My Star Teacher

Chapter 44 Advertising Planning

It took more than two hours for Yeguang to finally write a complete advertising plan.

In fact, advertising ideas and the like are very simple, but Ye Guang has never done an advertising plan. To get a complete advertising plan, he is looking for a professional template on the Internet and has some professional knowledge. This took so long.

After all, this is the first project he joined Liuchi Yan Studio. Every aspect should be more detailed, so as to be convincing.

The planning plan written by Luminous is not known from a professional point of view, but Luminous is quite satisfied anyway.

"Oh, what's the name of the studio? Is it called Liuchi Yan Studio?" Ye Guang asked.

"Ah?" Liu Chiyan exclaimed, "Did I not tell you?"

Luminous: "Have you told me?"

Liu Chiyan said embarrassedly: "It seems... no. The company registered by the studio is named Xianqi Entertainment. But the studios where star artists are registered are all called directly by the artist's name, just like we work. The room is generally called Liu Chi Yan Studio, and other artists are the same. They are all XX studios and rarely know the real company name."

There is immortality, this name... not to say that the name is weird, but when the night light listens to this name, it instantly reminds me of a very famous website in the dream world, called demon, but other people's website is animated .

Ye Guang nodded: "Do you want to use the company's registered name in the advertisement to have Xianqi Entertainment or Liuchi Yan Studio?"

Liu Chiyan thought for a while and said, "Use fairy spirits! This ad is to give the studio a reputation, but not to advertise for myself, and my popularity is high enough. Now that I run a studio, I have to work The reputation of the room can only be hit."

Ye Guang nodded: "Sure, then use fairy spirits, maybe you don't have to use your name to name it, but you can be shackled. In the future, if the studio is bigger and stronger, others will not say that it is all because of your fan effect."

Liu Chiyan smiled naughtily: "Maybe I don't need to be a star to receive announcements in the future, I can quietly be a beautiful president."

Luminous chuckled.

Holding the printed planning book, Yeguang found the director Ji Shan, and it happened that Deputy Director Xia Hai was also there.

For the names of these two directors, one pair and one director, Ye Guang was unable to vomit. He laughed 800 times inside. If the two names were separated anywhere, it was normal, but they met together, and they were still in a unit. What's special is that there are two directors who are inseparable, which is embarrassing. This stalking night light can laugh for a year!

"Gu Dao and Xi Dao are here." Ye Guang greeted and said that he handed over the advertising planning book. "I have done all the advertising planning. You have a look."

"Yo, night consultant." Xia Hai greeted Ye Yeguang, and then took over the plan book, "I'll do it so soon, OK, let me see."

Xia Hai looked at it while speaking. The content of the planning book was not much, that is, two A4 papers. Xia Hai looked at it carelessly, and then the more he looked at it, the more surprised, the more careful he looked at it. It took him a long time to read the entire planning book.

"Old man, take a look." Xia Hai handed the planning book to Shishan.

Ji Shan just saw Xia Hai's reaction in his eyes, and was curious about the content of the book. Is it too bad to write?Little young is little young!

After taking over the planning book, Jishan looked at it, and then his expression also became more exciting. After a while, Jishan assuredly planned the book and looked at Luminous in surprise, "Night Advisor, did you write this?"

Ye Guang nodded affirmatively, and said with a smile: "Your guide, you just call me Xiao Ye, I am young, and listen to Xiao Ye comfortably."

Ji Shan and Xia Hai glanced at each other, and said: "That line, then I'll call you Xiao Ye." There are not many people in the studio. Most of the private friendships are very good. The usual names are also casual. On the shelf, Ji Shan agreed with him, "Xiao Ye, to be honest, your advertising creativity is really good, but if this is an advertising plan, then this advertising plan will definitely fail."

Luminous stunned, failed?How can it be?All the templates we found on the Internet follow the instructions.

Without waiting for Ye Guang to ask questions, Ji Shan continued: "Because your plan is not like advertising planning at all, although there are some professional terms for advertising and it is also a template for advertising planning, but in my opinion, this is more like a plan. script."

Xia Hai interrupted him: "It is wrong to say that the script is wrong, it is more like a scenario reproduction."

Ji Shan nodded: "Yes, the scene is reproduced as if it has been shot with a lens. Every picture is clearly written. Even how every character plays and how to shoot is clearly written."

Luminous is a bit embarrassing, but is it just the reproduction of the scene, where does he understand what advertising creativity, advertising planning, etc., can make this plan, is written in accordance with an excellent advertisement in the dream world.The people in the dream world photographed the finished product, and he remembered the finished product, of course, so this can be written in this way, but only the details of the necessary changes were changed.

"Guide, Xia, I'm a layman, I wrote it indiscriminately, you can't criticize and correct it if you don't write it well." Yeguang touched his nose and said modestly.

Ha Shan smiled and said, "What else do we instruct, you are so creative, and you write clearly how to shoot each lens, without me and Lao Xia, you can just take a machine and shoot. "

Ye Guang heard it, and was happy, "That's not okay, there are specializations in the art industry, professional things still have to be done by professional people, good guides, and Xia guides, you can't shoot without this ad."

Of course, Jishan is not really not taking pictures, but just laughing and complimenting, "Some equipment is still being installed and commissioned today, and some will arrive in the afternoon. If you want to shoot, it is estimated that it will be tomorrow."

Luminous nodded, "OK, no problem, then shoot tomorrow."

Xia Hai: "Actors really let our company employees come?"

Ye Guang: "Well! This is an advertisement that promotes our company, and in terms of my advertising creativity, it is most appropriate to use the company's employees. One of the employees currently working in the company is counted out!"

Ji Shan laughed: "Yes! To speak for yourself, how can you find someone outside to shoot!"

Xia Hai: "Mr. Liu is also out of the country? Isn't it said that this advertisement will get rid of her aura?"

Ye Guang thought for a while and said, "Also exit! She is the boss, the company is hers, and all the employees are involved. How can she be less, but you can give a shot, as long as it is not her starring? Affecting the advertising as a whole, outsiders won't just put ads on her."

Ji Shan: "Yes, then do it! Lao Xia and I are studying and studying to see how the staff arranges and shoots properly. Compared with many employees, although they are all in a circle, they are still amateurs."

Ye Guang nodded: "Yes, that's fortunate."

Advertising shooting is finalized and shooting will start tomorrow!

Yeguang chatted with the directors of Jishan Xiahai again for a while, and then left with nothing, and Jishan Xiahai would continue to study how to shoot.

Back in the office, because nothing happened, Liu Chiyan was playing mobile games boringly.

"Go," Ye Guang said.

Liu Chiyan played the game without watching him, "Where are you going?"

Yeguang: "Don't you say you want to go shopping in a department store? Let's go."

Liu Chiyan looked up at him in surprise, "Really?" As soon as he looked up, the game made a mistake. "Yeah! Dead, I'm going to clear the game soon..." Liu Chiyan was a little unwilling.

Ye Guang smiled, "That's right, let's go back. I'll help you clear the customs."

Liu Chiyan turned off the game, swiftly carrying his bag, "Help me clear the night."

Ye Guang said with a smirk: "I don't play this at night, at night we play a more fun game between men and women."

Liu Chiyan understood, and said: "Rogue."