My girlfriend is an idol

This name sounds really lofty, but when I think of Li Xiuman's naming philosophy.

TVXQ used to be called the internal organs, and the East was undefeated.

EXO used to be called Youth World, Superjunior used to be called Superjunior05... Qiangren used to be called Bear Gall...

Before his debut, Kim Heechul, Qiangren, Kim Jae-joong, and Jeong Yun-ho had planned to debut under the name "Four Seasons".

(The reason for disbanding without debut is that the four people often quarreled over the issue of eating).

There is also a project called "Super Girl" at the beginning of Girls' Generation... EXO is called Shonen Tiandi... It doesn't seem so surprising to think about it.

But, is such a name really good for a boy group?

"To be precise, this term represents the overall operational strategy of S..M in the future.

The NCT group is regarded as an epoch-making boy group by Mr. Li Xiuman."

The epoch-making men's team, Song Jifan pouted and didn't know how to refute it.

It is true that S..M has that ability and ambition. From today's perspective, every boy group launched in the past is considered an epoch-making combination for the entire idol world.

But for some reason, I only feel confused about the plan of the NCT combination.

"The president mentioned it in the initial proposal sent back to the president.

Before leaving the United States, he had a meal with Li Xiuman. At the dinner table, he briefly mentioned the concept of NCT."

Song Jifan nodded. He knew about the dinner. He drove Li Xianzhe to the agreed place for dinner that day.

Because this was their father and son's first meal after a long period of time, he did not stay there, but directly abducted him back to the company.

Ji Zhonghua explained that at that dinner table, Li Xiuman mainly focused on three points to explain his ambition to Li Xianzhe.

1. The launch of the NCT plan is to ensure the company's high-quality production and to stabilize its leading position in the South Korean entertainment industry.

The core of S..M's original company is "CT", which is cultural technology.

This concept is very easy to run through their artist development system.

Not only did Li Xianzhe know this, but it was also imitated by many brokerage companies established later.

It can also be said that the current brokerage companies, even if they have their own styles.

But the root of the model they applied is still the S..M source culture founded by Li Xiuman.

Generally speaking, they need to go through the following steps before the artist debuts:

"CPTM" (Casting selection, Training training, Producing output and Marketing).

These are the four core stages of S..M's development in the past 20 years, and it is also the foundation for S..M to maintain its leading position in the South Korean entertainment industry.

In terms of selection, SM seeks out outstanding talents for success.

In about 20 cities around the world including South Korea, China, RB and Asia, global auditions are held every year.

In this way, a large number of talents were discovered and re-selected.

In terms of training, through SM's artist training system, the strength and charm of trainees have been improved.

Then a small group of trainees will first join SMROOKIES to debut in front of the public.

Before their debut, trainees will learn professional dance performance skills and start their careers with the support of fans.

In terms of output, we will lead the global music market by creating differentiated content and establish a global trend.

It will be reflected not only in music, but also in costumes, choreography and MV.

In terms of marketing, SM has established "SMCC" commercial content that includes actors, presenters and visual content products.

"GalaxiaSM" was established in alliance with "IBSports", a company targeting the sports market, and a strategic partnership was established with Korea's top model agency "Esteem".

They are all to achieve influence in all aspects of life such as music, drama, variety shows, sports, and fashion.

Second, the launch of the NCT plan is to comply with the changes in world trends and the needs of long-term development.

Although this is the determination, Li Xiuman also knows that focusing on a stable position is not enough.

Li Xianzhe also pointed out at the dinner table that "the trend of the world is infinitely changing. If you are complacent, you will not escape the tragic end of being photographed to death on the beach."

This concept was approved by Li Xiuman on the spot.

So he wanted to combine the past four points with each other and shape them into a more advanced cultural technology.

Therefore, a concept group like NCT was born, and it also marked a leap in operating strategy for the entire company culture from CT to NCT.

"The characteristics of NCT include interactive. S..M hopes to be able to communicate and interact with all people. Through the communication, it will shorten the distance and also generate a positive feedback on the company's planning direction."

Ji Zhonghua explained in his own words while watching the record of the dialogue between Li Xianzhe and Li Xiuman compiled on the initial case.

Although it is a sister company, the company has a department dedicated to dealing with and researching S..M operations.

This piece of information is very important for them to study the future direction of S..M. Therefore, Loona was born in this environment.

"Because of this, the president introduced the concept of KpopEmpireSATION (subway station) at the meeting a few months ago.

Different from the general album format, it has shown active actions in both the digital music and physical album markets.

This is achieved through free and continuous release of new digital singles, and cooperation with external artists, producers, choreographers, or companies. One song a week is like everyone's shuttle in a subway station every day."

In addition, in response to the birth of NCT, Li Xianzhe also asked Ji Zhonghua to secretly set up the EDM label "Imperial Road".

In addition, it has contacted and cooperated with foreign EDM labels, and cultivated top DJs and producers through two-way development of DJ economic companies and management of enterprises.

The reason why the DJ label was established is that Lee Hyun-cheol knew that in the future, Hyoyeon of Girls’ Generation would become a DJ singer.

This approach greatly expanded Kim Hyo-yeon's personal solo career.

And among Korean artists, many have gradually chosen to try their personal DJ careers over the years and put the target groups in nightclubs.

These measures can allow Empire Entertainment to face S..M when it launches NCT, in addition to using the girl group Loona to respond.

It can also ensure that it is more adaptable to changes in the public's aesthetic taste than the other party, and can have a certain attraction to people in different fields and different preferences.

In addition to these, the last point is that the launch of the NCT project is an ambition to be one step ahead in the concept and guiding the popular style and fashion.

Even at the moment, the dominance of S..M has long since been broken by companies such as JYP, YG, and CUBE.

However, its position as the largest company in the industry remains unshakable.

"NeoCultureTechnology", the combination of NCT, serves as a powerful reflection of the company's strategy at the combined level.

The most important keywords of this combination are "openness" and "expansion". It is positioned to center on Seoul, the birthplace of KPOP. Each team will make a debut based on cities all over the world. NCT will give new members There are no restrictions on joining.

According to the concept that the number of members is unlimited, the whole world will be their performance stage.

A song will be released in different languages, and the songs and content will be based on the local culture of the local market.

Through this kind of music and cultural improvement, S..M has achieved the true definition of "Korean Wave localization" and spread all this to infinity.