Chapter 1869 - 1955: Business Model
Early the next morning, Su Xuan headed to Tianyi Castle. Su Xuan was quite curious about the Martial Arts Tournament, as it seemed to be a lively event from the sects’ perspective, with quite a lot of participants, including Luo Tianyi and the disciples gathered at Tianyi Castle.
"Big Brother Su, you’re here!"
Seeing Su Xuan arrive, Luo Tianyi was very happy. He had been worried that Su Xuan would be late; now seeing Su Xuan had arrived, he felt very cheerful.
"Hmm, Tianyi, are you participating too?"
"Yes, it’s the sect’s rule, but every year it’s just for show, everyone goes to have fun. However, I’m the happiest this year!"
Luo Tianyi said happily, feeling at this moment that he truly was the happiest woman in the world.
Actually, the Martial Arts Tournament has evolved over time and changed its original meaning. Now, it’s more about these sects’ spoiled rich kids gathering to show off, essentially feeling more like a banquet.
"Silly girl!"
Su Xuan pinched Luo Tianyi’s nose. The group was ready to set off, and the Martial Arts Tournament was held in the natural scenic area of Heavenly Pillar Mountain. This mountain was the property of Luo Family, the first major martial arts family in the Imperial Capital. The Luo Family was not only a sect family but also a business family. In the Imperial Capital, there are the Four Young Masters, but these masters are different from the first major martial family, Luo Family, which is indeed extraordinary and involves industries such as dining, accommodation, transportation, and entertainment.
Every year, the Martial Arts Tournament is sponsored free of charge by the Luo Family. Heavenly Pillar Mountain is a two-thousand-meter-high mountain, piercing the clouds like a pillar. At the peak, there’s a flat area of several thousand square meters, equipped with hotels and many spectator facilities. Being above the clouds, it’s called Cloud Sky Peak!
"Dear, don’t you think the Luo Family is rich? They host a martial arts tournament every year, and dad said the costs reach at least several million each year!"
Su Xuan and the group had already set off, heading there by bus previously, but this year, Su Xuan helped them hire a fleet of cars.
Currently, Su Xuan was driving, Luo Tianyi sat in the passenger seat, and Luo Tianyi’s parents were in the back!
"Hehe, you really think the Luo Family is dumb? The money they earn is surely doubled!"
Su Xuan smiled calmly, realizing the Luo Family indeed had some knack for business.
"How do you say? They reimburse all our travel expenses every year and even provide prizes. Even for the last place, there are quite valuable memorial awards!"
"Of course, they won’t earn money directly from you, but they utilize you to earn money. It’s like how chatting on WeChat is free, yet years ago, messaging used to cost money, but the creators of WeChat are earning more than you can imagine!"
Su Xuan said with a smile.
"Then, dear, how do they make money?"
Luo Tianyi asked curiously, thinking how remarkable Su Xuan was. Each year, all the major sects felt the Luo Family was so generous, covering all expenses. And even for the sects with the poorest performances, there were many gifts, equivalent to a free tour. Hence, each major sect highly regarded the Luo Family.
"Let me give you an example. Do you know about celebrities?"
"You mean film stars?"
Luoshen Sect asked softly.
"Yes, actually all of you from the sects are a bit like celebrities. They reimburse your travel and accommodation fees, letting so many sects hold this interesting Martial Arts Tournament at Heavenly Pillar Mountain. Do you think many people would come to watch? In recent years, Huaxia developed very fast, with many wealthy people, especially in the Imperial Capital, where wealthy people are concentrated. If I’m not mistaken, the name tickets to enter Cloud Sky Peak during the Martial Arts Tournament are sky-high.
The Luo Family doesn’t earn money directly from you, but without your participation in the tournament, would those rich people come to Cloud Sky Peak? If I’m not mistaken, each year those who participate in the tournament receive invitations from some wealthy families. Am I right?"
Su Xuan said with a smile.
"..."
At that moment, Luoshen Sect was speechless, looking at Su Xuan with his face twitching. If he didn’t know Su Xuan hadn’t participated in the Martial Arts Tournament, he truly would suspect he attended every year!
"To tell you the truth, we got acquainted with Shi Family through the Luo Family’s introduction!"
Luoshen Sect said admiringly.
"Making money with the name tickets, making money through introduction fees, those who enter Cloud Sky Peak to watch the competition are not ordinary wealthy people. Wealthy families value life greatly. Now you understand why I said the Luo Family has business acumen!"
Su Xuan said with a smile.
Su Xuan admired the Luo Family’s business acumen; they managed to invite the hardest-to-invite sect members to Cloud Sky Peak for tournaments at minimal cost. Knowing that true martial arts in Huaxia have already disappeared and those reality show Martial Arts Tournaments are really just jokes.
Only the Martial Arts Tournament at Cloud Sky Peak is the real Martial Arts Tournament. And Luo Hua spent the least amount of money, like inviting a large group of superstars to perform somewhere, providing only food and clothing, giving some souvenirs after the performance, and those superstars are grateful, which is the same principle.
Under the guise of martial arts exchange, with lofty ideals of sustaining integrity, unknown to them is that someone already earned immensely while those making money for them didn’t realize they’re used as money-making tools!
"Cough, cough..."
Knowing all this, Luoshen Sect felt embarrassed, thinking how ironic it was to be a money-making tool for others all these years, yet everyone addressing the Luo Family as Gai Mengchang, how absurd! All was manipulated!
Had it not been for Su Xuan revealing everything today, he would still think the Luo Family are supreme good people, and this time he even brought three Divine Swords, intending to gift them to the Luo Family.
"I kind of don’t feel like going!"
Luoshen Sect said awkwardly.
"Haha, it’s fine, just go. Who knows, we might discover business opportunities; business opportunities are everywhere, aren’t they?"
Su Xuan laughed softly. He had long seen through all of this, but since Luo Tianyi hadn’t asked, he didn’t mention it. To Su Xuan, this is someone else’s skill; true business people play with brains. It’s just like 360 free antivirus, you might not even understand their money-making model, like Mr. Ma’s Taobao, offering free store setups, yet Jack Ma is the richest. That’s a business model, and Su Xuan quite admired such people!