My Star Teacher

Chapter 382 [A good hand that was left]

As long as it has been reviewed and successfully released, as for the box office or something, Luminous has never been worried!

Yes, it is so confident!

Although this film can also be said to be a small investment, in the strict sense, it is definitely not a film with a small investment. Let’s not talk about the cost of production, but let’s look at the lineup of actors, Liu Chiyan, Liu Tianwang, He Xing, Xu Chen, Sapphire, so many big-name celebrities, Liu Chiyan and Liu Tianwang are the kings of the king, this is that they hardly get paid, otherwise the real pay, the film is given enough, this movie is in youth In the theme of love, it cannot be said that it is a high cost, but it is not a small investment.

If there are so many big names to join, this movie still encounters Waterloo at the box office, then the night light can only be huh, not to mention, this movie, in the dream world, has already waited for the market to test, the annual box office dark horse, can’t always arrive Is this world terrible?

Before the movie passed the review, Ye Guang did not reveal much about the movie, including the actors who participated in the show, and Ye Guang did not announce it, so at this stage, the audience only knows this movie, but only knows it is a love The film is called "Thirty-three Days of Broken Relationship", and Ye Guang is a director, and is self-directed and self-directed. Other Ye Guang did not say much, and the audience knew almost nothing.

This is intentional for Luminous. If it is at a normal rhythm, Luminous will publicize the movie bit by bit. For example, it is revealed that the movie is starring Liu Chiyan today, the day after tomorrow revealed the first show of He Xing movie, and Liu Tianwang will be revealed next week Participating in the show, little by little, with a long stream, always keeps the film at a certain degree of attention and exposure.

However, at this time, the night light rushed to be released on New Year's Day, and the method of long water flow was useless. Therefore, night light thought that if the long water flow does not work, then come to concentrate on bombing!

As long as the film is reviewed and the schedule is fixed, then Luminous will immediately release a wave of centralized publicity to expose all the things the film can expose, including the trailer, if there are Liu Chiyan and Liu Tianwang, He Xing, etc. At the same time, send a Weibo to support it, maybe you can still go to the Weibo hot headlines that day, at least that day can attract the attention of half of Weibo netizens.

...

The film did not encounter any difficulties in submission, and it was relatively smooth. On the fifth day of submission, the review passed.

It's not too fast, but it's definitely not too slow. I got the batch number, which means that the film Luminous can already be scheduled for release and broadcast.

The news of the review was given to Xingbo Pictures, and Xingbo Pictures also set out to arrange the film immediately. Xingbo Pictures had already made preparations in advance, and had been with various theaters before passing the review. The parties negotiated, and waited for Yeguang to pass the review.

Xingbo Films acted very quickly, and gave Luminous news the next day. The theater line had been negotiated. There was no problem with the release on New Year's Day. You can start focusing on publicity.

Yes, Ye Guang was relieved. She finally waited for the movie to be released. She was so desperate during this time.

On the same day, under the arrangement of luminous lights, the actors who participated in the 33 days of broken love collectively announced to the netizens the news that the 33 days of broken love were released on New Year’s Day, and explained that they had participated in the movie and called on everyone to come and watch Shadow.

For a time, thirty-three days of broken relationships were fired again.

It stands to reason that it is not normal for the celebrities to promote their own movies, but it is normal for the audience, but it is too sudden for the audience, there is no wind before, and suddenly so many actors and celebrities voiced together, and, The key depends on who is in these actors!

Liu Chiyan, Liu Xuecheng, Ye Guang, Xu Chen, He Xing, Sapphire, Zhong Jing, Wan Hua...etc.

The popularity of Liu Chiyan and Liu Tianwang was suddenly revealed to co-star in a movie, which is enough to be popular, let alone the luminous person who has been the most popular recently, and others.

Yeguang everyone knows that he is self-directed and self-directed in this movie. It is not surprising that Liu Chiyan and Yeguang are the same. Some netizens have speculated that Liu Chiyan will appear in this movie. King!Liu Tianwang actually participated in the show, as well as Xu Chenhe Xing, who became so popular after running and aired.

Damn, the audience suddenly found out that this Nima, this is the running group assembled again!

Netizens immediately became interested, and under the celebrity's Weibo, they shouted to understand the inside story of the movie!Trivia!To notice!

Luminous did not hide anymore, and uploaded a trailer directly.

Many netizens clicked to watch, the trailer content is limited, the picture is messy, and they don't see many famous people. However, from this short screen, many netizens still raised many questions and caused many comments.

"Sure enough, there is King Liu! I won't say anything, I must see it on New Year's Day!"

"I just want to ask, is Yeguang playing a sissy?"

"This look is really like, haha, quite funny."

"And it looks pretty cheap, haha."

"..."

Looking at these comments, Ye Guang nodded with satisfaction. In these comments, everything was said, all kinds of strange, different, but no matter what it said, as long as it attracted attention, then it was successful.

Xingbo Pictures is also systematically arranging offline publicity. The publicity is not too big, but it has posted posters of 33 days of broken love and sporadic offline advertisements in major theaters, and The cost of this aspect is also borne by Luminous.

Jiang Fengxian originally thought that some offline advertisements should be placed, but Ye Guang refused. The reason is very simple, "there is little money to spread, no effect, no more to spend, not worth it."

However, the low amount of offline advertising does not mean that Luminous does not advertise.

Yeguang is holding a big trick, do you remember when Yeguang used to advertise Guorun beverages?

Don't get me wrong, Yeguang doesn't plan to use soft text this time. Yeguang and Liu Chiyan said at the time, he still left his hand, that is-Baidu promotion!(See the end of Chapter 72 for details)

Yes, Baidu promoted it. Yeguang used to keep a good hand. It was not used when advertising Guorun. At first, it felt too cheap. Second, I thought that I might use it in the future.

No, at this time, when Luminous thought of advertising the movie, it thought of Baidu promotion.

Baidu promotes this as a very...rogue thing. Basically, as long as you browse the Internet, you can hardly escape his bombardment.

Here is a popular science first, what is Baidu promotion, for example, you enter a keyword in the search bar, such as airline tickets, search results, pay attention to the first few, the end of the connection text is accompanied by small ads This word is one of the things Baidu promotes. Auction ranking, every time a user clicks, they will incur a certain advertising fee. The higher the price of a single click, the higher the ranking.

This is just one of them, and there is a more disgusting one. I don’t know if you have paid attention to it. When you browse some posts, forums, or various messy websites, blank parts on the left and right sides or in the middle will always appear. Images and links of various advertisements.

What's the one-nine-ninety-nine level''explosion of Chen Shanji's worth of millions of equipment'' special flight tickets ``Xu beauty hospital'' this dress is so handsome' and so on, I believe you are familiar with these keywords , And must have seen it while browsing certain websites.

Don’t think that these are all ads that the website receives, not a large-scale website. Who will advertise on their website?

In fact, these ads are also a type of promotion by Baidu. As long as they are willing to spend money, such ads can be overwhelmingly spread across half of the network!

Luminous wanted to use this method to make an advertisement to increase the exposure of the movie.

This form of advertising has a relatively low cost and good short-term effects. Therefore, many micro and small companies and game developers are keen on this type of advertising.

However, there is another way to use Baidu promotion to promote movies, or like Luminous's original idea of ​​helping Guorun to make advertisements, and Baidu promotion to promote popular science soft articles.

Everyone knows this and everyone can see it, but not everyone can think of it. It turns out that Baidu promotion can also be used to promote movies.

Sometimes, this is the case under black lights.