National Beer

Qinwan, Ocean Hotel.

The Shanghai brand car slowly stopped in front of the building. Through the car window, Qin Dong looked at the six-story building, but at this time, it was a landmark of the city.

"Xiao Qin, in front of so many city leaders and district leaders, will you dare to speak?" Chen Shifa asked. This is not like in Nanjing, which is purely discussing technology. Now it is against the decision of the district. It takes courage to oppose the decision of the city.

"Do it alive and die, why don't you dare?" Qin Dong puffed his chest.

"Yes, it doesn't matter whether the pig neck or the dog neck is tied under that tie," Wu Geng smiled. "Even if it's Japanese...coming, you have to choke them to death with beer today!"

Chen Shifa smiled, "How can I have so many beer for them to drink! Let's go, we will meet these little Japan again."

...

The city and the district attach great importance to the introduction of this Japanese can production line. The three of them met Wang Congjun, the director of the District Industry Bureau, "Hey, Lao Chen, Lao Wu, you are the Rongya Brewery. It's today's protagonist. How can the protagonist not come here?"

"The city leaders are here too?" Chen Shifa asked slowly.

"Here, I will talk to Morita and others inside, I said," Wang Congjun grabbed Chen Shifa's sleeves, "You can mention your opinions. The reasons you put forward will be considered in the district, but you must look at it from a development perspective. Question, this is a good opportunity, and we really should not miss it!"

He said in a sincere tone, "You old Chen, didn't you have a military order? You missed the Japanese production line, and you won't have this shop after you pass this village!"

Before a few people walked to the door of the conference room, Liang Yongsheng pushed the door and walked out. He was not like Wang Congjun's wordy, straightforward words, "World Law, success, you are the hero, failure, you are the sinner." He shot. Pat Chen Shifa on the arm, "Brother, think about it."

"I have considered it." Chen Shifa said slowly.

"Well, come in and have a meeting." Liang Yongsheng glanced at Qin Dong and said nothing.

In the meeting room, the atmosphere was much more relaxed than outside. Morita smiled, seeing a few people come in, hurriedly greeted him and bowed again.

"Okay, let's start." The city's deputy mayor in charge of industry looked at Liang Yongsheng, "Let's listen to the opinions of comrades from Rongpi."

Chen Shifa stood up, and he glanced at Morita, "Our Rong Brewery hopes to develop, but we don't want to carry the burden on our backs. Let Xiao Qin talk about specific opinions."

He motioned to Qin Dong, and the deputy mayor and district leaders were also looking at the young man.

"Dear leaders, my country's beer is mainly bottled. In recent years, the supply and demand of beer bottles has gradually eased. It is a good time to develop bottled beer production lines... Now the whole country is keen to develop can production lines, and the country will not let it go. , Because we don’t have so many can manufacturers, after the introduction of these production lines, the production capacity will be greatly idle..."

A few years later, there were as many as 20 beer can filling lines, with a total production capacity of only 15 tons. At this time, the production capacity of a large brewery and a medium-sized brewery, the state took the can production line as a suspension project and pressed the suspension key.

Many beer companies that have introduced can production lines have suffered a lot!

Liang Yongsheng's face was pulled down, one of these donkeys was counted as one, and Chen Shifa was the oldest one!

However, the small donkey in front of him is still saying, "...Last year, my country’s beer production surpassed the 4 million tons mark, surpassing baijiu for the first time. We also have reason to believe that by the end of the 1980s, we will be produced by an unknown beer producer. , Enter the ranks of the world's major beer producing countries..."

"But now, our various industrial bases are not enough to support the production of canned beer," Qin Dong looked at the door of the conference room, the door was still closed, hadn’t Zhou Fenghe said it, it’s a big step. , Easy to pull the egg...

"I'll give you an example. The canned item is steak, and our bottled item is sweet potatoes. We can afford sweet potatoes, but not steak!"

Qin Dong was very happy to say that he was not even afraid of tigers when he was a newborn calf, let alone these wolves?

Morita was obviously displeased. He glanced at Fujino angrily, but Fujino didn't see his gaze. He remembered that he was in the seaman that night. It's not that you can't afford steak. You ate more than a dozen steaks!

"Where did your numbers and information come from?" The opinions set by the city and district were overturned, and the leaders were very upset. This was still in front of a few foreign friends.

"Oh, Beer Industry Express, China Beer News..." In fact, Qin Dong didn't read it at all. These situations are facts that have happened in the previous life. "In fact, this can production line is established without cans, and sales are also problematic. ..."

"How can sales be a problem?" The director of the Second Light Industry Bureau of the city smiled contemptuously. He finally found a "flaw", "there is not enough beer!"

"Yes, ordinary beer is very hot," Qin Dongdao, "but the cans are mainly for high-end hotels. Like Rong Beer, as a joint venture, it has no reputation. People would rather ask for Qin Beer, Harbin Beer, than Rong Beer's can beer. !"

Therefore, well-known manufacturers sell well, but general manufacturers cannot.

Morita couldn't help it anymore, he babbled a few words, and the translation immediately said, "Morita first said, now foreign countries are developing canned beer..."

"That's wrong, it's developing the barrel line!" Before he could finish translating, Qin Dong interrupted him, and Morita rolled his eyes.

"Keg beer has simple technology, low cost, and can maintain the inherent flavor of beer. Even if it is made in the country, barrel wine will last forever..."

Barrel beer is commonly known as draft beer. It will be pushed from big cities to small and medium-sized cities in less than two years. It is so powerful and aggressive, and the price is higher than usual!

"Then you advocate barreled wine?" a city leader asked again.

"No, we launched a new beer production line mainly to change our factory's technology and improve our factory's equipment. I still stick to the bottled production line!"

"Mr. Morita said, their technology..."

"Their technology is the technology of the 1970s, and it will be eliminated in a few years. What we want is the most advanced technology of the 1980s!" Qin Dong still did not give a translation opportunity.

1980 was the turning point of Japanese industry. From the early 1980s, Japan began to reform its technology, industrial structure and production system, and it has achieved economic and social effects. Its impact is as far-reaching as the Meiji Restoration and the Second World. What happened after the war.

"Are you the deputy director of Rong Beer?" Seeing that Morita's face was not good, a leader interrupted and asked.

"No, I am the sales section chief." Qin Dong looked at the leader.

"Old Chen," this leader knew Chen Shifa, "A sales section chief of your factory, is there a place for him to speak at such a meeting?"

"I think there should be."

Before Chen Shifa could answer, the door was pushed open. Qin Dong was overjoyed. An old man with white hair and glasses walked in the door. Following him was Zhou Fenghe.