My Star Teacher

The next afternoon.

The studio came with a person who surprised the collective employees of the studio, and had a lot of money.

Of course, it was not the money that surprised the employees, but his intention to surprise the employees. In addition to pulling a full 30 boxes of drinks, he also brought a contract, that is, the contract let the studio employees Great surprise.

"Guorun Exclusive Title of Journey to the West Show Contract"

There are many articles in the contract, many of which are irrelevant. The main ones are just a few points. The Guorun Company is going to be named Luminous Journey to the West, and it is an exclusive title. The title fee is up to 5 million. !

Five million, to be honest, for the popular variety shows of major TV stations, it is actually a fraction. The staff of the studio followed Liu Chiyan, and they have also seen the world, and five million will not surprise them. They were surprised that the night-light show on the street could actually attract five million advertising sponsorships?You know, his program was shot by all TV stations.

The employees couldn't figure it out, in the end, it can only be attributed to Guorun, thanking Yeguang for helping them with this advertising and promotion plan, and letting them come back to life, they will be human, thank you, it has nothing to do with your program!

Of course, Guorun’s title of Luminous Program is also humane, but in fact, Guo Guo, who was really sure, was moved by Luminous.

At first, Guo Run of Guorun didn’t want to give a title to Luminous. First, he didn’t know how the Luminous program was working. Secondly, the company had just made an advertisement. The fierce enthusiasm had just emerged, and there was no need to advertise in the title. And, recently, their company's finances have also been tight. Advertising costs, production costs, employee salaries, and expansion of production lines have to spend money everywhere. Now they all want to spend a dollar in half. How can there be so much? Free money to name Luminous.

Ye Guang said that whatever titled his program was conducive to providing influence, expanding the popularity of the people, etc., but Guo Guo of Guorun Company was not moved by it at all, and has always politely refused.

In the end, the night light was gone, and he put down a paragraph of speech. Instead, this sentence made Guorun Guo decide on the spot to decide the title.

Ye Guang said that at the time, "Guo Guo, if I only knew you as an entrepreneur, I would not call you this way, so tell you, yes, I came to you because I had nowhere to go. But I firmly believe that you will definitely make a profit by naming my show. If I had no other choice, it would not be so cheap that 10 million would let you name it. In my heart, the show I am doing now, title Fees are calculated in billions. When I was advertising for your home, who could think I could believe that I could do the advertising so well? Now that I’m doing a show, no one believes that I can do well now. But I believe I can turn decay into magic!"

After listening to Ye Guang's words, Guorun Guo silenced for a while, and finally agreed, but their company's finances were also tight. The title fee was only willing to pay 5 million. Of course, Ye Guang did not agree, so to speak, in the end, the two parties negotiated a compromise. Approach.

The initial fee for the naming is five million, and the follow-up fund will be returned. When the luminous program has a good rating, the naming fee can be increased to 10 million.

The title of the advertisement for the Journey to the West is so determined. The Yeguang program can finally be turned on for shooting. With these five million base points, no matter what happens, it will not be lost anyway. The rest will depend on the show. No more.

Will the show fail?Other people may believe it, but Ye Guang absolutely does not believe that the show is not hot, what a joke, this is Journey to the West!If this doesn't happen, is there any reason?

When the advertisement was brought back, Liu Chiyan was also happy for him, not because of the five million yuan, Liu Chiyan was not too bad for this money, mainly because these nights and nights were frowned upon because of the show, she also loved him. And, I was also prepared to pay for the night glow.Since Luminous has brought the advertisement back, then the show is on the right track, no matter what the later show does, the effect of the broadcast, but at least he will not be unhappy every day.

Luminous I am impatient, let the employees prepare for the day, first prepare the scenes, props, and clothing, and prepare to start recording the program tomorrow.

...

At the same time, the beverage industry and the advertising industry have also exploded.

An advertising company.

"This meeting is mainly to make an analysis of Guorun's advertisements, analyze why others' advertisements are so successful, the effect is so amazing, in just a few days, sales have increased by nearly 20 times!"

"I have investigated. This advertisement is made by Xianqi Entertainment. The planner is Yeguang. There is a general consultant and deputy director of Xianqi Entertainment."

"Oh, it's him, I know him. I was so upset some time ago that I saw the man who jumped the door of the newspaper. And "Endorsement for myself" was also made by him. It is a very creative advertisement. Broadcast it."

"Haha, speaking of this, I thought of a paragraph on the Internet, saying that many people watch TV on time and on time, but they don't watch TV shows or programs. They watch this ad exclusively."

"Don't say that these are useless, let's get back to business, and talk about why Guorun's advertising can be successful. Have you thought about it?"

"I have investigated, and speaking of it, Guorun did a good job, but this advertisement did not make me feel too surprised. I can only say that it is a good advertisement. What surprised me was Guorun. I have carefully analyzed this whole set of marketing plan, it is simply amazing, people have to be convinced! I don’t know if you have recently discovered that in the major forums on the Internet, and in the post bar, "Why is the secret fruit so expensive?" Tasted drinks are so cheap", "Do you think the fruit drinks you drink are really made from fruits?" Popular science like the difference between popular fruit juice drinks and juiced drinks? Now these posts can be seen everywhere in major posts. At first, I just thought it was just some ordinary popular science, but when Guorun's advertisement came out, as an industry insider, I instantly understood that this is a hole that Guorun deliberately deliberately dug in advance, waiting for people. Jump in!"

"Can the ad still do this? Isn't this a lie?"

"Why can't advertisements do this? There are fewer people who deceive you in advertising? And people are not deceived here, but there is no mention of Guorun in the popular science text, and there is no advertising at all, objectively speaking , It is just an ordinary popular science text, but if anyone who has read this popular science text is seeing Guorun’s advertisement, hey, the effect, I believe everyone knows it, it is definitely not as simple as one plus one."

"It is definitely a genius to make this promotion plan. This method is simple and easy to operate, but the creativity is like this. Obviously it is here. When no one finds it, it is worthless. No one cares, but once it is used by smart people, It can produce extraordinary effects. And, more than that, I don’t know if Guorun is really understocked or has carried out a second hunger marketing. The next day the advertisement was broadcast, it became a large area on the market. The stock is out of stock, and the follow-up continues to come out. Basically, consumers are already in a state of robbery. I am afraid that I will not be able to buy it late. I only intend to buy a bottle, but I bought a box, so their sales can be so short. The time has grown to nearly twenty times! Of course, this data is also due to their original poor sales, but this growth rate has been increasing. I believe you can realize how scary this advertising marketing effect is."

"It's really powerful. Guorun had a breath left. I didn't expect to be able to fight back with a Jedi and come back to life."

"It was this advertising and promotion plan that saved them."

"I can only say that they have found the right person, and instead of us, are you confident that they can make such an excellent plan?"

"I don't know what they think. So many advertising companies didn't find it. They went to an entertainment studio and they were really beaten by them!"

"Luminous... indeed a capable person!"