National Beer

In the 1980s, when the entire Chinese economy was undergoing a comprehensive transformation from planning to market, on the basis of a low starting point, Chinese advertising merged into the torrent of reform and opening up at a high speed.

TV commercials have become the most important part of Chinese advertising with beautiful pictures, beautiful dubbing and music melody, carefully planned content plots, and fascinating special effects...

"Rongpi's...advertising?" It was almost the New Year, Liang Yongsheng didn't relax. When he got home, it was over nine o'clock in the evening. When Liang Jingwen pulled him to the TV, he couldn't react.

Watching the four handsome men and women holding Rongya Beer on TV, and finally the four characters of Rongya Beer were frozen on the screen with a special effect, Liang Yongsheng smiled, "This must be Qin Dong's idea. He participated in the Spring Festival in the city. The recording of the gala."

He looked at his baby girl, "It's vacation, go back to the factory and have fun with the original workers, don't stay at home all day."

Well, Liang Jingwen agreed and turned back to her room.

Liang Yongsheng sat on the sofa and glanced at the TV again, "However, these four people are very suitable, but there is still half a month before the New Year, busy years, busy years, who has the time to watch TV, this advertisement I'm afraid it's useless..."

In the room, Liang Jingwen did not hear her father's words. She opened the drawer and took out a letter from it. This is a letter from Shanhai Provincial Institute of Light Industry that Qin Dong wrote to herself, introducing the content of her enzymatic saccharification experiment. ...

But I wrote six letters to him, only in exchange for this one...

She quietly closed the door, took out a notebook, and opened the notebook. Inside was a photo. It was a photo of a volleyball game in the factory last year. The young man in the photo was looking at her with a smile...

...

On this day when the Spring Festival is approaching, Rongpi’s advertisement has also attracted the attention of beer manufacturers in the same city.

Qin Beer has great roots, and Rongbi’s actions are naturally not in his eyes, but when it comes to advertising, Qin Beer had TV commercials decades ago!

"If you advertise again, it is also our Qin Beer joint venture. In Qinwan, everyone still recognizes Qin Beer!" Fang Lingxian, the deputy technical director of Rongya Brewery, watched TV with a smile and didn't care.

Similarly, breweries such as Baisha and Haicheng just paid attention to them. Their beer is still sold by sugar, tobacco and alcohol companies, so there is no need for advertisements.

"Besides, Qinwan people drink their own beer, what adverts do they want? Why do you spend that money!" The director of Haicheng Brewery, who is also in Rongya District, even publicly mocked at the director's office meeting the next day The style of Rongya Brewery.

However, when he was in the meeting, he didn't know that there were already busy traffic in front of the Rongya Brewery. The "traffic jam" that could only be seen during peak seasons had reappeared in the cold winter.

The security officer just opened the door of the factory, and the horse cart, tractor, wheelbarrow... just squeezed the factory door.

The scene of last winter reappeared in front of the employees of Rongya Brewery!

They also came with another army, the more than 230 wholesalers that Rongpi focused on this year, their equipment is obviously higher, and many people ride directly on gasoline-powered tricycles...

There is someone in hand, so I don't panic.

Luo Ling from the sales department brought Xia Yu, Gao Zhandong and others to make urgent arrangements. There was not enough manpower. Qin Dong sent two officials from the Youth League Committee. Xu Zhen from the dispatching room also came to help with a few dispatchers...

"Xiao Qin, give you five hundred bundles of tricycles for your fat sister? What kind of tricycles do you want?" Fat sister said readily, "No tricycles, I just want beer! Beer is not enough!"

Zheng Haifeng’s stature is very eye-catching in the turbulent crowd, “Mr. Qin, it’s amazing. Your ads are hitting. Now my wholesale shop is all people who come to buy our Rongya beer. We don’t need to hire people to ride. Three rounds went out to shout..."

"How about it," Qin Dong laughed as he watched the lively scene. "What am I talking about? You will all be ten thousand yuan in the future, do you believe it or not?"

"Believe, I believe."

"Letter, now it is a ten thousand yuan household!"

Among the crowd, some wholesalers agreed loudly, laughter, jokes, laughter... all resounded in the factory area of ​​Rongya Brewery.

"Chief Qin, we're here again." The couple from Changyang County, Yunhai City squeezed in front of Qin Dong again. "Are you Lu Zhi?" Qin Dong remembered her pear and her name.

"Section Qin remembers me?" The woman smiled. She smiled and pointed out, "This time I brought two baskets of pears to Section Qin. You can taste..."

"Wait, you also saw the advertisement of Rongpi?" After all, Yunhai and Qinwan are not the same city, and Changyang is a county under the cloud.

"I have seen it, the common people have seen it. There are antennas at home and can receive Qinwan Channel." Lü Zhi smiled happily, "Advertising is so good, it's the first time I like to watch ads so much..."

Wow

The people around laughed, and Qin Dong laughed too, you, you don't like to watch advertisements, but the money that advertisements bring you!

...

"How is it? Old Zhou?"

Seeing the hot weather downstairs, the front door was already blocked. Qin Dong asked the security officer to open the back door. The villagers bought beer from the front door and the wholesalers got beer from the back door. Chen Shifa's face was happy, thinking. I think I was too anxious to eat and sleep a month ago. Who would have thought of today's scene!

Zhou Fenghe picked up the account book reported by the sales department. Hey, this year can really have a fat year. Not to mention the overfulfillment of the whole year's tasks, the profit in the fourth quarter has clearly doubled!

"I have asked the factory to give notice, run full power, and produce at full capacity... People stop the machine, and strive for a good start in 1988!" Chen Shifa smiled and waved.

"Lao Chen, how much did this advertisement cost?" Zhou Fenghe glanced at the wholesalers in the courtyard and the fellow villagers who came to buy beer. It really seemed as if beer did not cost money.

"No money." Chen Shifa's thin face was full of smiles. "These four comrades said that they don't need money for beer in their hometown...Well, we just sent a cart of beer..."

"It's really worth it!" Zhou Fenghe also sighed, sending a cart of beer to the TV station. At first he was going to talk to Qin Dong when he heard about it. How could he use public goods for private business, but now, he suddenly I feel I can't keep up with the trend of this era!

Am i old?

Zhou Fenghe asked himself secretly in his heart, but Chen Shifa answered him, "We may be old, but we will learn when we are old. I am not convinced! By the way, Lao Zhou, what are you going to do with the new year of the employees? ?"

This is something that employees and their families look forward to at the end of each year. The factories with poor efficiency will even send a few bars of soap and a few catties of seafood.

This year, the old Wei of the trade union has also retired honorably. Zhou Fenghe, the trade union, was in charge. He was thrifty when he was the leader. Now that the factory is profitable, Chen Shifa has made up his mind to take care of the new year’s goods. "Or, Let Qin Dong help you?"