zhang Qichao laughed.

Xiangyang nodded and was caught in meditation.

This is true, maybe it's true.

Maybe actually deliberately said to Yun Yun.

But in any case, Xiangyang feels that this should be a reason why a junk food may be unlimited, it is worth learning.

Just thinking, Zhang Jiacheng has stopped the car on the parking push of the hotel opposite the big supermarket.

From the hotel, I immediately ran over a glamorous door child, "Mr., do you need to serve?"

Zhang Jiapei swayed, "I don't live in the hotel, I will buy something on the other, and I will go in a few minutes."

That children's face still keeps a smile, "I wish you have fun, all the best."

Zhang Jiapeng nodded and then directly with Xiang Yang to the road, "the car is to give someone to others. If I open this El method, but an ordinary tutoring, then Don't even see us in a glance. "

Xiangyang did not speak, he is looking at the KFC opposite the road.

The KFC is on the left side of the supermarket.

Just let Xiangyang feel somewhat strange, the next next to the KFC is a McDonald's.

"Although I didn't have this gating, I didn't remember the wrong thing, these two business things are almost, he is so close, will not play?" Xiangyang kids authentic.

"If you play it, then two of them have been playing every day. There are nine McDonald's next to Ten KFC, and ten McDonald's must have at least nine KFC." Zhang Qi said.

McDonald's and KFC will always appear together for joy.

It seems that as long as there is a place in McDonald, there will always be KFC, as if there is a Coca-Cola, there will always be a hundred minds.

It is clear that it is a competitor while it seems to be a pair of CPs that do not leave.

It is said that a mountain cannot accommodate two tigers, and the two products have a similar restaurant, and there are common consumption groups, it is easy to cause vicious competition.

This is a simple truth, McDonald's and KFC as the giants of the two catering people, and it is impossible to know.

For so many years, they often drive near the other side. In fact, there are many very complicated economic knowledge.

Simply, it can be summarized as a lower location cost.

Geographic Location has a pivotable role in the operation of the physical store.

Many times, it may be just a street, a corner, people flow a few times, business is naturally affected.

Taking McDonald's as an example, when it selects a new store in a position in a street in the city center, it will inevitably make a careful and detailed investigation of people near this location. This store is suitable here, it is suitable for profitable.

In this case, for later KFC, the step of resending the selection on this street is cumbersome and costly, but if this street has McDonald's, it is equivalent to give a ready-made answer.

The closer to McDonald's, the closer to the best location, and the time saves.

As we all know, white is the happiest thing, but in fact, white is actually a very important class in important economics.

Secondly, the business district effect.

This explanation is a little difficult.

For a simple example, many shopping malls are usually concentrated in a certain area, or concentrated in a certain layer, in addition to facilitating management, in fact, it also involves the business district effect.

After many people go shopping, everyone thinks is usually where there is a restaurant, but will not specifically have McDonald's, or the name of KFC.

At the same time, due to the emergence of a particular restaurant may be very hot, there is no location, the Volkswage will be more inclined to have a lot of places to gather in a restaurant. If you want to eat, there is at least other options.

McDonald's and KFC also reflects this effect.

In fact, McDonald's and KFC are actually a small business circle, which will leave such an impression that is eating near the potential customers. When people want to find the restaurant, they will come to the area where they gather.

With people 's traffic, it is natural to not be unexpected, and the two have reached a more tacit winning in this regard.

The last point is the result of the game.

Game theory refers to the two-person opposite bureau, and each uses the other party's strategy to transform its confrontational strategy, to achieve the purpose of winning, the most famous is the prisoner.

Since McDonald's and KFC have similar products, similar consumer groups, naturally have confrontation and competition.

Game theory in this process, you can first treat them as the same restaurant, and customers don't have a specific brand preference, the only standard is where to go.

For example, this street now, the left is KFC, the right is McDonald's, which is evenly distributed on this road.

When McDonald's and KFC occupies one end of this street, they can each divide customers within half of the roads, and for customers who stand in midpoints, where they go.

But this kind of game, then the relationship between the market is hard to maintain a balance, there will always be some market, and the other will reduce some markets.